Pubcon Masters Group training program.
Pubcon Las Vegas 2012 will feature more than 130 enlightening and explorative sessions in at least 10 simultaneous tracks covering the industry’s most diverse range of digital marketing, optimization, and social media topics, while the day-long optional Pubcon Masters Group adds over 16 additional specialized sessions.
Gray, a long-time Pubcon favorite sometimes known online as Graywolf, became involved in Web development and website management in 1998. Gray was webmaster for a major specialty retailer, and helped create its website presence and to grow its online sales from less than $10,000 a month to over $25 million in annual Web sales. Gray has been involved with affiliate marketing campaigns for a number of years, while continuing to do leading-edge consulting work on a variety of topics including SEO, social media and blog management, and has been interviewed innumerous mainstream publications including CNET and Forbes.com.
During October’s Pubcon Masters Group training Gray will join Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, and MarketMotive.com SEO faculty chair Todd Malicoat on a track closely focusing on organic SEO.
Gray is also presenting on two powerhouse general sessions during Pubcon Las Vegas 2012, including "Post Mortem – Banned Site Forensics" and a solo Pubcon Expert Spotlight session called "Graywolf – SEO and Social Media," along with moderating a session exploring "Post-Click Marketing: Landing Page Optimization."
Yu is co-founder and chief executive at BlitzLocal, a software company that builds social mediadashboards for major brands, media, and retail companies, and which specializes in the intersection of local and Facebook advertising. Yu is an noted entrepreneur and internationally-recognized speaker in search engine marketing and all things Facebook, with special expertise in social media advertising and marketing, search marketing technical analysis, and pay-per-click (PPC) ad campaign development and optimization. Yu has been involved in Web analytics and PPC since 1995, helping firms including Yahoo, American Airlines, J.C. Penney, Equifax, March of Dimes and others increase online revenue and leads.
Alison Zarrella, and Jabez LeBret, director of marketing at Get Noticed Get Found.
Yu’s Facebook insights will also be lighting up the regular Pubcon Las Vegas 2012 sessions, as he’s featured in three panel discussions including "Facebook Marketing," "Facebook Today," and "Facebook Advertising," where he will share some of the techniques and ideas that have made him a world-renowned Facebook expert.
Jeffrey Eisenberg and brother Bryan Eisenberg will highlight the new Pubcon Masters Group PPC and landing page optimization track, where they will be joined by Certified Knowledge founder andpopular Pubcon speaker Brad Geddes.
In 1998 Jeffrey Eisenberg co-founded online marketing firm FutureNow, serving as its chief executive until 2009 and helping to invent a noted marketing framework known as Persuasion Architecture. The co-author of Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?”, Jeffrey Eisenberg will bring his valuable PPC wisdom to Pubcon Masters Group attendees.
Noted online personality Bryan Eisenberg, also known as The Grok, was co-founder and chiefpersuasion officer at FutureNow where he published its award-winning GrokDotCom newsletter, and is the author of the popular weekly ClickZ column “ROI Marketing.” Bryan Eisenberg has been recognized by Entrepreneur, The Wall Street Journal, Microsoft’s bCentral, Forrester Research, MarketingSherpa, the Toronto Star and numerous additional mainstream publications for his thought leadership in digital marketing, which he will share during October’s Pubcon Masters Group training program.
Both Jeffrey Eisenberg and Bryan Eisenberg will also be present during the main Pubcon Las Vegas 2012 lineup, as each will be featured in an Pubcon Expert Spotlight session, giving all attendees the opportunity to learn from two of online marketing’s strongest speakers.
Gray, Yu, Bryan Eisenberg and Jeffrey Eisenberg are just a few of the 200+ major industry speakerswho will be presenting during Pubcon Las Vegas 2012 this October 15 – 18 at the Las Vegas Convention Center, along with top keynote addresses including Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” Google head quality control engineer and webspam team leader Matt Cutts, and Shakil Khan, head of special projects at social journal start-up Path and well-known former head of special projects at Spotify.
Register today at some of the fairest pre-show rates in the industry and join thousands of attendees for the year’s biggest social media and optimization event. We look forward to seeing you in sunny Las Vegas this October for a week of search and new media learning and exploration.
Lane R. Ellis