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Pubcon Agenda Details:
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Pubcon

Pubcon Las Vegas 2014

Monday October 6
Masters Course

08:00a Pubcon Masters Group Training and Workshop (8-5) Monday
(Platinum and Training Passes Only) (Additional Fees do Apply)
3:00p 7:30p Registration Open For Gold and Platinum Attendees
5:30p 7:30p Speakers and Exhibitors Networking Reception: Gold and Platinum Passes

Tuesday October 7
Agency and Enterprise Day

Tracks
Salon A

Organic SEO
Salon B

In House SEO
Salon C

Social Media Optimization
Salon D

Mobile
Salon E

Content Marketing
Salon F

Paid Search Marketing
Salon G

Search Industry Business Issues
Salon H

Interactive Site Reviews
Salon I

Exhibit Hall Demo Theater (Sponsored)
07:30a Registration Open 7:30a – 5:00p
08:00a 08:45a Continental Breakfast
08:45a 9:00a Conference Introduction
Brett Tabke
09:00a 09:45a Morning Keynote
09:30a Registration open for Exhibit Hall Pass Attendees
09:35a Exhibit Hall Open 9:35a – 3:30p
10:15a 11:25a Google Penalty Recovery
Gareth Hoyle, Shahid Awan, Marie Haynes
Moderator:
 Arnie Kuenn
In-House SEO Education Training
Chuo-Han Lee, Simon Heseltine, Anthony Robinson
Moderator:
 Adam Proehl
Multiple Brand Social Media Management
Allison Mcguire, Debbie Miller
Moderator:
 Sean Jackson
Understanding Mobile SEO – Basic to Advanced
Cindy Krum, Pierre Far
Moderator:
 John Rampton
Copywriting Style Guide – Tools & Tricks for SEO Writers
Mindy Weinstein, Lindsay Mineo
Moderator:
 Kevin Adams
International PPC and SEO
Marc Bitanga, Michael Bonfils, Motoko Hunt
Moderator:
 Mona Elesseily
Creative Techniques for Selling Your Services and Retaining Your Clients
Jabez Lebret, David Vogelpohl, Dennis Yu
Moderator:
 Craig Paddock
Interactive Site Reviews: Focus on In-House SEO
Cory Haldeman, Tim Wagner, James Loomstein, Matt Cullen
Moderator:
 Elmer Boutin

11:30a 12:40p Semantic Web, Knowledge Graph, and Other Changes to Serps
Moderator:
 Ethan Giffin
Finding the Right Agency
Cory Haldeman, James Loomstein, Adam Proehl
Moderator:
 Eric Enge
The Power of the Visual
Debra Jasper, Krista Neher, Tim Ash
Moderator:
 Jabez LeBret
Mobile Websites – Desgin and SEO
Jose Truchado, Michael Martin
Moderator:
 Jenny Halasz
Content Marketing Strategy
Dave Roth, Chris Bennett, Purna Virji
Moderator:
 Bill Hartzer
How to Target Visitors Using ‘Personas’
Wister Walcott, Michael King
Moderator:
 David Szetela
Acquiring Enterprise Level Talent
Bill Hunt, Anne Kennedy
Moderator:
 Tim Mayer
Interactive Site Reviews: Focus on Organic
Craig Paddock, Jake Bohall, Ann Smarty, Ralf Schwoebel
Moderator:
 Chuck Mullins
Majestic SEO

Bruce Clay
1:15p 2:20p Keyword Research
Craig Paddock, Bill Hunt
Moderator:
 Elmer Boutin
In-House SEO and Leadership
Cindy Yerkie, Alex Volk, Dave Lloyd
Moderator:
 Jennifer Cario
Targetting the Right Social Media Demographic
Ashley Ward, Rebecca Murtagh
Moderator:
 Warren Whitlock
Mobile Advertising : Targeting and Optimization
John Busby, Kevin Adams, Dave Roth
Moderator:
 Steve Floyd
Ecommerce and Social Media Content Marketing
Krisztian Panczel, Mark Barrera, Brent Csutoras
Moderator:
 Joe Laratro
Hacking AdWords : Inside Tips and Tricks
Larry Kim, Michael Griffin
Moderator:
 Michael Bonfils
Biz Dev
Stoney Degeyter, Greg Hartnett, Ethan Giffin
Moderator:
 Dave Rohrer
Interactive Site Reviews: Open Call
Mona Elesseily, Bill Slawski, Dixon Jones, Eric Enge
Moderator:
 Dwight Zahringer
CopyBlogger

Internet Marketing Ninjas
2:30p 3:45p Taming Algo Chaos and [NOT PROVIDED]
Prashant Puri, Jake Bohall, Bruce Clay
Moderator:
 Carolyn Shelby
In-House SEO Politics
Matt Cullen, Tim Wagner, Derrick Wheeler
Moderator:
 Simon Heseltine
Tomorrow’s SEO Today – Social Search and Beyond
Bill Hartzer, Mindy Weinstein
Moderator:
 Joe Laratro
Optimizing Mobile beyond Screen Size
Ralf Schwoebel, Chris Goward, Tim Ash
Moderator:
 Michael Martin
Brand Journalism and Creating Brand Advocates
, Rob Fuggetta, Mel Carson
Moderator:
 Dave Roth
Advanced PPC Tactics
Lisa Raehsler, Kevin Adams, Marc Poirier
Moderator:
 Anne Kennedy
Buying and Selling Websites
Chuck Mullins, Mark Daoust, Jock Purtle
Moderator:
 Loren Baker
Interactive Site Reviews: Focus – Social Media
Cindy Krum, Krista Neher, Rebecca Murtagh, Ashley Ward
Moderator:
 Jabez LeBret
Remove’em

3:55p 05:00p Google plus and Google Authorship
Ann Smarty, Mark Traphagen, Ryan Jones
Moderator:
 David Wallace
Social Media – The great equalizer
Ajit Sivadasan, Elmer Boutin
Moderator:
 Ashley Ward
Social Media Content Creation
Kate Evans, Jennifer Slegg
Moderator:
 Arnie Kuenn
New Mobile Behavior and Click To Call Strategies
Jason Spievak, Daryl Colwell
Moderator:
 Greg Gifford
Blog Content Editorial Management
Kelsey Jones, Loren Baker
Moderator:
 Mindy Weinstein
21 Biggest Google AdWords Mistakes
Mona Elesseily, Maria Corcoran
Moderator:
 Mary Bowling
Legal Issues : How to Delete Ripoff Reports from Google
Kenton Hutcherson
Moderator:
 Mark Barrera
Interactive Site Reviews: Focus on Local Search
Kristopher Jones, Brian Combs, Mike Ramsey, George Aspland
Moderator:
 Greg Hartnett

Wednesday October 8
Content Marketing Day

Tracks
Salon A

General Optimization
Salon B

Social Media Marketing
Salon C

Expert Spotlight
Salon D

SEM-SEO Potpourri
Salon E

Content
Salon F

PPC and SEM
Salon G

SEO
Salon H

Interactive Site Reviews
Salon I

Exhibit Hall Demo Theater (Sponsored)
07:30a Registration Opens
08:00a 08:45a Continental Breakfast
08:45a 9:00a Morning Introduction
Joe Laratro
09:00a 09:45a Keynote Jason Calacanis

Jason Calacanis
09:30a Registration open for Exhibit Hall Pass Attendees
09:35a Exhibit Hall Open 9:35a – 3:30p
10:30a 11:30a Website Reputation Management and Maintenance
Tony Wright, Dwight Zahringer, Matt Craine
Moderator:
 Joe Laratro
Pinterest and Other Missed Social SEO Opportunities
John Rampton, Cynthia Johnson, Stephan Spencer
Moderator:
 Lisa Buyer
How to Build Tools Using API’s
Brian LaFrance

Search Powered Psychographics and Persona Marketing
Marty Weintraub
SEO and SEM Lessons from the Competitive Automotive Space
Greg Gifford, Ira Kates
Moderator:
 Ben Cook
Content Creation Strategy
Arnie Kuenn, Phillip Thune, Sean Jackson
Moderator:
 Scott Hendison
Hardcore PPC Tactics
Brad Geddes, Maria Corcoran, David Szetela
Moderator:
 Steve Hammer
SEO and Content Marketing Relationships
Steve Floyd, Kate Morris, Carolyn Shelby
Moderator:
 Jordan Kasteler
Interactive Site Reviews : Focus on Content and Content Marketing
Selena Narayanasamy, Dan Sturdivant, John Lawson, Jake Baillie
Moderator:
 Mike Grehan
CopyBlogger

LinkRisk
11:35a 12:35p Boykin on Google Updates
Jim Boykin
Moderator:
 Brett Tabke
Social PR
Lisa Buyer, Melissa Fach
Moderator:
 Krista Neher
Understanding of heat Mapping
Paul Ryazanov

Infographics
David Wallace
Lets Talk Hummingbird & The Entity Search Revolution
Marcus Tober, Rhea Drysdale, Dave Lloyd
Moderator:
 Michael Black
Content Marketing Excellence and Alternative Strategies
Eric Enge, Selena Narayanasamy
Moderator:
 Matt Craine
Advanced PPC Tools and Scripts
Katie Lawler, Steve Hammer, Joe Grusman
Moderator:
 Chris Boggs
SEO Site Audits and Listings Audits
Alan Bleiweiss, Mike Stewart, Ben Cook
Moderator:
 Ralf Schwoebel
Interactive Site Reviews: Focus on Paid Issues
Lisa Raehsler, Brad Geddes, David Szetela, William Leake
Moderator:
 Kate Morris
AppVested

PandaRisk.com
1:10p 2:15p Keynote : Ted Murphy

Ted Murphy
2:15p 2:45p Exhibit Hall Networking Break
2:45p 3:50p State of SEO 2014
Greg Boser
Moderator:
 Jake Baillie
Social Commerce: It’s Not About Likes, Its About Sales
John Lawson
Moderator:
 Dennis Yu
Link Building via a Press Outreach Campaign
Rob Woods

Optimizing for Google Glass and Wearable Technology
Rob Garner
Web Presence Optimization
Stoney Degeyter, Jenneva Vargas, Tim Ash
Moderator:
 Kristine Schachinger
What Is New With Content Marketing in 2014
Matt Siltala, Dave Rohrer, Jennifer Cario
Moderator:
 Melissa Fach
Integrated Digital Marketing Campaigns
Lena Flanigan, William Leake, Jim Banks
Moderator:
 Joe Youngblood
Beyond the Filter Bubble for SEOs
Aaron Kronis, Chris Boggs
Moderator:
 Casey Markee
Interactive Site Review : Organic Focus
Arnie Kuenn, Alan Bleiweiss, David Wallace, Matt Craine
Moderator:
 Brian LaFrance

3:55p 05:00p Word Press Optimization
Brian Lafrance, Scott Hendison
Moderator:
 Stoney deGeyter
Twittersphere Customer Service Strategies
Erin Robinson, Carolyn Shelby, Warren Whitlock
Moderator:
 Brian Combs
How to Sell Books by the Truckload on Amazon
Penny Sansevieri

Google+ and Authorship – Hot Topics and Trends
Kristine Schachinger
Who can online marketers Trust?
Dixon Jones, Chris Boggs
Moderator:
 Jake Bohall
Content Strategy and Content Marketing
Jordan Kasteler, Dan Sturdivant, Pete Sheinbaum
Moderator:
 Selena Narayanasamy
Remarketing and Retargeting 2014
Sean Dolan, Tim Mayer, Erin Sagin
Moderator:
 Rob Garner
SEO Fundamentals
Michael Black, Bill Hartzer
Moderator:
 Rebecca Murtagh
Interactive Site Reviews: Open Call
Christine Churchill, David Klein, Joe Youngblood, Rob Woods
Moderator:
 Lisa Buyer
7:00p-Whenever Special Event : US Search Awards


Thursday October 9
Pubcon Pro Industry Day

Tracks
Salon A

Pubcon PRO
Salon B

Industry Round Tables
Salon C

Linking
Salon D

Local Search
Salon E

Social Media
Salon F

Affiliate Marketing
Salon G

Optimization Potpourri
09:00a Registration Opens
09:00a 09:45a Continental Breakfast
09:30a Morning Introduction
Joe Laratro
10:00a 10:55a Keynote Speaker : Jay Baer

Jay Baer
11:00a 12:00p Negative SEO
Joe Laratro, Dwight Zahringer, William Leake
Moderator:
 Jim Banks
SMB Business Issues

Moderator:
 Kristopher Jones
Linkbuilding Without a Penalty
Joe Youngblood, Rhea Drysdale, Russ Jones
Moderator:
 Bruce Clay
Local Search : Reviews and Rankings
George Aspland, Brian Combs
Moderator:
 Greg Gifford
Facebook Ads and Optimization
Dennis Yu, Ashley Ward
Moderator:
 Brett Tabke
Affiliate Space Hot Topics
David Vogelpohl, Brook Schaaf
Moderator:
 Tony Wright
Google Places and Maps Optimization
Moderator:
 Christine Churchill
12:40p 01:35p SEO and SEM Tools and Services
Christine Churchill, Jim Boykin
Moderator:
 Jake Baillie
SEO Industry Issues

Moderator:
 Derrick Wheeler
Advanced Link Building
David Klein, Jeanine Krzyzanowski, Stephan Spencer
Moderator:
 Joe Laratro
Local Search 2014
Kristopher Jones, Mark Homer
Moderator:
 Michael Dorausch
Facebook – Real World Results
Katherine Wright, Alex Houg, Marty Weintraub
Moderator:
 Dan Sturdivant
Starting an Advanced Affiliate Program
Charles Calabrese, Paul Schroader
Moderator:
 Chuck Hamrick
OnSite and Internal Search Analytics
Linda Caplinger, John Sherman
Moderator:
 Brook Schaaf
1:40p 2:40p Pubcon Forum – Pubcon 2015 and Beyond
Joe Laratro, Brett Tabke
Moderator:
 Brett Tabke
Affiliate Industry Issues

Moderator:
 Jim Banks
Link Building 2014
Kenny Hyder, Jennifer Vaniderstyne, Casey Markee
Moderator:
 Marty Weintraub
Local Search Strategies
Mike Ramsey, Mary Bowling
Moderator:
 Rhea Drysdale
Utilizing Personas in Social Media Contests
Kendall Bird, Katy Katz
Moderator:
 George Aspland
Affiliate Master Class
Chris Kramer, Paul Schroader, Chuck Hamrick
Moderator:
 David Vogelpohl
Leveraging Photos and Videos for Content Marketing and Ads
Murray Newlands, Truman Hedding
Moderator:
 Michael Dorausch
2:45p Beer Thirty – Pubcon – Old School
3:00p 3:50p SEO Mosh Pit
Bruce Clay, Gareth Hoyle, Joe Laratro, Jenny Halasz, Tony Wright, Eric Enge, Mike Grehan, Greg Boser
Moderator:
 Brett Tabke
4:00p 04:45p Closing Keynote : Duane Forrester – Microsoft Bing

Duane Forrester
Moderator:
 Joe Laratro