Groove Commerce CEO Ethan Giffin On Improving E-Commerce Sites With Search And Checkout by Vanessa Zamora Tuesday January 10th, 2012

During Pubcon Las Vegas 2011 the conference’s video content producer Vanessa Zamora sat down with Ethan Giffin, chief executive and founder at Groove Commerce to discuss the topic of e-commerce, which Giffin spoke about during Pubcon. Giffin said they do a lot with the Magento e-commerce platform, and that since the company was acquired by [...]

Pubcon Paradise 2012 in Honolulu, Hawaii by Vanessa Zamora Thursday January 5th, 2012

Pubcon, the premier search and social media conference and expo will hold its multi-track Hawaii event on February 14 – 15, 2012 at the Hilton Hawaiian Village Waikiki Beach Resort in sunny Honolulu, Hawaii.   Pubcon Paradise 2012, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search [...]

Hotels.com Global SEO Director Shahid Awan Pubcon Las Vegas Interview by Vanessa Zamora Friday December 16th, 2011

During Pubcon Las Vegas 2011 Hotels.com global SEO director Shahid Awan sat down with Pubcon video content producer Vanessa Zamora to discuss what a typical day looks like for him at the office. Although challenging, Awan said he enjoys his job, and a typical day consists of him managing his SEO stakeholders including product, development, [...]

Apogee Results’ Bill Leake On Scaling Mobile by Vanessa Zamora Wednesday December 14th, 2011

During Pubcon Las Vegas 2011 recently re-branded internet marketing firm Apogee Results chief executive Bill Leake sat down with Pubcon video content producer Vanessa Zamora and revealed that people don’t put enough thought into how mobile and local are intersecting at this time. Leake said he thinks that mobile is local and vice versa and [...]

Conversion and Landing Page Optimization Beyond Multivariate Testing by Vanessa Zamora Thursday December 8th, 2011

During Pubcon Las Vegas 2011 WiderFunnel Optimization chief executive Chris Goward sat down with Pubcon video content producer Vanessa Zamora to discuss landing page and conversion optimization. Goward shared the meaning of the company’s LIFT Model , which consists of six conversion factors that affect site owners conversion rates, including value proposition, relevance, clarity, anxiety, [...]

Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights by Vanessa Zamora Thursday December 1st, 2011

During Pubcon Las Vegas 2011, Pubcon video content producer Vanessa Zamora sat down to interview digital agency Rockfish senior search scientist Steve Plunkett and discussed the current state of the search industry and highlights of the Pubcon 2011 Las Vegas conference.   Plunkett, who has been in the search industry for 16 years, shared what [...]

Crowdsourcing and Entrepreneurship Advice by crowdSPRING co-Founder Michael Samson by Vanessa Zamora Thursday November 17th, 2011

During Pubcon Las Vegas 2011, Pubcon video content producer Vanessa Zamora sat down to interview crowdSPRING co-Founder Michael Samson and discussed the crowd-sourcing website he co-founded with business partner and co-Founder Ross Kimbarovsky.   Samson shared the origin of the crowdSPRING website which has over 100,000 registered creatives from at least 200 countries, and also [...]

Start-up Advice, Fund-raising, and Affiliate Nexus Tax by Vanessa Zamora Friday September 16th, 2011

In this follow-up interview, PubCon video content producer Vanessa Zamora talked to Zorz president Keith Posehn about his recent PubCon article, “Stop Being An Affiliate, Start Being A Startup” and what action companies can take not only to remain competitive online, but to also be better positioned to acquire funding. Posehn, who is currently in [...]

Protecting Your Brand in a Social Media Crisis by Vanessa Zamora Monday September 12th, 2011

In this follow-up interview, PubCon video content producer Vanessa Zamora talked to Obsidian Edge co-founder and director of operations Sarah Carling about her recent PubCon article titled, “Preparing Your Brand For Social Media,” and the specific steps she advised companies to take when protecting their brand during a social media crisis. Carling elaborated on the [...]

Bazaarvoice Social Media Manager Ian Greenleigh on Social Commerce by Vanessa Zamora Tuesday June 14th, 2011

PubCon video content producer Vanessa Zamora sat down for a video interview with Ian Greenleigh, social media manager at Bazaarvoice during the most recent South by Southwest 2011 conference that took place in Austin, Texas. Social commerce company Bazaarvoice, according to Greenleigh, handles user generated content for the world’s biggest brands, including ratings and reviews [...]

Kate Buck at SXSW 2011 on Social Media Management by Vanessa Zamora Monday June 13th, 2011

During the most recent South by Southwest (SXSW) 2011 conference taken place in Austin, Texas PubCon video content producer Vanessa Zamora interviewed chief executive and social media manager at KBJOnline, Kate Buck. At SXSW, Buck spoke on the topic of outsourcing social media, a topic she also presented on one week earlier during PubCon South [...]

UnMarketing President Scott Stratten at SXSW 2011: Stop Marketing, Start Engaging by Vanessa Zamora Tuesday May 17th, 2011

During the recent South by Southwest conference in Austin Texas, PubCon video content producer Vanessa Zamora caught up with UnMarketing president Scott Stratten. Stratten, who is well known for his social media engagement practices, said one of the biggest problems at tech and marketing conferences is that everyone is trying to determine the next new [...]