Phone-Friendly Sessions Vegas 2013


Pubcon Las Vegas 2013

Location: ALL


Monday October 21


Pubcon Masters Group Training and Workshop (8-5) Monday



Conference Registration Open



Pubcon Kickoff Classic and Networking Reception:



Tuesday October 22


Registration Open For Platinum and Gold Pass attendees



Conference Introduction by Brett Tabke

    Brett Tabke


Kickoff Keynote : Jason Calacanis

    Jason Calcanis


Advanced Reputation Management

    Erin Jones, Andy Beal

Working with SEO Agencies

    Ben Douglas, Melanie Mitchell, Dave Rohrer

– Moderator:Allison Fabella

Twitter – The Latest Topics and Trends

    Greg Finn, Krista Neher, Warren Whitlock

– Moderator:Mark Barrera

21 Biggest Google AdWords Mistakes

    Mona Elesseily

Proactive Reputation Management

    Tony Wright

Affiliate-Based SEO and PPC Issues

    Peter Klein, David Naffziger, Adam Opuchlik

– Moderator:Jim Banks

Mobile Search & Marketing

    David Vogelpohl, John Busby, Michael Martin

– Moderator:Elmer Boutin

Local Search Rankings

    Michael Dorausch, Kristopher Jones, Kenny Hyder

– Moderator:Arnie Kuenn

Schema: Semantic Markup and Search

    Jonathan Goodman, Matthew Bey, Daniel Schulman, Carrie Hill

– Moderator:Dennis Yu

Algo Proofing – Sustainable SEO

    Ryan Jones, Eric Enge, Scott Polk

– Moderator:Bill Hartzer

Interactive Site Reviews: Focus on Organic

    Chris Boggs, Jacob Bohall, Greg Boser, Greg Gifford

– Moderator:Michael Gray


Performance Display Advertising

    Tim Mayer

Conversion Optimization Tips

    Chris Goward

In-House SEO Training and Analytics

    John Marshall, Simon Heseltine, Derrick Wheeler

– Moderator:Melanie Mitchell

Reputation Management: Monitoring Your Brand Online

    Michael Streko, Rhea Drysdale, Melyssa St.Michael

– Moderator:Andy Beal

How to Make Money Off of YouTube

    Greg Jarboe

Ten Different Kinds of Search

    Jay Berkowitz

Maximizing Your Affiliate Payouts

    David Vogelpohl, Keith Posehn, Jim Banks

– Moderator:Jerry West

Conversion Rate Optimization

    Kate ONeill, Paul Ryazanov, Ira Kates

– Moderator:Brad Geddes

Local Search and Mobile Optimization

    Michael Dorausch, Kevin Adams, Scott Hendison

– Moderator:Brian Combs

Buying and Selling Websites

    Chuck Mullins, Mark Daoust

– Moderator:Loren Baker

Global Search Strategy

    Dave Jemison, Andy Atkins-Krueger, Anne Kennedy

– Moderator:Daniel Boberg

Interactive Site Reviews: Focus on Local Search

    Bruce Clay, Kristopher Jones, Mike Stewart, Mike Ramsey

– Moderator:Aaron Shear


The In-House Agency

    Todd Friesen

ABC’s Shark Tank via SEO

    Stephan Aarstol

In-House SEO Strategies

    Eli Schwartz, Laura Lippay, Jeff Preston, Jessica L Bowman

– Moderator:Ulli Muenker

Twitter & Social Media from the PR Experts

    Jay Berkowitz, Lisa Buyer

– Moderator:Matt Craine

Mine your Keyword Portfolio for Missed Opportunities

    Bill Hunt

Graywolf – SEO and Social Media

    Michael Gray

Starting Affiliate Programs That Deliver

    Paul Schroader, Adam Riemer, Charles Calabrese

– Moderator:Matt Siltala


    Jon Henshaw, Christine Churchill, Ben Cook

– Moderator:Scott Hendison

Google Places & Maps Optimization

    Brian Combs, Mary Bowling

– Moderator:Greg Gifford

Developing Audience Personas for SEO

    Dana Lookadoo, Melyssa St.Michael

– Moderator:Paul Edmondson

Google’s Author Tag: The Biggest Signal Since Links?

    Eric Enge, Casey Markee, Ann Smarty

– Moderator:Ryan Jones

Interactive Site Reviews: Paid Issues

    Steve Hammer, Eric Ludwig, Kate Morris, Frederick Vallaeys, Kate ONeill

– Moderator:Tim Mayer


Hummingbird – How it will change the face of SEO as we know it

    Eric Enge

In-House Team Building and Training

    Victoria Edwards, Elmer Boutin, Andrew Nevelos

– Moderator:Peter Leshaw

Monetizing and Optimizing your Blog

    Adam Riemer, Michael David, Stephan Spencer

– Moderator:Greg Jarboe

Cool Tools for Search Marketers

    Christine Churchill

Usability, Experience Design

    Kim Krause Berg

Affiliate Research, Surveys, and Case Studies

    Dixon Jones, Keith Posehn, Adam Glazer

– Moderator:Chuck Hamrick

Hardcore PPC Tactics

    Brad Geddes, John Ellis, David Szetela

– Moderator:Kevin Lee

Local Tactics, Research, and Strategies

    Mike Ramsey, Tron Jordheim, Dennis Yu

– Moderator:Michael Dorausch

CSS and HTML Coding 2013

    Benj Arriola, Todd Keup, Kristine Schachinger

– Moderator:Jerry West

Algo Chaos

    Jacob Bohall, Bill Hartzer, Ryan Jones

– Moderator:Bill Hunt

Interactive Site Reviews: Focus Brand & Reputation Management

    Dwight Zahringer, Tony Wright, Andy Beal, Michael Streko

– Moderator:Rhea Drysdale


Conversion in a Social World

    Tim Ash

In-House SEO – Tools and Processes

    Alex Volk, Brian McDowell, Motoko Hunt

– Moderator:Bill Hunt

The Intersection of Social Media and Search

    Laura Lippay, Krista Neher, Matt Heindl

– Moderator:Sean Jackson

Performing an SEO Audit

    Alan Bleiweiss, Selena Narayanasamy

– Moderator:Chris Boggs

CPA Marketing

    Jerry West, Daryl Colwell

– Moderator:Mark Knowles

Enterprise Level Bid Management

    Kevin Lee, Brad Geddes, Dave Roth

– Moderator:Tony Wright

Local Search Success in an Unpopular Vertical

    Greg Gifford, David Klein, Mike Stewart

– Moderator:Joe Laratro

Responsive Content Design

    Katrina Klier, Michael David, Steve Floyd

– Moderator:Derrick Wheeler

No Virginia, Link Building Is Not Illegal

    Duane Forrester, Eric Enge, Michael King

– Moderator:Andy Atkins-Krueger

Interactive Site Reviews: Focus on In-House SEO

    Keith Goode, Jason Potts, Eli Schwartz, Shahid Awan

– Moderator:Victoria Edwards


Wednesday October 23


Registration Open for Platinum and Gold Passes



Daily Introduction by Brett Tabke



Keynote Talk With Matt Cutts

    Matt Cutts


Registration open for Exhibit Hall Pass Attendees



Exhibit Hall Opens



Link Building in a Penguin Age

    Jim Boykin

In-house SEO Compensation Packages

    Peter Leshaw, Jessica L Bowman, Josh Gampel

– Moderator:Jeff Preston

The Convergence of Social Media & Search

    Bill Hartzer, Rebecca Murtagh, David Wallace

– Moderator:Ken Jurina

Social Signals in Search

    John Ellis

Bringing Together Paid, Owned and Earned Media

    Andrew Beckman

Affiliate Sign Up, Pay Out and Conversion Rates

    Paul Schroader, John Rampton, Jerry West

– Moderator:Joe Youngblood

Getting the Most out of Your SEO Agencies

    Ash Nallawalla, Shahid Awan, James Loomstein

– Moderator:Chris Goward

Campaign Development for Content Marketing

    Phillip Thune, Jenneva Vargas, Steve Floyd

– Moderator:Roger Dooley

Whats Up at Bing?

    Duane Forrester

Social Media Signals that Influence Search

    Marcus Tober, Rob Garner, Carolyn Shelby

– Moderator:Krista Neher

Interactive Site Reviews: Focus on Affiliates

    Todd Crawford, Adam Opuchlik, Peter Klein, Adam Proehl

– Moderator:Amanda Watlington


Influence and Brand Building

    John Hall, Roger Dooley

– Moderator:Sarah Carling

Modern Marketing Plan Start To Finish

    Tony Wright, Dan Sturdivant

– Moderator:Peter Leshaw


    Justin Sanger, Rob Garner

– Moderator:Joe Laratro

Finding Online Marketing Talent

    Michael Stebbins

Making AdWords Display Network Profitable for You

    Brad Geddes

Finding & Engaging your Brand Influencers

    Adam Proehl, Matt Craine, Chuck Hamrick

– Moderator:Rhea Drysdale

Keyword Research, Selection and Optimization

    Amanda Watlington, Ken Jurina, Marty Weintraub

– Moderator:Michael Dorausch

Design, Content, and Marketing For A Mobile Website

    Kristine Schachinger, Michael Martin, Keith Posehn

– Moderator:Matt Tuens


    , Russ Laraway

Universal and Personal Search Optimization

    Brian Combs, Benj Arriola, Chris Boggs

– Moderator:Scott Polk

Interactive Site Reviews: Open Call

    Steve Floyd, Brian LaFrance, Dave Rohrer, Mary Bowling, Wister Walcott

– Moderator:Ross Jones


Maximizing WordPress

    Ross Jones, Brian Lafrance

– Moderator:Jon Henshaw

Hosting Issues and SEO/SEM

    David Vogelpohl, Scott Hendison, Michael David

– Moderator:Bill Hartzer

Integrating Social Media Into an Overall Marketing Plan

    Brent Csutoras, Rebecca Murtagh

– Moderator:Warren Whitlock

SEO 2013 with Greg Boser

    Greg Boser

Successful MEGA SEO Framework for Any Organization

    Derrick Wheeler

Link Building for Affiliates

    Roger Montti, Scott Polk, Chuck Hamrick

– Moderator:Greg Hartnett

Effective Search and Display Advertising Campaigns

    David Szetela, Kevin Lee, Dave Roth

– Moderator:Michael Black

Content Strategy

    Phillip Thune, Dan Sturdivant, Loren Baker

– Moderator:Chris Boggs

Jim on Panda, Penguin, and Authors

    Jim Boykin

SEO: Hot Topics and Trends

    Stephan Spencer, Aaron Shear, Bruce Clay

– Moderator:Mel Carson

Interactive Site Reviews: Focus on Organic

    Simon Heseltine, Michael King, Marcus Tober, Rob Woods

– Moderator:Alan Bleiweiss


Exhibit Hall Break



E-commerce Marketing Strategies

    Aaron Shear

– Moderator:Matt Tuens

Social Media, Press Relations, & Brand Management

    Sarah Carling, Sean Jackson, David Mink

– Moderator:Stoney deGeyter

Brand and Reputation Management Strategies

    Dwight Zahringer, Alan Bleiweiss, John Busby

– Moderator:David Wallace

Filling the B2B Funnel

    Todd Crawford, Adam Glazer

– Moderator:Jim Banks


    Larry Kim, Marc Poirier

– Moderator:Charles Calabrese

Post Click Marketing: Landing Page Optimization

    Chris Goward, Janet Driscoll Miller, Scott Brinker

– Moderator:David Szetela

Scaling Up With High Quality Content

    Michael King, David Snyder, Ben Cook

– Moderator:Todd Friesen

Link building: Using MajesticSEO

    Dixon Jones

Global SEO Management

    Keith Goode, Bill Hunt, Chris Boggs

– Moderator:Rob Garner

Interactive Site Reviews – Organic Issues

    Anne Kennedy, Alan K’necht, Todd Keup, Craig Paddock

– Moderator:Jennifer VanIderstyne



    Vince Blackham, John Rampton

– Moderator:Carolyn Shelby

In-House SEO Strategies

    Alan Bleiweiss, Laura Lippay, James Loomstein

– Moderator:Jacob Bohall

Killer Tips to Succeed with Google Enhanced Campaigns

    Wister Walcott, Larry Kim

– Moderator:Jason Potts

SEO and Social Reporting – Transforming Your Business with Actionable Insights

    Daniel Boberg

The SEO Diet – 2014

    Joe Laratro

Lead Gen

    Jim Banks, Steve Hammer, Adam Proehl

– Moderator:Paul Schroader

PPC Campaigns – Launching and Running

    Rick Galan, Kevin Lee, Mona Elesseily

– Moderator:Ben Cook

Strategies for Content Marketing

    Joe Youngblood, Kate Morris, Arienne Holland

– Moderator:Michael Martin

Keyword Research and Selection

    Craig Paddock, Mark Barrera, Stoney deGeyter

– Moderator:William Leake

Interactive Site Reviews : Focus on Content and Content Marketing

    Victoria Edwards, John Hall, Elisabeth Osmeloski, Tim Ash

– Moderator:Rebecca Murtagh


Thursday October 24


Registration Open 8:00a-2:00p



Daily Introduction by Brett Tabke



Morning Keynote With Scott Stratten

    Scott Stratten


Expo Hall Opens



How to Leverage SEM For Hiring Purposes

    Josh Gampel

Content Worth Creating

    Jennifer Slegg

Real World Low-Risk High-Reward Link Building

    Russ Jones, Dixon Jones, Rhea Drysdale

– Moderator:Greg Hartnett

Video and Viral Multimedia Social Optimization

    David Mink, Sage Lewis, Aaron Kronis

– Moderator:Robert Riggs

Growing an Online Business

    Brad Pierce

SEO Fundamentals – Rock Solid Basics

    Michael Black

Social Media Measurement and Signals

    Sarah Carling, Adam Proehl, Warren Whitlock

– Moderator:Kristine Schachinger

How SMBs Can Use PR Campaigns to Grow Traffic

    Marty Weintraub, Lisa Buyer, Adam Riemer

– Moderator:Joe Laratro

The Psychology of Facebook Conversion

    Jabez LeBret

WordPress SEO and Installation

    Michael David, Ben Cook, Carolyn Shelby

– Moderator:David Vogelpohl

Engaging Your Community and Audience Through Contests

    Paul Edmondson, Elmer Boutin, Keith Trivitt

– Moderator:Todd Keup

Interactive Site Reviews : Open Call

    Arnie Kuenn, Ann Smarty, David Snyder, Joanna Lord

– Moderator:Scott Brinker


Online Forums – Still Relevant and Still Growing?

    Sanjay Sabnani, Jeff Atwood

Links With Maximum Juice and Minimum Risk

    Loren Baker, Jennifer Vaniderstyne, Kenny Hyder

– Moderator:Greg Boser

Competitive Intelligence – Social Media Tools and Tactics

    Matt Siltala, Elisabeth Osmeloski, Jacob Hagemann

– Moderator:Joe Laratro

Affiliate Marketing in 2013 – Surviving the Affiliate Evolution

    Rae Hoffman

Motivating the Masses: Inspiring Your Team to Build a Better Blog

    Monique Pouget

Customer Acquisition and Retention

    Joanna Lord, William Leake, Jabez LeBret

– Moderator:Kristopher Jones

Optimizing Your Site for Contextual Ads

    Matt Tuens, Jon Henshaw, Sean Jackson

– Moderator:Steve Floyd

Facebook Edgerank

    Annalise Kaylor, Jonathan Goodman

– Moderator:Krista Neher

Advanced Relationship Building for Links

    Roger Montti, David Klein, Ann Smarty

– Moderator:Dixon Jones

Marketing to, and for a Community

    Melyssa St.Michael, Tron Jordheim, Matt Cullen

– Moderator:Roger Dooley

Interactive Site Reviews: Focus – Social Media

    Dennis Yu, Justin Sanger, Dana Lookadoo, Matt Heindl

– Moderator:Sage Lewis


Scaling and Systematizing Your Link Building

    Stephan Spencer

Proactive Link Campaign Tactics

    Arnie Kuenn, David Wallace, Joe Hall

– Moderator:Matt Siltala

Online Brand Management Strategies

    Kenny Hyder, Mel Carson, David Naffziger

– Moderator:Christine Churchill

Repurposing Content for Slideshare

    Vince Blackham

Stop Killing Your Content – The Content Life Cycle Explained

    David Snyder

Analytics – Logs Don’t Lie

    Ryan Smith, Alan K’necht, Jason Potts

– Moderator:Aaron Kronis

Protecting Your Brand – Competitive Intel

    Michael Streko, Amanda Watlington, Brian McDowell

– Moderator:Brian Combs

Facebook Today

    Eric Ludwig, Marty Weintraub, Dennis Yu

– Moderator:Anne Kennedy

Outreach and Relationship Building

    Kelsey Libert, Loren Baker, Melyssa St.Michael, Erin Everhart

– Moderator:Matt Craine

Social Media Content Creation

    David Klein, Nathan Safran, William Leake

– Moderator:Casey Markee

Interactive Site Review : Organic Focus

    Janet Driscoll Miller, Stoney deGeyter, Matt Cullen, Andy Atkins-Krueger

– Moderator:Todd Malicoat


The 3 Dimensions of Local Search in 3D

    Greg Gifford

Link Building Through Press Outreach

    Rob Woods

– Moderator:Warren Whitlock

Twittersphere Customer Service Strategies

    Erin Robinson

– Moderator:Marty Weintraub

What About B2B?

    William Leake


A/B and Multivariate Testing

    Paul Ryazanov, Chris Goward, Erin Everhart

– Moderator:Marc Poirier

AdWords Enhanced Campaigns, Wins and Losses

    Steve Hammer, David Szetela, John Busby

– Moderator:Daniel Boberg

LinkedIn Marketing and Organic Visibility

    Jabez LeBret, Janet Driscoll Miller, Sean Jackson

– Moderator:Lisa Buyer

Negative SEO – Hot Topics and Trends Panel

    Jonathan Goodman, Joe Laratro, Dwight Zahringer

– Moderator:Aaron Kronis

Post Mortem – Banned Site Forensics

    Russ Jones, Jim Boykin, Brian McDowell

– Moderator:Jacob Bohall

Interactive Site Reviews: Focus on Links

    Joe Hall, Jennifer VanIderstyne, Rae Hoffman, Joe Youngblood

– Moderator:Michael Black



Pubcon Classic – Networking


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