Sessions Day Two





Wednesday October 23, 2013

07:30a
Registration Open for Platinum and Gold Passes
Location: South Hall Las Vegas Convention Center


All conference attendees must check in.


08:45a 9:00a
Daily Introduction by Brett Tabke
Location: Keynote Area – South Hall


8:45 – A brief introduction and overview of PubCon.


09:00a 09:45a
Keynote Talk With Matt Cutts
Location: Keynote Area – South Hall


09:30a
Registration open for Exhibit Hall Pass Attendees
Location: South Hall Las Vegas Convention Center


Registration open for exhibit hall passes only.


09:45a
Exhibit Hall Opens
Location: South Hall Las Vegas Convention Center


Exposition Hall opens to all conference attendees.


10:30a 11:40a
Link Building in a Penguin Age
Location: Salon A


This isn’t your grandma’s link-building session. Jim has been an industry leader in the area of link-building for over 10 years as the founder and CEO of We Build Pages ( www.webuildpages.com ). Jim also won the Search Engine Journal’s "Best Link-Building Blog" in 2006 and 2007. Jim rarely blogs anymore. Jim has seen and done it all when it comes to link-building, and he knows which links affect search engine rankings, and the types of risks involved in certain types of link-building. If higher search engine rankings are a major focus of yours, this is a "must attend" session.
Speakers:

Jim Boykin, Founder & CEO, Internet Marketing Ninjas



In-house SEO Compensation Packages
Location: Salon B


Are you an in-house Internet marketer? Would you like to get paid more money, and how about more vacation time? If your answer is a resounding "yes," this is a can’t-miss session for you. Learn the three negotiating techniques that can allow you to work less AND get paid more!

Moderator: Jeff Preston
Speakers:

Peter Leshaw, Chief Strategist, iCanOptimize.com
Jessica L Bowman, Founder & President, SEOinhouse.com
Josh Gampel, President, Recruitics



The Convergence of Social Media & Search
Location: Salon C


Influence from social media sites such as Facebook, Twitter and Google + is increasingly incorporated by search engines into personalize search results. Not sure how to merge search and social media on your own? Join this session and you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.

Moderator: Ken Jurina
Speakers:

Bill Hartzer, Senior SEO Strategist, Globe Runner
Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC
David Wallace, CEO, SearchRank



Social Signals in Search
Location: Salon D


The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.
Speakers:

John Ellis, CEO and Owner, Crescent Interactive



Bringing Together Paid, Owned and Earned Media
Location: Salon D


Invisible lines exist between paid, owned and earned media. Yet while many of the strategies between paid, owned and earned media differ, they should all be supported by keywords, can be improved through social conversation insights, and ultimately will benefit from an integrated effort. In this session, Andrew Beckman shows attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
Speakers:

Andrew Beckman, CEO, Location3 Media



Affiliate Sign Up, Pay Out and Conversion Rates
Location: Salon E


Join us as we investigate diverse aspects of affiliate marketing. From starting off in the affiliate space to tracking conversions and building a steady profit, we’ll examine the strategies that have been successful in the world of affiliate marketing.

Moderator: Joe Youngblood
Speakers:

Paul Schroader, President, PS Web Solutions
John Rampton, Editor at Large, Search Engine journal
Jerry West, President, SEORevolution



Getting the Most out of Your SEO Agencies
Location: Salon F


It is considered common practice for in-house marketing teams to outsource tasks and projects to an Internet marketing agency. In this panel, you will learn how to communicate tasks effectively to your employees and vendors, and also how to obtain a better understanding of getting the most out of both teams.

Moderator: Chris Goward
Speakers:

Ash Nallawalla, CEO, TrainSEM.com
Shahid Awan, Global Head of SEO, www.wimdu.com
James Loomstein, Founder & CEO, Digital Space Consulting



Campaign Development for Content Marketing
Location: Salon G


A successful content marketing strategy is one that is well planned and seamlessly executed. This session will examine all of the important aspects of content creation: planning, delegating, writing, proofing. Learn all this and more with this content-focused session.

Moderator: Roger Dooley
Speakers:

Phillip Thune, CEO Americas, Textbroker International
Jenneva Vargas, Engagement Specialist, BeautyArmy, Inc.
Steve Floyd, CEO / Founder, AXZM



Whats Up at Bing?
Location: Salon H


General report on the "State of Bing."
Speakers:

Duane Forrester, Sr. Product Manager – Bing Webmaster Tools, Bing



Social Media Signals that Influence Search
Location: Salon I


Google + and Facebook currently have a social impact on search results in Google and Bing. Are you taking advantage of social influence in your online marketing campaign? Learn how to maximize your search results with social influence in this session.

Moderator: Krista Neher
Speakers:

Marcus Tober, President / CTO, Searchmetrics Inc.
Rob Garner, Chief Strategy Officer, Advice Interactive Group
Carolyn Shelby, Director of SEO, Tribune Company



Interactive Site Reviews: Focus on Affiliates
Location: Salon J


11:45a 12:55p
Influence and Brand Building
Location: Salon A


In the social media era that we live in, personal branding and effective influence are more important than ever. This session will teach you how to strengthen your online influence and also look at tools and strategies for long-term branding.

Moderator: Sarah Carling
Speakers:

John Hall, Cofounder and CEO, Influence and Co.
Roger Dooley, Founder, Dooley Direct LLC



Modern Marketing Plan Start To Finish
Location: Salon B


Your marketing plan should never remain stagnant. Join us in this informative session and learn how to build an effective marketing plan. This session will cover all of the considerations, tactics, and strategies for a successful marketing plan in a constantly changing digital world.

Moderator: Peter Leshaw
Speakers:

Tony Wright, CEO/Founder, WrightIMC
Dan Sturdivant, Senior Account Manager, Speakeasy



Google+
Location: Salon C


Google+ is a valuable social network with an increasingly significant impact on Google’s search results. Learn more about Google +, +1s, and Circles during this informative look at Google + and learn how to leverage Google’s social network for your own Internet marketing strategy.

Moderator: Joe Laratro
Speakers:

Justin Sanger, Founder & CEO, SupportLocal
Rob Garner, Chief Strategy Officer, Advice Interactive Group



Finding Online Marketing Talent
Location: Salon D


Curious about the recommended ways to source the best talent for your marketing staff? Come and learn the latest methods of assessing, acquiring, and retaining online marketing talent for your team.
Speakers:

Michael Stebbins, CEO, Founder, Market Motive



Making AdWords Display Network Profitable for You
Location: Salon D


Google’s display advertising network has changed tremendously over the past few years, especially with the launch of flexible targeting just a short time ago. It is not only the largest network in the world, it is one of the most controllable. In this session, we will examine the changes that have occurred and how you can take advantage of all the options to extract more value out of your Google display network campaigns.
Speakers:

Brad Geddes, Founder, Certified Knowledge



Finding & Engaging your Brand Influencers
Location: Salon E



Keyword Research, Selection and Optimization
Location: Salon F


Keywords are arguably the foundation of your search campaign. They help to increase the focus of your campaign while also helping you to track results. Building a list with the right keywords is your first step to creating an effective keyword campaign, and this panel will help teach you how to do that successfully.

Moderator: Michael Dorausch
Speakers:

Amanda Watlington, Ph.D., Searching for Profit
Ken Jurina, President, Top Draw Inc,
Marty Weintraub, President, aimClear



Design, Content, and Marketing For A Mobile Website
Location: Salon G


Mobile has been a constantly growing area of Internet marketing. Designing and building a website aimed at mobile devices has never been more complex yet necessary. From display issues to SEO and optimization, building a mobile website is almost more difficult than a traditional website. This session will look at that process and explore techniques that will increase your chances for success.

Moderator: Matt Tuens
Speakers:

Kristine Schachinger, CEO, SitesWithoutWalls.com
Michael Martin, SEO Manager, Covario
Keith Posehn, President, Zorz



Twitter
Location: Salon H



Universal and Personal Search Optimization
Location: Salon I


Search is something that changes constantly, with universal and personal searches influenced by differing factors. One way to continually succeed online is to constantly change your SEO tactics to keep up. Learn how to build and maintain a prominent SEO campaign that will keep you relevant in both universal and personal search results.

Moderator: Scott Polk
Speakers:

Brian Combs, CEO, ionadas local LLC
Benj Arriola, VP for SEO, Internet Marketing Inc
Chris Boggs, Chief Operating and Marketing Officer, Internet Marketing Ninjas



Interactive Site Reviews: Open Call
Location: Salon J


1:30p 2:40p
Maximizing WordPress
Location: Salon A


This session will look at four specific things:<br>1. How to convert a site to WordPress without losing existing PageRank<br>2. Maximizing social media exposure with WordPress tools<br>3. Increasing traffic with proper use of WordPress plugins for SEO<br>4. Beating your competitors by unlocking mobile-friendly WordPress features

Moderator: Jon Henshaw
Speakers:

Ross Jones, Owner, 2 the Top Design & Promotion
Brian Lafrance, Marketing Director, AuthorityLabs



Hosting Issues and SEO/SEM
Location: Salon B


Few things can be more frustrating than hosting issues that affect the functionality of your site. In order to reap the most benefit from your SEO and SEM efforts, you need a sound hosting platform to ensure site reliability. Learn from top-level experts about how to avoid hosting issues and how to prevent loss of traffic during site migration when you switch hosts.

Moderator: Bill Hartzer
Speakers:

David Vogelpohl, Founder & CEO, Marketing Clique
Scott Hendison, CEO & President, Search Commander, Inc.
Michael David, Founder, TastyPlacement



Integrating Social Media Into an Overall Marketing Plan
Location: Salon C


Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing perspective. Follow along as we examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components like social media.

Moderator: Warren Whitlock
Speakers:

Brent Csutoras, Social Media Strategist, Kairay Media
Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC



SEO 2013 with Greg Boser
Location: Salon D


Greg Boser is a well-known fixture in the industry, and his insights on search are not to be missed. Come listen as Greg talks about the current state of SEO.
Speakers:

Greg Boser, President & Co-founder, Foundation Digital, LLC



Successful MEGA SEO Framework for Any Organization
Location: Salon D


Derrick Wheeler talks about Microsoft’s overarching framework and approach for managing SEO across their massive online portfolio of Web properties. This framework can be used by any organization large or small to maintain order and focus in an otherwise complex and ambiguous SEO environment. You’ll leave no SEO stone unturned after listening to Derrick describe how SEO is accomplished in the mega-complex environment at Microsoft.
Speakers:

Derrick Wheeler, Senior Search Engine Optmization Architect, Microsoft



Link Building for Affiliates
Location: Salon E


Link building for affiliates is a bit of a different approach than link building for sites deemed more traditional. Getting people to link to an affiliate-based site is vastly different than a news or blog site. This session will look at your best strategies for researching and acquiring fresh backlinks for your affiliate site.

Moderator: Greg Hartnett
Speakers:

Roger Montti, Founder and Owner, martinibuster.com
Scott Polk, Co-Founder / VP of Search Services, ObsidianEdge
Chuck Hamrick, Outsourced Program Manager, Hamrick.Biz



Effective Search and Display Advertising Campaigns
Location: Salon F


Paid search marketing services suggest you allocate 20 percent of your paid search budget on the display network, and combining search and display into an effective campaign that can be fully tracked is more important than ever. Curious about how to maximize your search and display ads? This panel will analyze these ads from the views of the advertiser and publisher.

Moderator: Michael Black
Speakers:

David Szetela, Owner and CEO, FMB Media
Kevin Lee, Executive Chairman, Didit.com
Dave Roth, Vice President, Marketing, Move, Inc.



Content Strategy
Location: Salon G


Creating great content is one of the key pillars to earning links. Content worth sharing is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique-yet-relevant topics to your industry.

Moderator: Chris Boggs
Speakers:

Phillip Thune, CEO Americas, Textbroker International
Dan Sturdivant, Senior Account Manager, Speakeasy
Loren Baker, VP of Business Development, Foundation Digital



Jim on Panda, Penguin, and Authors
Location: Salon H


Don’t miss this special session with Internet Marketing Ninjas’ CEO Jim Boykin for an in-depth look at Panda, Penguin, authors and links. This session will offer the latest information on Panda and Penguin updates, covering causes and solutions for affected sites. Jim will also cover the latest strategies for using trusted authors to add essential trust value to your site.<p><br>Link Building in a Penguin Age<p>Link Building has never been harder or more important than it is now. In a post-Penguin era of Internet marketing everyone faces new challenges in link acquisition. Learn what to look for in unwanted links and discover the kinds of links that will stand the test of time and how to get them. Presenter Jim Boykin has been one of the foremost thought leaders in link building since 1999 and has watched link building evolve over the years. Get his most inside insights into what it takes to stay on the cutting edge of link building now and in the future.<br>
Speakers:

Jim Boykin, Founder & CEO, Internet Marketing Ninjas



SEO: Hot Topics and Trends
Location: Salon I


In the world of SEO there is much to learn, retain, implement, and update. This panel of SEO experts can help get you on the path to becoming an expert SEO and will take you on the full spectrum of learning from intro SEO to current online trends. We will briefly recap you on titles, tags, text and other SEO necessities, and then delve into the essential SEO strategies for earning off-site links.

Moderator: Mel Carson
Speakers:

Stephan Spencer, Founder, Science of SEO
Aaron Shear, MD/CEO, Boost Search Marketing
Bruce Clay, President, Bruce Clay, Inc.



Interactive Site Reviews: Focus on Organic
Location: Salon J


2:45p 3:10
Exhibit Hall Break
Location: Salon A


3:00p 4:10p
E-commerce Marketing Strategies
Location: Salon B


The efforts behind marketing an e-commerce site are in a league of their own. This session will look at some of the aspects of e-commerce marketing and how you can create and implement a strategy designed to succeed.

Moderator: Matt Tuens
Speakers:

Aaron Shear, MD/CEO, Boost Search Marketing



Social Media, Press Relations, & Brand Management
Location: Salon C


Public relations professionals worldwide are utilizing social media to promote their clients and brands. The actual policies for PR use of social media are, however, still undergoing a process of establishment. Learn which capabilities social media can have in furthering a press agenda, and how successful social PR professionals are using social for brand management.

Moderator: Stoney deGeyter
Speakers:

Sarah Carling, Co-Founder/Director of Operations, Obsidian Edge
Sean Jackson, Founding Partner, Copyblogger Media
David Mink, CEO – Founding Partner, Avalaunch Media



Brand and Reputation Management Strategies
Location: Salon D


Brand management involves what others are saying about you in addition to your own marketing campaigns. Learn advanced and black hat tactics to solving reputation problems and become aware of black hat methods that may be used against you. You can’t defend yourself against strategies you don’t know about!

Moderator: David Wallace
Speakers:

Dwight Zahringer, CEO, Trademark Productions / TruReview.com
Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting
John Busby, SVP, Marchex Institute (Analytics), Marchex



Filling the B2B Funnel
Location: Salon E


Strategies for implementing and tracking a multi-channel performance marketing campaign.

Moderator: Jim Banks
Speakers:

Todd Crawford, Co-Founder, Impact Radius
Adam Glazer, Managing Director, Partner Commerce



Remarketing
Location: Salon E


This session will look at hot topics and strategies in the newer ad strategy of memarketing.

Moderator: Charles Calabrese
Speakers:

Larry Kim, Founder & CTO, WordStream, Inc.
Marc Poirier, Founder and EVP, Acquisio



Post Click Marketing: Landing Page Optimization
Location: Salon F


What are searchers finding when they reach your site? Online marketers can do a great job driving initial traffic to sites, but sometimes they can overlook optimization of the actual landing page where the traffic is going. This session will focus on landing page optimization techniques and tools to help you turn visitors into conversions.

Moderator: David Szetela
Speakers:

Chris Goward, CEO, WiderFunnel Marketing Optimization
Janet Driscoll Miller, President & CEO, Search Mojo
Scott Brinker, President & CTO, ion interactive, inc.



Scaling Up With High Quality Content
Location: Salon G


In the age of Google updates, one thing remains the same: Content is King! Learn how to create high quality content at scale, including easy-to-implement tools and code, as well as quality outsourcing resources to build content we can all be proud of.

Moderator: Todd Friesen
Speakers:

Michael King, Digital Marketing Consultant, iPullRank
David Snyder, CEO, CopyPress
Ben Cook, Director of Organic Channels, Evolve Digital Labs



Link building: Using MajesticSEO
Location: Salon H


Majestic-SEO provides competitive link intelligence to SEO specialists. According to their website, Majestic believes they are the planet’s most comprehensive backlinks provider, and offer a number of tools to allow access to this valuable information. http://www.majesticseo.com/
Speakers:

Dixon Jones, Marketing Director, Majestic SEO



Global SEO Management
Location: Salon I


Global SEO differs significantly from smaller scale search optimization. Managing a large global search campaign is vastly different today, even compared to just a few years ago. This session will look at some of the bigger issues to deal with, and strategies for achieving global success.

Moderator: Rob Garner
Speakers:

Keith Goode, SEO Technology Lead, Global Online, Dell
Bill Hunt, President, Back Azimuth Consulting
Chris Boggs, Chief Operating and Marketing Officer, Internet Marketing Ninjas



Interactive Site Reviews – Organic Issues
Location: Salon J


04:15p 05:15p
Pinterest
Location: Salon A


Not only is Pinterest the fastest-growing social media channel of all time, it’s also a potential marketing goldmine for creative strategists. Learn why Pinterest is about more than just sharing recipes and how your business can leverage it to gain broader consumer insight, increase brand engagement and drive impressive amounts of traffic.

Moderator: Carolyn Shelby
Speakers:

Vince Blackham, Director of Social Media, 97th Floor
John Rampton, Editor at Large, Search Engine journal



In-House SEO Strategies
Location: Salon B


Are you feeling overwhelmed managing, implementing, and maintaining a big business SEO strategy? Join this session and learn what tactics work the best for in-house teams managing large-scale sites with millions of pages.

Moderator: Jacob Bohall
Speakers:

Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting
Laura Lippay, CEO, US, SEOgadget
James Loomstein, Founder & CEO, Digital Space Consulting



Killer Tips to Succeed with Google Enhanced Campaigns
Location: Salon C


On July 22, 2013, all Google AdWords campaigns were fully migrated over to “enhanced campaigns.” The change was positive for Google, which aims to achieve more market dominance in mobile and display advertising, but the transition has already, and will continue to, cause headaches for large advertisers. In this educational session marketers will learn proven tricks to succeed with enhanced campaigns, and learn strategies to keep ahead of Google’s algorithm changes to generate more ROI from every keyword.

Moderator: Jason Potts
Speakers:

Wister Walcott, Co-Founder & VP of Products, Marin Software
Larry Kim, Founder & CTO, WordStream, Inc.



SEO and Social Reporting – Transforming Your Business with Actionable Insights
Location: Salon D


SEO and social reports can be game-changers when it comes to tracking and transforming your techniques. But with multiple reports, the process can be quite frustrating. Learn how to integrate report automation and you’ll have more time to implement optimization.
Speakers:

Daniel Boberg, CEO SyCara & Founding Partner, Tallwave, SyCara & Tallwave



The SEO Diet – 2014
Location: Salon D


This session starts with day one SEO and will take you right through the two-year plan for maintaining and periodically modifying your SEO diet. Make your website stronger and more powerful in the SERPs. This is a great session for beginners looking to jumpstart their search efforts with the core values of SEO.
Speakers:

Joe Laratro, President, Tandem Interactive



Lead Gen
Location: Salon E


Lead generation is the source of acquiring new clients for many businesses, and there are a variety of tips and tricks you can implement to strengthen your lead gen results. This session will look at techniques from traffic acquisition to reselling leads. Join us to learn about how to up the ante of your lead gen business.

Moderator: Paul Schroader
Speakers:

Jim Banks, Global Head of Biddable Media, Cheapflights
Steve Hammer, President, RankHammer
Adam Proehl, Managing Partner, NordicClick Interactive



PPC Campaigns – Launching and Running
Location: Salon F


In this session, we will teach you how to get your PPC campaigns running in 2013 and leading into next year. Not sure where to start on launching your PPC ad campaigns? Worry not! Join us for this paid search session and learn how to create and launch a successful and optimized PPC campaign.

Moderator: Ben Cook
Speakers:

Rick Galan, Associate Director of Search Marketing, 1-800 Contacts
Kevin Lee, Executive Chairman, Didit.com
Mona Elesseily, Vice President of Online Marketing Strategy, Page Zero Media



Strategies for Content Marketing
Location: Salon G


Content marketing requires organization, preparation and timely implementation. Come learn from our panel of content creators about how to build and maintain a content strategy designed to succeed.

Moderator: Michael Martin
Speakers:

Joe Youngblood, Founder, Winner Winner Chicken Dinner
Kate Morris, Principal Consultant, Distilled
Arienne Holland, Communications Director, Raven Internet Marketing Tools



Keyword Research and Selection
Location: Salon I


Keywords are the soul of search and a vital element of your SEO campaign. Join us as we discuss and dissect the latest keyword tools and techniques to help you uncover which keywords you should be focusing your SEO tactics on.

Moderator: William Leake
Speakers:

Craig Paddock, Managing Partner, Boost Search Marketing
Mark Barrera, Chief Search Officer / Partner, Buzzshift
Stoney deGeyter, President, Pole Position Marketing



Interactive Site Reviews : Focus on Content and Content Marketing
Location: Salon J


Note: Pubcon Inc. reserves the right to make required changes to this program. Our best efforts will be given to keep sessions as currently represented. However, circumstances may result in changes to presentation topic or speakers involved.

Pubcon Inc. reserves the right to use photographs of any attendee for future promotions.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.