SMM & SMO Training

PUBCON NEW ORLEANS 2013 MASTERS GROUP SOCIAL MEDIA TRAINING PROGRAM

Alison Zarrella AlisonZarrella.com Interactive Copywriter & Social Media Consultant

Dan Zarrella HubSpot.com
Social Media Scientist

Krista Neher: Boot Camp Digital CEO

Jabez LeBret: Chief Innovation Officer, Get Noticed Get Found

Our new Pubcon Masters Group social media marketing track will feature workshops on Facebook

HubSpot.com
Social Media Scientist Dan Zarrella

and Twitter advertising optimization and marketing and other social media subjects, with HubSpot.com’s
social media scientist Dan Zarrella, AlisonZarrella.com interactive copywriter and social media consultant Alison Zarrella,
BootCampDigital chief executive
Krista Neher, and
Jabez LeBret, director of marketing at Get Noticed Get Found.

Dan Zarrella is an award-winning social media, search and viral marketing scientist and is the author of “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book.” He has a background in Web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

AlisonZarrella.com Interactive Copywriter & Social Media Consultant Alison Zarrella

Alison Zarrella is an interactive copywriter and social media strategist with a strong background in advertising and marketing. She has worked with a wide variety of clients ranging from small, local businesses to international brands and is the co-author of “The Facebook Marketing Book” from O’Reilly. She currently works as a social media manager in Las Vegas while running her own social media consultancy.

LeBret is renowned for his SEO success and social media conversion strategies for LinkedIn,

Get Noticed Get Found Chief Innovation Officer Jabez LeBret

Facebook and Google Plus, and for strong traffic strategy and client learning and development techniques. Over the past nine years LeBret has delivered more than 900 presentations to organizations such as Microsoft, Nordstrom, Deloitte, Boeing, and G.E. in locations from Saudi Arabia to Bogota, Colombia.

LeBret, considered a top authority on monetizing social media, understands the importance of wisely managing a marketing budget, having been a financial analyst for five years and successfully managing a $33 million budget. LeBret also writes for NBC Chicago about technology and marketing.

“What’s amazing about Pubcon Masters Group is one training after another on real actionable steps that you can apply to your business starting right away,” LeBret said. “Regardless of the size of your company, the strategies shared are at the forefront of what you need to dominate your overall Web strategy. No fluff, real numbers, and action steps that will lead to real results,” LeBret added.

Neher is an international speaker on digital marketing,  currently CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow

Krista Neher, CEO, BootCampDigital

Krista Neher, CEO, BootCampDigital

brands online. Neher has provided marketing solutions for Fortune 500 companies as well as start-ups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.

Neher has deep roots in marketing, having worked at Procter and Gamble for over five years, in a career spanning sales, finance and marketing. While at P&G Neher worked on the biggest brands and on some of the largest and most successful product launches. Prior to BootCampDigital, Neher was vice president of marketing for Photrade.com, a technology start-up where she successfully used
branding, strategic marketing, technology and social media to grow the business. Neher is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.

PUBCON MASTERS GROUP SOCIAL MEDIA TRACK DETAILS

Part 1: Black Hat Linkedin Strategies – How to Dominate
Linkedin Both Organically and Paid Ads
Jabez LeBret

When it comes to social strategies LinkedIn is the most underdeveloped opportunity. From groups to organic results on Linked, for some reason people still do not know how to leverage this massive

Pubcon Las Vegas

Pubcon

social network. This session is going to dive into the theory of LinkedIn marketing coupled with actionable tactics that any size firm can use to leverage the highest average gross income
network. Since LinkedIn is dramatically different from Twitter, Facebook, and most ad platforms, your approach to this network requires a strong understanding of both the LinkedIn user and their habits.

Topics that will be covered include:

  • SEO and LinkedIn – Endorsements, Links, Summary, and where you can expect to see results
  • The New Company Pages – How they changed and why it matters
  • Creating Your Own Group and Selling the $#%& Out of It – This is awesome, seriously
  • LinkedIn Ad Network: Creating and Succeed with Your Ad Campaigns
  • How to Not Suck at LinkedIn: Things you are most likely doing that are hurting your LinkedIn results

Part 2: Facebook MarketingAlison Zarrella

Facebook may not be a new phenomenon, but the site is an ever-changing and evolving marketing

Pubcon

Pubcon

platform that brands of all sizes can — and should — be taking advantage of to grow their business and engage with their customers. This session will take you through Facebook optimization, content creation, customer engagement, brand management and more. Learn best practices for managing and monitoring your page, as well as free tools and tips for posting content. We’ll discuss how to build contagious engagement for your brand on Facebook and look at how to build a content calendar for maximum efficiency. Finally, we’ll cover the recent changes to Facebook from the user’s perspective, what this means for brands, and how to target fans.

Part 3: Social Media Measurement, Reporting and ROIKrista Neher

Measuring and valuing social media continues to be among the biggest challenges for most

Krista Neher, CEO, BootCampDigital

Krista Neher, CEO, BootCampDigital

organizations. Whether you are a large or small business, knowing if your social media works, how well it works and what works is vital to your success. Yet measuring social media is elusive for many. Choosing what to measure and collecting data is only a part of the challenge. This session will share best practices and approaches for measuring social media including tools and data sources. Additionally, you’ll learn how to create logical KPIs (Key Performance Indicators) to measure that link directly back to your marketing objectives. We’ll also go a step further and cover ROI (Return on Investment) and discuss some of the different ways that businesses are valuing social media. Join us for this in-depth dive into measurement, reporting and ROI and demystify the value that you’re getting from social media marketing.

Part 4: Twitter and Facebook OptimizationDan Zarrella

Social media marketing doesn’t have to be black magic and soft-focus-unicorns-and-rainbows.

Pubcon

Pubcon

Science and real, hard data can get us beyond the same-old “engage in the conversation” and “be authentic” advice. Learn what drives people to share information and opinions online, and learn scientifically-proven practices for spreading your content virally through social media. You’ll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of “The Social Media Marketing Book.”

Part 5: SMM Question and Answer SessionFaculty

A rare opportunity to have specific questions answered by Pubcon’s expert SMM speakers in this rapid-fire Q&A session.

PUBCON MASTERS GROUP ADDITIONAL TRACKS

The Pubcon Masters Group training program is a popular exclusive add-on opportunity separate from the Pubcon conference, featuring a complete day of intensely focused and highly personal learning from leading innovators. Sign up for the Pubcon Masters Group training program now.

Alison Zarrella AlisonZarrella.com Interactive Copywriter & Social Media Consultant

Dan Zarrella HubSpot.com
Social Media Scientist

Krista Neher: Boot Camp Digital CEO

Jabez LeBret: Chief Innovation Officer, Get Noticed Get Found