 | Brett Tabke Named On Impact Radius Top 25 Performance Marketing Influencer List
by Lane R. Ellis Friday December 2nd, 2011 |
During Pubcon Las Vegas 2011 performance advertising firm Impact Radius released its list of the top 25 most influential online marketers. Pubcon founder and WebmasterWorld chief executive Brett Tabke has been listed among the top five online influencers in the company’s prestigious "Most Influential in Performance Marketing (MIMP)" study. Tabke and the other top [...]
 | Conversion Optimization Requires A/B and Multivariate Testing
by Chris Goward Monday November 21st, 2011 |
Conversion Optimization is a hot topic in Internet marketing these days. And so it should be. Widening your lead generation and sales funnel can earn you a much greater revenue lift than many other activities. The math is compelling. Let’s say you have a 2 percent conversion rate and, with conversion optimization, can [...]
 | 5 Easy Steps to Becoming a Better SEO Client
by Nick Stamoulis Saturday October 29th, 2011 |
If you’ve decided to outsource your SEO that means that you have becomes someone’s client. As a client, you make up 50 percent of the SEO relationship and play a huge role in the success or failure of your SEO campaign. In order to make your SEO partnership the most successful it can be, you [...]
 | No One Cares About Your Corporate Org Chart – Information Architecture
by Dana Lookadoo Thursday October 20th, 2011 |
No One Cares About Your Corporate Org Chart Rule #1 when developing your website content and structure: Site visitors do not care about your company’s organizational hierarchy, a k a “org chart.” You are not preaching or writing to the choir. Your website is not targeting your employees but your customers and [...]
| How To Better Manage Your Social Media Marketing
by Nick Stamoulis Friday September 30th, 2011 |
Anyone who has tried to develop a fully functioning social media marketing campaign knows how much time and effort goes into it. Setting up a Facebook page and calling it a day won’t cut it anymore. Social media is incredibly long-term, maybe even more so than SEO. If you want to save yourself some headaches [...]
 | Hire the Best Internet Marketers in a Talent-Constrained Job Market
by Josh Gampel Friday September 23rd, 2011 |
The tide has turned for companies hiring Internet marketers so it’s time to ask yourself a question: are you going to just tread water amidst your competition or will you ride a wave straight to the top talent you’re looking for? Based on what I’m seeing from behind my recruiter’s desk, only the strategically prepared [...]
 | 10 Reasons Every Affiliate Marketer Should Attend PubCon
by David Vogelpohl Monday September 19th, 2011 |
Whether you’re a publisher or a merchant, there are a ton of reasons you should be attending PubCon Vegas 2011. I’ve detailed out the top 10 reasons you should whip out your credit card and fire up your favorite travel website to make plans to come to Vegas November 7 — 10th. 1. Networking [...]
 | Facebook Marketing vs. Google Marketing
by Brian Carter Friday September 2nd, 2011 |
Google has reigned as King of Digital Marketing for a good five years now. But Facebook began to rival them in number of visits in the twilight of 2010. Online users spend more time on Facebook than any other website. But online marketers and advertisers are reluctant to learn Facebook marketing for a number [...]
 | Why is Google+ Relevant for All Businesses? It Affects Search!
by Joe Laratro Thursday September 1st, 2011 |
Google +1 came out in June 2011 and the search community stood around and scratched their heads. What are we going to do with this? Short of Google doing a mass-branding campaign on TV, how would the world know what to do with a +1 and why would they want to +1 content? Most people [...]
| Using Social Media to Drive Your Content Marketing Campaign
by Nick Stamoulis Friday August 26th, 2011 |
People love to share interesting content. Both “interesting” and “content” can have very broad definitions. Content is anything that is public and shareable. This can be webpage content, videos, photos, articles, blog posts, graphs, podcasts and more. And what people find “interesting” varies from person to person. Is it funny? Thought provoking? Entertaining? Regardless of [...]
 | From Gutenberg to Zuckerberg Project on How Internet Connected Devices Redefine Relationships and Space
by Robert Riggs Wednesday August 24th, 2011 |
A beefy man in a black U.S. marshal’s raid jacket bursts through a door and shouts, “Mark Zuckerberg! You are under arrest for friendship fraud!” Within seconds the officer slams a pale-looking teen with thick red hair facedown on a table and straps restraints around his wrist. In the next scene, the distinctive musical [...]
 | Preparing Your Brand For Social Media
by Sarah Carling Tuesday August 16th, 2011 |
You may have spent many months preparing your brand’s social media campaign, making sure you have the right people in place, a strategy that is going to knock your competitor’s socks off and success monitoring that will encourage the rest of your business to see social media as one of your top performing revenue drivers, [...]
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