Pubcon, the premier social media and optimization conference, is pleased to announce that leadingneuromarketing expert Roger Dooley, founder of Dooley Direct LLC, will kick off our updated Pubcon Masters Group training day during Pubcon New Orleans 2014 at the New Orleans Convention Center.
The Pubcon Masters Group offers a full day of intensive training the day before Pubcon New Orleans 2014 begins, and Dooley — author of “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing” — will get the training off to an exciting and educational start with a unique and insightful presentation.
Dooley is a noted consultant and entrepreneur who combines knowledge of emerging phenomena such as neuromarketing and social networking with decades of hands-on marketing experience. He has helped companies understand the implications of new technologies and techniques, and has guided them in implementing practical strategies to adapt to them.
Clients of Dooley’s firm range from Fortune 500 firms to entrepreneurial e-commerce businesses.Beyond his role as a neuromarketing missionary, his expertise includes online community building, Web promotion, and search engine marketing — which will combine to make for a strong kick-off presentation during the Pubcon New Orleans 2014 Masters Group training day.
ROGER DOOLEY KICK-OFF KEYNOTE OVERVIEW
“Are you making the critical mistake of using only logic, features, and benefits to persuade your website visitors to take action? If so, you are selling to only 5% of each visitor’s brain! More importantly, you’re leaving money on the table every time a visitor leaves without taking action. Roger Dooley, author of the acclaimed best-seller Brainfluence, will show you how to use simple techniques to appeal to the 95% of your visitor’s decision-making that’s driven by non-conscious processes and preferences.
It’s more difficult and expensive than ever to get traffic to your website, so maximizing your results from every visitor is the only path to profitability. Abandoned shopping carts? Clicks that don’t convert into leads? Dooley will show you how to eliminate hidden psychological bottlenecks your site that prevent visitors from turning into buyers and inquiries. By employing strategies based not on guesswork but on solid science, you’ll gain an edge on your less “brainy” competition.”
Dooley — who is also a guest columnist at Forbes — regularly addresses national conferences such as Pubcon, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing to Web communities and social networks. He holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
“My audiences want techniques that produce results: landing pages that convert, sites that keep thevisitor engaged, and copy that sells,” Dooley said. “So, during the Pubcon New Orleans 2014 Masters Group, I’ll be sharing specific brain-based strategies that will improve small and large websites of all types,” Dooley added.
“You may have great products and services, but if you are focused on features and benefits, you are appealing to just five percent of your customer’s brain. I’ll present simple, practical ways to reach the other 95 percent, and to create marketing that appeals to the way our minds are wired,” Dooley noted.
Many Pubcon attendees never miss our intensive Pubcon Masters Group training day, making it a regular and important part of their week at Pubcon New Orleans 2014. Join Dooley and nine of Pubcon’s top speakers during the Pubcon Masters Group by getting a convenient platinum pass which includes both the training day and full conference.
The Pubcon Masters Group training day offers a limited number of seats, and has always sold out, somake certain to get either your stand-alone training pass or an all-access platinum pass early now that registration for Pubcon New Orleans 2014 has opened, and don’t miss out on Dooley and one of the year’s strongest social media and digital marketing training agendas.
We look forward to seeing you at Pubcon New Orleans 2014, which takes place on March 17 – 20 at the fantastic New Orleans Convention center in The Big Easy, one of the world’s most exciting cities.
Join us and find out why Pubcon was named a Forbes magazine must-attend conference.
RELATED ROGER DOOLEY CONTENT:
- Pubcon speaker biography
- Forbes column
- Neuromarketing website
- Twitter profile
- Neuromarketing Facebook page
- Brainfluence website
- LinkedIn profile
- Archive article: 27 Top Speakers Highlight Robust Pubcon Expert Spotlight Lineup
- Video interview: Roger Dooley at PubCon Las Vegas Discusses Forums & Community