Google & Facebook Advertising
PUBCON MASTERS GROUP GOOGLE & FACEBOOK ADVERTISING TRAINING PROGRAM
Pubcon Las Vegas 2014′s Google and Facebook advertising Pubcon Masters Group agenda features BlitzMetrics chief technology officer and Facebook marketing expert Dennis Yu, Certified Knowledgefounder and popular Pubcon speaker Brad Geddes, and Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr.
Yu is co-founder and CTO at BlitzMetrics, a software company that builds social media dashboards for major brands, media, and retail companies, specializing in the intersection of local and Facebook advertising. Yu is an entrepreneur and internationally-recognized speaker in search engine marketing and all things Facebook. His areas of expertise include social media advertising and marketing, search marketing technical analysis, and pay-per-click (PPC) ad campaign development and optimization.
Geddes is an innovator in online marketing theory and best practices who has been pushing theboundaries of Internet advertising since 1999, and is known for his ability to demystify the more complicated aspects of SEO, PPC and online advertising, and his sound and thoroughly-researched strategies make him a great addition to the Pubcon Masters Group Google and Facebook advertising training track.
Longtime Pubcon favorite Vallaeys is founder and chief executive of Top Tier Marketing and Optmyzr, and a former senior product evangelist for Google AdWords, a role in which helped advertisers learn about which Google products can best solve their marketing needs. Vallaeys also represented the needs of advertisers with the engineering and product management teams. Vallaeys’ main product focus at Google was on ad quality and bulktools like the AdWords Editor and API.
Prior to Google, Vallaeys was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. Vallaeys joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. Vallaeys earned his B.S. degree in electrical engineering from Stanford University in 2000.
Join Yu, Vallaeys and Geddes, some of the world's top PPC experts, for the updated Pubcon Masters Group training program Google and Facebook advertising track, and examine the unique challenges and opportunities that online advertising professionals face daily.
PUBCON MASTERS GROUP GOOGLE & FACEBOOK ADVERTISING TRACK DETAILS
Part 1: Perfecting PPC Ads – Brad Geddes
A successful PPC account needs to properly test ads for continuous improvement. In this session, we will examine ad testing ideas, minimum viable data, settings for proper testing, and how to decide where you need to test. Next, we’ll examine mobile ads and how to control the user experience for your mobile advertising efforts. Finally, we’ll cover ad extensions and dive into how to control and use various extensions.
Automating PPC with Free Tools
Managing PPC accounts can be highly time consuming; but it doesn’t have to be once you starting automating your accounts. In this session, we’ll examine what automation is, when to automate versus when to use computer assisted or manual analysis; and then finally we’ll look at free tools that can help you automate your PPC accounts to save you time and money.
Part 2: AdWords Quality Score and Automation with Scripts – Frederick Vallaeys
Frederick Vallaeys will examine the AdWords quality score and automation using scripts in this valuable Pubcon Masters Group training session.
Part 3: Facebook Ad Optimization Tricks the Pros Use – Dennis Yu
Social ads are about amplifying user actions, not about broadcasting creative. Learn how to match the right content to the right audience by building target grids. Choose the right mix of sponsoredstories to grow audience and engagement. Discover when to optimize against CTR vs. against CPC — and three surprising cases where CTR or CPC don’t even matter. What is the skinny on the new sponsored results ads in Facebook search, and how does it differ from Google brand bidding.
We’ll also cover organizational issues — you will walk away with a framework to coordinate with folks on other marketing teams. Where does social advertising end and creative begin? How do you build a social ROI model that everyone else will buy into? If you’re a consultant or agency, what types of automation are most effective to manage many complex client campaigns? How do you estimate campaign performance when you don’t have historical data? When are Facebook’s own estimation tools faulty, requiring you to override them?
We’ll also equip you with ad campaign templates, weekly ad reporting documents, strategy documents to sell the value of your role, and other assets you get to swipe as a participant in this Masters Group training.
Part 4: PPC Question and Answer Session – Faculty
A rare opportunity to have specific questions answered by our top PPC speakers in this rapid-fire Q&A session.
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