Masters Group Training


Michael Gray: Atlas Web Service President

Krista Neher: Boot Camp Digital CEO

Jeffrey Eisenberg Eisenberg Brothers & Associates Partner

Andy Beal: Trackur CEO

Todd Malicoat: SEO Faculty Chair

Brad Geddes Certified Knowledge Founder

Dennis Yu — BlitzMetrics Chief Executive

Alison Zarrella Interactive Copywriter & Social Media Consultant

Jabez LeBret: Chief Innovation Officer, Get Noticed Get Found

Dan Zarrella Viral Marketing Scientist


Joe Laratro: Tandem Interactive President


Pubcon New Orleans 2013, the premier social media and optimization conference, is happy to announce an exceptional lineup of speakers for our popular Pubcon Masters Group intensive

Andy Beal: Trackur CEO

training program, featuring three premium tracks of sessions dedicated to pay-per-click (PPC) and landing page optimization
(LPO), organic search engine optimization (SEO), and social media marketing and optimization (SMM and SMO).

The Pubcon Masters Group is a popular limited-attendance educational training program that features an intensive three-track day of industry-leading PPC, LPO, SMM, SMO, and SEO learning from expert instructors.

The next Pubcon Masters Group meets on Monday, April 22  at the New Orleans Convention Center, the day before the full Pubcon New Orleans 2013 conference begins. The Pubcon Masters group is a separate event from the conference and is only available to those who reserve a space and purchase a stand-alone training day pass or the all-inclusive Pubcon Platinum pass.

All previous Pubcon Masters Group training programs have sold out early, so avoid being disappointed and reserve your place now for this exceptional multiple-track day of intimate training with some of the world’s top search, PPC,
and landing page innovators.

The pay-per-click (PPC) Pubcon Masters Group agenda features Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, founder and popular Pubcon speaker Brad Geddes, and BlitzMetrics chief executive and Facebook marketing expert Dennis Yu. Read all about this unique PPC and landing page track here.

Our Pubcon Masters Group organic SEO track featured intensive day-long educational workshops featuring Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, SEO faculty chair Todd Malicoat, and Michael Gray, president of Atlas Web Service. Complete information on Beal, Laratro, Malicoat and Gray’s Pubcon Masters Group organic SEO track can be found here.

The Pubcon Masters Group social media marketing track featured workshops on Facebook and Twitter advertising optimization and marketing and other social media subjects, with’s viral marketing scientist Dan Zarrella, BootCampDigital chief executive Krista Neher, interactive copywriter and social media consultant Alison Zarrella, and Jabez LeBret, chief innovation officer at law firm marketing agency Get Noticed Get Found.


Complete details about all three Pubcon New Orleans 2013 Masters Group tracks are listed below:


Three premium simultaneous tracks of in-depth sessions led by some of the industry’s most respected search,
PPC, SMO, SMM, and LPO professionals.

    A full training guidebook with all the presentations from each session
    and bonus content

    Attendees may freely move between tracks

    A USB stick containing all PowerPoint presentations

    Continental breakfast and plated luncheon (beverages will flow throughout
    the day)

    Q&A time at the end of each session

    Q&A session includes the opportunity to have your site reviewed by an
    expert panel

    Hands-on site clinic at lunch

    Limited class size

    Attendees that finish training will receive a certificate of completion


Masters Group Schedule
  SEO Organic Social Media Marketing PPC – Conversion
Landing Page
7:30 a.m. Registration Open
8:00 a.m. Masters Group introduction by Brett Tabke
8:10 a.m. Training Keynote by Tim Ash
8:45 a.m. Google Social Media Reputation Management

(Andy Beal)

Linkedin Strategies – Successful Organic and Paid Ads Strategies

(Jabez LeBret)

Facebook Ad Optimization

(Dennis Yu)

10:25 a.m. Refreshment Break
10:30 a.m. Organic Keywords & SEO Tools

(Joe Laratro)

Facebook Marketing

(Alison Zarrella)

Advanced Tactics: Quality Score, Bidding & Time Management

(Brad Geddes)

12:00 p.m. Plated Luncheon
12:35 p.m. Advanced Link Building

(Todd Malicoat)

Social Media Measurement, Reporting and ROI

(Krista Neher)

Creating a Successful Account Structure
Brad Geddes

Perfect Landing Pages, Part 1 (2:00 p.m.)

(Jeffrey Eisenberg)

2:30 p.m. Refreshment Break
2:45 p.m. Advanced SEO

(Michael Gray)

Twitter & Facebook Optimization

(Dan Zarrella)

Perfect Landing Pages, Part 2

(Jeffrey Eisenberg )

5:00 p.m. Q & A “Ask the Experts” period
5:30 p.m. Pubcon Masters Group program concludes


Due to the intimate nature of this training program, the size of the classes at the Pubcon Masters

Eisenberg Brothers & Associates Jeffrey Eisenberg

Group will be limited. We encourage signing up early to assure a spot for this valuable day-long series of search and social media marketing workshops, as all previous Pubcon Masters Group training programs have sold out.

Take advantage of these impressive Pubcon Masters Group training programs during Pubcon New Orleans 2013 and sign up today. These intensive
day-long programs of expert-led training are available for a special low standalone price, or save even more and get a Pubcon Platinum Pass which includes the Pubcon Masters Group training day.

Class sizes are limited and registration will close when they are full.