keynote address by leading neuromarketing expert Roger Dooley, founder of Dooley Direct LLC.
The next Pubcon Masters Groups meets on Monday, October 21 at the massive Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2013 conference begins. The Pubcon Masters group is a separate event from the conference and is available only to those who reserve a space and purchase a stand-alone training day pass or the Pubcon Platinum pass.
Pubcon Masters Group speaker Fabella knows search from both the agency and in-house sides, and directs all strategic and tactical SEO and social media initiatives for RentPath . She is also a founding member of the Atlanta SEMPO and serves as its vice president of programming.
Mitchell, a popular Pubcon speaker who has overseen SEO and pay-per-click campaigns from both the in-house and agency perspectives, manages the Digitas Search Engine Marketing Knowledge Center, and is a former vice president of SEO and SEM at AOL.
Microsoft’s Wheeler is responsible for developing solutions that enable marketers and site managers to apply SEO best practices using best-in-class tools and a standardized approach, and will bring over a decade of experience in the Internet marketing industry to the Pubcon Masters Group in-house training track.
Join these top in-house experts for an updated Pubcon Masters Group training program track and explore the unique challenges and opportunities that in-house SEO professionals from large firms face every day.
PUBCON MASTERS GROUP IN-HOUSE TRACK DETAILS
Part 1: How Microsoft Deploys SEO for Its Portfolio of Global Sites – Derrick Wheeler
How do you move the organic search needle across 100 global markets and 40+ languages in ahighly decentralized operating environment with multiple lines of business and product categories resulting in billions of Web pages including e-commerce, news, product information, support content for multiple releases, and user-generated content all using various content management systems and Web analytics platforms targeting many audiences including IT and developers, home users and consumers, office workers, gamers, etc.
Part 2: How to Manage In-House SEO with a Team of One – Allison Fabella
In a tight economy with shrinking budgets, it’s not uncommon that many companies large and small employ only one in-house SEO. While not impossible, it is a challenge and requires a specific skill set to manage effectively. Learn how to even the score when outnumbered and successfully manage an in-house SEO program solo.
Part 3: Successfully Implementing An SEO Program – Melanie Mitchell
This session will go into detail discussing a proven six-point plan for in-house SEO success:
- Creating a core search team
- Setting priorities, goals and incentives
- Providing training
- Setting internal standards
- Providing tools
- Measurement, tracking, and adjusting
Part 4: In-House Question and Answer Session – Faculty
A great opportunity to have specific questions answered by our top in-house speakers in this rapid-fire Q&A session.
PUBCON MASTERS GROUP ADDITIONAL TRACKS
- Pubcon Masters Group Social Media Optimization Training Program
- Pubcon Masters Group Organic SEO Training Program
- Pubcon Masters Group Google and Facebook Advertising Training Program
- Pubcon Masters Group Training Program Overview
- Pubcon Masters Group Roger Dooley Kick-Off Talk
- Register For The Pubcon Masters Group Training Program
The Pubcon Masters Group training program is a much-anticipated exclusive add-on opportunity separate from the Pubcon conference, featuring a complete day of intensely-focused and highly personal learning from leading industry speakers. Sign up for the Pubcon Masters Group training program now, and join Fabella, Mitchell, Wheeler, and all of our other Masters Group trainers for a stellar day of education to start out your week at Pubcon as Vegas 2013 in style.
Lane R. Ellis
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