Masters Group Training


Pubcon Las Vegas 2013, the premier social media and optimization conference, is thrilled to present

Pubcon Masters Group Training

Pubcon Masters Group Training

our popular Pubcon Masters Group intensive training program, featuring four premium tracks dedicated to Google and Facebook advertising, social media marketing, search engine optimization (SEO), and in-house SEO.

The Pubcon Masters Group is a popular limited-attendance educational training program that features an intensive complete day of industry-leading social media, Google and Facebook advertising, in-house search, and SEO learning from expert instructors.

The Pubcon Las Vegas 2013 Masters group meets on Monday, October 21 at the Las Vegas

Pubcon Masters Group Speaker Melanie Mitchell

Pubcon Masters Group Speaker Melanie Mitchell

Convention Center, the day before the full Pubcon Las Vegas 2013 conference begins. The Pubcon Masters group is a separate event from the conference and is only available to those who reserve a space and purchase a stand-alone training day pass or the all-inclusive Pubcon Platinum pass.

All previous Pubcon Masters Group training programs have sold out early, so avoid being disappointed and reserve your place now for this exceptional four-track day of intimate training with some of the world’s top search, Google and Facebook advertising, landing page, social media and in-house innovators.


Allison Fabella RentPath Director of SEO & Social Media

Derrick Wheeler Microsoft Senior SEO Architect

Melanie Mitchell Digital Marketing Strategist

Dennis Yu: BlitzMetrics Chief Executive

Jabez LeBret: Get Noticed Get Found Chief Innovation Officer

Brad Geddes Certified Knowledge Founder

Joe Laratro: Tandem Interactive President

Krista Neher: Boot Camp Digital CEO

Eric Enge: President Stone Temple Consulting

Eric Enge: President Stone Temple Consulting

Lisa Buyer The Buyer Group President & CEO

Lisa Buyer: The Buyer Group President & CEO

Bill Hunt Back Azimuth Consulting President

Bill Hunt: Back Azimuth Consulting President

Roger Dooley, Dooley Direct LLC Founder

Roger Dooley: Dooley Direct LLC Founder

Frederick Vallaeys Top Tier Marketing, Optmyzr, Founder & Chief Executive

Frederick Vallaeys Top Tier Marketing, Optmyzr, Founder & Chief Executive

RentPath director of SEO and social media Allison Fabella, noted digital marketing strategist Melanie Mitchell, and Microsoft senior SEO architect Derrick Wheeler will lead the Pubcon

Derrick Wheeler

Masters Group in-house training program during Pubcon Las Vegas the week of October 21 – 24, 2013 at the Las Vegas Convention Center. Details about Fabella, Mitchell, and Wheeler and their corporate in-house SEO track can be found here.

The Google and Facebook advertising Pubcon Masters Group agenda features founder and popular Pubcon speaker Brad Geddes, BlitzMetrics chief executive and Facebook marketing expert Dennis Yu, and Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr. Read all about this unique Google and Facebook advertising track here.

The Pubcon Masters Group social media marketing track will feature workshops on Facebook and

BlitzMetrics Chief Executive Dennis Yu

BlitzMetrics Chief Executive Dennis Yu

Twitter advertising optimization and marketing and other social media subjects, with Jabez LeBret, chief innovation officer at law firm marketing agency Get Noticed Get Found, Krista Neher, chief executive at Boot Camp Digital, and Lisa Buyer, chief executive and president at The Buyer Group. Read about the Pubcon Masters Group SMM track here.

Our Pubcon Masters Group organic SEO track will feature intensive day-long educational workshops with Joe Laratro, president of Tandem Interactive, Bill Hunt, president at Back Azimuth Consulting, and noted SEO consultant Eric Enge, president of Stone Temple Consulting. Complete information on

Roger Dooley, Pubcon Masters Group Kick-Off Speaker

Roger Dooley, Pubcon Masters Group Kick-Off Speaker

Hunt and Laratro’s Pubcon Masters Group organic SEO track can be found here.

Kicking off the Pubcon Masters Group training program will be leading neuromarketing expert Roger Dooley, founder of Dooley Direct LLC. Information about Dooley at the Pubcon Masters Group can be found here.


Complete details about all four tracks of the Pubcon Masters Group training program at Pubcon Las Vegas 2013 are available here:


Four simultaneous tracks of in-depth sessions led by some of the industry’s most respected search, in-house and social media professionals.

    A full training guidebook with all the presentations from each session
    and bonus content

    Attendees may freely move between tracks

    Download of all PowerPoint presentations

    Continental breakfast and plated luncheon (beverages will flow throughout
    the day)

    Q&A time at the end of each session

    Q&A session includes the opportunity to have your site reviewed by an
    expert panel

    Hands-on site clinic at lunch

    Limited class size

    Attendees that finish training will receive a certificate of completion


Masters Group Schedule
  SEO: Organic
Traffic Optimization
Social Media
Paid Search &
7:30 a.m. Registration Open
8:00 a.m. Masters Group introduction by Brett Tabke
8:10 a.m. Training Kick-Off
with Roger Dooley
8:45 a.m. Scaling Your SEO Efforts

(Bill Hunt)

State of Social Media Users & How to Dominate the Universe

(Jabez LeBret)

Creating a Successful Account Structure

(Brad Geddes)

Straight-Jacket-Free In-House SEO: Stop the Organizational Insanity &
Make More Money
(Melanie Mitchell)
10:15 a.m. Refreshment Break
11:15 a.m. Organic Keywords & SEO Tools

(Joe Laratro)

Understanding ROI, Increasing Productivity with Tips & Hacks, &
Maximizing Your Efforts
(Krista Neher)
AdWords Quality Score & Automation with Scripts

(Frederick Vallaeys)

How Microsoft Deploys SEO for Its Portfolio of Global Sites

(Derrick Wheeler)

12:15 p.m. Luncheon
2:15 p.m. Making Sense of Content Marketing, Social Media, Link Building, &
Semantic Search
(Eric Enge)
Becoming a Publicity Machine & Leveraging Existing Content

(Lisa Buyer)

Facebook Ad Optimization Tricks the Pros Use

(Dennis Yu)

In-House SEO Disaster Prevention and Recovery

(Allison Fabella)

2:30 p.m. Refreshment Break
5:00 p.m. Q & A “Ask the Experts” period
5:30 p.m. Pubcon Masters Group program concludes


Due to the intimate nature of this training program, the size of the classes at the Pubcon Masters Group will be limited. We encourage signing up early to assure a spot for this valuable day-long

Krista Neher, CEO, BootCampDigital

Krista Neher, CEO, BootCampDigital

series of search and social media marketing workshops, as all previous Pubcon Masters Group training programs have sold out.

Take advantage of these impressive Pubcon Masters Group training programs during Pubcon Las Vegas 2013 and sign up today. These intensive
day-long programs of expert-led training are available for a special low standalone price, or save even more and get a Pubcon Platinum Pass which includes the Pubcon Masters Group training day. Look for complete details about our 2013 lineup in the coming weeks.

Class sizes are limited and registration will close when they are full.