Social Media Content Creation Tips from Nathan Safran, Kirsten Wright & William Leake
“Content is the bread to the social media jelly and search peanut butter.” -Nathan Safran
Successful social media practice starts with a solid content strategy. What does it take for a brand tobecome a successful publisher? Great content attracts visitors and naturally gains links, so great content is the goal. Social media users are inspired by discovering new content and sharing it with others. The #1 goal for internet marketers is creating content—so how do you make that happen? Be helpful. Educate, entertain. Become the best source of information in your industry. Being a brand publisher does NOT mean just cranking out content—focus on quality.
Nathan Safran dares you to ask yourself: How are you adding genuine value for your readers? Don’t make all content brand-centric, share content that might be a broad topic but you can become a trusted source. Work in brand mentions occasionally but don’t make that the sole purpose of a Twitter account or Facebook page.
Kirsten Wright encourages you to be inspired by a margarita recipe, and view your content strategy as The Content Margarita: 3 parts images, 2 parts engagement, 1 part advertising, 1.5 parts industry facts, fill with fan focus and rim with humor. Mix and enjoy!
Share industry facts in a unique way, and become an engaged source for fans so that they can ask you questions and communicate with you and you will reciprocate.
Don’t be afraid to ask for what you want: please follow, please like, please share. Before you create content, really think about it. Who are you trying to reach? Think about your voice and where the desired audience lies. You want to create the right content at the right time.
Consistency is key when it comes to creating content. It’s better to not even bother than to do it half way! Establish a content calendar, and plan out content ideas for months in advance, or weeks in advance if that’s more realistic for you, and tweak things as they are about to go live with current focus at that time. Be rich in the media that accompanies your content, and don’t underestimate the social sharing power of a great image. Keep in mind that some content tactics that work for others might not work for you—but you won’t know until you try.
William Leake wants you to reap the most benefit from your content efforts. When someone talks about you, share it. Thank people who post about you and respond to people who congratulate you. The source that posted about you will love the promotion and it shows your brand is being recognized by others. It’s a win-win!
Your social media campaign is only going to be as successful as your efforts, so learn what works best for your brand. Test different strategies until you find your unique social media techniques for success.