Intermediate SEO with Joe Laratro

A step above beginner SEO tactics like page tags, intermediate SEO focuses more on keyword tools, webmaster tools, SEO content development, and current SEO topics that are continuing to

revolutionize search.

  • SpyFu: Free & paid, but it gives you keyword research separate from typical Google keyword tools. Find profitable, related keywords based on an initial keyword and you can find “low hanging fruit” to bid on and also optimize on your site. SpyFu finds a hefty amount of data and organizes it for users to navigate and utilize. Optimizing Based on Query: tweak title tags, call to actions in the meta description, link and anchor text optimization, and content optimization.
  • ConcentrateMe: Long-tail search analytics. Identify common keyword modifiers and add popular modifier terms like buy, sell, discount, coupon to utilize the way that many people use search engines.

Delving into Webmaster Tools:

Google Webmaster Tools- Go into your search queries and see what terms you are showing up for below the fold at position 6. These terms are also low-hanging fruit—begin optimizing for these words you show up for and you will likely see more clicks and subsequent conversions on these terms as you rise on the page position. Including relevant places is also a good way to hone in on your Google users. Google secure search obscures search queries in your analytics, and this will continue to be problematic at Google + continues to be implemented. If you have a domain that targets other countries, you can create sub-folders to organize data based on location.

Pay attention to crawl errors!

Play with search query filters. Search images traffic and you can see where your images are driving visits. It’s actually different from the web traffic results you initially see when you log in to Webmaster Tools.

Links to Your Site- browse internal links, HTML improvements suggested by Google, and more.

Structural Data, data highlights, and other resources all have areas where you can make edits to your site that will likely help it perform better in search.

SEO Content

You are building content for the users, not for the search engines. Get links, get traffic, get happy!

Joe Laratro: Tandem Interactive President

Joe Laratro: Tandem Interactive President

The most important keywords should be at the top of the HTML version of the page. Content must be unique, and geocentric content needs to have more than just the city swapped out to resist being dubbed as duplicate content, as does form based content. Keywords should be mentioned at least once (twice is better) in the content.

Keyword density should be between 4-12 percent, and automated programs, hidden text, and other content shortcuts could be avoided.  Have a brochure website? Every page counts! Use editorials, newsletters, blogs, and other easy content strategies you probably already have used before for valuable content. Creative content also comes from top 10 lists, vanity content like pictures, contests, client stories, featured clients, checklists. Build content around keywords, don’t just try to plug keywords into existing content!

Social and search integration: Social is poised to be the fourth pillar of SEO. Google is putting several of their entities together to boost Google search results. Blogger, Gmail, YouTube and more will eventually all be under the Google + name. The G+ Knowledge Graph is worth mulling over and becoming familiar with. Google +1s are like links were at the beginning of search. People with bigger social networks have more clout in the Google + world. Google is not looking to pull Facebook and twitter data for search, but social search is going to become more valuable in the future.