The Convergence of Content, Social and Search with AOL Director Simon Heseltine. As the web
continues to evolve, content strategies, social media, and the search engines have become intertwined in the grand scheme of building an online presence. So what does Google think about SEO? In recent Google updates, we saw Google Panda take [...]
Melanie Mitchell – Optimization in a Modern World. Melanie teaches us about learning how to
overcome challenges and attract, engage, and convert customers. So what are common challenges for businesses today? The organizational structure might not be up to date, consumer behavior has changed, and too much data is collected and analyzed without paying [...]
So you’ve built a website–now how do you drive traffic to it? Who will buy anything if they aren’t
visiting to your site? A few years ago, store versus web sales became no competition – Internet sales are where it is at in modern commerce. Slow foot traffic gives you a new arena to explore [...]
Pubcon SFIMA Summit 2013 is coming up next week on May 14, and will feature not only a full day of
top social media, optimization, and online marketing sessions led by over a dozen leading speakers, but also two highly-anticipated keynote presentations. Melanie Mitchell, Digitas senior vice president and search marketing practice lead, and [...]
Pubcon New Orleans 2013 concluded a highly successful week recently to near-universal praise,
especially when conference founder and chief executive Brett Tabke announced plans for a likely Pubcon return to The Big Easy in 2014. Returning to New Orleans for the first time since 2005 and for our inaugural presence at the New Orleans [...]
Pinterest has been a hot and growing social network, and that momentum has certainly carried into
2013 as well. Optimizing your Pinterest presence is a great way to build links, attract traffic, and get your content shared. The beautiful thing about Pinterest is once users start pinning you, you are exposed to their personal networks [...]
Currently, paid search comprises about 15 percent of ad spending for businesses in the U.S., and it will
continue to grow. Campaign setting mistakes, keyword mistakes, ad copy mistakes and landing page mistakes are all areas where your PPC campaigns can likely be repaired and improved. Campaign Settings Mistakes: (Under the settings tab, [...]
We all know that online marketing is an evolving industry and as it changes your tactics need to do so
as well. So how do you stay on top of the search industry and social media? Jay Berkowitz has some great insights on how you can improve your campaigns to see marketing success in the [...]
Pubcon, the premier social media and optimization conference, will help present the first U.S. Search
Awards culminating with an awards ceremony during Pubcon Las Vegas 2013 the week of October 21 – 25. The U.S. Search Awards begins accepting entries in 21 search industry categories today, May 1, and will continue taking nominations until July [...]
A fantastic week of social media and optimization may have wrapped up at Pubcon New Orleans 2013
on Thursday, but the learning has just begun, as professional streaming footage is available for purchase at some of the fairest prices in the industry. If you were in New Orleans last week for Pubcon you undoubtedly [...]
“Content is the bread to the social media jelly and search peanut butter.” -Nathan Safran Successful
social media practice starts with a solid content strategy. What does it take for a brand to become a successful publisher? Great content attracts visitors and naturally gains links, so great content is the goal. Social media users [...]
Pubcon New Orleans 2013 is in full swing in a lively and friendly Big Easy where thousands of social
media, digital marketing and optimization professionals have gathered to learn the latest industry trends and strategies from more than 150 of the world’s top technology speakers and professionals. Monday’s Pubcon Masters Group intensive training day [...]
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Wednesday May 15th, 2013 in 
Wednesday May 8th, 2013 in 
