WebmasterWorld Conference Sessions

PubCon Boston 2006 All times tentative and subject to revision. Tracks Organic Search and General Webmaster Issues Salon A Paid Search Salon B Affiliates and Advertising Salon C Bonus Track : Site Reviews, Pot Luck Salon D Tuesday April 18 08:00a Continental Breakfast Registration Opens 09:00a 10:00a WebmasterWorld Pubcon Keynote Address : Malcolm Gladwell, Author: The Tipping Point and Blink Malcolm Gladwell 10:00a 10:30a 10:00am-10:30am Special Event: Malcolm Gladwell book signing Malcolm Gladwell 10:00a 10:00am: Exhibit Hall Opens 10:15a 11:30a Local Search - Real World Opportunities Justin Sanger, Jake Baillie, Bruce Crair, Thai Tran moderator: Anne Kennedy PPC 101 - The Solid Basics For Success Brad Geddes, Christine Churchill moderator: Jessie Stricchiola Affiliate Microsites and Niche Marketing Ted Ulle, Chris Raimondi, Jeff Libert moderator: Ted Ulle PPC Ad Optimization Forum Adam Jewell, Joe Laratro, Seth Wilde moderator: Joe Laratro 11:35a 12:50p Domain Names: Strategic, Technical and Legal Issues Monte Cahn, Deborah Wilcox, Jeff Libert, Clarke Walton moderator: Joe Laratro Leading Brand - Leading Site - Marketing Magic Bill Hunt, Andrew Gerhart, Chris Zaharias, Fredrick Marckini moderator: Brett Tabke Affiliate Site Strategies and Optimization Greg Niland, Elisabeth Archambault, Adam Jewell, Kerri Pollard moderator: Stephanie Leffler Link Building Clinic Rae Hoffman, Eric Ward, Dixon Jones, Byron White moderator: Jake Baillie 12:50p 1:50p Luncheon Session Sponsored by Google 1:50p 3:10p Organic Search Forum Bruce Clay, Aaron Wall, Mike Grehan moderator: Jessie Stricchiola HardBall PPC Bid Management Adam Jewell, Chris Zaharias, Aaron Shear, Seth Wilde moderator: Joe Laratro Blogging, Pod Casting and RSS Feeds Amanda Watlington, Daron Babin, Michael Levine, Brian Prince moderator: Anne Kennedy PPC Landing Page Clinic Brad Geddes, Dixon Jones, Christine Churchill moderator: Christine Churchill 3:10p 3:30p Exhibit Hall Break 3:30p 5:00p Super Session : Blink! Thin Slicing Search Gordon Hotchkiss, Ron Belanger moderator: Brett Tabke 5:00p 6:00p Open Exhibitors Forum and Cocktail Reception Wednesday April 19 08:00a Registration Opens Continental breakfast. 09:00a 10:00a Morning Coffee Session with The Super Bloggers Of Search Robert Scoble, Jeremy Zawodny, Matt Cutts moderator: Brett Tabke 10:00a 10:00am: Exhibit Hall Opens 10:15a 11:30a Search Engine Content Copywriting Heather Lloyd-Martin, Ted Ulle, David Averill, Byron White moderator: Stephanie Leffler Paid Search Performance Evaluation and Tracking Jessie Stricchiola, Joe Agliozzo, Kevin Lee moderator: David Karandish Major Contextual Advertising Programs Doug Perlson, Jay Sears, Shuman Ghosemajumder, Yaron Galai, Will Johnson moderator: Brett Tabke Public Relations Robin Liss, Lawrence Coburn, David McInnis, Lee Odden moderator: Joe Laratro 11:35a 12:50p Link Building Campaigns Eric Ward, Bill Hartzer, Jim Boykin, Mike Grehan moderator: Joe Laratro Conversion Tweaking Alex Bennert, Kevin Kohn, Ethan Giffin, Glenn Alsup moderator: Anne Kennedy Super Affiliates In Highly Competitive Markets Ziv Dascalu, David Rivero, John Coronella, Chris Raimondi moderator: Brett Tabke Organic Site Reviews Tim Mayer, Thomas Bindl, Bruce Clay, Matt Cutts moderator: Jake Baillie 12:50p 1:50p Lunch! 1:50p 3:10p Forensic and Competitive Intelligence Jake Baillie, Anne Kennedy, Joseph Morin moderator: Joe Laratro PPC Engines and Programs Michael Levine, Chrysi Philalithes, Frederick Vallaeys, Jed Nahum moderator: Brett Tabke Paid Links - Risks vs Reward Todd Malicoat, Roger Montti, Philip Kaplan, Patrick Gavin moderator: David Karandish Ecommerce Review Site Session Rob Snell, Stephanie Leffler, Roger B. Dooley moderator: Stephanie Leffler 3:10p 3:30p Exhibit Hall Break 3:30p 5:00p Super Session : Search Engines and Webmasters Tim Mayer, Ramez Naam, Matt Cutts, Rahul Lahiri moderator: Brett Tabke 5:00p 6:00p Exhibit Hall - Cocktail Reception o Thursday April 20 1:30p-whenever Special Event The PubCon Classic 1p-4p