Sessions

Pubcon Agenda Details:
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Pubcon

Pubcon Las Vegas 2013

Monday October 21

08:00a Pubcon Masters Group Training and Workshop (8-5) Monday
(Platinum and Training Passes Only) (Additional Fees do Apply)
3:00p 6:00p Conference Registration Open
5:30p 8:00p Pubcon Kickoff Classic and Networking Reception:

Tuesday October 22

Tracks
Salon A

Super Spotlight Sessions
Salon B

In House SEO Conference
Salon C

Social Media Optimization Conference
Salon D

Expert Spotlight Conference
Salon E

Affiliate Conference
Salon F

Search Marketing Conference
Salon G

Local Search Conference
Salon H

The Webmaster Tech Conference
Salon I

SEO Conference
Salon J

Interactive Site Reviews
07:30a Registration Open For Platinum and Gold Pass attendees
Continental Breakfast for Platinum and Gold Pass Attendees
08:45a 9:00a Conference Introduction by Brett Tabke
Brett Tabke
09:00a 10:10a Kickoff Keynote : Jason Calacanis


(Open to All Gold, Platinum, and Networking Pass Attendees)
Jason Calcanis
10:15a 11:25a Advanced Reputation Management
Erin Jones, Andy Beal
Working with SEO Agencies
Ben Douglas, Melanie Mitchell, Dave Rohrer
Moderator:
 Allison Fabella
Twitter – The Latest Topics and Trends
Greg Finn, Krista Neher, Warren Whitlock
Moderator:
 Mark Barrera
21 Biggest Google AdWords Mistakes
Mona Elesseily

Proactive Reputation Management
Tony Wright
Affiliate-Based SEO and PPC Issues
Peter Klein, David Naffziger, Adam Opuchlik
Moderator:
 Jim Banks
Mobile Search & Marketing
David Vogelpohl, John Busby, Michael Martin
Moderator:
 Elmer Boutin
Local Search Rankings
Michael Dorausch, Kristopher Jones, Kenny Hyder
Moderator:
 Arnie Kuenn
Schema: Semantic Markup and Search
Jonathan Goodman, Matthew Bey, Daniel Schulman, Carrie Hill
Moderator:
 Dennis Yu
Algo Proofing – Sustainable SEO
Ryan Jones, Eric Enge, Scott Polk
Moderator:
 Bill Hartzer
Interactive Site Reviews: Focus on Organic
Chris Boggs, Jacob Bohall, Greg Boser, Greg Gifford
Moderator:
 Michael Gray
11:30a 12:40p
Performance Display Advertising
Tim Mayer

Conversion Optimization Tips
Chris Goward
In-House SEO Training and Analytics
John Marshall, Simon Heseltine, Derrick Wheeler
Moderator:
 Melanie Mitchell
Reputation Management: Monitoring Your Brand Online
Michael Streko, Rhea Drysdale, Melyssa St.Michael
Moderator:
 Andy Beal
How to Make Money Off of YouTube
Greg Jarboe

Ten Different Kinds of Search
Jay Berkowitz
Maximizing Your Affiliate Payouts
David Vogelpohl, Keith Posehn, Jim Banks
Moderator:
 Jerry West
Conversion Rate Optimization
Kate ONeill, Paul Ryazanov, Ira Kates
Moderator:
 Brad Geddes
Local Search and Mobile Optimization
Michael Dorausch, Kevin Adams, Scott Hendison
Moderator:
 Brian Combs
Buying and Selling Websites
Chuck Mullins, Mark Daoust
Moderator:
 Loren Baker
Global Search Strategy
Dave Jemison, Andy Atkins-Krueger, Anne Kennedy
Moderator:
 Daniel Boberg
Interactive Site Reviews: Focus on Local Search
Bruce Clay, Kristopher Jones, Mike Stewart, Mike Ramsey
Moderator:
 Aaron Shear
1:15p 2:25p
The In-House Agency
Todd Friesen

ABC’s Shark Tank via SEO
Stephan Aarstol
In-House SEO Strategies
Eli Schwartz, Laura Lippay, Jeff Preston, Jessica L Bowman
Moderator:
 Ulli Muenker
Twitter & Social Media from the PR Experts
Jay Berkowitz, Lisa Buyer
Moderator:
 Matt Craine
Mine your Keyword Portfolio for Missed Opportunities
Bill Hunt

Graywolf – SEO and Social Media
Michael Gray
Starting Affiliate Programs That Deliver
Paul Schroader, Adam Riemer, Charles Calabrese
Moderator:
 Matt Siltala
SEO/SEM Tools
Jon Henshaw, Christine Churchill, Ben Cook
Moderator:
 Scott Hendison
Google Places & Maps Optimization
Brian Combs, Mary Bowling
Moderator:
 Greg Gifford
Developing Audience Personas for SEO
Dana Lookadoo, Melyssa St.Michael
Moderator:
 Paul Edmondson
Google’s Author Tag: The Biggest Signal Since Links?
Eric Enge, Casey Markee, Ann Smarty
Moderator:
 Ryan Jones
Interactive Site Reviews: Paid Issues
Steve Hammer, Eric Ludwig, Kate Morris, Frederick Vallaeys, Kate ONeill
Moderator:
 Tim Mayer
2:35p 3:45p Hummingbird – How it will change the face of SEO as we know it
Eric Enge
In-House Team Building and Training
Victoria Edwards, Elmer Boutin, Andrew Nevelos
Moderator:
 Peter Leshaw
Monetizing and Optimizing your Blog
Adam Riemer, Michael David, Stephan Spencer
Moderator:
 Greg Jarboe
Cool Tools for Search Marketers
Christine Churchill

Usability, Experience Design
Kim Krause Berg
Affiliate Research, Surveys, and Case Studies
Dixon Jones, Keith Posehn, Adam Glazer
Moderator:
 Chuck Hamrick
Hardcore PPC Tactics
Brad Geddes, John Ellis, David Szetela
Moderator:
 Kevin Lee
Local Tactics, Research, and Strategies
Mike Ramsey, Tron Jordheim, Dennis Yu
Moderator:
 Michael Dorausch
CSS and HTML Coding 2013
Benj Arriola, Todd Keup, Kristine Schachinger
Moderator:
 Jerry West
Algo Chaos
Jacob Bohall, Bill Hartzer, Ryan Jones
Moderator:
 Bill Hunt
Interactive Site Reviews: Focus Brand & Reputation Management
Dwight Zahringer, Tony Wright, Andy Beal, Michael Streko
Moderator:
 Rhea Drysdale
3:50p 5:00p Conversion in a Social World
Tim Ash
In-House SEO – Tools and Processes
Alex Volk, Brian McDowell, Motoko Hunt
Moderator:
 Bill Hunt
The Intersection of Social Media and Search
Laura Lippay, Krista Neher, Matt Heindl
Moderator:
 Sean Jackson
Performing an SEO Audit
Alan Bleiweiss, Selena Narayanasamy
Moderator:
 Chris Boggs
CPA Marketing
Jerry West, Daryl Colwell
Moderator:
 Mark Knowles
Enterprise Level Bid Management
Kevin Lee, Brad Geddes, Dave Roth
Moderator:
 Tony Wright
Local Search Success in an Unpopular Vertical
Greg Gifford, David Klein, Mike Stewart
Moderator:
 Joe Laratro
Responsive Content Design
Katrina Klier, Michael David, Steve Floyd
Moderator:
 Derrick Wheeler
No Virginia, Link Building Is Not Illegal
Duane Forrester, Eric Enge, Michael King
Moderator:
 Andy Atkins-Krueger
Interactive Site Reviews: Focus on In-House SEO
Keith Goode, Jason Potts, Eli Schwartz, Shahid Awan
Moderator:
 Victoria Edwards

Wednesday October 23

Tracks
Salon A

Super Spotlight Sessions
Salon B

Site Owner Conference
Salon C

Social Media Marketing Conference
Salon D

Expert Spotlight Conference
Salon E

Affiliate Conference
Salon F

PPC Conference
Salon G

Content Conference
Salon H

Sponsored Sessions
Salon I

SEO Conference
Salon J

Interactive Site Reviews
07:30a Registration Open for Platinum and Gold Passes
Continental Breakfast for Platinum and Gold Passes
08:45a 9:00a Daily Introduction by Brett Tabke
09:00a 09:45a Keynote Talk With Matt Cutts


(Open to All Gold, Platinum, and Networking Pass Attendees)
Matt Cutts
09:30a Registration open for Exhibit Hall Pass Attendees
09:45a Exhibit Hall Opens
10:30a 11:40a Link Building in a Penguin Age
Jim Boykin
In-house SEO Compensation Packages
Peter Leshaw, Jessica L Bowman, Josh Gampel
Moderator:
 Jeff Preston
The Convergence of Social Media & Search
Bill Hartzer, Rebecca Murtagh, David Wallace
Moderator:
 Ken Jurina
Social Signals in Search
John Ellis

Bringing Together Paid, Owned and Earned Media
Andrew Beckman
Affiliate Sign Up, Pay Out and Conversion Rates
Paul Schroader, John Rampton, Jerry West
Moderator:
 Joe Youngblood
Getting the Most out of Your SEO Agencies
Ash Nallawalla, Shahid Awan, James Loomstein
Moderator:
 Chris Goward
Campaign Development for Content Marketing
Phillip Thune, Jenneva Vargas, Steve Floyd
Moderator:
 Roger Dooley
Whats Up at Bing?

Duane Forrester
Social Media Signals that Influence Search
Marcus Tober, Rob Garner, Carolyn Shelby
Moderator:
 Krista Neher
Interactive Site Reviews: Focus on Affiliates
Todd Crawford, Adam Opuchlik, Peter Klein, Adam Proehl
Moderator:
 Amanda Watlington
11:45a 12:55p Influence and Brand Building
John Hall, Roger Dooley
Moderator:
 Sarah Carling
Modern Marketing Plan Start To Finish
Tony Wright, Dan Sturdivant
Moderator:
 Peter Leshaw
Google+
Justin Sanger, Rob Garner
Moderator:
 Joe Laratro
Finding Online Marketing Talent
Michael Stebbins

Making AdWords Display Network Profitable for You
Brad Geddes
Finding & Engaging your Brand Influencers
Adam Proehl, Matt Craine, Chuck Hamrick
Moderator:
 Rhea Drysdale
Keyword Research, Selection and Optimization
Amanda Watlington, Ken Jurina, Marty Weintraub
Moderator:
 Michael Dorausch
Design, Content, and Marketing For A Mobile Website
Kristine Schachinger, Michael Martin, Keith Posehn
Moderator:
 Matt Tuens
Twitter

, Russ Laraway
Universal and Personal Search Optimization
Brian Combs, Benj Arriola, Chris Boggs
Moderator:
 Scott Polk
Interactive Site Reviews: Open Call
Steve Floyd, Brian LaFrance, Dave Rohrer, Mary Bowling, Wister Walcott
Moderator:
 Ross Jones
1:30p 2:40p Maximizing WordPress
Ross Jones, Brian Lafrance
Moderator:
 Jon Henshaw
Hosting Issues and SEO/SEM
David Vogelpohl, Scott Hendison, Michael David
Moderator:
 Bill Hartzer
Integrating Social Media Into an Overall Marketing Plan
Brent Csutoras, Rebecca Murtagh
Moderator:
 Warren Whitlock
SEO 2013 with Greg Boser
Greg Boser

Successful MEGA SEO Framework for Any Organization
Derrick Wheeler
Link Building for Affiliates
Roger Montti, Scott Polk, Chuck Hamrick
Moderator:
 Greg Hartnett
Effective Search and Display Advertising Campaigns
David Szetela, Kevin Lee, Dave Roth
Moderator:
 Michael Black
Content Strategy
Phillip Thune, Dan Sturdivant, Loren Baker
Moderator:
 Chris Boggs
Jim on Panda, Penguin, and Authors

Jim Boykin
SEO: Hot Topics and Trends
Stephan Spencer, Aaron Shear, Bruce Clay
Moderator:
 Mel Carson
Interactive Site Reviews: Focus on Organic
Simon Heseltine, Michael King, Marcus Tober, Rob Woods
Moderator:
 Alan Bleiweiss
2:45p 3:10 Exhibit Hall Break
3:00p 4:10p E-commerce Marketing Strategies
Aaron Shear
Moderator:
 Matt Tuens
Social Media, Press Relations, & Brand Management
Sarah Carling, Sean Jackson, David Mink
Moderator:
 Stoney deGeyter
Brand and Reputation Management Strategies
Dwight Zahringer, Alan Bleiweiss, John Busby
Moderator:
 David Wallace
Filling the B2B Funnel
Todd Crawford, Adam Glazer
Moderator:
 Jim Banks
Remarketing
Larry Kim, Marc Poirier
Moderator:
 Charles Calabrese
Post Click Marketing: Landing Page Optimization
Chris Goward, Janet Driscoll Miller, Scott Brinker
Moderator:
 David Szetela
Scaling Up With High Quality Content
Michael King, David Snyder, Ben Cook
Moderator:
 Todd Friesen
Link building: Using MajesticSEO

Dixon Jones
Global SEO Management
Keith Goode, Bill Hunt, Chris Boggs
Moderator:
 Rob Garner
Interactive Site Reviews – Organic Issues
Anne Kennedy, Alan K’necht, Todd Keup, Craig Paddock
Moderator:
 Jennifer VanIderstyne
04:15p 05:15p Pinterest
Vince Blackham, John Rampton
Moderator:
 Carolyn Shelby
In-House SEO Strategies
Alan Bleiweiss, Laura Lippay, James Loomstein
Moderator:
 Jacob Bohall
Killer Tips to Succeed with Google Enhanced Campaigns
Wister Walcott, Larry Kim
Moderator:
 Jason Potts
SEO and Social Reporting – Transforming Your Business with Actionable Insights
Daniel Boberg

The SEO Diet – 2014
Joe Laratro
Lead Gen
Jim Banks, Steve Hammer, Adam Proehl
Moderator:
 Paul Schroader
PPC Campaigns – Launching and Running
Rick Galan, Kevin Lee, Mona Elesseily
Moderator:
 Ben Cook
Strategies for Content Marketing
Joe Youngblood, Kate Morris, Arienne Holland
Moderator:
 Michael Martin
Keyword Research and Selection
Craig Paddock, Mark Barrera, Stoney deGeyter
Moderator:
 William Leake
Interactive Site Reviews : Focus on Content and Content Marketing
Victoria Edwards, John Hall, Elisabeth Osmeloski, Tim Ash
Moderator:
 Rebecca Murtagh

Thursday October 24

Tracks
Salon A

Super Spotlight Sessions
Salon B

Linking Conference
Salon C

Social Media Conference
Salon D

Expert Spotlight Conference
Salon E

Analytics and Measurement
Salon F

Advertising, Branding, and PR
Salon G

Facebook Conference
Salon H

General Sessions
Salon I

Social & UGC Communities Conference
Salon J

Interactive Site Reviews
08:00a Registration Open 8:00a-2:00p
Continental Breakfast for Platinum and Gold Passes
08:45a 9:00a Daily Introduction by Brett Tabke
9:15a 10:00a Morning Keynote With Scott Stratten


(Open to All Gold, Platinum, and Networking Pass Attendees)
Scott Stratten
09:45a Expo Hall Opens
10:20a 11:30a
How to Leverage SEM For Hiring Purposes
Josh Gampel

Content Worth Creating
Jennifer Slegg
Real World Low-Risk High-Reward Link Building
Russ Jones, Dixon Jones, Rhea Drysdale
Moderator:
 Greg Hartnett
Video and Viral Multimedia Social Optimization
David Mink, Sage Lewis, Aaron Kronis
Moderator:
 Robert Riggs
Growing an Online Business
Brad Pierce

SEO Fundamentals – Rock Solid Basics
Michael Black
Social Media Measurement and Signals
Sarah Carling, Adam Proehl, Warren Whitlock
Moderator:
 Kristine Schachinger
How SMBs Can Use PR Campaigns to Grow Traffic
Marty Weintraub, Lisa Buyer, Adam Riemer
Moderator:
 Joe Laratro
The Psychology of Facebook Conversion
Jabez LeBret
WordPress SEO and Installation
Michael David, Ben Cook, Carolyn Shelby
Moderator:
 David Vogelpohl
Engaging Your Community and Audience Through Contests
Paul Edmondson, Elmer Boutin, Keith Trivitt
Moderator:
 Todd Keup
Interactive Site Reviews : Open Call
Arnie Kuenn, Ann Smarty, David Snyder, Joanna Lord
Moderator:
 Scott Brinker
11:35a 12:45p Online Forums – Still Relevant and Still Growing?
Sanjay Sabnani, Jeff Atwood
Links With Maximum Juice and Minimum Risk
Loren Baker, Jennifer Vaniderstyne, Kenny Hyder
Moderator:
 Greg Boser
Competitive Intelligence – Social Media Tools and Tactics
Matt Siltala, Elisabeth Osmeloski, Jacob Hagemann
Moderator:
 Joe Laratro
Affiliate Marketing in 2013 – Surviving the Affiliate Evolution
Rae Hoffman

Motivating the Masses: Inspiring Your Team to Build a Better Blog
Monique Pouget
Customer Acquisition and Retention
Joanna Lord, William Leake, Jabez LeBret
Moderator:
 Kristopher Jones
Optimizing Your Site for Contextual Ads
Matt Tuens, Jon Henshaw, Sean Jackson
Moderator:
 Steve Floyd
Facebook Edgerank
Annalise Kaylor, Jonathan Goodman
Moderator:
 Krista Neher
Advanced Relationship Building for Links
Roger Montti, David Klein, Ann Smarty
Moderator:
 Dixon Jones
Marketing to, and for a Community
Melyssa St.Michael, Tron Jordheim, Matt Cullen
Moderator:
 Roger Dooley
Interactive Site Reviews: Focus – Social Media
Dennis Yu, Justin Sanger, Dana Lookadoo, Matt Heindl
Moderator:
 Sage Lewis
1:15p 2:25p Scaling and Systematizing Your Link Building
Stephan Spencer
Proactive Link Campaign Tactics
Arnie Kuenn, David Wallace, Joe Hall
Moderator:
 Matt Siltala
Online Brand Management Strategies
Kenny Hyder, Mel Carson, David Naffziger
Moderator:
 Christine Churchill
Repurposing Content for Slideshare
Vince Blackham

Stop Killing Your Content – The Content Life Cycle Explained
David Snyder

Analytics – Logs Don’t Lie
Ryan Smith, Alan K’necht, Jason Potts
Moderator:
 Aaron Kronis
Protecting Your Brand – Competitive Intel
Michael Streko, Amanda Watlington, Brian McDowell
Moderator:
 Brian Combs
Facebook Today
Eric Ludwig, Marty Weintraub, Dennis Yu
Moderator:
 Anne Kennedy
Outreach and Relationship Building
Kelsey Libert, Loren Baker, Melyssa St.Michael, Erin Everhart
Moderator:
 Matt Craine
Social Media Content Creation
David Klein, Nathan Safran, William Leake
Moderator:
 Casey Markee
Interactive Site Review : Organic Focus
Janet Driscoll Miller, Stoney deGeyter, Matt Cullen, Andy Atkins-Krueger
Moderator:
 Todd Malicoat
2:30p 3:30p The 3 Dimensions of Local Search – in 3D
Greg Gifford
Link Building Through Press Outreach
Rob Woods
Moderator:
 Warren Whitlock
Twittersphere Customer Service Strategies
Erin Robinson
Moderator:
 Marty Weintraub
What About B2B?
William Leake


A/B and Multivariate Testing
Paul Ryazanov, Chris Goward, Erin Everhart
Moderator:
 Marc Poirier
AdWords Enhanced Campaigns, Wins and Losses
Steve Hammer, David Szetela, John Busby
Moderator:
 Daniel Boberg
LinkedIn Marketing and Organic Visibility
Jabez LeBret, Janet Driscoll Miller, Sean Jackson
Moderator:
 Lisa Buyer
Negative SEO – Hot Topics and Trends Panel
Jonathan Goodman, Joe Laratro, Dwight Zahringer
Moderator:
 Aaron Kronis
Post Mortem – Banned Site Forensics
Russ Jones, Jim Boykin, Brian McDowell
Moderator:
 Jacob Bohall
Interactive Site Reviews: Focus on Links
Joe Hall, Jennifer VanIderstyne, Rae Hoffman, Joe Youngblood
Moderator:
 Michael Black
4:45p – whenever Pubcon Classic – Networking