Dan Zarrella, Krista Neher, and Warren Whitlock offered great insight into factual data about Twitter and reinforced the fact that Twitter is here to stay and also serve a different purpose than fellow social networks.
Retweets are highly coveted by companies, and as an individual, a retweet sort of justifies your initial tweet. So how do you up your odds of gaining the elusive retweet? According to Dan Zarrella, there are a few ways to increase your odds (with no guarantees of course):
- Tweets 4:30 p.m. or later in the day have higher odds of gaining retweets
- Saturday and Sunday have the highest amount of retweets
- Including “PLEASE RT” makes your tweet 4x more likely to be retweeted
- Understand your audience. Test; track engagement. See where links get the most success throughout the tweet, at the beginning, middle, or end.
- Start a conversation. Just posting isn’t enough — be interesting, connect with users.
- Provide customer service. Twitter is a better outlet for providing customers with answers and for resolving issues than forcing them to sit on hold with long phone waits and automated messages.
- Post public service announcements, events, and relevant news to engage users and share.
Remember, Twitter is a valuable tool but also one that provides a low shelf life for your content in terms of a mass feed. Using Twitter correctly, engaging individuals rather than just the masses, and providing valuable information and data is a great way to have people look forward to your tweets and become followers.
Erika Thomas is an SEO copywriter and link building specialist at Tandem Interactive, where she has worked for two years. Thomas also operates fashion blog Blah Blah Blonde and is a freelance writer. Her Twitter handle is @itsmeerikat.