Business marketing leaders from the Luxor resort hotel and casino, the MGM Grand hotel and casino, the Las Vegas Hilton, and Planet Hollywood resort and casino will come together to examine how their marketing departments successfully use social media in a unique keynote speaker session at PubCon on November 10 – 13, 2009 at the Las Vegas Convention Center.
“Marketing Rock Stars of the Vegas Strip” will bring together Luxor vice president of marketing Brad Goldberg, Planet Hollywood director of interactive marketing Brandie Feuer, MGM Grand assistant vice president of marketing Michael Perhaes, Las Vegas Hilton executive director of casino marketing Peter Arceo and Vegas.com vice president of marketing Bryan Allison in a keynote session that will be moderated by Lou Ragg, the executive director of Internet operations and marketing for MGM Mirage.
Offering a rare glimpse into how some of the largest hotels and casinos in the world use social media services such as Twitter, Facebook and LinkedIn, PubCon’s 2009 Las Vegas keynote panel will break new ground.
“This is the first time that Vegas hotel marketers will be speaking on a panel together and I’m honored to be a part of it,” Planet Hollywood’s Feuer said Monday. “It truly shows Las Vegas marketers’ support of not only PubCon, but also social media and the way the Interactive landscape is changing. I am looking forward to speaking at PubCon,” Feuer noted.
Arceo, too, expressed excitement at the groundbreaking PubCon Las Vegas hotel and casino social media marketing keynote panel. “I am looking forward to speaking at PubCon because this is where Social Media becomes ‘Social’,” Arceo said.
The social media keynote panel will be a free-flowing Las Vegas insider’s look at how social media is expanding the scope of hotel and casino marketing departments, with PubCon founder and WebmasterWorld Inc. chief executive Brett Tabke joining Las Vegas favorite Ragg for question and answer moderation.
“Interacting with people face to face is how relationships are built and ideas are born,” Arceo told PubCon Monday.
Luxor’s Goldberg is responsible for the 4,400-room hotel’s database marketing, direct mail, Internet and e-mail marketing, Web site development, strategic partnerships and sponsorships, advertising and branding and casino player development, strategic relationships with Luxor’s corporate database and Internet marketing teams as well as using technology to promote the Luxor, the second-largest hotel in the U.S.
Las Vegas Hilton’s Arceo is responsible for developing marketing related events and programs for the casino, including database marketing, e-commerce, and social media which contribute over $60 million annually.
MGM Grand’s Perhaes will bring more than 20 years of marketing experience to the PubCon keynote panel. Perhaes leads all marketing and advertising initiatives for MGM Grands hotel and its departments and venues, including Cirque du Soleils KÀ, Studio 54, Tabu Ultra Lounge, Wet Republic (MGM Grands new “ultra pool”,) restaurants, lounges, and various events.
Perhaes manages advertising agency relationships for MGM Grands brand campaign and efforts that include national consumer print, out-of-home media, on-property and in-room messaging, online and e-mail marketing, social media and mobile marketing.
Vegas.com’s Allison manages the company’s public relations efforts and oversees its multimillion-dollar offline and online marketing campaigns, including television, print, out-of-home, mobile, search and social media.
Join this exciting lineup of PubCon keynote panelists as they explore an industry that went from initial hesitation at using social media services to becoming one of their biggest proponents.
We’re pleased to feature this unique and star-studded keynote panel at PubCon Las Vegas on November 10 -13, 2009.