Masters Group Training Lineup For Pubcon New Orleans 2014

Pubcon New Orleans 2014, the premier social media and optimization conference, is happy to

Pubcon Masters Group Training

Pubcon Masters Group Training

present the new speaker lineup for our Pubcon Masters Group intensive training program, featuring three premium tracks dedicated to Google and Facebook advertising, social media marketing, and organic search engine optimization (SEO).

The Pubcon Masters Group is a popular limited-attendance educational training program that features an intensive complete day of industry-leading social media, Google and Facebook advertising, and organic SEO learning from a top selection of expert instructors.

The Pubcon New Orleans 2014 Masters group will meet on Monday, March 17 at the New Orleans

Top Tier Marketing's Frederick Vallaeys

Top Tier Marketing’s Frederick Vallaeys

Convention Center, the day before the full Pubcon New Orleans 2014 conference begins. The Pubcon Masters group is a separate event from the conference and is available only to those who reserve a space and purchase a stand-alone training day pass or the all-inclusive Pubcon Platinum pass.

Previous Pubcon Masters Group training programs have sold out early, so avoid being disappointed and reserve your own place now for this exceptional three-track day of in-depth training with some of the world’s top search, Google and Facebook advertising, landing page, and social media innovators.


Frederick Vallaeys Top Tier Marketing, Optmyzr, Founder & Chief Executive

Frederick Vallaeys Top Tier Marketing, Optmyzr, Founder & Chief Executive

Krista Neher: Boot Camp Digital CEO

Roger Dooley, Dooley Direct LLC Founder

Roger Dooley: Dooley Direct LLC Founder

Dennis Yu: BlitzMetrics Chief Executive

Jabez LeBret: Get Noticed Get Found Chief Innovation Officer

Brad Geddes Certified Knowledge Founder

Joe Laratro: Tandem Interactive President

Lisa Buyer The Buyer Group President & CEO

Lisa Buyer: The Buyer Group President & CEO

Eric Enge: President Stone Temple Consulting

Eric Enge: President Stone Temple Consulting

Bill Hunt Back Azimuth Consulting President

Bill Hunt: Back Azimuth Consulting President

The Google and Facebook advertising Pubcon Masters Group agenda features founder and popular Pubcon speaker Brad Geddes, BlitzMetrics chief executive and Facebook

BlitzMetrics Chief Executive Dennis Yu

BlitzMetrics Chief Executive Dennis Yu

marketing expert and author Dennis Yu, and Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr. Read the complete session details about this unique Google and Facebook advertising track here.

The Pubcon Masters Group social media marketing track will feature in-depth sessions on social media marketing and optimization, and other social media subjects, with Jabez LeBret, chief innovation officer at law firm marketing agency Get Noticed Get Found, Krista Neher, chief executive at Boot Camp Digital, and Lisa Buyer, chief executive and president at The Buyer Group. Read about our Pubcon Masters Group SMM track and sessions here.

Our Pubcon Masters Group organic SEO track in New Orleans will feature intensive day-long educational workshops with Joe Laratro, president of Tandem Interactive, Bill Hunt, president at Back Azimuth Consulting, and noted SEO consultant Eric Enge, president of Stone Temple Consulting. Complete information on

Roger Dooley, Pubcon Masters Group Kick-Off Speaker

Roger Dooley, Pubcon Masters Group Kick-Off Speaker

Hunt and Laratro’s Pubcon Masters Group organic SEO track is available here.

Kicking off the New Orleans Pubcon Masters Group training program will be leading neuromarketing expert Roger Dooley, founder of Dooley Direct LLC. Information about Dooley’s keynote at the Pubcon Masters Group can be found here.


Complete details about all three tracks of the Pubcon Masters Group training program at Pubcon New Orleans 2014 are available here:


Three simultaneous tracks of in-depth sessions led by some of the industry’s most respected search, in-house and social media professionals.

    A full training guidebook with all the presentations from each session
    and bonus content

    Attendees may freely move between tracks

    Download of all PowerPoint presentations (Previously USB)

    Continental breakfast and plated luncheon (beverages will flow throughout
    the day)

    Q&A time at the end of each session

    Q&A session includes the opportunity to have your site reviewed by an
    expert panel

    Hands-on site clinic at lunch

    Limited class size

    Attendees that finish training will receive a certificate of completion


Masters Group Schedule
  SEO: Organic
Traffic Optimization
Social Media
Paid Search &
7:30 a.m. Registration Open
8:00 a.m. Masters Group introduction by Brett Tabke
8:10 a.m. Training Kick-Off
with Roger Dooley
8:45 a.m. Scaling Your SEO Efforts

(Bill Hunt)

State of Social Media Users & How to Dominate the Universe

(Jabez LeBret)

Creating a Successful Account Structure

(Brad Geddes)

10:15 a.m. Refreshment Break
11:15 a.m. Organic Keywords & SEO Tools

(Joe Laratro)

Understanding ROI, Increasing Productivity with Tips & Hacks, &
Maximizing Your Efforts

(Krista Neher)

AdWords Quality Score & Automation with Scripts

(Frederick Vallaeys)

12:15 p.m. Luncheon
2:15 p.m. Making Sense of Content Marketing, Social Media, Link Building, &
Semantic Search

(Eric Enge)

Becoming a Publicity Machine & Leveraging Existing Content

(Lisa Buyer)

Facebook Ad Optimization Tricks the Pros Use

(Dennis Yu)

2:30 p.m. Refreshment Break
5:00 p.m. Q & A “Ask the Experts” period
5:30 p.m. Pubcon Masters Group program concludes


Due to the in-depth nature of this training program, the size of the classes at the Pubcon Masters Group is limited. We encourage signing up early to make sure you get a spot for this valuable

Krista Neher, CEO, BootCampDigital

Krista Neher, CEO, BootCampDigital

day-long series of search and social media marketing workshops, as all our previous Pubcon Masters Group training programs have sold out.

We look forward to seeing you in The Big Easy on March 17 – 20, and hope that you’ll take advantage of the impressive Pubcon Masters Group training program during Pubcon New Orleans 2014 and sign up now.

Lane R. Ellis
Lead Editor
Team Pubcon

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