Introduction to SEO & Keyword Research by Vanessa Zamora Friday May 11th, 2012

In this Pubcon Skype video, Karner Blue Marketing chief strategist and president Rebecca Murtagh presented an introduction to search engine optimization (SEO) by defining what it is, how to approach it by optimizing all digital assets, on-site and off, and also how to approach keyword research.   Get the Flash Player to see this content. [...]

SEO Pros Flock To Blekko In Post-Yahoo Site Explorer Landscape by Vanessa Zamora Wednesday May 2nd, 2012

Pubcon video content producer Vanessa Zamora spoke with Blekko chief executive and founder Rich Skrenta for the first time since their Pubcon 2010 interview that took place just a few weeks after Skrenta’s search engine firm launched November 2010. The search engine, referred to as the spam-free search engine or slash-tag search engine, was originally [...]

ICO David Evans Explains UK Cookies & Compliance by Vanessa Zamora Tuesday April 3rd, 2012

In this Skype video interview, Pubcon video content producer Vanessa Zamora talked with David Evans, group manager for business industry at the British Information Commissioner’s Office about the the so-called “cookie legislation,” a UK-wide privacy directive that is part of a telecommunications package set to take effect on May 27, 2012. Evans explained the cookie [...]

Ben Douglas of H&R Block on Local SEO by Vanessa Zamora Friday March 2nd, 2012

Pubcon video content producer Vanessa Zamora sat down with H&R Block SEO marketing manager Ben Douglas at Pubcon Las Vegas 2011. Douglas, who was a first-time speaker at Pubcon, said he met a lot of new people and heard many new ideas at the conference this year. As an SEO marketing manager in a competitive [...]

Managing Greatness Founder Gil Reich on Community Websites by Vanessa Zamora Friday February 24th, 2012

Pubcon video content producer Vanessa Zamora sat down with Gil Reich, founder at Managing Greatness, a company providing Web solutions and search marketing consulting for community websites. Reich was a founding member at Answers.com in 1999, a website which grew to one of top 20 most visited websites in the United States. Reich attributed Answers.com [...]

Keith Posehn Discusses Valuable Start-ups, Zorz Affiliate Software, and Pubcon Hot Topics by Vanessa Zamora Thursday February 16th, 2012

Pubcon video content producer Vanessa Zamora sat down with Keith Posehn, president at Zorz. Posehn discussed start-up websites that creatively use affiliate-based monitization strategies. Similar to Mint.com, which according to Posehn is a glorified financial affiliate website that cashed out to Intuit for $105 million by offering a fantastic free product, Hipmunk.com and Cakehealth.com provide [...]

The Importance of Creating a Holistic Internet Marketing Strategy by Vanessa Zamora Tuesday February 7th, 2012

Pubcon video content producer Vanessa Zamora sat down with Kerstin Baker-Ash, head of Performics Canada to talk about creating a holistic marketing strategy in this Pubcon Las Vegas 2011 video interview. Instead of just creating an effective Internet marketing strategy, Baker-Ash suggested creating an effective holistic marketing strategy for maximum effectiveness. No longer can we [...]

Akamai Marketing’s Tara Coomans on Social Media Strategy and Trends by Vanessa Zamora Thursday February 2nd, 2012

Pubcon video content producer caught up with Tara Coomans, head brainstormer at Akamai Marketing for this Skype video interview about social media and Honolulu, Hawaii. Coomans first discussed the social media campaign that she is most proud of because of her ability to overcome time restraints and create a successful campaign. Her client was part [...]

Alex Pyatetsky of The HOTH Shares Link Building Strategies by Vanessa Zamora Friday January 27th, 2012

Pubcon video content producer Vanessa Zamora caught up with The HOTH co-founder, Alex Pyatetsky. The HOTH, an outsourced search engine optimization (SEO) link building company for agencies and publishers, has been in business for just over a year and has already completed work on several thousand campaigns providing links based on URLs or targeted keywords [...]

Large Scale In-house SEO Tips by Microsoft Search Marketing Director by Vanessa Zamora Tuesday January 24th, 2012

During Pubcon Las Vegas 2011 the conference’s video content producer Vanessa Zamora sat down with Alex Volk, search marketing director at Microsoft.

Roxanne Darling of Bare Feet Studios Talks Upcoming Pubcon Paradise Conference by Vanessa Zamora Thursday January 19th, 2012

Pubcon video content producer Vanessa Zamora spoke with Bare Feet Studios co-founder Roxanne Darling and discussed the upcoming Pubcon Paradise conference taking place in Honolulu February 14-15, 2012. Darling suggested Pubcon attendees utilize Yelp in order to find suggestions for good local restaurant options. The local food movement and sustainability are really big in Hawaii, [...]

Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011 by Vanessa Zamora Wednesday January 18th, 2012

During Pubcon Las Vegas 2011 Raven Internet Marketing Tools communications director Arienne Holland, who has been working for Raven just over a year now, sat down with Pubcon video content producer Vanessa Zamora to discuss newly released Raven social media monitoring tools that include a monitor and stream, both powered by UBERVU, a third party [...]