Pubcon Spring New Orleans 2013 | ||||||||||
Monday April 22 | ||||||||||
| 08:00a | PubCon Masters Group Training and Workshop (Platinum Pass Required) APlatinum Pass Required. |
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| 3:00p 6:00p | Conference Registration Open |
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| 5:30p 7:30p | PubCon Kickoff Classic and Networking Reception: |
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Tuesday April 23 | ||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Social Media Optimization Conference | Link Building Conference | Search Marketing Conference | Interactive Site Reviews | ||||
| 07:30a | Registration Open | |||||||||
| 07:30a 08:45a | Continental Breakfast | |||||||||
| 08:45a 9:00a | Conference Introduction by Brett Tabke | |||||||||
| 09:00a 10:10a | Kickoff Keynote with Michael Slaby |
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| 10:15a 11:25a | SEO Fundamentals – Algorithm Proofing Michael Black, Elmer Boutin Moderator: Scott Hendison |
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Facebook Marketing Dennis Yu, Alison Zarrella, Will Scott Moderator: Lisa Buyer |
Link Baiting and Pushing the Limits of Link Building Scott Polk, Jennifer VanIderstyne, Dixon Jones Moderator: Joe Laratro |
Hardcore PPC Tactics Rick Galan, Steve Hammer, John Ellis Moderator: Michael Gray |
Interactive Site Review : Focus on Affiliates David Vogelpohl, Keith Posehn, Ross Jones Moderator: Jacob Bohall |
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| 11:30a 12:45p | SEO Hot Topics and Trends 2013 Scott Polk, Kristine Schachinger, Jacob Bohall Moderator: Adam Sussman |
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Video and Viral Multimedia Social Optimization , Sage Lewis, Aaron Kronis Moderator: Robert Riggs |
Linkbuilding Kelsey Libert, David Klein Moderator: David Wallace |
PPC And Conversion Rate Optimization / Forecasting Joanna Lord, Shawn Livengood, Ira Kates Moderator: Jill Whalen |
Interactive Site Review : Focus on Organic Mark Barrera, Scott Hendison, Matt Siltala, Michael Gray Moderator: Todd Malicoat |
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| 12:45p 1:45p | Lunch | |||||||||
| 1:50p 3:05p | Search Engine Optimization in a Universally Personalized SERP World David Wallace, Mark Barrera, Aaron Kronis Moderator: Adam Sussman |
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PR Campaigns and Social Media Sean Jackson, Jay Berkowitz, Greg Jarboe Moderator: Krista Neher |
Link Building in a Post Google Penguin Update World Roger Montti, Joe Youngblood, Jennifer VanIderstyne Moderator: Scott Polk |
Common PPC Mistakes Mona Elesseily, Jeff Lancaster Moderator: Dennis Yu |
Interactive Site Review : Focus on PPC Brad Geddes, Shawn Livengood, Kevin Lee, Christine Churchill Moderator: Robert Riggs |
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| 3:10p 4:25p | Organic Conversion Rate , George Aspland Moderator: Mark Barrera |
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Social Media Content Creation Kirsten Wright, Nathan Safran, William Leake Moderator: Kristine Schachinger |
Low Risk Link Portfolio Expansion Strategies Loren Baker, Kenny Hyder, Kristopher Jones Moderator: Joe Laratro |
Enterprise-Level Bid Management Kevin Lee, Dan Sundgren, Steve Burnett Moderator: Daniel Boberg |
Interactive Site Review : Focus on Reputation Management Tony Wright, Matt Craine, Andy Beal Moderator: Aaron Kronis |
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| 4:30p 5:45p | Search Optimization Beyond Google & Bing Matt Siltala, Prashant Puri, George Aspland Moderator: Joe Laratro |
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Reputation Management , Matt Craine, Tony Wright Moderator: Greg Jarboe |
The Best SEO Tools Scott Hendison, Brian McDowell, Dixon Jones Moderator: Sean Jackson |
Conversion and Landing Page Optimization Tim Ash, Kate Oneill, Brad Geddes Moderator: John Ellis |
Interactive Site Review : Focus on Organic Greg Hartnett, Sarah deDiego, Kristopher Jones, Kenny Hyder Moderator: Kristine Schachinger |
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| 7:00p 9:00p | Evening Event on Bourbon Street |
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Wednesday April 24 | ||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Social Media Marketing Conference | Local Search Conference | Affiliate Conference | Interactive Site Reviews | ||||
| 07:30a | Registration Open | |||||||||
| 08:00a 08:45 | Continental Breakfast | |||||||||
| 08:45a 9:00a | Daily Introduction with Brett Tabke | |||||||||
| 09:00a 09:45a | Keynote Address with Dave McClure |
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| 09:30a | Expo Hall Passes May Register | |||||||||
| 09:45a | Exhibit Hall Opens | |||||||||
| 10:10a 11:25a | Global Search Engine Optimization Search Strategies Michael Bonfils, Anne Kennedy, Chris Boggs Moderator: Arnie Kuenn |
The State of Microsoft Bing Search Engine and Related Advertising Properties John Gagnon, Duane Forrester |
Integrating Social Media Into an Overall Marketing Plan Kirsten Wright, Rebecca Murtagh, Matt Siltala Moderator: Jennifer Cario |
Google Places & Maps Optimization Brian Combs, Will Scott, Mary Bowling Moderator: Michael Dorausch |
Maximizing Your Affiliate Payouts David Vogelpohl, Keith Posehn, Ross Jones Moderator: David Vogelpohl |
Interactive Site Review : Focus on Organic Matthew Bey, Jill Whalen, Bill Hartzer, Joe Youngblood, William Leake Moderator: Adam Riemer |
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| 11:30a 12:45p | Tactics for Dealing with the Latest Google Algo Updates Bill Hartzer, Jill Whalen, William Leake Moderator: Ralf Schwoebel |
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Nobody Clicks on Boring Krista Neher, Mel Carson, Jeff Cohen Moderator: Anne Kennedy |
Local Search and Mobile Optimization Michael Dorausch, Venkat Kolluri, Scott Hendison Moderator: Justin Sanger |
Affiliate Research, Surveys, and Case Studies Keith Posehn, Adam Riemer, Dixon Jones Moderator: Paul Schroader |
Interactive Site Review : Focus on Social Media Ann Smarty, Sarah Carling, Dave Rohrer, Arnie Kuenn Moderator: Giovanni Gallucci |
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| 12:30p 1:30p | Lunch | |||||||||
| 1:30p 2:45p | Mobile Search & Marketing Prashant Puri, John Busby, Kevin Adams Moderator: Eric Enge |
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Reputation Defense Melyssa St.Michael, Elmer Boutin, David Klein Moderator: George Aspland |
Market to a Local Niche Jabez LeBret, Mark Homer, Tron Jordheim Moderator: Joe Laratro |
Affiliate Sign Up, Payout and Conversion Rates , Paul Schroader, Sarah deDiego Moderator: Brian Combs |
Interactive Site Review : Focus on Conversion Joanna Lord, Kate ONeill, Tim Ash, Khalid Saleh Moderator: Mel Carson |
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| 3:10p 4:15p | Organic Keyword Research & Selection Bonnie Stefanick, Barbara Coll, Craig Paddock Moderator: Brian McDowell |
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Social PPC Beyond Google and Bing Sarah Carling, Sage Lewis, John Ellis Moderator: Alison Zarrella |
Local Tactics, Research, and Strategies Mike Stewart, Mike Ramsey, Justin Sanger Moderator: Jabez LeBret |
CPA Marketing Maria Harrison, Daryl Colwell Moderator: Joe Laratro |
Interactive Site Review : Focus on Paid Rick Galan, Mona Elesseily, Janet Driscoll Miller, Chris Boggs Moderator: Stoney deGeyter |
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| 04:20p 05:30p | Social Media’s Influence on SEO Eric Enge, Rebecca Murtagh, Arnie Kuenn Moderator: Barbara Coll |
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Social Media Communities Janet Stauble, Sanjay Sabnani, Kim Krause Berg Moderator: Dan Zarrella |
Local Search Success in an Unpopular Vertical Greg Gifford, David Klein, Mike Ramsey Moderator: David Vogelpohl |
The Best Tactics in Landing Page Optimization Tim Ash, Janet Driscoll Miller Moderator: Carolyn Shelby |
Interactive Site Review : Focus on Social Media Kirsten Wright, Krista Neher, Melyssa St.Michael, Jeff Cohen Moderator: Adam Riemer |
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| 8:30pm – Whenever | Evening Mixer at Mannings at Harrahs |
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Thursday April 25 | ||||||||||
| Tracks | SEO Conference | Expert Spotlight Conference | Content Marketing and Utility | In-House SEO Conference | Potpourri Topics | Interactive Site Reviews | ||||
| 08:00a 08:45 | Continental Breakfast Served | |||||||||
| 08:00a | Registration Open | |||||||||
| 08:45a 9:00a | Morning Introduction with Brett Tabke | |||||||||
| 09:00a 09:45a | Keynote Address with Chris Pirillo |
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| 09:45a | Exhibit Hall Opens | |||||||||
| 10:10a 11:25a | Wordpress Optimization Michael David, Carolyn Shelby, Ben Cook, Brian LaFrance Moderator: Dan Sturdivant |
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Content Marketing Ann Smarty, Christina Zila, Dave Rohrer Moderator: Rob Garner |
In-House Team Building and Training Elmer Boutin, Ruth Burr, Peter Leshaw Moderator: Michael Bonfils |
Analytics Packages and Implementations Adam Proehl, Danielle Leitch Moderator: Craig Paddock |
Interactive Site Review : Focus on Organic Loren Baker, Alan Bleiweiss, Michael Black Moderator: Michael Black |
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| 11:30a 12:45p | Big Brand SEO Jonathan Wilson, Lisa Weinberger, Christi Olson Moderator: Joe Laratro |
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Building a Content Plan Steve Floyd, Phillip Thune, Dan Sturdivant Moderator: Christina Zila |
In-House SEO Strategies Alan Bleiweiss, Laura Lippay, James Loomstein |
On Site Search Strategies & Tech Issues Todd Keup, Ralf Schwoebel Moderator: Ben Cook |
Interactive Site Review : Open Call Ethan Giffin, Craig Paddock, Rob Garner, Dan Sundgren Moderator: Rob Garner |
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| 12:30p 1:30p | Lunch | |||||||||
| 1:30p 2:45p | Author Tags & Schema – Co-citation SEO Rob Garner, Marcus Tober, Jim Boykin Moderator: Bill Hartzer |
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Finding and Targeting your Keywords Sean Malseed, Stoney deGeyter, Christine Churchill Moderator: Laura Lippay |
In-House SEO Eli Schwartz, Carolyn Shelby, Joe Laratro Moderator: Joe Laratro |
Biz Dev Chris Labatt Simon, Greg Hartnett, Ethan Giffin Moderator: Ruth Burr |
Interactive Site Review : Open Call Dan Sturdivant, Todd Keup, Ben Cook, Ralf Schwoebel Moderator: Adam Proehl |
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| 3:30pm 6:00pm | Pubcon – The Classic on Bourbon Street |
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| note: all session content is advanced content intended for professionals. | ||||||||||
