Sessions Day One



08:00a
Registration Open 8:00a-2:00p
Location: South Hall Las Vegas Convention Center


Registration Open 8a until 4pm


08:45a 9:00a
Daily Introduction by Brett Tabke
Location: Keynote Area – South Hall


8:45 – A brief introduction and overview of PubCon.


9:15a 10:00a
Morning Keynote With Scott Stratten
Location: Keynote Area – South Hall


09:45a
Expo Hall Opens
Location: Exhibit Hall


Exposition hall is open.


10:20a 11:30a
How to Leverage SEM For Hiring Purposes
Location: Salon A


Although the search marketing world as we know it is very well defined with tools, tips and tricks there is a huge amount of spend going to "job" search marketing on major job search engines. Although the principals remain the same, the execution to ROI is completely different. This session will review the current landscape for job search engine marketing and explain how a current search marketer can help their organization bring search marketing best practices to their career pages and hire great talent.
Speakers:

Josh Gampel, President, Recruitics



Content Worth Creating
Location: Salon A


A solid content strategy is a strong variable in a successful online presence. Learn how to create content that is engaging for viewers, can retain and attract site visitors, add to your rank in search engines, and even has the possibility to go viral.
Speakers:

Jennifer Slegg, President, JenSense



Real World Low-Risk High-Reward Link Building
Location: Salon B


Link building should be through organic and strategic efforts. This session covers the latest tactics used by top link builders to increase the popularity of a website with quality inbound links. Come learn about the latest tools and gaining easy backlinks that count.

Moderator: Greg Hartnett
Speakers:

Russ Jones, Chief Technology Officer, Virante, Inc.
Dixon Jones, Marketing Director, Majestic SEO
Rhea Drysdale, CEO, Outspoken Media



Video and Viral Multimedia Social Optimization
Location: Salon C


Today, SEO campaigns go beyond the optimization of text-based content. The Internet is filled with video, audio, Flash and other embedded content, and it is essential that you learn how to optimize these outlets and engage them in your SEO efforts. Join us as we share tips and tricks on honing multimedia for SEO benefit.

Moderator: Robert Riggs
Speakers:

David Mink, CEO – Founding Partner, Avalaunch Media
Sage Lewis, CEO, SageRock Inc.
Aaron Kronis, SEO Expert Consultant, Stamina Records / SEO Engine



Growing an Online Business
Location: Salon D


In this session, Brad will look at growing online companies, building back-end infrastructure, hiring the right staff, etc. Brad will explore everything from coding to leading the technical direction to managing and owning and operating an eCommerce business.
Speakers:

Brad Pierce, President, Restaurant Equipment World



SEO Fundamentals – Rock Solid Basics
Location: Salon D


Whether you are new to SEO or have been in the industry for years, the fundamentals of SEO are valuable tools to know. Stay fresh or get refreshed on basic site optimization tactics, and learn how best practices will help you to stay on top of Google algorithm updates.
Speakers:

Michael Black, Owner, SEOMike Consulting



Social Media Measurement and Signals
Location: Salon E


Measuring social media effectively is an important task for social media professionals. Not sure which tools to use or where to begin? This session will examine tools and practices for measuring the results of your social media marketing efforts.

Moderator: Kristine Schachinger
Speakers:

Sarah Carling, Co-Founder/Director of Operations, Obsidian Edge
Adam Proehl, Managing Partner, NordicClick Interactive
Warren Whitlock, Growth Hacker, Carbon Digits



How SMBs Can Use PR Campaigns to Grow Traffic
Location: Salon F


In recent years, online PR has carved its own niche aside from traditional PR methods. Online PR is an increasingly effective and important tool for small businesses, but are you using it to its full potential? This session will show the impact on small businesses that online PR can have, from increasing traffic and links to encouraging overall good business practices.

Moderator: Joe Laratro
Speakers:

Marty Weintraub, President, aimClear
Lisa Buyer, President/CEO, The Buyer Group
Adam Riemer, President, Adam Riemer Marketing, LLC.



The Psychology of Facebook Conversion
Location: Salon G


What does it take to convert Facebook users into fans, email subscribers, and ultimately customers? Come join this session on the psychology behind Facebook conversions and learn how to grow your audience, as well as your income, via Facebook.
Speakers:

Jabez LeBret, Chief Innovation Officer, Get Noticed Get Found



WordPress SEO and Installation
Location: Salon H


Companies large and small turn to WordPress as their CMS. With a variety of plugins, settings, themes and more, optimizing WordPress goes much further than simply installing the latest version. In this session, our panel of SEO and WordPress experts will delve into a hands-on Q&A demonstration of a well-tuned WordPress installation.

Moderator: David Vogelpohl
Speakers:

Michael David, Founder, TastyPlacement
Ben Cook, Director of Organic Channels, Evolve Digital Labs
Carolyn Shelby, Director of SEO, Tribune Company



Engaging Your Community and Audience Through Contests
Location: Salon I


Social media has become an area where community engagement can thrive, thanks to interactive marketing techniques such as contests. Have you built a strategy for generating traffic, leads, and followers by building creative contests and social activities? This panel will help you engage your community and retain fans through contests.

Moderator: Todd Keup
Speakers:

Paul Edmondson, CEO, HubPages
Elmer Boutin, Associate Director, Search Strategy, Rockfish
Keith Trivitt, Director of Marketing and Communications, MediaWhiz



Interactive Site Reviews : Open Call
Location: Salon J


11:35a 12:45p
Online Forums – Still Relevant and Still Growing?
Location: Salon A


Join this engaging spotlight session that discusses the past, present, and future of online forums and communities. Covered topics will include technology advancements that are in development for the newer breeds of forum software along with strategies for monetizing and enhancing your existing forum communities until newer software is available.
Speakers:

Sanjay Sabnani, CEO/Founder, CrowdGather
Jeff Atwood, CEO, discourse.org



Links With Maximum Juice and Minimum Risk
Location: Salon B


At the heart of your SEO campaign lies link building, one of the most important, complicated, and at times frustrating elements of SEO. This session will look at real-world, full-effort strategies for gaining quality links that count, as well as which types of links to avoid. There are no shortcuts here, this is all about research, tools, and link conversion request rates. Come learn all about building high quality links that are less likely to violate Google updates down the road.

Moderator: Greg Boser
Speakers:

Loren Baker, VP of Business Development, Foundation Digital
Jennifer Vaniderstyne, VP Client Services, Internet Marketing Ninjas
Kenny Hyder, Founder, Hyder Media



Competitive Intelligence – Social Media Tools and Tactics
Location: Salon C


Online competitive research can reveal a wealth of valuable intelligence about your competion and also about your industry as a whole. Learn from a panel of experts about competitive intelligence tools and how to use them effectively.

Moderator: Joe Laratro
Speakers:

Matt Siltala, President, Avalaunch Media
Elisabeth Osmeloski, Executive Features Editor, Search Engine Land
Jacob Hagemann, Founder, Hoosh Technology SA



Affiliate Marketing in 2013 – Surviving the Affiliate Evolution
Location: Salon D


"Affiliate marketing is dead!" Not even close. But the landscape has changed, the bar has been raised and the methods have evolved. Learn how affiliate marketing and the strategies to execute it have changed over the last decade-plus, and what you need to do in order to not only keep up, but to stay ahead of the curve in 2013 and beyond. This session will give you tips and insight into creating an affiliate brand as well as how to make that brand stand out – even in crowded spaces. We’ll take a look at how to acquire links to your affiliate site that Google will love as well as moving your affiliate brand beyond being totally dependent on search engine traffic. The session will also cover specific strategies and recommendations for taking your affiliate earnings to a higher level.
Speakers:

Rae Hoffman, CEO, PushFire



Motivating the Masses: Inspiring Your Team to Build a Better Blog
Location: Salon D


Everyone knows that compelling content is an imperative part of the marketing mix, but putting a structure in place to produce this content is another story. In this spotlight session, Monique will share a plan for getting remarkable content created internally, and more importantly, how other companies can motivate their team to do the same.
Speakers:

Monique Pouget, Director of Content Marketing, Thunder SEO



Customer Acquisition and Retention
Location: Salon E


This session will look at customer acquisition, retention, and loyalty, with a focus on targeted marketing. How does your marketing campaign affect the quality of the customer you are acquiring. Are they reflective of your brand? Is a customer acquired from PPC better than a customer from organic SEO or social?

Moderator: Kristopher Jones
Speakers:

Joanna Lord, Director of Customer Acquisition, SEOmoz.org
William Leake, CEO, Apogee Results
Jabez LeBret, Chief Innovation Officer, Get Noticed Get Found



Optimizing Your Site for Contextual Ads
Location: Salon F


Google AdSense made it very easy for the average website owner to make money from their site, but it is not the only option. Learn other outlets you can utilize to optimize your site for money from a panel of experts.

Moderator: Steve Floyd
Speakers:

Matt Tuens, Founder & CEO, AcuVox, Inc.
Jon Henshaw, Co-Founder, Raven Internet Marketing Tools
Sean Jackson, Founding Partner, Copyblogger Media



Facebook Edgerank
Location: Salon G


This session will cover three major areas of Facebooks EdgeRank algorithm and how they impact fan behavior. We will dive into tactics that not only drive fan activity, but still provide meaningful data to the brand.

Moderator: Krista Neher
Speakers:

Annalise Kaylor, Associate Creative Director, aimClear
Jonathan Goodman, President, Halyard Consulting



Advanced Relationship Building for Links
Location: Salon H


Blogger outreach is essential but it’s just the beginning. Graduate to the next level of relationship building by focusing on consumers. In the real world, sales follow when the marketing focuses on getting the consumer into the store. The same works on the Internet. Build links to your site by refocusing your relationship building toward the consumer, by expanding your outreach beyond publishing articles on blogs. Learn how to leverage non-link opportunities into traffic-building links, how to use social media to build trust and connect with publishers, and discover literally thousands of non-blog article publishing opportunities that will drive sales and links to your website.

Moderator: Dixon Jones
Speakers:

Roger Montti, Founder and Owner, martinibuster.com
David Klein, CEO, Purpose Inc
Ann Smarty, Community and Branding Manager, Internet Marketing Ninjas



Marketing to, and for a Community
Location: Salon I


This session will work on marketing, advertising, and selling to and from communities.

Moderator: Roger Dooley
Speakers:

Melyssa St.Michael, SVP, Search & Emerging Media, Rockfish
Tron Jordheim, cmo, storagemart
Matt Cullen, Director of SEO, AdHarmonics



Interactive Site Reviews: Focus – Social Media
Location: Salon J


1:15p 2:25p
Scaling and Systematizing Your Link Building
Location: Salon A


The link building process is complex and contains many moving parts. In order to scale and systematize your link building efforts, it’s vital you have a workflow-based methodology and system that will make it easy to find, capture, and efficiently manage interactions with prospects. Learn how to scale your link building campaigns using GTD methodology and some of the hottest tools on the market.
Speakers:

Stephan Spencer, Founder, Science of SEO



Proactive Link Campaign Tactics
Location: Salon B


Link building is an ever-evolving effort, and tactics that worked six months ago may not be as effective today. This session will look at the latest and greatest tactics for link building using tools, research, content, and other valuable strategies that work today.

Moderator: Matt Siltala
Speakers:

Arnie Kuenn, CEO, Vertical Measures
David Wallace, CEO, SearchRank
Joe Hall, Senior Marketing Analyst, Internet Marketing Ninjas



Online Brand Management Strategies
Location: Salon C


Online brand management becomes increasingly complex by the day due to faster indexing by search engines, real-time search, and the growing influence of social media. This session will cover the essentials of brand management tactics.

Moderator: Christine Churchill
Speakers:

Kenny Hyder, Founder, Hyder Media
Mel Carson, Brand Ambassador, Majestic SEO
David Naffziger, President & CEO, BrandVerity, Inc.



Repurposing Content for Slideshare
Location: Salon D


We have been repurposing our infographic content into the form of slides that we share on Slideshare, interactive graphics that give it a little more flair, and motion graphics in the form of video. We have some great examples that will be beneficial to attendees.
Speakers:

Vince Blackham, Director of Social Media, 97th Floor



Stop Killing Your Content – The Content Life Cycle Explained
Location: Salon D


Content marketing is probably the most utilized term in the online marketing space today, however most people focus on two major points: the content itself and getting visitors to the content. True content marketing runs in a cyclical format from content creation, outbound and inbound marketing techniques, conversion optimization, and ending with the use of data for iteration. Control and creation of a full content cycle can be the difference between marketing success and failure.
Speakers:

David Snyder, CEO, CopyPress



Analytics – Logs Don’t Lie
Location: Salon E


Over the past year, several enhancements have come to the world of analytics. This presentation will focus on showing you how and where online marketing and analytics intersect, and will also teach you how to analyze what is working for you and what is not. As free JavaScript-based Web analytics tools such as Google Analytics have become the de-facto standard source of actionable SEO intelligence, and search engine webmaster consoles have evolved to provide more insight into site crawlability, Web server access logs are increasingly overlooked as a source of exclusive data on how your site is performing for search engines, and how search engine crawlers are behaving on your site.

Moderator: Aaron Kronis
Speakers:

Ryan Smith, Technical SEO, Dirigo Design & Development
Alan K’necht, Founding Partner, Digital Always Media Inc.
Jason Potts, Online Marketing Director, Ritz Safety



Protecting Your Brand – Competitive Intel
Location: Salon F


Social media provides recognizable brands with the means to connect with consumers outside of traditional advertising. However, the reach of these social media initiatives creates additional risk for businesses online. Learn how to protect your brand with the help of this expert panel.

Moderator: Brian Combs
Speakers:

Michael Streko, Co-Founder / Owner, KnowEm LLC
Amanda Watlington, Ph.D., Searching for Profit
Brian McDowell, Director of Search Intelligence, Conductor, Inc



Facebook Today
Location: Salon G


Facebook is an ever-changing network that can be tricky to keep up with. Through this panel, we will aim to decipher fans, timeline, and other important elements of a successful business presence on Facebook.

Moderator: Anne Kennedy
Speakers:

Eric Ludwig, VP, Sales and Marketing & GM North America-Consumer, Rosetta Stone
Marty Weintraub, President, aimClear
Dennis Yu, Chief Technology Officer, BlitzMetrics



Outreach and Relationship Building
Location: Salon H


The goal of outreach is to build authentic links that point from top-tier publishers to your client’s content. Achieving this goal starts at the core of content marketing: the generation of viral content ideas. In this session you will learn how to create viral content ideas, build mutually beneficial relationships, spread more engaging content, generate high-valued links, and minimize the noise in the era of content marketing.

Moderator: Matt Craine
Speakers:

Kelsey Libert, Director of Promotions, Fractl
Loren Baker, VP of Business Development, Foundation Digital
Melyssa St.Michael, SVP, Search & Emerging Media, Rockfish
Erin Everhart, Director of Digital Marketing, 352



Social Media Content Creation
Location: Salon I


Successful social media practice begins with a thorough content strategy. This session will delve into the creation, management, and strategies of a social media content calendar. We will cover exact details and descriptions of the most successful content for Twitter, Facebook (including notes on EdgeRank), Instagram, Pinterest and YouTube.

Moderator: Casey Markee
Speakers:

David Klein, CEO, Purpose Inc
Nathan Safran, Director of Research, Conductor
William Leake, CEO, Apogee Results



Interactive Site Review : Organic Focus
Location: Salon J


2:30p 3:30p
The 3 Dimensions of Local Search in 3D
Location: Salon A


Local search is its own beast While it has a few factors in common with traditional SEO, many of the more important ranking factors are outside the standard organic arena. With the recent updates to Google Maps and the addition of the Local Carousel, it’s more important than ever for business owners and SEOs to understand the intricacies of local search. This session will outline the three dimensions of local search: Google+ Local, on-site signals, and off-site signals. I’ll cover each area in-depth, giving attendees a deep understanding of exactly what it takes to do well in local searches. I’ll include extra emphasis on the new Local Carousel, since it’s potentially the biggest change in local search we’ve ever seen.
Speakers:

Greg Gifford, Director of Search and Social, AutoRevo



Link Building Through Press Outreach
Location: Salon B


This session will address how to prepare a press outreach campaign, which tools and sites to use to build the press list, what works for social and email outreach to the press, how to prepare yourself for the press interview process, and how to monitor and follow-up on the campaign.

Moderator: Warren Whitlock
Speakers:

Rob Woods, Independent Consultant, Rob Woods Consulting



Twittersphere Customer Service Strategies
Location: Salon C


Twitter accounts such as ComcastCares and CitiBank are synonymous with a direct new approach to interacting with customers in real time on Twitter. This session will look at leading-edge corporations that use Twitter as a quick and reliable outlet for customer service.

Moderator: Marty Weintraub
Speakers:

Erin Robinson, Senior Communications Manager, AOL



What About B2B?
Location: Salon D


So pretty much EVERY OTHER session here is mostly focused on B2C. Those of us who do copious work in the B2B space realize that online B2B Marketing has some complexities and nuances that often change the cast and character of our campaigns. Bill is the author of the recent Sybex / Wiley bestseller (w/ Lauren Vaccarello from Salesforce.com & Maura Ginty) COMPLETE B2B Online Marketing, and will be spilling the beans from his multi-decades of experience bringing the online and business worlds together, from places like McKinsey & Co., early Dell Computer, and most recently hundreds of high-growth VC-backed success stories. Bill has seen and done it all in B2B Online marketing, and will talk about how both PPC and SEO need to be considered differently within the B2B compass, and leave you with a solid list of tactics to try that you’ve probably not previously considered.
Speakers:

William Leake, CEO, Apogee Results




Location: Salon D



A/B and Multivariate Testing
Location: Salon E


Bringing visitors to your site is half the battle of Internet marketing. The other half is what you do with them once they have arrived. Learn how to measure what works, and what doesn’t, as we discuss how to improve your site’s conversions.

Moderator: Marc Poirier
Speakers:

Paul Ryazanov, Director of business development, Promodo
Chris Goward, CEO, WiderFunnel Marketing Optimization
Erin Everhart, Director of Digital Marketing, 352



AdWords Enhanced Campaigns, Wins and Losses
Location: Salon F


The changes Google are making to AdWords are very significant to all accounts, from enterprise-level to small business. At this point very few practitioners have real results for the actual results that will come from this change. Is it enhanced for Google, or does it make performance better for the advertisers? Do things like bidding by distance make up for the loss of device targeting? While data is scant right now, this will be a perfect time to present real-world examples during the Vegas Pubcon. This will be a great fit since it will demonstrate some real data behind what is a major shift in practice.

Moderator: Daniel Boberg
Speakers:

Steve Hammer, President, RankHammer
David Szetela, Owner and CEO, FMB Media
John Busby, SVP, Marchex Institute (Analytics), Marchex



LinkedIn Marketing and Organic Visibility
Location: Salon G


Learn strategies for marketing on LinkedIn and how to utilize LinkedIn as a successful paid and organic traffic channel.

Moderator: Lisa Buyer
Speakers:

Jabez LeBret, Chief Innovation Officer, Get Noticed Get Found
Janet Driscoll Miller, President & CEO, Search Mojo
Sean Jackson, Founding Partner, Copyblogger Media



Negative SEO – Hot Topics and Trends Panel
Location: Salon H


Bleeding and the often dark edges of SEO.

Moderator: Aaron Kronis
Speakers:

Jonathan Goodman, President, Halyard Consulting
Joe Laratro, President, Tandem Interactive
Dwight Zahringer, CEO, Trademark Productions / TruReview.com



Post Mortem – Banned Site Forensics
Location: Salon I


Did your website get banned or penalized following Google updates such as Panda or Penguin, or did a manual penalty cause your site to get locked out of the search engines? Learn what went wrong and how to recover in this session.

Moderator: Jacob Bohall
Speakers:

Russ Jones, Chief Technology Officer, Virante, Inc.
Jim Boykin, Founder & CEO, Internet Marketing Ninjas
Brian McDowell, Director of Search Intelligence, Conductor, Inc



Interactive Site Reviews: Focus on Links
Location: Salon J


4:45p – whenever
Pubcon Classic – Networking


Note: Pubcon Inc. reserves the right to make required changes to this program. Our best efforts will be given to keep sessions as currently represented. However, circumstances may result in changes to presentation topic or speakers involved.

Pubcon Inc. reserves the right to use photographs of any attendee for future promotions.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.