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B2B Companies Need To Create Thought Leadership Content

posted on, May 25, 2012

Most B2B marketers understand the SEO and business value of a strong content marketing campaign. However, understanding why it’s important and understanding how to leverage it are two

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different things, and it is not always as easy to make the jump from planning to executing. One of the most important things for B2B marketers to remember when executing a content marketing campaign is that they need to keep their ego out of it and focus on producing thought leadership content.

The end goal of SEO is to increase visitor growth via unbranded keywords to your company’s website. While branded visitor growth is important, B2B companies need an influx of new potential customers finding their website, even if they have never interacted with your brand. However, what reason have you given these new customers to trust your brand? While ranking well in the search engines might drive more traffic to your site, just because they clicked over that doesn’t mean they are convinced they want to do business with you. Your content has to prove something to those new visitors — it has to prove that your company can

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meet their needs and fix their problems. It’s not about your company! That is why it’s so important to take your ego out of your B2B content marketing campaign. While it’s OK to talk your products and services up every once in a while (say one out of 10 blog posts can be promotional), your content should really focus on educating your target audience, not selling your products. Creating content that shares valuable information with your target audience is a critical component of building consumer trust.

So what kind of thought leadership content should a B2B company create? The first (and arguably most valuable content a brand can create) is the company blog. Not only is the company blog great

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from an SEO standpoint as each individual post can rank for important keywords, it is also a great way to educate the visitors that are coming to your site while still keeping them on and clicking through your site. Your blog can become a trusted source of information for your readers and gives them a reason to continually interact with your brand. B2B companies should also look into guest blogging on industry sites, which is a good way to introduce your brand to a wider percentage of your target audience and build valuable inbound links. Both large and popular industry blogs, as well as smaller blogs, are a great place for your brand to publish thought leadership content that will help build your online presence.

Case studies, another popular form of B2B content, can be both good and bad for thought leadership

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depending on how promotional they are. Customer case studies are valuable assets for customers that are nearing the end of their buying cycle and want to see your products in action, but they aren’t necessarily the best for new visitors that don’t know anything about your brand. Informational case studies or industry research reports are a great link bait strategy because they can get picked up, cited and reviewed by other industry writers and bloggers. B2B brands should focus on creating content that is going to get the attention of their target audience and links from valuable sources. Informational content is much more likely to make a splash than promotional content.

It’s important that B2B companies remember that their content is not about them, it’s about the customer. If you want to become an industry authority you have to give people a reason to trust your brand — and that comes with a content marketing campaign that focuses on thought leadership. While promotional content has value for both SEO and brand building, it shouldn’t dominate your content marketing strategy.

About the Author

Nick Stamoulis is president of Brick Marketing, a full-service SEO and white-hat link-building company based in Boston. With nearly 13 years of Internet marketing experience, Nick Stamoulis shares his SEO knowledge by posting regularly to the Brick Marketing Blog and by publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers. Read Nick Stamoulis’ full PubCon speaker biography here. Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

Dollar Rent A Car Discount Rental Rates Announced For Pubcon

posted on, May 24, 2012

Featured, Pubcon

We’ve teamed up with Dollar Rent a Car to offer special discount vehicle rental rates for Pubcon Las Vegas 2012, the premier social media and optimization conference, which takes place the week of

Pubcon Las Vegas 2012

October 15 – 18 at the Las Vegas Convention Center.

Dollar Rent a Car has cut both daily and weekly prices for Pubcon attendees looking to avoid taxicab waits and enjoy the freedom and convenience of driving a rental car, convertible or premium vehicle while in Las Vegas.

Reduced Pubcon rates for convertibles, minivans, premium, compact and other sizes and varieties of vehicles can all be reserved for Pubcon Las Vegas 2012 by using the following special Dollar Rent a Car discount code link — just click on the image:

Unlike many rental vehicle rates that increase as the date of your arrival draws closer, Dollar Rent a

Pubcon Las Vegas

Car’s bargain Pubcon prices are fixed right up until Pubcon Las Vegas 2012 begins.

Rent a sporty convertible for driving up and down the Las Vegas Strip during Pubcon Las Vegas 2012 and save with Dollar Rent a Car including unlimited mileage rates.

We’re happy to have Dollar Rent a Car back as an official vehicle rental company for Pubcon Las Vegas 2012 on October 15 – 18, and no matter how you’re getting around, we look forward to seeing you there.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

Pubcon Las Vegas 2012 Returns To Treasure Island As Conference Hotel

posted on, May 23, 2012

Featured, Pubcon

Pubcon has selected Treasure Island Hotel and Casinoas the official recommended conference

Treasure Island Hotel & Casino

hotel for Pubcon Las Vegas 2012 during the week of October 15 – 18. Treasure Island has twice before been the official conference hotel of Pubcon Las Vegas, and with its excellent amenities and prime location in the heart of the entertainment capital of the world, we’re happy to once again select Treasure Island as the recommended conference hotel of Pubcon Las Vegas 2012. Low reservation pricing and high quality rooms and suites are a trademark at Treasure Island, and Pubcon Las Vegas 2012 attendees can book a wide range of accommodations either directly at the Treasure Island website or through numerous online travel-booking firms such as Expedia, Hotwire, Orbitz, Kayak (founded by Pubcon Hawaii 2012 keynote speaker Terry Jones), Hotels.com, Priceline, and others. The present hotel room landscape in Las Vegas makes booking with one of these firms or directly with Treasure Island the best way to get the lowest possible reservation rates, even better than any set price we could arrange. In the past Pubcon Las Vegas has partnered with many top hotels to offer accommodations to

Treasure Island Hotel & Casino

attendees, including Treasure Island Hotel and Casino, the MGM Grand Hotel and Casino, the Wynn Las Vegas and Encore at Wynn Las Vegas, the Renaissance Las Vegas Hotel, and the Las Vegas Hilton, now known as the Hilton Grand Vacations Suites Las Vegas. For 2012 we’re happy to have once again chosen Treasure Island as the official recommended hotel for Pubcon Las Vegas. We’ll be providing registered conference attendees with complimentary shuttle bus service between Treasure Island and the Las Vegas Convention Center and back each morning and evening. Treasure Island offers Pubcon attendees five lounges and nightclubs, including the conveniently-located and popular late night Pubcon hangout Breeze Bar, which is open all day and night, top entertainment including Cirque du Soleil’s Mystère, pools and cabanas, shopping, golf, nearly 3,000 rooms and suites, and its famous nightly staged pirate battles. RECOMMENDED PUBCON LAS VEGAS 2012 CONFERENCE HOTEL Treasure Island Hotel and Casino 3300 Las Vegas Boulevard South Las Vegas, NV 89109 (Google Map) (Bing Map) (MapQuest Map) (Wikipedia) (Vegas.com) (T.I. Map) There are numerous taxi, shuttle, limousine, and car-for-hire options available to get from Las Vegas’

McCarran International Airport to Treasure Island, and we’ll be providing details here on the Pubcon blog in the coming weeks. Pubcon Las Vegas 2012, the premier social media and optimization conference, looks forward to seeing you this October 15 – 18 at the Las Vegas Convention Center and at our official recommended hotel, Treasure Island Hotel and Casino. Thanks, Lane R. Ellis Lead Editor Team Pubcon Related Content:

Pubcon Las Vegas Early-Bird Rates Expiring

posted on, May 22, 2012

Featured, Pubcon

Pubcon Las Vegas 2012 is being held the week of October 15 – 18 at the Las Vegas Convention

Center. To avoid a conflict with the national presidential election, we are three weeks earlier than in years past. So now is the perfect time to register at the lowest early-bird rates available before prices rise on June 1. Mark your calendars with October 15 – 18 for the biggest week of search and social media this year at Pubcon Las Vegas 2012, featuring hundreds of leading speakers and cutting-edge sessions, dozens of optimization and new media sub-conference tracks, and Pubcon’s industry-leading Las Vegas evening parties and networking events. Supported by the industry’s top businesses, exhibitors and sponsorsinvolved in social media,

Pubcon Las Vegas

Internet marketing, search engines, and online marketing, Pubcon Las Vegas 2012 will offer a fantastic week-long look at the future of technology presented by more than 200 of the world’s best speakers in more than 100 bold and innovative sessions. Through May 31, 2012 you’ll be able to save substantially on registration rates that are already some of the fairest in the industry, and secure your spot at Pubcon, one of the world’s largest and most respected new media and technology conferences this October in sunny Las Vegas. Read more about what this year’s Pubcon Las Vegas has in store, including our always popular

optional Pubcon Masters Group day-long professional training program, this year featuring four tracks of sessions led by top industry experts. Register online now and save money with Pubcon’s early-bird discount before prices rise, and we’ll see you in Las Vegas in October for a week-long annual gathering of the Web’s best and brightest. Thanks, Lane R. Ellis Lead Editor Team Pubcon

Gold Sponsor : Raven Internet Marketing Tools Pubcon Las Vegas

posted on, May 15, 2012

Featured, Pubcon

Raven Internet Marketing Tools has been a strong supporter of Pubcon, the premier social media and search conference, through numerous sponsorships and exhibiting, and we’re excited to announce that Raven will be back at Pubcon Las Vegas 2012 as a major Gold Sponsor on October 15 – 19 at the Las Vegas Convention Center.

Raven Internet Marketing Tools will have a major presence at Pubcon Las Vegas 2012, including a fully-staffed exhibit hall area with representatives at the ready to answer your questions about the company’s increasingly popular online platform for managing Internet marketing campaigns, continuing a partnership Raven began with Pubcon in 2009.

“We’re honored to have Raven Internet Marketing Tools as a Gold Sponsor for Pubcon Las Vegas 2012,” said Pubcon and WebmasterWorld founder and chief executive Brett Tabke. “Raven’s rapidly

Jon Henshaw: Raven Co-Founder

growing online marketing tools will be a major draw for the tech-savvy innovators who make up Pubcon’s audience, and having Raven back as a Gold Sponsor is a win-win situation for everyone at both Pubcon and Raven,” Tabke added.

“Pubcon is still the most comprehensive conference to learn beginning and advanced Internet marketing techniques and to network with the best in the business,” said Raven co-founder and director of product innovation Jon Henshaw. “Raven was born from ideas and conversations I had at Pubcon years ago, and I’m proud to be able to sponsor it again this year,” Henshaw added.

Raven offers a far-reaching suite of Internet marketing tools for managing search engine optimization (SEO), pay-per-click (PPC), contact relationship management (CRM) and social media campaigns, designed to help both agencies and consultants research, manage and report on their work more efficiently.

During Pubcon Las Vegas 2012 representatives from Raven will be available in the exhibit hall at

Raven Internet Marketing Tools

Raven’s always-popular booth to demonstrate its powerful real-time Internet marketing platform. Both Henshaw and Raven communications director Arienne Holland will be speaking on session panels during Pubcon this October.

Pubcon Gold Sponsor Raven offers a 30-day free trial of its online platform. Find more information about Raven’s Internet marketing toolset at http://raventools.com.

We’re thrilled to once again have Raven Internet Marketing Tools as a Gold Sponsor and exhibitor at Pubcon Las Vegas 2012, and look forward to joining Henshaw and the Raven team for a fantastic search and social media conference in the entertainment capital of the world this October 15 – 19.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

Related Content:

Raven Internet Marketing Tools website
Raven Internet Marketing Tools Twitter account
Jon Henshaw Twitter account
Arienne Holland Twitter account
Raven Internet Marketing Tools Pubcon exhibitor page
Become a Pubcon exhibitor and sponsor
Pubcon Exhibitor Prospectus
Internet Marketing Ninjas A Pubcon Las Vegas 2012 Platinum Sponsor
Great Pubcon Las Vegas 2012 Exhibitor And Sponsor Opportunities
Jon Henshaw Pubcon speakers blog article: The Rise Of Structured Data And SEO
Arienne Holland video interview with Pubcon’s Vanessa Zamora: Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011

Exhibitors And Sponsors Gear Up For Pubcon Las Vegas 2012

posted on, May 14, 2012

Featured, Pubcon

Pubcon conferences keep getting bigger and better as more people find out about the value of our events and see what attendees are learning at Pubcon that allow them to push their business’ social media and search strategies to the next level of success.

Over the past few years Pubcon’s attendance has grown significantly, and early registration for the

largest and most anticipated optimization and social media event of the year has already reached record levels as tech-savvy marketers and technophiles from around the world make a date this October 15 – 19 with Pubcon Las Vegas 2012.

Exhibitors already lined up to take part in Pubcon Las Vegas 2012 include online business hub Bislr, currently in beta, online advertising portal and longtime Pubcon supporter LinkWorth, digital advertising agency TastyPlacement, online content firm Textbroker, luxury vacation provider Sandals and Beaches Resorts, search vendor authority Topseos, Ahrefs, which offers Internet backlink and search engine results page research tools, and social media and search analytics firm Searchmetrics, among others.

Textbroker director of communication Christina Zila considers Pubcon an important conference.

“PubCon has always been a great show for us to meet our clients personally and get caught up on the latest news in the industry,” Zila said “This year we can expect a lot of information about Google’s Panda and Penguin updates, and the newest updates in search algorithms,” Zila added.

Also exhibiting will be Clifton Park, New York-based online marketing firm Internet Marketing Ninjas, a Platinum Sponsor of Pubcon Las Vegas 2012.

“Out of all the conferences I attend each year, Pubcon has always been my favorite conference, and one that I made sure never to miss. I always end up leaving Pubcon with tons of new ideas and connections that help me to grow my own knowledge, my services, and my company,” Internet Marketing Ninjas chief executive Jim Boykin said.

“I’ve been a member of WebmasterWorld since 2002 and I’ve been attending the Pubcon conferences since 2003,” Boykin added.

Pubcon Las Vegas 2012 is also happy to have Internet marketing magazine Visibility, technology news company WebProNews, which is also exhibiting at this year’s Pubcon Las Vegas, and the Web Marketing Association as media partners for this year’s largest social media and optimization conference and expo.

Stay tuned to the Pubcon blog for a special announcement next week about our latest new Gold Sponsor for Pubcon Las Vegas 2012.

Other firms who will be exhibiting at Pubcon Las Vegas 2012 include search engine optimization (SEO) tool provider SyCara, online marketing and lead generation firm Round Sky, and search conference firm SES Conference and Expo.

For more than a decade Pubcon has featured major corporate technology sponsors and exhibitors including Google, Microsoft and Microsoft Bing, Yahoo, Ask, Zappos, PRWeb, Mashable, Demand Media, Opera Software, MSN, American Express and many others, and for Pubcon Las Vegas 2012 sponsorship and exhibition opportunities are now available.

While the Platinum sponsorship has already been claimed by Internet Marketing Ninjas, Gold, Silver and other sponsorships are still available for Pubcon Las Vegas 2012 on a first-come first-served basis.

With more than 200 major technology speakers featured in over 100 sessions and at least nine conference tracks daily, Pubcon Las Vegas 2012 will be the biggest and best search and social media conference ever. Join the fantastic array of supporters in helping to make this unique and popular industry event the most successful yet.

Previous Pubcon Sponsors & Exhibitors

tech-savvy innovators, chief executives and business owners in the social media and search engine industry at Pubcon Las Vegas 2012 this October.

Join us for Pubcon Las Vegas 2012 on October 15 – 19 at the massive Las Vegas Convention Center for an unmatched week-long social media, marketing and search festival with the world’s leading technology thought-leaders.

Register today at some of the fairest rates in the industry, and for a limited time only save even more by taking advantage of special early-bird Platinum, Gold and other conference pass levels, and we’ll see you in Las Vegas.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

Related Content:

Introduction to SEO & Keyword Research

posted on, May 11, 2012

Video Blog

In this Pubcon Skype video, Karner Blue Marketing chief strategist and president Rebecca Murtagh presented an introduction to search engine optimization (SEO) by defining what it is, how to approach it by optimizing all digital assets, on-site and off, and also how to approach keyword research.

Get the Flash Player to see this content.

Murtagh said she takes a marketing approach to SEO and suggested first getting a thinking process going before selecting keywords in order to see better results. “How you approach SEO makes a difference,” Murtagh said. If you offer search engines what they seek, they will do the rest for you, Murtagh continued, adding that search engines are looking for the data to connect you to the user, while also taking into consideration relationships via social media, authority, and relevance. SEO is inclusive of all digital assets including text, images, video, RSS, profiles, updates, and links, Murtagh said. Murtagh explained in detail the four stages of the purchase experience, which serve as an opportunity to reach an audience or customers via keywords related to the brand, research, comparison, and purchase stages of the buying cycle. In conclusion, Murtagh shared why choosing Wordtracker to do keyword research is optimal and why using Google’s AdWords keyword research tool can sometimes be a mistake.

Related Content:

Karner Blue Marketing website
Karner Blue Marketing Twitter account
Rebbeca Murtagh Twitter account
Rebeccah Murtagh Pubcon speakers blog article: Social Media Without Optimization Don’t Mean A Thing
Rebeccah Murtagh Pubcon Dallas Video Interview: Real-Time Social Media

2nd to Last Call for Speaker Proposals For Pubcon Las Vegas 2012

posted on, May 10, 2012

Featured, Pubcon

In January we began accepting speaker proposal submissions for Pubcon Las Vegas 2012, which will take place the week of October 15 – 19 at the Las Vegas Convention Center, with a full day of

Pubcon Las Vegas

Pubcon Masters Group professional search and social media training on October 15, and now time is running out for any remaining potential speakers hoping to be considered.

We’ve had great response from hundreds of top-notch speakers — the leading innovators who are shaping the future of social media and optimization — and have filled up many of the 110+ fantastic sessions that will be on tap during Pubcon Las Vegas 2012.

Whether you’re a speaker yourself or know of speakers you’d like to hear speak at Pubcon Las Vegas 2012, act soon and submit your proposal form or tell speakers you’d enjoy seeing at Pubcon to do so

Great Pubcon Las Vegas Speakers

soon, in order to present at one of the world’s biggest search and social media events, by filling out our handy online Pubcon speaker session proposal form.

Whether you’re a veteran Pubcon speaker or would like to present at the premier optimization and new media event for the very first time, don’t let this golden speaking opportunity pass you by.

For more than a decade Pubcon has been honored to spotlight many of the best and brightest technology speakers, a tradition that continued in full force at our successful 2011 Las Vegas event, where we received roughly 500 unique speaking proposals.

Even offering nine or more simultaneous session tracks and over 110 sessions, with so many speaking proposals we regularly have to turn away speakers who don’t get their proposals in early

Pubcon Las Vegas

on. Don’t let that happen to you.

Get your Pubcon Las Vegas 2012 speaking proposal in soon to have the best chance of being selected for a session.

Do you have a suggestion for speakers you’d like to see at Pubcon Las Vegas 2012? Let us know who you would like to hear this October in Las Vegas.

We look forward to hearing from experienced Pubcon speakers and first-timers alike. Together you’ll help us make Pubcon Las Vegas 2012 a tremendous search and social media marketing and technology conference on October 15 – 19, 2012 at the Las Vegas Convention Center.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

Pubcon Las Vegas Masters Group Training Program

posted on, May 9, 2012

Featured, Pubcon

Pubcon Las Vegas 2012, the premier social media and optimization conference, is pleased to announce an astounding new lineup of speakers for our popular Pubcon Masters Group intensive

CNN's Topher Kohan

training program, featuring four premium tracks dedicated to pay-per-click (PPC) and landing page optimization, social media marketing, search engine optimization (SEO), and in-house SEO.

Pubcon’s Masters Group is a popular limited-attendance educational training program that features an intensive full day of industry-leading social media, PPC, in-house search, and SEO learning from top instructors.

The next Pubcon Masters Groups meets on Monday, October 15 at the Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2012 conference begins. The Pubcon Masters group is a separate event from the conference and is only available to those who reserve a space and purchase a stand-alone training day pass or the Pubcon Platinum pass.

All previous Pubcon Masters Group training programs have sold out well in advance, so avoid disappointment and reserve your spot now for this exceptional four-track day of intimate training with some of the world’s best search, PPC, landing page, social media and in-house innovators.

Topher Kohan CNN.com SEO Coordinator	Allison Fabella Atlanta Journal-Constitution SEO/Social Media Manager	Melanie Mitchell Digitas SVP of Search Strategy	Derrick Wheeler Microsoft Senior SEO Architect	Michael Gray: Atlas Web Service President
Andy Beal: Trackur CEO	Dennis Yu — BlitzLocal Chief Executive	Alison Zarrella AlisonZarrella.com Interactive Copywriter & Social Media Consultant	Jabez LeBret: Director of Marketing, Get Noticed Get Found	Todd Malicoat: MarketMotive.com SEO Faculty Chair
Brad Geddes Certified Knowledge Founder	Dan Zarrella HubSpot.com Viral Marketing Scientist	Jeffrey Eisenberg Eisenberg Brothers & Associates Partner	Joe Laratro: Tandem Interactive President	Bryan Eisenberg Eisenberg Brothers & Associates Partner

CNN.com search engine optimization (SEO) coordinator Topher Kohan, Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president

Derrick Wheeler

of search strategy Melanie Mitchell, and Microsoft senior SEO architect Derrick Wheeler will lead the Pubcon Masters Group in-house training program during Pubcon Las Vegas the week of October 15 – 19, 2012 at the Las Vegas Convention Center. Details about Kohan, Fabella, Mitchell and Wheeler and their corporate in-house SEO track can be found here.

Our new pay-per-click (PPC) Pubcon Masters Group agenda features Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, noted marketing

AJC's Allison Fabella

optimization expert and bestselling author and columnist Bryan Eisenberg, bgTheory.com founder and popular Pubcon speaker Brad Geddes. Read all about this exciting PPC and landing page track here.

Our new Pubcon Masters Group social media marketing track will feature workshops on Facebook and Twitter advertising optimization and marketing and other social media subjects, with HubSpot.com’s self-proclaimed viral marketing scientist Dan Zarrella, BlitzLocal chief executive and Facebook marketing expert Dennis Yu,

Andy Beal: Trackur CEO

AlisonZarrella.com interactive copywriter and social media consultant Alison Zarrella, and Jabez LeBret, director of marketing at Get Noticed Get Found. Read all about the Pubcon Masters Group SMM track here.

Our Pubcon Masters Group organic SEO track will feature intensive day-long educational workshops featuring Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, MarketMotive.com SEO faculty chair Todd Malicoat,

and Michael Gray, president of Atlas Web Service. Complete information on Beal, Laratro, Malicoat and Gray’s Pubcon Masters Group organic SEO track can be found here.

Kicking off the Pubcon Masters Group training program will be longtime search SEO industry leader Greg Boser, president of BlueGlass Interactive. Information about Boser at the Pubcon Masters Group can be found here.

PROGRAM AND REGISTRATION DETAILS

Complete details about all four tracks and information on reserving your spot for the Pubcon Masters Group training program at Pubcon Las Vegas 2012 are listed here:

WHAT’S INCLUDED?

Four simultaneous tracks of in-depth sessions led by some of the industry’s most respected search, in-house and social media professionals.

A full training guidebook with all the presentations from each session and bonus content
Attendees may freely move between tracks
A USB stick containing all PowerPoint presentations
Continental breakfast and plated luncheon (beverages will flow throughout the day)
Q&A time at the end of each session
Q&A session includes the opportunity to have your site reviewed by an expert panel
Hands-on site clinic at lunch
Limited class size
Attendees that finish training will receive a certificate of completion

Due to the intimate nature of this training program, the size of the classes will be limited. We

Greg Boser

encourage signing up early to assure a spot for this valuable day-long series of search and social media marketing workshops, as all previous Pubcon Masters Group training programs have sold out.

Take advantage of these impressive Pubcon Masters Group training programs during Pubcon Las Vegas 2012 and sign up today. These intensive day-long programs of expert-led training are available for a special low standalone price, or save even more and get a Pubcon Platinum Pass which includes the Pubcon Masters Group training day.

Class sizes are limited and registration will close when they are full.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

Related Content:

Reserve Your Place At The Pubcon Masters Group Training Program
Pubcon Masters Group Pay-Per-Click (PPC) Training
Pubcon Masters Group Corporate In-House SEO and SEM Training
Pubcon Masters Group Social Media Marketing (SMM) Training
Pubcon Masters Group Organic SEO Training
Pubcon Masters Group Greg Boser Kick-Off Talk

Pubcon Exhibitor: Sandals Resorts

posted on, May 8, 2012

PubCon Exhibitors

Sandals Resorts

Sandals Resorts has earned a worldwide reputation for providing two people in love with the most romantic vacation experience in the Caribbean. Currently, there are 14 Luxury Included Sandals Resorts located in Jamaica, Antigua, Saint Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of à la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits, including an exclusive partnership with California’s legendary Beringer Vineyards; luxurious accommodations in a range of categories; unrivaled watersports including the Caribbean’s largest PADI certification program; Butler Service for truly indulgent pampering; nightly entertainment; and signature Red Lane® Spas, with services and treatments inspired by the region. Known as the ultimate resort destination for couples in love, Sandals Resorts is the perfect spot for dreamy and luxurious destination weddings, honeymoons, or the “marriage” of the two, in what Sandals refers to as a WeddingMoon®. Designed to capture the beauty of the Caribbean with a Luxury Included® vacation experience, Sandals Resorts provide couples the opportunity to make life-long memories as they celebrate their love and marriage. Sandals Resorts has set the industry standard for the Luxury IncludedÒ vacation and has been voted the Caribbean’s Leading Hotel Brand at the World Travel Awards for 18 years in a row, and World’s Leading All-Inclusive Company for 16 years in a row.

With four spectacular locations on the most beautiful beaches in Turks & Caicos and Jamaica, Beaches Resorts is the ultimate getaway for everyone. Every Beaches Resort Luxury Included® Vacation includes gourmet specialty dining; premium brand beverages, including wines from Beringer® Vineyards; luxurious accommodations; a wide array of land and watersports, including snorkeling and SCUBA for certified divers, airport transfers and even gratuities. Fun for everyone means outrageous waterparks, XBOX 360® Game Garages, and exclusive Kids Camps with a full schedule of age-appropriate activities as well as childcare provided by expertly trained Nannies. As a proud sponsor of Sesame Street®, Beaches Resorts offers another exclusive for families, the Beaches Resorts Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street®. Brand new teen and tween programming will keep coming-of-age guests on their toes, whether dancing the night away at aqua-themed nightclub, Liquid; learning how to spin vinyl; or lounging and mingling with new friends at Trench Town. With additional amenities including Butler Service; Red Lane® Spas, featuring services and treatments inspired by the region; and Beaches WeddingMoons® to make your wedding day just perfect; Beaches Resorts truly offers something for everyone. Beaches Resorts is part of the Sandals Resorts family, the Caribbean’s largest operator of Luxury Included® resorts, and have been voted the World’s Leading Family All-Inclusive Resort for 14 years in a row.

The Sandals® and Beaches brands are highly advertised and recognizable to anyone interested in a Caribbean vacation. These nationally known brands will attract anyone looking for a tropical getaway, whether as a couple or with the whole family.

Pubcon Masters Group Training To Feature Talk By Greg Boser

posted on, May 8, 2012

Featured, Pubcon

Pubcon Las Vegas 2012, the premier social media and optimization conference, is happy to announce that longtime search engine optimization (SEO) industry leader Greg Boser, president of

Greg Boser: President of BlueGlass Interactive, Inc.

BlueGlass Interactive, will speak during our popular and newly-expanded four-track Pubcon Masters Group intensive training program.

Boser, former president and chief executive of online consulting firm 3 Dog Media, began working in the SEO field before the industry had even coined a name for itself, and has worked with Fortune 500 companies and search engine firms. Boser is also a former administrator at WebmasterWorld.com, one of the Web’s oldest and most authoritative Web technology message forum communities.

“Greg has had the uncanny ability to stay current with search engine changes over the years,” said Pubcon and WebmasterWorld founder and chief executive Brett Tabke.

“What sets Greg apart from his peers is his rare ability to break down complex ideas into easy-to-understand action-oriented items,” Tabke added about new Pubcon Masters Group speaker Boser.

We’re thrilled to have Boser, who is also a member of the Pubcon Advisory Board, speak during this year’s Pubcon Masters Group training program, our popular exclusive add-on opportunity

Greg Boser

separate from the Pubcon conference, which gives you a complete day of intensely-focused and highly personal learning from major innovators in Pay-Per-Click (PPC) and landing page strategy, corporate in-house SEO, social media marketing (SMM), and organic SEO.

Join Boser as he kicks off an amazing lineup of Pubcon Masters Group speakers including CNN.com search engine optimization (SEO) coordinator Topher Kohan, Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president of search strategy Melanie Mitchell, Microsoft senior SEO architect Derrick Wheeler, Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, noted marketing optimization expert and bestselling author and columnist Bryan Eisenberg, bgTheory.com founder and popular Pubcon speaker Brad Geddes, HubSpot.com viral marketing scientist Dan Zarrella, BlitzLocal chief executive and Facebook marketing expert Dennis Yu, AlisonZarrella.com interactive copywriter

Pubcon Las Vegas

and social media consultant Alison Zarrella, Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, MarketMotive.com SEO faculty chair Todd Malicoat, and Michael Gray, president of Atlas Web Service.

The next Pubcon Masters Groups takes place on Monday, October 15 at the Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2012 conference begins. The Pubcon Masters group featuring Boser and others is a separate event from the conference and is available only to those who reserve a space and purchase a stand-alone training day pass or the Pubcon Platinum pass.

Only a limited number of seats are available for the Pubcon Masters Group training program, and during each previous event it has sold out early.

Reserve a place now for Pubcon’s all-new Masters Group training program featuring the top PPC, in-house, social media and optimization innovators.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

Related Content:

Pubcon Masters Group Pay-Per-Click (PPC) Training
Pubcon Masters Group Corporate In-House SEO and SEM Training
Pubcon Masters Group Social Media Marketing (SMM) Training
Pubcon Masters Group Organic SEO Training
Greg Boser Pubcon speaker biography
Flackback: 2007 Greg Boser video interview with Brett Tabke

Updated Pubcon Masters Group Organic SEO Training

posted on, May 7, 2012

Featured, Pubcon

Pubcon Las Vegas 2012, the premier social media and optimization conference, is thrilled to

Andy Beal: Trackur CEO

announce a strong group of some of the world’s best organic search engine optimization (SEO) leaders for a full track of our popular Pubcon Masters Group intensive training program.

and Michael Gray, president of Atlas Web Service.

Popular Pubcon speaker Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and Internet marketing. Considered one of the world’s most respected reputation management experts, Beal has worked with many brand-leaders including Motorola, GlaxoSmithKline, Lowes, and NBC. His advice is

Joe Laratro: Tandem Interactive President

trusted by ABC News, BusinessWeek, Inc. magazine, USA Today, and Forbes, among others. Beal’s current projects include his book “Radically Transparent: Monitoring & Managing Reputations Online,” his blog Marketing Pilgrim, GuestComment and Trackur’s various social media monitoring tools.

Laratro has a background rich in online marketing experience and a technical background dating back to the mid 1980s when he ran a bulletin board system (BBS) out of his parents’ house while in middle school. Laratro is a recognized and leading expert in the search engine marketing industry and currently sits on the advisory board for Pubcon and serves as the president for the South Florida Interactive Marketing Association (SFIMA). Laratro will bring his unique cutting-edge organic SEO vision and business strategy to the Pubcon Masters Group training program.

Malicoat brings more than a decade of Internet marketing experience to the Pubcon Masters Group, along with over five years experience as a leading executive-level search marketing management

Todd Malicoat: MarketMotive.com SEO Faculty Chair

consultant. Malicoat’s skills have helped many large firms including Public Broadcasting Service (PBS.org), Meredith Corporation, Thomas Industrial, Rasmussen College, Real Networks, and other large brands. He has been cited by Inc. magazine, The Sydney Herald, Website Magazine, The New York Post, Infoworld, and many other media outlets for his expertise on search, reputation management, social media, and other Web-related issues.

Gray, a long-time Pubcon favorite, became involved in Web development and website management in 1998. Gray was webmaster for a major specialty retailer, helping create their website presence and growing their

online sales from less than $10,000 a month to over $25 million in annual Web sales. Gray has been involved with affiliate marketing campaigns for several years, does consulting work on a variety of topics such as SEO, social media and blog management, and has been interviewed for SEO articles with CNET and Forbes.com.

Michael Gray: Atlas Web Service President

Beal, Laratro, Malicoat, Gray for the Pubcon Masters Group training program organic SEO track.

The Pubcon Masters Group training program is a well-attended exclusive add-on opportunity separate from the Pubcon conference, offering a complete day of highly focused and personal learning from major organic SEO industry leaders.

Great Pubcon Las Vegas Speakers

full conference and is only available to those who reserve a spot and purchase a stand-alone training day pass or the Pubcon Platinum pass.

Only a limited number of places are available for our Pubcon Masters Group training program, and during each previous event they have sold out early.

Reserve your place now for Pubcon’s all-new Masters Group training program featuring the top PPC, in-house, social media and organic optimization innovators. We look forward to seeing you in sunny Las Vegas on October 15 – 19, 2012 at the Las Vegas Convention Center.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

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