PubCon Agenda Details: [Day 1] [Day 2] [Day 3] [all] [Build Your Show Itinerary]   Pre-Conference Search (SEO/SEM) Training by the PubCon Masters Group   PubCon Dallas 2010 Tuesday April 13 5:30p-7:30p PubCon - The Classic Precon PubCon Classic Kickoff Wednesday April 14 Tracks SEO : Organic Traffic Rocks Social Media Marketing Spotlight 08:00a-08:45 Continental Breakfast Open for all Conference Attendees 08:00a Registration Open for Full Pass Attendees 8:00a-3pm 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 09:45a Morning Keynote - Scott Stratten Scott Stratten 10:15a 11:30a In House SEO - The Rebirth of DIY SEO Jessica L Bowman, Joe Laratro, Josh Gampel Moderator:Christine Churchill Social Media Metrics Joe Teixeira, Jon Collins, Ben Fisher, Brett Tabke Moderator:Brett Tabke Information Architecture Ted Ulle, Aaron Kronis How to Hire an SEO: Salaries, Types, and Titles Laura Lippay 11:30a 12:45p 2010 - SEO Bill Hartzer, Gillian Muessig, Kurt Noer, Ian Lurie Moderator:Joe Laratro Capitalizing on the Twitter Revolution Dan Zarrella, Michael Gray, Brian Carter Moderator:Michael Dorausch Social Media in the Public and PR Sector Mike Chapman Breakthrough SEO: Advanced Tactics for Hyper-Competitive Verticals & Mega Sites Russell Jones 12:50p 1:50p Lunch Served To Full Pass Attendees 1:30p 2:45p Personalize Search - Universal Search - Life Goes On Brian Combs, Amanda Watlington, Michael Gray Moderator:Lisa Buyer How Search and Social Media Intersect Including Real Time Search Jay Berkowitz, Rebecca Murtagh, Alison Driscoll, Rob Garner Moderator:Joe Laratro Science of Social Media Marketing Dan Zarrella Google Reputation Management Andy Beal 2:45p 3:30 Refreshment Break 2:55p 4:10p Local Search : Still The Untapped Opportunity Eric Bramlett, Michael Dorausch, Maria Harrison, Brian MacDonald Moderator:Joe Laratro Reputation Management and Monitoring Tony Wright, John Carcutt, Andy Beal, Kenny Hyder Moderator:Krista Neher Cool Tools for Search Marketers Christine Churchill AdWords Strategies for the Content Network Elisabeth Archambault 4:15p 5:30p Analytics Strategies Mark Barrera, Taylor Pratt, Alan K'necht, Janet Driscoll Miller Moderator:Mark Jackson Competitive Intel , Matt Siltala, Joanna Lord Moderator:Brett Tabke The SEO Diet Joe Laratro Why Google Doesn't Like Your Backlinks Calum I Mac Leod 7:00p 9:00p Thursday April 15 Tracks Search Marketing : PPC and SEO Social Media and Potpourri Spotlight 08:00a-08:45 Continental Breakfast for Full Pass Conference Attendees 08:00a Registration Open 8:00a-4:00p 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 09:45a Morning Keynote by Rob Snell - Real World Ecom Rob Snell 10:15a 11:30a PPC - Uber Advanced Christine Churchill, Brian Massey, Wister Walcott, David Szetela Moderator:Michael Martin Social Media Landscape: Hot Topics and Trends Kate Morris, giovanni gallucci, Chris Winfield, Krista Neher Moderator:Andy Beal InHouse SEO In Depth Jessica L Bowman, Laura Callow Conversion Ninja Toolbox Tim Ash 11:30a 12:45p Conversion Optimization Tim Ash, Chris Goward, Brian Massey, Khalid Saleh Moderator:Amanda Watlington Public Relations in a Social Media World Sean Jackson, Steve Plunkett, giovanni gallucci, Lisa Buyer Moderator:Joe Laratro Managing a Large Scale Search Program Bill Hunt Daily Social Media Success Chris Winfield 12:50p 1:50p Lunch for Full Pass Conference Attendees 1:30p 2:45p Keyword Selection Mark Jackson, Amanda Watlington, Craig Paddock, Michael Martin Moderator:Brett Tabke Emerging and Halo Marketing Lyndon Reid, Evan Fishkin, Shelley Ellis, Ricci Neer Moderator:Joe Laratro Proactive Reputation Management Tony Wright Information Architecture Ted Ulle, Aaron Kronis 2:45p 3:30 2:55p 4:10p Link Building Rae Hoffman, Roger Montti, Wil Reynolds, Jordan Kasteler, Dixon Jones Moderator:Joe Laratro Global Search Strategy Brian Hood, Prashant Puri, Sandy Deiters, Bill Hunt Moderator:Mike Chapman How to Start and Grow a User Generated Content Community Paul Edmondson Advanced PPC Management Kate Morris 4:15p 5:30p Rogue SEO and Social Media Morgan Brown, Carolyn Shelby, giovanni gallucci Moderator:Joe Laratro HTML CSS and Hosting Benj Arriola, Mike Maughan, Ryan Smith, Dawn Wentzell Bottom UP SEO On an Ecommerce Website Rob Snell Advanced PPC and other Paid Online Media Strategies William Leake