Raven Internet Marketing Tools has been a strong supporter of Pubcon, the premier social media and search conference, through numerous sponsorships and exhibiting, and we're excited to
announce that Raven will be back at Pubcon Las Vegas 2012 as a major Gold Sponsor on October 15 - 19 at the Las Vegas Convention Center.
Raven Internet Marketing Tools will have a major presence at Pubcon Las Vegas 2012, including a fully-staffed exhibit hall area with representatives at the ready to answer your questions about the company's increasingly popular online platform for managing Internet marketing campaigns, continuing a partnership Raven began with Pubcon in 2009.
“We're honored to have Raven Internet Marketing Tools as a Gold Sponsor for Pubcon Las Vegas 2012,” said Pubcon and WebmasterWorld founder and chief executive Brett Tabke. “Raven's rapidly
Jon Henshaw: Raven Co-Founder
“Pubcon is still the most comprehensive conference to learn beginning and advanced Internet marketing techniques and to network with the best in the business,” said Raven co-founder and director of product innovation Jon Henshaw. “Raven was born from ideas and conversations I had at Pubcon years ago, and I'm proud to be able to sponsor it again this year,” Henshaw added.
Raven offers a far-reaching suite of Internet marketing tools for managing search engine optimization (SEO), pay-per-click (PPC), contact relationship management (CRM) and social media campaigns, designed to help both agencies and consultants research, manage and report on their work more efficiently.
During Pubcon Las Vegas 2012 representatives from Raven will be available in the exhibit hall at
Raven Internet Marketing Tools
Pubcon Gold Sponsor Raven offers a 30-day free trial of its online platform. Find more information about Raven's Internet marketing toolset at http://raventools.com.
We're thrilled to once again have Raven Internet Marketing Tools as a Gold Sponsor and exhibitor at Pubcon Las Vegas 2012, and look forward to joining Henshaw and the Raven team for a fantastic search and social media conference in the entertainment capital of the world this October 15 - 19.
Register for Pubcon Las Vegas 2012 today at some of the fairest early-bird rates in the industry.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
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- Raven Internet Marketing Tools website
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- Become a Pubcon exhibitor and sponsor
- Pubcon Exhibitor Prospectus
- Internet Marketing Ninjas A Pubcon Las Vegas 2012 Platinum Sponsor
- Great Pubcon Las Vegas 2012 Exhibitor And Sponsor Opportunities
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- Arienne Holland video interview with Pubcon's Vanessa Zamora: Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011
Exhibitors And Sponsors Gear Up For Pubcon Las Vegas 2012
posted on, May 14, 2012
Pubcon conferences keep getting bigger and better as more people find out about the value of our
events and see what attendees are learning
at Pubcon that allow them to push their business' social media and search strategies to the next level of success.
Over the past few years Pubcon's attendance has grown significantly, and early registration for the
largest and most anticipated optimization and social media event of the year has already reached record levels as tech-savvy marketers and technophiles from around the world make a date this October 15 - 19 with Pubcon Las Vegas 2012.
Exhibitors already lined up to take part in Pubcon Las Vegas 2012 include online business hub Bislr,
currently in beta, online advertising portal and longtime Pubcon supporter LinkWorth, digital advertising agency TastyPlacement, online content firm Textbroker, luxury vacation provider Sandals and Beaches Resorts, search vendor authority Topseos, Ahrefs, which offers Internet backlink and search engine results page research tools, and social media and search analytics firm Searchmetrics, among others.
Textbroker director of communication Christina Zila considers Pubcon an important conference.
“PubCon has always been a great show for us to meet our clients personally and get caught up on
the latest news in the industry,” Zila said “This year we can expect a lot of information about Google's Panda and Penguin updates, and the newest updates in search algorithms,” Zila added.
Also exhibiting will be Clifton Park, New York-based online marketing firm Internet Marketing Ninjas, a Platinum Sponsor of Pubcon Las Vegas 2012.
“Out of all the conferences I attend each year, Pubcon has always been my favorite conference, and one that I made sure never to miss. I always end up leaving Pubcon with tons of new ideas and connections that help me to grow my own knowledge, my services, and my company,” Internet
Marketing Ninjas chief executive Jim Boykin said.
“I've been a member of WebmasterWorld since 2002 and I've been attending the Pubcon conferences since 2003,” Boykin added.
Pubcon Las Vegas 2012 is also happy to have Internet marketing magazine Visibility, technology news company WebProNews, which is also exhibiting at this year's Pubcon Las Vegas, and the Web Marketing Association as media
partners for this year's largest social media and optimization conference and expo.
Stay tuned to the Pubcon blog for a
special announcement next week about our latest new Gold Sponsor for Pubcon Las Vegas 2012.
Other firms who will be exhibiting at Pubcon Las Vegas 2012 include search engine optimization (SEO) tool provider SyCara, online marketing and lead generation firm Round Sky, and search conference firm SES Conference and Expo.
For more than a decade Pubcon has featured major corporate technology sponsors and exhibitors including Google, Microsoft and Microsoft Bing, Yahoo, Ask,
Zappos, PRWeb, Mashable, Demand Media, Opera Software, MSN, American Express and many others, and for Pubcon Las Vegas 2012 sponsorship and exhibition opportunities are now available.
While the Platinum sponsorship has already been claimed by Internet Marketing Ninjas, Gold, Silver
and other sponsorships are still available for Pubcon Las Vegas 2012 on a first-come first-served basis.
With more than 200 major technology speakers featured in over 100 sessions and at least nine conference tracks daily, Pubcon Las Vegas 2012 will be the biggest and best search and
social media conference ever. Join the fantastic array of supporters in helping to make this unique and popular industry event the most successful yet.
Sign up to exhibit at or sponsor Pubcon, and get unparalleled exposure to thousands of the most
Previous Pubcon Sponsors & Exhibitors
Join us for Pubcon Las Vegas 2012 on October 15 - 19 at the massive Las Vegas Convention Center for an unmatched week-long social media, marketing and search festival with the world's leading technology thought-leaders.
Register today at some of the fairest rates in the industry, and for a limited time only save even more by taking advantage of special early-bird Platinum, Gold and other conference pass levels, and we'll see you in Las Vegas.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Content:
- Become a Pubcon exhibitor and sponsor
- Pubcon Exhibitor Prospectus
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- Great Pubcon Las Vegas 2012 Exhibitor And Sponsor Opportunities
Introduction to SEO & Keyword Research
posted on, May 11, 2012
In this Pubcon Skype video, Karner Blue Marketing chief strategist and president Rebecca Murtagh presented an introduction to search engine optimization (SEO) by defining what it is, how to approach it by optimizing all digital assets, on-site and off, and also how to approach keyword research.
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Murtagh said she takes a marketing approach to SEO and suggested first getting a thinking process going before selecting keywords in order to see better results. "How you approach SEO makes a difference," Murtagh said. If you offer search engines what they seek, they will do the rest for you, Murtagh continued, adding that search engines are looking for the data to connect you to the user, while also taking into consideration relationships via social media, authority, and relevance. SEO is inclusive of all digital assets including text, images, video, RSS, profiles, updates, and links, Murtagh said. Murtagh explained in detail the four stages of the purchase experience, which serve as an opportunity to reach an audience or customers via keywords related to the brand, research, comparison, and purchase stages of the buying cycle. In conclusion, Murtagh shared why choosing Wordtracker to do keyword research is optimal and why using Google's AdWords keyword research tool can sometimes be a mistake.
Related Content:
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- Rebeccah Murtagh Pubcon Dallas Video Interview: Real-Time Social Media
2nd to Last Call for Speaker Proposals For Pubcon Las Vegas 2012
posted on, May 10, 2012
In January we began accepting speaker proposal submissions for Pubcon Las Vegas 2012, which will take place the week of October 15 - 19 at the Las Vegas Convention Center, with a full day of
Pubcon Las Vegas
We've had great response from hundreds of top-notch speakers — the leading innovators who are shaping the future of social media and optimization — and have filled up many of the 110+ fantastic sessions that will be on tap during Pubcon Las Vegas 2012.
Whether you're a speaker yourself or know of speakers you'd like to hear speak at Pubcon Las Vegas 2012, act soon and submit your proposal form or tell speakers you'd enjoy seeing at Pubcon to do so
Great Pubcon Las Vegas Speakers
Whether you're a veteran Pubcon speaker or would like to present at the premier optimization and new media event for the very first time, don't let this golden speaking opportunity pass you by.
For more than a decade Pubcon has been honored to spotlight many of the best and brightest technology speakers, a tradition that continued in full force at our successful 2011 Las Vegas event, where we received roughly 500 unique speaking proposals.
Even offering nine or more simultaneous session tracks and over 110 sessions, with so many speaking proposals we regularly have to turn away speakers who don't get their proposals in early
Pubcon Las Vegas
Get your Pubcon Las Vegas 2012 speaking proposal in soon to have the best chance of being selected for a session.
Do you have a suggestion for speakers you'd like to see at Pubcon Las Vegas 2012? Let us know who you would like to hear this October in Las Vegas.
We look forward to hearing from experienced Pubcon speakers and first-timers alike. Together you'll help us make Pubcon Las Vegas 2012 a tremendous search and social media marketing and technology conference on October 15 - 19, 2012 at the Las Vegas Convention Center.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Pubcon Las Vegas Masters Group Training Program
posted on, May 9, 2012
Pubcon Las Vegas 2012, the premier social media and optimization conference, is pleased to announce an astounding new lineup of speakers for our popular Pubcon Masters Group intensive
CNN's Topher Kohan
Pubcon's Masters Group is a popular limited-attendance educational training program that features an intensive full day of industry-leading social media, PPC, in-house search, and SEO learning from top instructors.
The next Pubcon Masters Groups meets on Monday, October 15
at the Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2012 conference begins. The Pubcon Masters group is a separate event from the conference and is only available to those who reserve a space and purchase a stand-alone training day pass or the Pubcon Platinum pass.
All previous Pubcon Masters Group training programs have sold out well in advance, so avoid disappointment and reserve your spot now for this exceptional four-track day of intimate training with some of the world's best search, PPC, landing page, social media and in-house innovators.
 Topher Kohan CNN.com SEO Coordinator |
 Allison Fabella Atlanta Journal-Constitution SEO/Social Media Manager |
 Melanie Mitchell Digitas SVP of Search Strategy |
 Derrick Wheeler Microsoft Senior SEO Architect |
 Michael Gray: Atlas Web Service President |
 Andy Beal: Trackur CEO |
 Dennis Yu — BlitzLocal Chief Executive |
 Alison Zarrella AlisonZarrella.com Interactive Copywriter & Social Media Consultant |
 Jabez LeBret: Director of Marketing, Get Noticed Get Found |
 Todd Malicoat: MarketMotive.com SEO Faculty Chair |
 Brad Geddes Certified Knowledge Founder |
 Dan Zarrella HubSpot.com Viral Marketing Scientist |
 Jeffrey Eisenberg Eisenberg Brothers & Associates Partner |
 Joe Laratro: Tandem Interactive President |
 Bryan Eisenberg Eisenberg Brothers & Associates Partner |
CNN.com search engine optimization (SEO) coordinator Topher Kohan,
Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president
Derrick Wheeler
Our new pay-per-click (PPC) Pubcon Masters Group agenda features Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, noted marketing
AJC's Allison Fabella
Our new Pubcon Masters Group social media marketing track will feature workshops on Facebook and Twitter advertising optimization and marketing and other social media subjects, with HubSpot.com's self-proclaimed viral marketing scientist Dan Zarrella, BlitzLocal chief executive and Facebook marketing expert Dennis Yu,
Andy Beal: Trackur CEO
Our Pubcon Masters Group organic SEO track will feature intensive day-long educational workshops featuring Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, MarketMotive.com SEO faculty chair Todd Malicoat,
and Michael Gray, president of Atlas Web Service. Complete information on Beal, Laratro, Malicoat and Gray's Pubcon Masters Group organic SEO track can be found here.
Kicking off the Pubcon Masters Group training program will be longtime search SEO industry leader Greg Boser, president of BlueGlass Interactive. Information about Boser at the Pubcon Masters Group can be found here.
PROGRAM AND REGISTRATION DETAILS
Complete details about all four tracks and information on reserving your spot for the Pubcon Masters Group training program at Pubcon Las Vegas 2012 are listed here:
- Pubcon Masters Group Corporate In-House Track
- Pubcon Masters Group Social Media Marketing Track
- Pubcon Masters Group Organic SEO Track
- Pubcon Masters Group PPC and Landing Page Optimization Track
- Pubcon Masters Group Greg Boser Kick-Off Talk
- Register For The Pubcon Masters Group Training Program
WHAT'S INCLUDED?
Four simultaneous tracks of in-depth sessions led by some of the industry's most respected search, in-house and social media professionals.
A full training guidebook with all the presentations from each session
and bonus content
Attendees may freely move between tracks
A USB stick containing all PowerPoint presentations
Continental breakfast and plated luncheon (beverages will flow throughout
the day)
Q&A time at the end of each session
Q&A session includes the opportunity to have your site reviewed by an
expert panel
Hands-on site clinic at lunch
Limited class size
Attendees that finish training will receive a certificate of completion
Due to the intimate nature of this training program, the size of the classes will be limited. We
Greg Boser
Take advantage of these impressive Pubcon Masters Group training programs during Pubcon Las Vegas 2012 and sign up today. These intensive day-long programs of expert-led training are available for a special low standalone price, or save even more and get a Pubcon Platinum Pass which includes the Pubcon Masters Group training day.
Class sizes are limited and registration will close when they are full.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Content:
- Reserve Your Place At The Pubcon Masters Group Training Program
- Pubcon Masters Group Pay-Per-Click (PPC) Training
- Pubcon Masters Group Corporate In-House SEO and SEM Training
- Pubcon Masters Group Social Media Marketing (SMM) Training
- Pubcon Masters Group Organic SEO Training
- Pubcon Masters Group Greg Boser Kick-Off Talk
Pubcon Exhibitor: Sandals Resorts
posted on, May 8, 2012
 Sandals Resorts has earned a worldwide reputation for providing two people in love with the most romantic vacation experience in the Caribbean. Currently, there are 14 Luxury Included Sandals Resorts located in Jamaica, Antigua, Saint Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of à la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits, including an exclusive partnership with California's legendary Beringer Vineyards; luxurious accommodations in a range of categories; unrivaled watersports including the Caribbean's largest PADI certification program; Butler Service for truly indulgent pampering; nightly entertainment; and signature Red Lane® Spas, with services and treatments inspired by the region. Known as the ultimate resort destination for couples in love, Sandals Resorts is the perfect spot for dreamy and luxurious destination weddings, honeymoons, or the “marriage” of the two, in what Sandals refers to as a WeddingMoon®. Designed to capture the beauty of the Caribbean with a Luxury Included® vacation experience, Sandals Resorts provide couples the opportunity to make life-long memories as they celebrate their love and marriage. Sandals Resorts has set the industry standard for the Luxury IncludedÒ vacation and has been voted the Caribbean’s Leading Hotel Brand at the World Travel Awards for 18 years in a row, and World's Leading All-Inclusive Company for 16 years in a row. With four spectacular locations on the most beautiful beaches in Turks & Caicos and Jamaica, Beaches Resorts is the ultimate getaway for everyone. Every Beaches Resort Luxury Included® Vacation includes gourmet specialty dining; premium brand beverages, including wines from Beringer® Vineyards; luxurious accommodations; a wide array of land and watersports, including snorkeling and SCUBA for certified divers, airport transfers and even gratuities. Fun for everyone means outrageous waterparks, XBOX 360® Game Garages, and exclusive Kids Camps with a full schedule of age-appropriate activities as well as childcare provided by expertly trained Nannies. As a proud sponsor of Sesame Street®, Beaches Resorts offers another exclusive for families, the Beaches Resorts Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street®. Brand new teen and tween programming will keep coming-of-age guests on their toes, whether dancing the night away at aqua-themed nightclub, Liquid; learning how to spin vinyl; or lounging and mingling with new friends at Trench Town. With additional amenities including Butler Service; Red Lane® Spas, featuring services and treatments inspired by the region; and Beaches WeddingMoons® to make your wedding day just perfect; Beaches Resorts truly offers something for everyone. Beaches Resorts is part of the Sandals Resorts family, the Caribbean's largest operator of Luxury Included® resorts, and have been voted the World's Leading Family All-Inclusive Resort for 14 years in a row. The Sandals® and Beaches brands are highly advertised and recognizable to anyone interested in a Caribbean vacation. These nationally known brands will attract anyone looking for a tropical getaway, whether as a couple or with the whole family.
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Pubcon Masters Group Training To Feature Talk By Greg Boser
posted on, May 8, 2012
Pubcon Las Vegas 2012, the premier social media and optimization conference, is happy to announce that longtime search engine optimization (SEO) industry leader Greg Boser, president of
Greg Boser: President of BlueGlass Interactive, Inc.
Boser, former president and chief executive of online consulting firm 3 Dog Media, began working in the SEO field before the industry had even coined a name for itself, and has worked with Fortune 500 companies and search engine firms. Boser is also a former administrator at WebmasterWorld.com, one of the Web's oldest and most authoritative Web technology message forum communities.
“Greg has had the uncanny ability to stay current with search engine changes over the years,” said Pubcon and WebmasterWorld founder and chief executive Brett Tabke.
“What sets Greg apart from his peers is his rare ability to break down complex ideas into easy-to-understand action-oriented items,” Tabke added about new Pubcon Masters Group speaker Boser.
We're thrilled to have Boser, who is also a member of the Pubcon Advisory Board, speak during this year's Pubcon Masters Group training program, our popular exclusive add-on opportunity
Greg Boser
Join Boser as he kicks off an amazing lineup of Pubcon Masters Group speakers including CNN.com search engine optimization (SEO) coordinator Topher Kohan, Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president of search strategy Melanie Mitchell, Microsoft senior SEO architect Derrick Wheeler, Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, noted marketing optimization expert and bestselling author and columnist Bryan Eisenberg, bgTheory.com founder and popular Pubcon speaker Brad Geddes, HubSpot.com viral marketing scientist Dan Zarrella, BlitzLocal chief executive and Facebook marketing expert Dennis Yu, AlisonZarrella.com interactive copywriter
Pubcon Las Vegas
The next Pubcon Masters Groups takes place on Monday, October 15 at the Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2012 conference begins. The Pubcon Masters group featuring Boser and others is a separate event from the conference and is available only to those who reserve a space and purchase a stand-alone training day pass or the Pubcon Platinum pass.
Only a limited number of seats are available for the Pubcon Masters Group training program, and during each previous event it has sold out early.
Reserve a place now for Pubcon's all-new Masters Group training program featuring the top PPC, in-house, social media and optimization innovators.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Content:
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- Greg Boser Pubcon speaker biography
- Flackback: 2007 Greg Boser video interview with Brett Tabke
Updated Pubcon Masters Group Organic SEO Training
posted on, May 7, 2012
Pubcon Las Vegas 2012, the premier social media and optimization conference, is thrilled to
Andy Beal: Trackur CEO
Our Pubcon Masters Group organic SEO track will feature intensive day-long educational workshops featuring Trackur chief executive Andy Beal, Joe Laratro, president of Tandem Interactive, MarketMotive.com SEO faculty chair Todd Malicoat,
and Michael Gray, president of Atlas Web Service.
Popular Pubcon speaker Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and Internet marketing. Considered one of the world’s most respected reputation management experts, Beal has worked with many brand-leaders including Motorola, GlaxoSmithKline, Lowes, and NBC. His advice is
Joe Laratro: Tandem Interactive President
Laratro has a background rich in online marketing experience and a technical background dating back to the mid 1980s when he ran a bulletin board system (BBS) out of his parents' house while in middle school. Laratro is a recognized and leading expert in the search engine marketing industry and currently sits on the advisory board for Pubcon and serves as the president for the South Florida Interactive Marketing Association (SFIMA). Laratro will bring his unique cutting-edge organic SEO vision and business strategy to the Pubcon Masters Group training program.
Malicoat brings more than a decade of Internet marketing experience to the Pubcon Masters Group, along with over five years experience as a leading executive-level search marketing management
Todd Malicoat: MarketMotive.com SEO Faculty Chair
Gray, a long-time Pubcon favorite, became involved in Web development and website management in 1998. Gray was webmaster for a major specialty retailer, helping create their website presence and growing their
online sales from less than $10,000 a month to over $25 million in annual Web sales. Gray has been involved with affiliate marketing campaigns for several years, does consulting work on a variety of topics such as SEO, social media and blog management, and has been interviewed for SEO articles with CNET and Forbes.com.
Register today and take advantage of a great opportunity to join top optimization thought leaders
Michael Gray: Atlas Web Service President
The Pubcon Masters Group training program is a well-attended exclusive add-on opportunity separate from the Pubcon conference, offering a complete day of highly focused and personal learning from major organic SEO industry leaders.
The next Pubcon Masters Groups meets on Monday, October 15 at the Las Vegas Convention Center, the day before the full Pubcon Las Vegas 2012 conference begins. The Pubcon Masters group is a separate event from the
Great Pubcon Las Vegas Speakers
Only a limited number of places are available for our Pubcon Masters Group training program, and during each previous event they have sold out early.
Reserve your place now for Pubcon's all-new Masters Group training program featuring the top PPC, in-house, social media and organic optimization innovators. We look forward to seeing you in sunny Las Vegas on October 15 - 19, 2012 at the Las Vegas Convention Center.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
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Updated Social Media Marketing Masters Group Training
posted on, May 3, 2012
Pubcon Las Vegas 2012, the premier social media and optimization conference, is pleased to announce a great lineup featuring some of the world's best social media marketers for an all-new
HubSpot.com Viral Marketing Scientist Dan Zarrella
Our new Pubcon Masters Group social media marketing track will feature workshops on Facebook and Twitter advertising optimization and marketing and other social media subjects, with HubSpot.com's self-proclaimed viral marketing scientist Dan Zarrella, BlitzLocal chief executive and Facebook marketing expert Dennis Yu, and AlisonZarrella.com interactive copywriter and social media consultant Alison Zarrella, and a special guest speaker to be announced in the coming weeks.
Dan Zarrella is an award-winning social media, search and viral marketing scientist and is the author of “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book.” He has a background in Web development and combines his
BlitzLocal Chief Executive Dennis Yu
Yu is co-founder and CEO at BlitzLocal, a software company that builds social media dashboards for major brands, media, and retail companies, specializing in the intersection of local and Facebook advertising. Yu is an entrepreneur and internationally-recognized speaker in search engine marketing and all things Facebook. His areas of expertise include social media advertising and marketing, search marketing technical analysis, and pay-per-click (PPC) ad campaign development and optimization.
Alison Zarrella is an interactive copywriter and social media strategist with a strong background in
AlisonZarrella.com Interactive Copywriter & Social Media Consultant Alison Zarrella
Take advantage of this rare opportunity and join Dan and Alison Zarrella and Yu, some of the world's leading social media marketing innovators, for the all-new Pubcon Masters Group training program SMM track.
The Pubcon Masters Group training program is a popular exclusive add-on opportunity separate from
Pubcon Las Vegas
Only a limited number of seats are available for our Pubcon Masters Group training program, and during each previous event they have sold out early.
Reserve your place now for Pubcon's all-new Masters Group training program featuring the top PPC, in-house, social media and optimization innovators. We look forward to seeing you in sunny Las Vegas on October 15 - 19, 2012 at the Las Vegas Convention Center.
Thanks,
Team Pubcon
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SEO Pros Flock To Blekko In Post-Yahoo Site Explorer Landscape
posted on, May 2, 2012
Skrenta attributes the 400 percent increase in traffic this year to a number of factors. One change that factored into the increase in traffic, according to Skrenta, was the discontinuation of Yahoo's Site Explorer product, resulting in search engine optimization (SEO) professionals flocking to the Blekko search engine to register for free SEO data, including a back-link tool, the ability to see inbound links, anchor text, duplicate text, where links originate geographically, and basically anything else that is obtained when the search engine crawls a website. Secondly, an index update at the end of 2011 made search engine results return a lot faster and improved Blekko on long tail queries leading to greater user satisfaction, Skrenta shared. Additionally, last year Blekko updated their privacy policy so user data is deleted within 48 hours of a search and immediately on request, said Skrenta, who also shared that he thinks as privacy has become more of a concern to users, Blekko has matched that desire with the intent to have the best privacy policy of any search engine. Skrenta said that Blekko's high participation at industry events, both the obvious and not-so-obvious, has served as sort of a marketing R&D project, revealing information such as the fact that librarians are a very important target market for the Blekko search engine.
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When asked if Skrenta has a goal date for when he would like to see Blekko catch up to Google in traffic, Skrenta said the search engines goal is to stay focused on providing spam-free search, not on indexing every piece of information on the Web like Google. What Google does they do well, Skrenta said, noting also that his firm wants to succeed at something different and give consumers an editorial alternative in search. Skrenta said Blekko provides their own point of view with regards to results in the search engine, much like there is a difference in what is delivered via newspaper publications such as The New York Times or the BBC.
In terms of future plans for monetization, Skrenta said tests have commenced with partner firms showing standard advertising on the right and top of the page, and Blekko will be likely continue to roll out more advertising over the course of the year.
Skrenta attributed his ongoing success to daily exercise, a healthy diet, and sleep. "There are so many stresses when working at a start-up," Skrenta said, "you have to drag yourself outside - it's key." Skrenta also said that he tries to stay on top of all the industry trends, but stressing that most important is to maintain a connection with those people working alongside you. Being in a start-up is like a roller coaster, every start-up is like that, and there are times when you have the night terrors and nausea, so you have to stay on the boat, eat right, exercise and have a good attitude, Skrenta concluded.
SEM Focused Masters Group Training Features PPC and Conversion Specifics
posted on, May 2, 2012
Pubcon Las Vegas 2012, the premier social media and optimization conference, is happy to announce a stellar lineup featuring some of the world's top pay-per-click (PPC) practitioners for an
Eisenberg Brothers & Associates' Jeffrey Eisenberg
Our new pay-per-click (PPC) Pubcon Masters Group agenda features Internet marketing strategy guru and bestselling author Jeffrey Eisenberg, noted marketing optimization expert and bestselling author and columnist Bryan Eisenberg, bgTheory.com founder and popular Pubcon speaker Brad Geddes, and a special guest speaker to be announced in the coming weeks.
In 1998 Jeffrey Eisenberg, partner at Eisenberg Brothers and Associates, co-founded online marketing firm FutureNow, serving as its chief executive until 2009 and helping to invent a noted
Eisenberg Brothers & Associates' Bryan Eisenberg
Noted Internet personality and Eisenberg Brothers and Associates partner Bryan Eisenberg, also known as The Grok, was co-founder and chief persuasion officer at FutureNow where he publishes its award-winning GrokDotCom newsletter, and is the author of the popular weekly ClickZ column “ROI Marketing.” Bryan Eisenberg has been recognized by Entrepreneur, The Wall Street Journal, Microsoft's bCentral, Forrester Research, MarketingSherpa, the Toronto Star and other publications for his thought leadership in online marketing, which he will share during October's Pubcon Masters Group training program.
Geddes is an innovator in online marketing theory and best
bgTheory.com's Brad Geddes
Join Jeffrey and Bryan Eisenberg and Geddes, some of the world's top PPC experts, for the all-new Pubcon Masters Group training program PPC track, and examine the unique challenges and opportunities that PPC professionals face daily.
The Pubcon Masters Group training program is a popular exclusive add-on opportunity separate from
Pubcon Las Vegas
Only a limited number of seats are available for the Pubcon Masters Group training program, and during each previous event it has sold out early.
Reserve your place now for Pubcon's all-new Masters Group training program featuring the top PPC, in-house, social media and optimization innovators. We look forward to seeing you in sunny Las Vegas on October 15 - 19, 2012 at the Las Vegas Convention Center.
Thanks,
Team Pubcon
Related Content:
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Pubcon Adds Corporate In-House SEO SEM Masters Group Training
posted on, May 1, 2012
Pubcon Las Vegas 2012, the premier social media and optimization conference, is pleased to announce a lineup of some of the world's best corporate in-house optimization practitioners for a
Microsoft's Derrick Wheeler
CNN.com search engine optimization (SEO) coordinator Topher Kohan, Atlanta Journal-Constitution SEO manager Allison Fabella, Digitas senior vice president of search strategy Melanie Mitchell, and Microsoft senior SEO architect Derrick Wheeler will lead the Pubcon Masters Group in-house training program during Pubcon Las Vegas the week of October 15 - 19, 2012 at the Las Vegas Convention Center.
The next Pubcon Masters Groups meets on Monday, October 15 at the Las Vegas Convention Center,
CNN's Topher Kohan
Microsoft's Wheeler is responsible for developing solutions that enable marketers and site managers to apply SEO best practices using best-in-class tools and a standardized approach, and has over a decade of experience in the Internet marketing industry.
Kohan is the in-house SEO coordinator for CNN.com and all of Turner Broadcasting's news
AJC's Allison Fabella
Fabella knows search from both the agency and in-house sides, and directs all strategic and tactical SEO and social media initiatives for the southeast's largest newspaper, The Atlanta Journal-Constitution. She is also a founding member of the Atlanta SEMPO and serves as its vice president of programming.
Mitchell, a popular Pubcon speaker who has overseen SEO and pay-per-click campaigns from both the in-house and agency perspectives, manages the Digitas Search Engine Marketing Knowledge
Digitas' Melanie Mitchell
Join these top in-house experts for the all-new in-house Pubcon Masters Group training program track and explore the unique challenges and opportunities that corporate SEO professionals from CNN and other large firms face every day.
The Pubcon Masters Group training program is a popular exclusive add-on opportunity separate from the Pubcon conference, giving you a full day of intensely focused and highly personal learning from leading in-house innovators.
Only a limited number of seats are available for the Pubcon Masters Group training program, and
Pubcon Las Vegas
Reserve your spot today for Pubcon's all-new Masters Group training program featuring the top in-house, social media and optimization innovators. We look forward to seeing you in sunny Las Vegas on October 15 - 19, 2012 at the Las Vegas Convention Center.
Team Pubcon
Related Content:
- Allison Fabella Pubcon speakers blog: The One-Man Band: 5 Tips on How to Manage In-House SEO without a Staff
- Melanie Mitchell Pubcon video interview with Vanessa Zamora: PubCon Speaker Melanie Mitchell On Paid And Organic Search
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