The Importance of Creating a Holistic Internet Marketing Strategy by Vanessa Zamora Tuesday February 7th, 2012

Pubcon video content producer Vanessa Zamora sat down with Kerstin Baker-Ash, head of Performics Canada to talk about creating a holistic marketing strategy in this Pubcon Las Vegas 2011 video interview. Instead of just creating an effective Internet marketing strategy, Baker-Ash suggested creating an effective holistic marketing strategy for maximum effectiveness. No longer can we [...]

Akamai Marketing’s Tara Coomans on Social Media Strategy and Trends by Vanessa Zamora Thursday February 2nd, 2012

Pubcon video content producer caught up with Tara Coomans, head brainstormer at Akamai Marketing for this Skype video interview about social media and Honolulu, Hawaii. Coomans first discussed the social media campaign that she is most proud of because of her ability to overcome time restraints and create a successful campaign. Her client was part [...]

Alex Pyatetsky of The HOTH Shares Link Building Strategies by Vanessa Zamora Friday January 27th, 2012

Pubcon video content producer Vanessa Zamora caught up with The HOTH co-founder, Alex Pyatetsky. The HOTH, an outsourced search engine optimization (SEO) link building company for agencies and publishers, has been in business for just over a year and has already completed work on several thousand campaigns providing links based on URLs or targeted keywords [...]

Large Scale In-house SEO Tips by Microsoft Search Marketing Director by Vanessa Zamora Tuesday January 24th, 2012

During Pubcon Las Vegas 2011 the conference’s video content producer Vanessa Zamora sat down with Alex Volk, search marketing director at Microsoft.

Roxanne Darling of Bare Feet Studios Talks Upcoming Pubcon Paradise Conference by Vanessa Zamora Thursday January 19th, 2012

Pubcon video content producer Vanessa Zamora spoke with Bare Feet Studios co-founder Roxanne Darling and discussed the upcoming Pubcon Paradise conference taking place in Honolulu February 14-15, 2012. Darling suggested Pubcon attendees utilize Yelp in order to find suggestions for good local restaurant options. The local food movement and sustainability are really big in Hawaii, [...]

Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011 by Vanessa Zamora Wednesday January 18th, 2012

During Pubcon Las Vegas 2011 Raven Internet Marketing Tools communications director Arienne Holland, who has been working for Raven just over a year now, sat down with Pubcon video content producer Vanessa Zamora to discuss newly released Raven social media monitoring tools that include a monitor and stream, both powered by UBERVU, a third party [...]

Groove Commerce CEO Ethan Giffin On Improving E-Commerce Sites With Search And Checkout by Vanessa Zamora Tuesday January 10th, 2012

During Pubcon Las Vegas 2011 the conference’s video content producer Vanessa Zamora sat down with Ethan Giffin, chief executive and founder at Groove Commerce to discuss the topic of e-commerce, which Giffin spoke about during Pubcon. Giffin said they do a lot with the Magento e-commerce platform, and that since the company was acquired by [...]

Pubcon Paradise 2012 in Honolulu, Hawaii by Vanessa Zamora Thursday January 5th, 2012

Pubcon, the premier search and social media conference and expo will hold its multi-track Hawaii event on February 14 – 15, 2012 at the Hilton Hawaiian Village Waikiki Beach Resort in sunny Honolulu, Hawaii.   Pubcon Paradise 2012, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search [...]

Hotels.com Global SEO Director Shahid Awan Pubcon Las Vegas Interview by Vanessa Zamora Friday December 16th, 2011

During Pubcon Las Vegas 2011 Hotels.com global SEO director Shahid Awan sat down with Pubcon video content producer Vanessa Zamora to discuss what a typical day looks like for him at the office. Although challenging, Awan said he enjoys his job, and a typical day consists of him managing his SEO stakeholders including product, development, [...]

Apogee Results’ Bill Leake On Scaling Mobile by Vanessa Zamora Wednesday December 14th, 2011

During Pubcon Las Vegas 2011 recently re-branded internet marketing firm Apogee Results chief executive Bill Leake sat down with Pubcon video content producer Vanessa Zamora and revealed that people don’t put enough thought into how mobile and local are intersecting at this time. Leake said he thinks that mobile is local and vice versa and [...]

Conversion and Landing Page Optimization Beyond Multivariate Testing by Vanessa Zamora Thursday December 8th, 2011

During Pubcon Las Vegas 2011 WiderFunnel Optimization chief executive Chris Goward sat down with Pubcon video content producer Vanessa Zamora to discuss landing page and conversion optimization. Goward shared the meaning of the company’s LIFT Model , which consists of six conversion factors that affect site owners conversion rates, including value proposition, relevance, clarity, anxiety, [...]

Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights by Vanessa Zamora Thursday December 1st, 2011

During Pubcon Las Vegas 2011, Pubcon video content producer Vanessa Zamora sat down to interview digital agency Rockfish senior search scientist Steve Plunkett and discussed the current state of the search industry and highlights of the Pubcon 2011 Las Vegas conference.   Plunkett, who has been in the search industry for 16 years, shared what [...]