New Orleans

ABOUT PUBCON NEW ORLEANS 2013

PUBCON NEW ORLEANS 2013 OVERVIEW

Pubcon, the premier social media and optimization conference and expo, will hold its multi-track New Orleans event on April 22 – 25, 2013 at the New Orleans Convention

Photo: New Orleans Convention & Visitors Bureau

Center in the city they call The Big Easy.

Pubcon New Orleans 2013 will be held within convenient walking distance to famed Bourbon Street and Harrah’s New Orleans, bringing the heart of one of the world’s best-known downtown areas alive with top new media and search marketing professionals in a major technology conference loaded with Pubcon’s famous multiple-track sessions, leading-edge keynotes, and a Monday, April 22 all-day intensive Pubcon Masters Group training program.

April 22 will feature a full day of Pubcon Masters Group search and social media training, with the official Pubcon New Orleans 2013 conference taking place on April 23 – 25. The exhibition hall is tentatively scheduled to be open on April 24 – 25.

Pubcon New Orleans 2013, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers.

Pubcon New Orleans 2013 will be among the biggest and boldest gathering of search and social media innovators we have ever assembled, offering an unrivaled highly-

Photo: New Orleans Convention Center

productive conference experience at cost-effective rates, and with the leading technology and online marketing visionaries who will be in New Orleans, we are confident that every attendee will come away with valuable new ideas and solutions for their businesses.

Pubcon truly starts where other search and social media conferences end, and during our New Orleans conference in April a valuable vision for the future will be presented by a virtual who's who of technology. Join thousands of leading search and social media professionals from around the world for Pubcon New Orleans 2013, and learn more about the event with the information on this page, including the following Pubcon video.


PUBCON VIDEO


CONTENTS


TOP KEYNOTES

Michael Slaby, Pubcon New Orleans 2013 Kickoff Keynote Speaker

Dave McClure of 500 Startups, Pubcon New Orleans 2013 Keynote Speaker

Chris Pirillo, Founder, LockerGnome, Pubcon Keynote Speaker

Pubcon New Orleans 2013 will feature a major kick-off keynote address by Michael Slaby, Obama for America chief integration and innovation officer — the chief technology officer behind one of social media’s greatest success stories — and additional major keynotes by Dave McClure, noted venture capitalist and founding partner at 500 Startups, and Chris Pirillo, popular online entrepreneur and founder of digital culture company LockerGnome.

Google head quality control engineer Matt Cutts joins Shakil Khan, who helped
Spotify become a $4 billion success and who is now the firm’s head of special projects, Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” and pioneering digital marketing writer Doc Searls, co-author of “The Cluetrain Manifesto,” are previous Pubcon keynote speakers from 2012.

Other Pubcon keynote speakers have included Zappos chief executive Tony Hsieh, Craigslist founder Craig Newmark, authors Malcolm Gladwell, Guy Kawasaki and Robert X. Cringely, Demand Media co-founder Richard Rosenblatt, technology enthusiast John Battelle, and noted author and New York Times technology columnist David Pogue, among many other top keynote personalities.

All of our keynote speakers will bring their inspiring and groundbreaking search and social media insight to Pubcon. Look for announcements about very special keynote speakers for Pubcon New Orleans 2013.


PAST PUBCON KEYNOTE SPEAKERS


David Pogue PubCon Keynote Speaker

David Pogue
Technology
Writer New York Times

Tony Hsieh PubCon Keynote Speaker

Tony Hsieh
  CEO
Zappos

Bob Brisco PubCon Keynote Speaker

Bob Brisco
  CEO
Internet Brands

Craig Newmark PubCon Keynote Speaker

Craig Newmark

Founder
Craigslist

Guy Kawasaki PubCon Keynote Speaker

Guy Kawasaki

Managing Director
Garage Technology Ventures

Malcolm Gladwell PubCon Keynote Speaker

Malcolm
Gladwell

Author
"Tipping Point," "Blink"

Richard Rosenblatt PubCon Keynote Speaker

Richard
Rosenblatt

Co-Founder, Chairman, CEO
Demand Media

Robert X. Cringely PubCon Keynote Speaker

Robert
X. Cringely
  Author, Producer
PBS Online
The Pulpit

Satya Nadella PubCon Keynote Speaker

Satya Nadella

Senior VP, Search, MSN Portal and Advertising Group
Microsoft

Chris Brogan PubCon Keynote Speaker

Chris Brogan
President
New Marketing Labs

Scott Stratten PubCon Keynote Speaker

Scott Stratten
President UnMarketing

George Wright PubCon Keynote Speaker

George Wright
  VP Marketing and Sales
Blendtec

Brian Clark PubCon Keynote Speaker

Jon
Von Tetzchner

Founder, CEO
Opera Software

Tim Mayer PubCon Keynote Speaker

Tim Mayer
 
Chief Strategy Officer
Trada

Matt Cutts PubCon Keynote Speaker

Matt Cutts
  Google
Search Quality Control

Leo Laporte PubCon Keynote Speaker

Leo Laporte
Emmy Award-
Winning Broadcaster

CUTTING-EDGE SESSIONS

Pubcon New Orleans 2013 will feature multiple sub-conferences of cutting-edge sessions highlighting hundreds of the
world's best technology speakers.

Many of these top speakers who will present sessions in New Orleans consider Pubcon to be their favorite event, and their enthusiasm for Pubcon New Orleans 2013 will be apparent as attendees will be treated to insights, education and research that just won't be shared at any other conference but Pubcon.

We feel that it's important for Pubcon attendees to gain valuable "take-aways" from sessions, and that's why we provide every full conference pass holder with a download containing all of the conference presentation files immediately after the conclusion of Pubcon, as a way to say thank you and to help you keep implementing the plans and insight presented in our sessions throughout the year and long into the future.


SOCIAL MEDIA

At Pubcon New Orleans 2013 Twitter, Facebook, Pinterest, Klout and other social media services will play a larger role than ever.

All aspects of successfully marketing on Facebook, Twitter, Pinterest, Klout and location-aware services such as Foursquare will be covered by marketing, social media, search and programming experts, with multiple tracks featuring sessions such as "The Psychology Of Facebook Conversion," "Twitter And Social Media From The P.R. Experts," and other unique offerings such as "Google Places And Hotpot Optimization," that promise to take social media insight to new heights.

"Pubcon is going to be so well-documented on Twitter," Google head of Web spam Matt Cutts said at our Pubcon South event in Austin, Texas. His prediction came true as discussion about Pubcon using the #Pubcon hash tag became Twitter's most popular term for a period during that conference, and at every Pubcon since then conference-goers have enjoyed tweeting questions to speakers and fellow audience members during many sessions, a trend that is sure to continue during Pubcon New Orleans 2013.


EXHIBITORS AND SPONSORS

Pubcon New Orleans 2013 will feature many search and social media exhibitors, with additional information available on the Pubcon Sponsors and
Pubcon Exhibitors pages.

For 2012 the Pubcon exhibition hall is tentatively scheduled to be open on April 24 – 25.

Prospective sponsors and exhibitors, please click here to request more information.

Space is limited and exhibition and sponsorship packages are on a first-come-first serve basis for Pubcon New Orleans 2013. Don't miss out on the opportunity to have your company represented at PubCon New Orleans 2013.


PRODUCT LAUNCHES

Pubcon often serves as a launching ground for major new products and services from some of the largest Internet firms, such as Google's Pubcon launch of its Disavow Tool and Friend Connect API initiative and similar product announcement from Microsoft, Twitter and other firms.
http://www.pubcon.com/wp-content/uploads/2011/12/PubconLV2011-86-200%C3%97150.png
During Pubcon Las Vegas 2011 Google launched Business Pages for Google Plus. “We launched Google Plus Pages For Businesses just earlier at Pubcon on Monday,” Google head quality control engineer and webspam team leader Matt Cutts told Pubcon audiences during his keynote address. Pubcon New Orleans is the place to be when exciting new technologies are launched.


ADVISORY BOARD

Pubcon has an extraordinarily diverse pool of talent helping to guide our conferences, led by the members of our Pubcon Advisory Board that includes:

Guy Kawasaki Managing Director, Garage Technology Ventures
Tim Mayer Vice President of Product Management, Yahoo! Search
Justin Osmer Senior Product Manager, Bing, Microsoft Corporation
Melanie
Mitchell
SVP of Search Strategy, Digitas
Adam Lasnik Program Manager, Google Map Maker
Gordon
Hotchkiss
President, Enquiro Search Solutions
Rick Schwartz Rick Schwartz, CEO Traffic Conference
Greg Boser SVP of Search Services, BlueGlass Interactive, Inc.
Heather
Lloyd Martin
President and CEO, SuccessWorks
George Roberts President and CEO, Interjuncture.com
Jim Stobb CEO, Position Tech
Joe Laratro President, Tandem Interactive
Ted Ulle Partner, The MEWS Group
Jake Baillie Managing Director, STN Labs
Todd Friesen Vice President of Search, Position Technologies
Jim Boykin CEO, We Build Pages
Thomas Ball Venture Partner, Austin Ventures
Chris Tolles CEO, Topix

The Pubcon Advisory Board will bring energy and variety to Pubcon New Orleans 2013.


TIPS
http://www.pubcon.com/blog/gfx/lasvegaspubconlong.jpg
If our New Orleans 2013 conference will be your first Pubcon, we have several helpful guides and collections of tips available to make your experience smooth and efficient.

If you'd like to come to Pubcon but are looking for ways to make it happen at your company, we show both the educational and monetary value of Pubcon in "Top Tips to Get Your Boss to Send You to a Conference," by Pubcon founder Brett Tabke, who takes a light-hearted look at why it is worthwhile to make an effort to attend.

Pubcon has always been the premier social media and optimization conference, at a surprisingly affordable price, and Tabke explains how we manage to do it in his "Keeping Conferences Affordable and Fun" guide.

If you're already registered for Pubcon and planning how to best organize your time during the busy April week, have a look at "Conference Survivor – Sports and Games: (Pubcon fun)," a look at some of the creative ways you can get more from the Pubcon experience.

If you'd like to know what Pubcon New Orleans 2013 holds in store, look no further than our Pubcon History Archives, and check out our Pubcon photo-retrospective piece called "You Never Know Who You'll Run Into At Pubcon," highlighting some of the celebrities who have attended Pubcon.

Each year a number of Pubcon conference-goers write handy blog posts with their own tips and advice for getting the most out of the event, and some offerings are listed here:

Pubcon office manager Cathy Benavides offers her tips for"Optimizing Your Suitcase For Pubcon."

Dr. Peter J. Meyers, or "Dr. Pete," president of User Effect has offered his "Seven Tips For Surviving Pubcon" on the SEOmoz blog.

Pubcon speaker Heather Lloyd-Martin has written "15 Tips For A Successful Pubcon Conference."

Chris Hooley, a Pubcon speaker, has written a "Pubcon Is Coming!"preview.

Pubcon speaker Michael Dorausch has written about his "Five Pubcon Badge Essentials."

The Hosting News has written about Pubcon in his "Are You Heading To Pubcon? You Should Be" blog post.

A large collection of media coverage from the last Pubcon can also help show how successfully Pubcon works.

What you can do to prepare for Pubcon New Orleans 2013:

  • Webmasters: Talk to the companies you already work with and arrange meetings while at Pubcon Las Vegas. There is nothing like a face-to-face meeting to generate new leads, work new angles, and iron out any problems.
  • Affiliates: Talk to those running your current programs and ask if they are attending Pubcon. Let them know that you are coming to Pubcon, and ask to arrange time to talk.
  • Search Engine Marketers: Pubcon New Orleans 2013 will offer a rare chance to talk to representatives from the major search and social media firms, and to your clients.
  • Program managers: One-on-one customer support and client maintenance is a rare opportunity. Call your existing clients and invite them to Pubcon.
  • Bring Your Friends: Be a hero. Invite them. After all, it is sunny New Orleans in April.



BANNERS AND AFFILIATE PROGRAM

If you'd like to share your enthusiasm for the upcoming Pubcon New Orleans 2013 show, try our

Get Pubcon Banners

Pubcon Web banner images available to include on your website, social media pages or blogs.

We are also working on an all-new Pubcon Rewards Affiliate Program that has been designed to thank our partners who help promote Pubcon, by offering special discounts.


ITINERARY BUILDER

To help you pick from so many tracks at Pubcon New Orleans 2013, comprising 100 or more session choices, we encourage you to take advantage of our online "Build Your Show Itinerary" feature, which Tabke explains in detail in his "Pubcon Conference Itinerary Builder" piece.


INDUSTRY PARTY AND EVENTS SCENE

Pubcon New Orleans 2013 will be bigger than ever before, with many sub-conferences of
specialized sessions, an intensive educational search and social media training program, top-notch keynote speakers and an unrivaled slate of after-hours parties, TweetUps and networking events including our famous Pubcon Ironman of after-hours networking events.

In addition to our huge lineup of daytime conference events, the Pubcon party scene is also set to make our 2013 event an ultra-marathon of famous New Orleans nightlife, with a party lineup that is sure to grow as Pubcon draws near.

Put on your running shoes, or at least your party shoes, and plan your Pubcon nighttime events using our handy events guide published as the April 22 -25 dates get closer, featuring times and locations for events.

In addition to Pubcon's Ironman schedule of after-hours parties, Pubcon New Orleans 2013 will feature the famous Pubcon Classic, an informal networking event giving attendees a chance to rub elbows with friends both new and old in a relaxed environment.

Expanding Pubcon beyond the cutting-edge keynotes, training programs and Pubcon Classic Networking Event sessions is Pubcon's annual classic party, a tradition dating back to the very first Pubcon. This traditional event gives Pubcon attendees a great opportunity to network with new friends and business contacts in a relaxed, informal environment set in a Las Vegas pub-like environment.


INFORMAL BAR NETWORKING

As the official hotel for Pubcon New Orleans 2013 is announced, plans for great places to meet and network with fellow attendees 24 hours a day will become available on the Pubcon blog.


PROFESSIONAL
TRAINING WORKSHOPS

Pubcon will hold a day-long multiple-track slate of intensive educational search and social media training programs, called the Pubcon Masters Group, during Pubcon New Orleans 2013.

The Pubcon Master's Group Training Program will take place on Monday, April 22, the day before the full conference officially begins, at the New Orleans Convention Center, with up to four simultaneous tracks of in-depth sessions led by some of the industry's most respected search, social media, pay-per-click (PPC), corporate in-house SEO and landing page optimization professionals.

Due to the intimate nature of this training, the size of the class will be limited.

This intensive full day of expert-led training is available for a special standalone low price. There are also additional discounts available with a full Pubcon conference registration. Please see the registration page for more information on pricing.

Please note that the Pubcon Master's Group pre-conference training typically sells out early, so reserve your spot today.


NETWORKING LUNCHES / PUBCON LABS

Pubcon regularly holds networking lunches, or “Pubcon Labs,” during our conferences. Keep an eye on the Pubcon blog for announcements relating to these events for Pubcon New Orleans 2013.

The Networking Lunch Program is hosted by a variety of top speakers leading conversations about search, social media and Internet marketing subjects.
Our networking lunches give you the opportunity to get close to some of Pubcon's top speakers and spend time discussing the industry topics they know the best, all in a relaxed shared environment around a lunch table.

PubCon Labs presents gold and platinum PubCon attendees the valuable opportunity to sit down at a private table and talk one-on-one with top PubCon speakers, in this exciting event that debuted during PubCon Las Vegas 2011.


AUTHOR BOOK SIGNINGS

Meet your favorite new media and optimization authors and have them sign copies of their books at the Pubcon New Orleans 2013 author book signing booth in the exhibition hall, tentatively
scheduled to take place during the April conference.

Get up close with many of the outstanding authors who will also be speaking throughout the week of April 22 -25.

Last year more than 30 authors signed books at the busy Pubcon book signing booth, and for Pubcon New Orleans 2013 even more are expected. Look for a detailing schedule of book signings before Pubcon New Orleans 2013 begins.


CROSS-PROMOTIONAL OFFERS

We expect to once again team up with a number of search and social media firms to offer special cross-promotional Pubcon New Orleans 2013 registration rates. These special deals have sold out quickly during past events, so keep posted to be notified when they become available by subscribing to the Pubcon blog.


SPECIAL LUXURY HOTEL PRICING

Pubcon, the premier social media and optimization conference, is happy to announce that we’ve chosen the Marriott New Orleans Downtown at the Convention Center as

Pubcon New Orleans 2013 Hotel: Marriott New Orleans Downtown

the officially recommended hotel for Pubcon New Orleans 2013, which takes place April 22 – 25 at the New Orleans Convention Center right across the street.

The Marriott New Orleans Downtown is conveniently located next to the New Orleans Convention Center where Pubcon New Orleans 2013 will take place. With its excellent amenities and prime riverfront location in The Big Easy, we’re happy to select Marriott New Orleans Downtown as the recommended conference hotel of Pubcon New Orleans 2013.

We’ve selected the Marriott New Orleans Downtown for its convenient and unique location in a renovated 19th century cotton mill, wide variety of dining and nightlife options, rooftop swimming pool, and fine rooms and suites.

Low reservation pricing and high quality rooms and suites are a trademark at Marriott New Orleans Downtown, and Pubcon New Orleans 2013 attendees can book a wide range of accommodations either directly at the Marriott website or through numerous online travel-booking firms such as Expedia, Hotwire, Orbitz, Kayak (founded by Pubcon Hawaii 2012 keynote speaker Terry Jones), Hotels.com, Priceline, and others. The current hotel room landscape in New Orleans makes booking with one of these firms or directly with Marriott the best way to get the lowest possible reservation rates, even better than any set price we could arrange.

RECOMMENDED PUBCON NEW ORLEANS 2013 CONFERENCE HOTEL

Pubcon New Orleans 2013 Hotel: Marriott New Orleans Downtown

Marriott New Orleans Downtown
859 Convention Center Boulevard
New Orleans, LA 70130
(Google Map) (Bing Map) (MapQuest Map) (Marriott Map)

Pubcon New Orleans 2013 looks forward to seeing you this April 22 – 25 at the New Orleans Convention Center and at our officially recommended hotel, Marriott New Orleans Downtown.

ADDITIONAL HOTEL OPTIONS

In addition to the Marriott New Orleans Downtown two other good hotel choices for Pubcon New Orleans 2013 — offering convenient locations and comfortable accommodations — include the
Hyatt Place New Orleans/Convention Center and the
Hilton Garden Inn New Orleans Convention Center.

Keep posted to the Pubcon blog for detailed information. Complete details are posted on the Pubcon hotel information page.



AIRLINE DISCOUNTS

Pubcon is often able to offer conference attendees discount airfares with certain airlines, and we will announce any such discounts for Pubcon New Orleans 2013 on our blog.


CAR RENTAL DISCOUNTS

Pubcon regularly offers attendees discount car rental rates for those who prefer driving to taxis, usually available up until the conference begins. Announcements about special car rental rates for upcoming Pubcon events are posted to the Pubcon blog before each event.


TAXI SERVICE

Taxi cabs are another convenient way to get around New Orleans during Pubcon. Look for information about New Orleans taxi companies soon.


INTERVIEWS AND VIDEO BLOG

The Pubcon Video Blog showcases past, present and potential future Pubcon speakers in interviews by Pubcon video content producer Vanessa Zamora and Pubcon founder Brett Tabke.

Watch Pubcon-produced video interviews with many of the "Who's Who" of top search and social media marketers, webmasters and technology innovators, and learn as they speak on a wide range of the Internet-related subjects that are the trademark of Pubcon conferences, including many from our previous conferences.



PUBCON ON FACEBOOK, LINKEDIN, FOURSQUARE AND OTHER HOT SPOTS

Follow Pubcon on Twitter, and subscribe to the Pubcon blog mailing list to receivehttp://www.pubcon.com/images/twittericon.pnge-mail updates about upcoming show registration, keynote speakers, conference hotels and more. Other ways to keep up with Pubcon include joining our Pubcon Facebook group, LinkedIn page, Pubcon Flickr feed, plus Pubcon's Pinterest, Google Plus, Klout, and Wikipedia pages.

Users of Foursquare can also keep track of Pubcon attendees who use these location-based services. See our Pubcon social media contact page for more information.


DECADE-PLUS HISTORY OF SUCCESS

With more than a decade of success, the history of Pubcon is virtually the story of search and social media itself. Explore Pubcon's complete history archives, and watch some of our special tenth anniversary fun in the following Pubcon video.


COME TO PUBCON NEW ORLEANS 2013

As Pubcon returns to The Big Easy, full of energy and excitement, Pubcon New Orleans 2013 will be jam-packed with leading-edge sessions and one-of-a-kind presentations.

Whether you are a newbie or an anchored old school pro, there are big discoveries in store at Pubcon New Orleans 2013.

Search engine and social media marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing agents and affiliates are just some of the people who will make up the crowds at Pubcon this year in New Orleans.

Register online early and save. Early sign-up periods may vary, so please check the registration page for the latest updates. Exhibitors are given discount coupons to hand out, so feel free to check with them for further savings. There are also additional discounts for WebmasterWorld supporters and for groups of four or more people.


TOP TEN REASONS TO ATTEND PUBCON

  1. High Level of Content : Each Pubcon track or sub-conference is focused on a specific aspect of marketing featuring topics that are important to your marketing and traffic-acquisition strategies. We focus on some of the hottest trends and topics by asking speakers to prepare part of their presentation just prior to Pubcon, resulting in discussions that cover the very latest trends.
  2. Networking : The WebmasterWorld community started Pubcon in an English Pub where attendees got together to learn from and interact with others in their market space. Networking is readily available at breakfast, lunch, during session breaks, and well into the night at Pubcon's many cocktail hours and parties.
  3. Prime-Time Speakers : Pubcon attendees will hear and talk with the earlyadopting who's who of Internet marketing, at the conference widely recognized as the speakers conference, where speakers come to learn as well as to share their vast knowledge.
  4. Post-Conference Networking Resources : Pubcon attendees receive a bound printed manual of the show, and a download full of all Pubcon presentation PowerPoints is made available for all full conference attendees.
  5. Takeaways : Pubcon presentations always end with at least one specific takeaway that you can apply to your business' own projects.
  6. Test Yourself : By spending time with others in your field at Pubcon New Orleans 2013, you'll get an accurate idea of how your skill set stacks up, and gain valuable insight into which areas of your work you may need to focus on for continued growth and success.
  7. Value : We realize how much you have invested in attending a conference. Pubcon strives to provide the best value available in search and social media marketing conferences today, offering direct value in the form of education, new contacts, professional relationships, vendors and partnerships.
  8. Vendors : Use Pubcon as an opportunity to talk with vendors about their services that you use or may wish to try, in the Pubcon exhibit hall.
  9. Professional : Pubcon has had more than a decade of success, with event management roots running over 20 years. From registration to at-the-show services, Pubcon engages in a professional yet personal touch that stands out in an oftentimes crowded field.
  10. Your Clients, customers, and especially your competitors will attend. 'Nuff said.

Need more reasons to attend? "101 Reasons For Coming To Pubcon" offers many more, and see what past attendees have to say on the Pubcon testimonials page, and here.