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Pyatetsky shared a link building pyramid based on the food pyramid model, broken up into three parts and intended to provide a balanced approach to any link building campaign. The first and most broad level is the "friends, family, and fools" category, wherein Pyatetsky suggested the first step to link building is to contact those within your network to request a mention in their blog roll for the sake of getting some kind of foundational authority. This category includes investors, stake holders, industry trade groups, vendors and family member websites, Pyatetsky added. The second category are links acquired by "online activity". This category includes targeting relevant blogs by following them with an RSS reader and commenting once a relevant article is published, Pyatetsky said. For greater impact, instead of commenting using a targeted keyword in place of your name, Pyatetsky suggested listing your name and company so that in addition to gaining a link back to the corresponding website you are also more likely to make the blogger familiar with who you are which can potentially lead to more marketing opportunities. By creating intelligent and well-thought-out comments that reflect well on the blogger, not only is a person able to gain respect from that blogger, Pyatetsky shared, but this can also lead to guest post opportunities that often lead to recognition, PR, and more exposure for your brand. The only problem with the second category of link building is that it's labor-intensive. The top category of the link building pyramid is where the extremely precise, aggressive, scalable link building tactics take place, Pyatetsky said. The HOTH and social bookmarks provide users the ability to target what website pages to target, target specific keywords, and build links more quickly and efficiently, Pyatetsky said, who added that the HOTH provides a solution that provides access to content created by actual writers so the links have relevant affiliated content. It takes all three parts to form an effective link building strategy, Pyatetsky concluded.
Get Ready For Pubcon Hawaii 2012 February 13 – 15
posted on, Jan 25, 2012
Pubcon Hawaii 2012 is shaping up to be an amazing gathering of optimization and new media
Pubcon Hawaii 2012
If you haven't yet made plans to attend Hawaii's largest search and social media event, pre-show discount registration rates are still available for Pubcon Paradise 2012.
To see some of what
PubCon Paradise In Hawaii
Top speakers from around the world will present cutting-edge sessions, including special panel discussions on travel and tourism featuring Hawaii social media leaders including Bare Feet Studios co-owner Roxanne Darling, Go Visit Hawaii editor Sheila Beal and Akamai Marketing head brainstormer Tara Coomans.
Pubcon Hawaii 2012 will be our most convenience conference yet for those in
the
Asia-Pacific region,
and we plan to welcome more attendees from Japan,
Korea, Australia, New Zealand, China and other countries than ever before.
We're looking forward to seeing you in tropical Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Pubcon Raises Money For American Cancer Society
posted on, Jan 25, 2012
During Pubcon Las Vegas 2011, the premier search and social media conference, we offered a bag
Pubcon Las Vegas 2011 by Dustin Woodard
Even some attendees who didn't need to take advantage of Pubcon Las Vegas 2011's bag check facilities made helpful donations to our charity fund, and we thank each of you who generously donated to help support the American Cancer Society, a group dedicated to saving lives from cancer.
We hope to continue the donation program for the American Cancer Society
during future events
including Pubcon Paradise 2012 in Honolulu, Hawaii on
February 13 - 15, and Pubcon Las Vegas 2012 the week of October 15 - 19 at the
Las Vegas Convention Center.
Thanks again for your generous donations for the American Cancer Society, and we look forward to seeing you in sunny Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Large Scale In-house SEO Tips by Microsoft Search Marketing Director
posted on, Jan 24, 2012
One of the challenges, according to Volk, is keeping up with all of Microsoft's content. Microsoft.com basically has an infinite amount of content, and figuring out how to retire content and have a life cycle policy is is important because the company just keeps cranking more stuff out without thinking about the things that are already there, Volk said. Another challenge, according to Volk, is enterprise or site-wide initiatives - anything from standard redirect policies to how Microsoft handles localization, and really trying to build things once so that they can be deployed across a number of different initiatives to be able to see the impact every single time that process or solution comes together and runs, Volk said.
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Volk, who spoke on the topic of in-house seo, said the take-aways from the session included recommending businesses start their SEO efforts by building a framework. Then it's important to understand all the areas that can be touched and the areas of SEO that can be controlled within your business, Volk continued. Determining the areas where opportunity analysis can be done and making a prioritized list of them is a good way to find the low-hanging fruit to go after aggressively in order to show success, Volk said. By documenting these results and turning them into case studies, you've got evidence to then move forward with larger projects, Volk added. This is how to build momentum and increase the scale of a project, Volk noted.
Volk suggested that marketing should build two dashboards. The first is an executive-level one comprised of three to five SEO metrics for everyone in the organization to see, especially C-level and senior managers, Volk said. The second is a line-level dashboard for employees who work daily with SEO, featuring a richer set of metrics and more customized data, Volk noted. Then Volk suggested looking at incremental tools and things that augment your processes. Volk said that Microsoft uses services from several third-party providers, including BrightEdge, which brings in significant amounts of rich data from search engines, and other tools from firms including Omniture and Webtrends for certain side-side analytics, to help provide a more robust view of what is going on. Executing this method will allow one to chase smaller opportunities as you really nail the big things on your list and your backlogs tends to shrink, said Volk.
Exciting things on the horizon for search include social signals, according to Volk. If you look at the way in which social content is starting to permeate search engines, whether it's Bing or Google, it's fundamentally changing how content gets represented in search, he added. As SEO's, we only think about our own site when in fact we need to be thinking about how people are speaking about us because that more and more often is becoming part of the results and people tend to trust results from people we know, so we really have to take a step back and think about how social is really changing the landscape of SEO and how it's going to change the content that we touch, Volk concluded.
Top Search And Social Media Speakers At Pubcon Hawaii February 13-15
posted on, Jan 24, 2012
Pubcon, the premier optimization and social media conference, offers top speakers presenting on a
PubCon Paradise 2012
Led by keynote addresses from UnMarketing president and noted Internet marketing personality Scott Stratten and Travelocity founder, e-commerce pioneer and Kayak.com chairman Terry Jones, Pubcon Paradise 2012 will feature dozens of the most successful search and new media speakers from around the world.
Come to Pubcon Hawaii 2012 and learn a variety of successful approaches for utilizing the latest search engine algorithm changes from the brightest minds in the industry, and sound strategies to take advantage of the latest features for promoting and marketing your business on Google Plus, Facebook, Twitter and other social media properties.
Prashant Puri, co-founder of AdLift.com, Roger Montii, founder and owner of Martinibuster.com,
Pubcon
Pubcon Paradise 2012, which features more than 50 top technology speakers, will also host a session by Distilled Consulting SEO consultant Kate Morris as she examines a variety of search engine optimization communication issues.
During Pubcon Las Vegas 2011 in-house SEO was a hot topic, garnering an entire track of sessions
Pubcon
How social media signals are used in search for ranking, clout and trust will be explored by David Wallace, SearchRank chief executive, Jill Whalen, High Rankings chief executive, and Eric Enge, Stone Temple Consulting Corporation presdent, in a "Social Signals And Search" session moderated by Polk.
"Cool Tool For Search Marketers" will examine SEO, linking, competitive intelligence and
Pubcon
These unique and timely sessions are only a handful of the dozens of cutting-edge panel discussions on tap next month at PubCon Paradise 2012 in sunny Honolulu.
Register today at some of
the fairest early-bird rates in the industry, and come to Honolulu for one of
the world's best technology
conferences as Pubcon makes its first visit to Hawaii, just in time for
Valentine's Day.
We look forward to seeing you at Pubcon Paradise 2012 as we make Hawaii the center of the optimization and new media world the week of February 13 - 15.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Roxanne Darling of Bare Feet Studios Talks Upcoming Pubcon Paradise Conference
posted on, Jan 19, 2012
Sheila Beal and Darling will speak during Pubcon Paradise on the topic of travel and tourism, specifically discussing the recently concluded New Media Artist-in-Residence Program, a travel blogger project consisting of seven bloggers that was highly successful for Lanai, the island on which it was based. Lessons learned from that program can transfer to all businesses that work in the consumer marketplace, in that a mutual two-way collaboration can work well for all parties involved if it's a well thought out, creative plan that utilizes social media in an innovative way, Darling said.
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Darling, who started with "Beach Walks With Rox," now wears multiple hats in her every day work life, and discussed time management as a busy Internet professional. Over the holidays time was spent mapping out all work-related responsibilities that included 17 or 18 blocks of things to be accomplished in a week, Darling shared. Clifford Nass, a researcher at Stanford University, has said that our ability to respond to constant interruptions is making us less efficient and more stressed, according to Darling, who said she used to just want to go with the flow and trust that the important things would show up front and center, but now is learning to manage the flow and schedule blocks of time to which she adheres. The brain is able to orient around 15 minute blocks of time without interruption much better, Darling said.
Darling encouraged all of the Pubcon Paradise attendees to connect with her on Twitter, where she is @roxannedarling.
Speaker Proposals Open For Pubcon Las Vegas 2012 – Oct 15-19
posted on, Jan 19, 2012
We are now accepting speaking proposals for Pubcon Las Vegas 2012, the premier new media and
Pubcon Las Vegas
If you are an excellent search or social media speaker and would like to take part in a session at Pubcon Las Vegas 2012, use our handy session proposal utility and submit your speaking proposal for one of the world's largest technology conferences:
http://www.pubcon.com/session-proposal.cgi
If you know top-quality speakers who would be a good fit for Pubcon Las Vegas 2012's more than
Pubcon Las Vegas
Do you have a speaker suggestion for Pubcon Las Vegas 2012? Please let us know who you'd like to see this October in sunny Las Vegas at Pubcon, the center of the new media and optimization universe.
For over a decade Pubcon has had the honor of featuring an astounding number of the best technology speakers, a strong history that continued in full force at last year's hugely successful Pubcon Las Vegas event, for which we received over 500 excellent speaking proposals from which more than 200 were chosen for the more than 100 sessions in nine tracks that we had simultaneous on tap.
Pubcon Las Vegas 2012 will once again feature at least nine full sub-conference tracks filled with
Pubcon Las Vegas
Submit your speaking proposal soon for Pubcon Las Vegas 2012 and ensure yourself the best chance of being selected for a session at the world's top new media and optimization conference this October in Las Vegas.
Because of the overwhelming number of session proposals we have had over the past several years,
Google's Matt Cutts at Pubcon Las Vegas
If you are new to Pubcon and wondering if your speaking talents will fit in with our attendees, take a look at the list of our previous speakers, keynote speakers, and read our testimonials and media coverage pages.
Pubcon Las Vegas 2012 on October 15 - 19 will be the largest and most energetic gathering of professional search social media business innovators we've ever assembled, and we look forward to hearing from experienced Pubcon speakers and first-timers alike.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Information:
- Submit a speaker proposal for Pubcon Las Vegas 2012
- Pubcon Paradise 2012 in Honolulu, Hawaii
- Pubcon Las Vegas 2012
Pubcon Las Vegas 2011 Photo Contest Winners Announced
posted on, Jan 17, 2012
Thanks to all of you who took part in our photo contest during November's highly successful
Leo Laporte by Dennis Goedegebuure
Thousands of you shot an impressive number of wonderful and imaginative photos during Pubcon Las Vegas 2011, and after our judges reviewed all of them we're happy to announce the winners.
The grand prize, for the best overall PubCon Las Vegas 2011 social media photo poster and tagger, goes to Melyssa St. Michael, who has won round-trip domestic airfare for one, three nights hotel accommodations and a Platinum Pass for PubCon Paradise 2012 in sunny Hawaii on February 13 - 15.
The first runner-up prize, for the best photo of keynote speaker Leo Laporte, goes to Dennis Goedegebuure, who has won a Platinum Pass for PubCon Paradise 2012 and a $250 gift certificate
Matt Cutts spit-take by Guy Levine
The second runner-up, for the best photo of keynote speaker Matt Cutts, goes to Guy Levine, who has won a $250 gift certificate for B&H Photo Video and a 30-percent-off coupon for either PubCon Las Vegas 2012 or PubCon Paradise 2012.
The final runner-up, for the best photo taken at registration or in the exhibit hall, goes to Dustin Woodard, who has also won a $250 gift certificate for B&H Photo Video and a 30-percent-off coupon for either PubCon Las Vegas 2012 or PubCon Paradise 2012.
Congratulations and thanks to St. Michael, Goedegebuure, Levine and Woodard for the fantastic
Pubcon Las Vegas 2011 by Dustin Woodard
There were many others who took excellent photos during Pubcon Las Vegas 2011, and we thank all of you for helping to make it such a successful week of search and social media.
Relive your Pubcon Las Vegas 2011 memories by having a look at our official conference photos by Planet5D chief evangelist Mitch Aunger and PubCon director of operations Jeff Randall.
A selection of 200 photos by Aunger and Randall are available on the Pubcon Facebook page, and a more complete gallery is available on our conference history page.
A selection of some of the many photo galleries you submitted are listed here:
- @MelyssaTweeting one and two
- @AndyBeal one and two
- @Matt_Siltala one, two, three, four and five
- @chiropractic (Michael Dorausch)
- @trainsem one
- @lookadoo
- @bruceclay
- litownsend
- @webconnoisseur
- @TastyPlacement
- @stephenyeargin one and two
- @WarrenWhitlock
- @diTii
- dennis_goedegebuure
- gravel72
- @Dallas_Foodie
- The HOTH
- Submit Express
- Internet Marketing Ninjas
- Teknicks
- Kenichi Suzuki one, two,
- Search Engine Land
- Raven Arienne and Raven
- Guy Levine for SEOptimise
- @vrottenstein
- @murrayde
Melyssa St. Michael Pubcon Photos
Congratulations to all of our winners, and thanks to everyone who attended Pubcon Las Vegas 2011 and took such a great variety of excellent photos, making it a fantastic conference. We look forward to seeing you again at Pubcon Paradise 2012 on February 13 - 15 in tropical Honolulu, Hawaii. Register today at
low early-bird rates.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Information:
Last Chance To Save On Official Pubcon Paradise 2012 Hotel
posted on, Jan 16, 2012
Pubcon, the premier search and social media conference, is holding its first event in tropical Hawaii
Hilton Hawaiian Village Waikiki Beach Resort
With heavy registration over the past several weeks, our specially discounted Pubcon group-rate rooms at the Hilton Hawaiian Village Waikiki Beach Resort are nearly sold out, so we urge you to use our discount code today to reserve your room at the official Pubcon Paradise 2012 conference hotel, which features 22 acres of property including more than 3,500 elegant rooms, Waikiki's widest stretch of beach along with lush tropical gardens and waterfalls.
Act now before our discount Hilton Hawaiian Village Waikiki Beach Resort rooms are all gone. Book
Pubcon Paradise 2012
Hilton Hawaiian Village Waikiki Beach Resort
More information about the hotel is available on the Pubcon Paradise 2012 lodging and travel page.
Register today to join the
social media-savvy crowds at the Hilton Hawaiian Village Waikiki Beach Resort
for Pubcon Paradise 2012 on February 13 - 15, and see for yourself
why
people love Pubcon. We look forward to seeing you in Hawaii.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Groove Commerce CEO Ethan Giffin On Improving E-Commerce Sites With Search And Checkout
posted on, Jan 10, 2012
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Giffin, who spoke at Pubcon about using search engine optimization (SEO) to improve e-commerce websites and the challenges surrounding that, shared two tips that his company applies when working with clients. The first item he said they look at, which is the easiest fix, is the site search and the second is the checkout. Site search is the number one way to drive traffic with the assistance of third party search engine providers that can come in and power your e-commerce site search, Giffin shared. The checkout, according to Giffin, is the only place where you can increase the conversion rate and it equals top line revenue, so figuring out how to get more people through that revolving cart page, how to get them through the actual checkout page, and if it should be a one step checkout or a multi-step checkout are all things Groove Commerce looks at when analyzing a website to make improvements.
In conclusion, Giffin said he likes to think about Pubcon as the conference for the people that speak at conferences, so all the nice tidbits of information like what are the latest Google strategies, how social media is invading the space, how Facebook and Twitter are playing into overall optimization and affecting rankings are topics he was excited about hearing during sessions and around Pubcon.
Pubcon Paradise 2012 Coming To Honolulu February 13 – 15
posted on, Jan 9, 2012
Pubcon, the premier search and social media conference, will hold its first
event in tropical Hawaii — Pubcon Paradise 2012 — on February 13 - 15 at the
luxurious Hilton Hawaiian Village Waikiki Beach Resort. Offering a full
multi-track slate of the latest optimization, new media and online marketing
sessions led by dozens of the world's top technology speakers, Pubcon Paradise
2012 will be the center of the search and social media world next month in sunny
Honolulu, Hawaii.
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An early-bird registration discount on what are already some of the fairest prices in the industry is
PubCon Paradise In Hawaii
UnMarketing president and noted Internet marketing personality Scott Stratten and Travelocity founder, e-commerce pioneer and Kayak.com chairman Terry Jones will present special keynote addresses during Pubcon Paradise 2012.
More than 50 of the world's leading optimization and new media marketing speakers will be
Join Pubcon In Honolulu
Sessions on "Google Plus For Business," with iCrossing vice president of strategy Rob Garner, the world of online reputation management with Trackur chief executive Andy Beal, and dozens of other sessions will fill two excellent days of search and social media at Pubcon Paradise 2012, with a full day of Pubcon Masters Group intensive training taking place on Monday, February 13, the day before the official conference begins.
Other sessions at Pubcon Hawaii 2012 will focus on the online travel and tourism industry, with a
Pubcon Speakers
Hawaii is conveniently located for both those in North America and the Asia-Pacific region, making Pubcon Paradise 2012 an attractive conference for attendees coming from Japan, Korea, Australia, New Zealand, China and many other countries. Airline flight times from Tokyo or Seoul to Honolulu can be as short as six to eight hours, less than half of the 11-plus hours it can typically take to fly to Pubcon Las Vegas.
The Pubcon
Paradise 2012 grid of sessions offers a wide-reaching array of exciting
presentations
that will help drive your business success with many new ideas from
top-notch search and social media marketing industry experts.
Register today to join the social media-savvy crowds at the Hilton Hawaiian Village Waikiki Beach Resort for Pubcon Paradise 2012 on February 13 - 15, and see for yourself why attendees love Pubcon. We look forward to seeing you in Hawaii.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
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Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011
posted on, Jan 18, 2012
Holland said that the social monitor tool works in a way that enables the user to program any keyword into it and get down to the level of determining which Twitter influencers are discussing that specific keyword. The user can also monitor specific authors to track when particular people mention a given keyword, added Holland. Social stream is unique in that Facebook and Twitter generally are combined into some sort of tool, but Raven instead took the social media management and the monitoring from the social media monitor tool and put them in one view, so the user can keep up with certain words in real time, keep tabs on what they are discussing, and assign tasks or even post directly from the tool, Holland said.
Holland, who spoke on leveraging blog comments and reviews during Pubcon, said a lot of people — especially experienced Internet marketers — know how to work comments for their own websites, but what she doesn't see a lot of information on is how to be a good commenter on external websites and how one can use that to grow their business. Holland, who calls this theme the Little Dog's Guide to Blog Commenting, said that instead of commenting with articles that are interesting on a personal level, remember that it's important to go and comment where the customers are or where our clients' customers are, because if you can educate them you are more likely to be seen as an expert, and those people are the ones who are actually going to buy the product. It takes additional time, but in the long run it's going to pay off, Holland concluded.