Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr, will join the Masters Group training program at Pubcon Las Vegas 2013, joining BlitzMetrics chief executive and Facebook marketing expert Dennis Yu, and Certified Knowledge founder and popular Pubcon speaker Brad Geddes.
Successful Google and Facebook advertising strategies will be thoroughly explored during the Pubcon Las Vegas 2013 day-long Masters Group training program, in an updated and in-depth track led by three industry heavyweights. The Pubcon Masters Group training program will kick off with a keynote address by leading neuromarketing expert Roger Dooley, founder of Dooley Direct LLC.
Prior to Google, Vallaeys was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. Vallaeys joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. Vallaeys earned his B.S. degree in electrical engineering from Stanford University in 2000.
Popular Pubcon speaker Yu is co-founder and CEO at BlitzMetrics, a software company that builds social media dashboards for major brands, media, and retail companies, specializing in the intersection of local and Facebook advertising. Yu is an entrepreneur and internationally-recognized speaker in search engine marketing and all things Facebook. His areas of expertise include social media advertising and marketing, search marketing technical analysis, and pay-per-click (PPC) ad campaign development and optimization.
Pubcon favorite Geddes is an innovator in online marketing theory and best practices who has been pushing the boundaries of Internet advertising since 1999, and is known for his ability to demystify the more complicated aspects of SEO, PPC and online advertising, and his sound and thoroughly-researched strategies make him a great addition to the Pubcon Masters Group Google and Facebook advertising training track.
Join Yu and Geddes, some of the world's top PPC experts, for our updated Pubcon Masters Group training program Google and Facebook advertising track, and examine the unique challenges and opportunities that online advertising professionals face each day.
PUBCON MASTERS GROUP GOOGLE & FACEBOOK ADVERTISING TRACK DETAILS
Part 1: Facebook Ad Optimization Tricks the Pros Use – Dennis Yu
Social ads are about amplifying user actions, not about broadcasting creative. Learn how to match the right content to the right audience by building target grids. Choose the right mix of sponsoredstories to grow audience and engagement. Discover when to optimize against CTR vs. against CPC — and three surprising cases where CTR or CPC don’t even matter. What is the skinny on the new sponsored results ads in Facebook search, and how does it differ from Google brand bidding.
We’ll also cover organizational issues — you will walk away with a framework to coordinate with folks on other marketing teams. Where does social advertising end and creative begin? How do you build a social ROI model that everyone else will buy into? If you’re a consultant or agency, what types of automation are most effective to manage many complex client campaigns? How do you estimate campaign performance when you don’t have historical data? When are Facebook’s own estimation tools faulty, requiring you to override them?
We’ll also equip you with ad campaign templates, weekly ad reporting documents, strategy documents to sell the value of your role, and other assets you get to swipe as a participant in this Masters Group training.
Part 2: Google AdWords & PPC – Frederick Vallaeys
Look for details about this Frederick Vallaeys Pubcon Masters Group training session soon.
Part 3: Advanced Tactics: Quality Score, Advanced Bidding, & Time Management – Brad Geddes
Quality score is the bane of many advertisers. Learn how quality score works and techniques for improving your own quality score. Gain insights from other advertisers to see how they have moved beyond basic bidding techniques to increase their AdWords profits. No advanced bid system is necessary to employ any of these bidding methods. Everyone has too much work and not enough time. Learn PPC time management techniques so that you are spending your valuable time wisely while still increasing your account’s efficiency.
Part 4: PPC Question and Answer Session – Faculty
A rare opportunity to have specific questions answered by our top PPC speakers in this rapid-fire Q&A session.
PUBCON MASTERS GROUP ADDITIONAL DETAILS
- Pubcon Masters Group Organic SEO Training Program
- Pubcon Masters Group SMM and SMO Track
- Pubcon Masters Group Corporate In-House Track
- Pubcon Masters Group Training Program Overview
- Pubcon Masters Group Roger Dooley Kick-Off Talk
- Register For The Pubcon Masters Group Training Program
The Pubcon Masters Group training program is a popular exclusive add-on opportunity separatefrom the Pubcon conference, featuring a complete day of intensely focused and highly personal learning from leading innovators. Sign up for the Pubcon Masters Group training program now and join Yu, Geddes, and all of our other Masters Group trainers for a valuable day of education to start out your week at Pubcon as Vegas 2013 during the week of October 21 – 24.
Lane R. Ellis
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