 | Preparing Your Brand For Social Media
by Sarah Carling Tuesday August 16th, 2011 |
You may have spent many months preparing your brand’s social media campaign, making sure you have the right people in place, a strategy that is going to knock your competitor’s socks off and success monitoring that will encourage the rest of your business to see social media as one of your top performing revenue drivers, [...]
 | The One-Man Band: 5 Tips on How to Manage In-House SEO without a Staff
by Allison Fabella Thursday August 11th, 2011 |
Fact: Over 40 percent of in-house SEOs do not have a staff*. That means if you’re an in-house SEO reading this post, there’s a fairly good chance that you, like me, are navigating the tumultuous waters of Search solo. Impossible? Obviously not. Challenging? Absolutely — especially if you’re managing a large site or suite of [...]
 | Can Too Much B2B Content Devalue Your Services?
by Nick Stamoulis Wednesday August 10th, 2011 |
Every business, regardless of industry, can find value in developing a content marketing strategy. This is especially true for B2B companies. In the B2B realm, great SEO and Internet marketing often hinges on a strong, consistent content marketing strategy. Great B2B content should become a resource for your target audience, something they want to hold [...]
 | Viral Video Success – The Will It Blend Story
by Arnie Kuenn Tuesday August 9th, 2011 |
Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract [...]
 | We Get Our Deals and the Merchant Gets What?
by Charles Calabrese Tuesday August 2nd, 2011 |
So where do you get your daily deal fix? Are you a Groupon groupie? Or are you a Living Social lover? Maybe you get your deals through some of the slightly less publicized deal makers like KGB, Dealster, BuyWithMe, SocialBuy, BloomSpot, or FlyCoupon? Honestly, I could go on through another 10+ and these [...]
 | How Can Small Business Justify Social Media?
by Kirsten Wright Thursday July 28th, 2011 |
ROI – it’s the battle social media fights every day. What is the value of a tweet? What about a fan? Is a retweet worth more than a reply? Is a comment on a photo better than a like on a status? There is no simple answer to any of these questions. However, you have [...]
 | How to be the Cheerios Guy of Conversion Marketing
by Brian Massey Wednesday July 27th, 2011 |
“I just lowered my acquisition cost.” You may remember a series of commercials created for Cheerios® cereal, in which a regular guy goes around compulsively telling people that he lowered his cholesterol, ostensibly by eating Cheerios. “I lowered my cholesterol,” he would say to bemused strangers. They would then look at him as [...]
 | Last Minute Speaking – Steps to Success
by Kate Morris Monday July 25th, 2011 |
This week I got asked to speak at a conference last minute. At first I thought it was a month away, totally doable. Then I realized the conference was in a week. Would you be ready to speak on a topic in a week? I thought I could be, though sadly the day of this [...]
 | Supercharging WordPress for Search Engine Performance
by Michael David Friday July 22nd, 2011 |
WordPress is a competent platform for search engine performance out of the box — but it isn’t perfect. On the plus side, WordPress offers economical architecture, unparalleled speed of publishing, collaborative workflow features, and reliable text-based navigation. However, a default WordPress installation suffers from some small restrictions; after all, WordPress must serve nearly every conceivable [...]
| Content Marketing’s #1 Problem
by Nick Stamoulis Thursday July 21st, 2011 |
Content comes in many forms. It can be a company blog post or a paragraph on a product page. Content can be a whitepaper, article or report. It can also be a video, podcast or infographic. It can be a webinar, a PowerPoint presentation, a speech, an interview and more. In short, content can be [...]
 | Protection Against Online Credit Card Fraud
by Ralf Schwoebel Wednesday July 20th, 2011 |
Understanding the evil-minded users of your services protects you from credit card abuse and other online fraud. The forms of online fraud have grown as fast as the Web itself. More and more parts of our lives take place on the Web — including ordering goods, services and exchanging personal information. The opportunities for [...]
 | A Town Called Plzen
by Elmer Boutin Tuesday July 19th, 2011 |
In 1995 I found myself spending three weeks in the City of Plzen (Pilsen) in the Czech Republic as a member of a team sent to help the Czechs celebrate the 50th anniversary of their liberation from the Nazis. This was only a few years removed from the fall of the Iron Curtain. Things were [...]
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