Pubcon, the premier social media and optimization conference, will hold its first Hawaii event in just
Pubcon Paradise 2012
Don't miss Pubcon Paradise 2012's multi-day exploration of the latest social media, search engine, Internet marketing, affiliate, and online reputation management trends and the proven methods some of the leading business innovators are successfully using to grow online brands and increase profits.
Come to Pubcon Hawaii 2012 and spend Valentine's Day taking in social media, sun, search and sand alongside hundreds of tech-savvy early adopters right next to one of the world's best tropical beaches at the official conference hotel, the Hilton Hawaiian Village Waikiki Beach Resort.
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Pubcon Video Content Producer Vanessa Zamora's Video Interview With Pubcon Hawaii Speaker Tara Coomans Of Akamai Marketing
There's still time to register for this very special Pubcon Paradise 2012 at some of the fairest
Pubcon Hawaii 2012
The opportunity to meet with so many of the most successful social media and search marketing stars in Hawaii is not one to miss, so make your plans to join us in Honolulu on February 13 - 15 for Pubcon Paradise 2012.
Popular social media marketing personality Scott Stratten, president of UnMarketing, will deliver a
Pubcon Hawaii Keynoter Scott Stratten
Pubcon Paradise 2012 will also feature a keynote address by Travelocity founder Terry Jones, who
is presently the chairman of Kayak.com. Jones, who took Travelocity from a small core team of only ten in 1996 to becoming a multi-billion dollar public firm, will share his proven approach to
social media marketing with PubCon conference-goers in a Hawaii keynote certain to benefit all in attendance.
We look forward to seeing you in sunny Honolulu on February 13 - 15 for search and social media excitement at Pubcon Paradise 2012.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Akamai Marketing’s Tara Coomans on Social Media Strategy and Trends
posted on, Feb 2, 2012
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Coomans is responsible for creating headway in determining a return on investment (ROI) for social media, and she revealed that one of the hot topics surrounding that includes the influence of word-of-mouth and determining how to track and value some of those pieces. We know that customers, clients, and potential partners don't always act immediately when they see an offer, a promo or even your brand, so we want to create a time-line for how those touch points affect the process and also the value of word-of-mouth, Coomans noted. It's a little like building on the influencer concept, just as they have more ability to reach a wider audience, but which doesn't in and of itself always have a lot of value, Coomans added. Trying to identify ways for companies to value their social media efforts with an eye toward ROI with that word-of-mouth piece is what Coomans said she hopes to accomplish. Research shows word-of-mouth is truly valuable to ROI and it's an important element if you are taking a long-term approach to social media, so while you might only look at it in the context of a campaign, it should be something that you continue to track post-campaign so that you really get a view of the ins and outs of the campaign's effectiveness, Coomans said. Coomans was contacted to be a tester for a new product that will help with determining the ROI of social media and is hopeful that in the next year or year and a half digital customer relationship management (CRM) will start to become the secondary leg behind the analytics of social media. “I think we are headed in that direction and that is going to make the ROI results more clear for businesses,” Coomans said.
In addition to the social CRM piece, trends in 2012 according to Coomans include the rise of gaming by way of Facebook apps and engaging people in a fun and stickier way then we've seen in the past. Video is also going to be a huge piece of content, Coomans said, and I also think we can't discount the fact that mobile has a place permanently in our pockets. A study noted by Coomans releaved that smartphone and tablet digital consumption will take over our desktop in he next 10 years. The key takeaway, said Coomans, who also thinks that when you get on a smart phone or tablet you engage more with social media because it's more immediate and accessible. That will directly impact the use of social media and the number of people who are using it regularly, including sites like Twitter and Foursquare, Coomans said.
In conclusion, Coomans suggested attendees of Pubcon Paradise taking place February 13-15 in Honolulu, Hawaii try Morimoto restaurant on Waikiki. Head chef Morimoto, known for his presence on the Iron Chef television show, loves Hawaii, and Coomans was told it's not unusual to find him in the kitchen at the restaurant. The other thing, according to Coomans, is that Hawaii is a mixed blend of cultures and they have a lot of different foods. If given the chance, Coomans encouraged attendees to try a spam musubi, which she described as warm, salty tasty goodness that serves well as a post-beach snack. Lastly, Coomans suggested attendees try plate lunch, a Hawaii staple consisting of macaroni salad and kalua pork, high in carbohydrates and meant to push you through the day.
Pubcon Paradise 2012 Monday Night Tasty Placement Kickoff Party
posted on, Jan 31, 2012
Pubcon Paradise 2012, the premier social media and optimization conference, will welcome our
PubCon Paradise Kickoff Party
The Austin, Texas-based search engine optimization firm-sponsored event begins at 5:30 p.m. and takes place at the Hilton Hawaiian Village Waikiki Beach Resort, the official Pubcon hotel, in the Tapa Towers.
Join us as we kick off Pubcon Paradise 2012 at the Tasty Placement networking event.
PUBCON PARADISE TASTY PLACEMENT PARTY DETAILS
What: Pubcon Paradise 2012 Kickoff Party Sponsored By Tasty Placement
Date: Monday,
February 13, 2012
Time: 5:30 p.m. until 7:30 p.m.
Where: Hilton Hawaiian Village Waikiki Beach Resort on the second floor of the Tapa
Towers next to the Honolulu Suites — take any elevator to the second floor and
you'll get out right at the party location.
Dress code: None
Please bring your Pubcon registration badge with you to the Pubcon Classic
Tasty Placement Kickoff Party.
This private Pubcon Classic event is a fun informal networking party giving attendees a chance to
Pubcon Paradise 2012
Pubcon's Tasty Placement party offers an exciting evening of talking shop with many of the top minds in optimization and social media, and provides a great chance to find out which of Pubcon's many outstanding sessions others are planning to attend.
Register now to join the social media-savvy crowds at the Hilton Hawaiian Village Waikiki Beach Resort for Pubcon Paradise 2012 on February 13 - 15, and see for yourself why so many people love Pubcon. We look forward to seeing you in Hawaii.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Fun Adventures Await At Pubcon Paradise 2012 In Honolulu
posted on, Jan 30, 2012
Pubcon Paradise 2012, the premier social media and optimization conference, is just around the
Pubcon Paradise 2012
Take in some of the world's best new media and search marketing discussions during Pubcon Hawaii 2012's amazing lineup of top speakers, keynote presenters and session panels, and still have plenty of time left to enjoy Honolulu's stunning variety of entertainment options within walking distance of Pubcon.
Scuba diving and snorkeling, zip-line excitement, parasailing adventures, surfing lessons,
Pubcon Paradise 2012
If you're at Pubcon with your partner as part of a romantic Valentine's Day trip, Outrigger Resorts will be offering free wedding vow renewals at its Outrigger Reef on the Beach in Oahu location.
Hawaii Diamond Head State Park excursions, royal Iolani Palace tours, volcano tours, lei making, hula and ukulele lessons are
Pubcon Hawaii 2012
Pubcon speaker Todd Malicoat is organizing a fishing, scuba diving and diving with sharks excursion during Pubcon Paradise 2012.
Get ready for true excitement during Pubcon Paradise 2012 both in the conference halls with some of the world's brightest social media and search speakers and on the beaches and gardens surrounding the Pubcon official conference hotel. Please note that thanks to your overwhelming support, we have sold out our discount room block at the Hilton, although some rooms may still be available are regular rates.
Keynote presentations at Pubcon Hawaii 2012 will include UnMarketing president and popular
Pubcon Hawaii 2012
Join the social media and optimization fun at Pubcon Hawaii 2012 on February 13 - 15, and register today for an unforgettable tropical island Pubcon conference experience.
We're looking forward to seeing you in sunny Honolulu for Pubcon Paradise
2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort,
with a full day of
Pubcon Masters
Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Related Links:
- Hilton Hawaiian Village Resort (also Facebook and Twitter)
- Sheila Beal's "Minding Your Manners in Hawaii"
- Sheila Beal's "Checklist of What to Pack for Your Hawaii Vacation"
- Roxanne Darling's "Beach Walks with Rox"
- Tara Coomans' "Pubcon brings national-level social media, SEO and digital marketing to Honolulu"
- Sheila Beal's "Oahu Vacation Guide"
- Hawaii's official "GoHawaii" tourism website
- Register for Pubcon Hawaii 2012
Alex Pyatetsky of The HOTH Shares Link Building Strategies
posted on, Jan 27, 2012
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Pyatetsky shared a link building pyramid based on the food pyramid model, broken up into three parts and intended to provide a balanced approach to any link building campaign. The first and most broad level is the "friends, family, and fools" category, wherein Pyatetsky suggested the first step to link building is to contact those within your network to request a mention in their blog roll for the sake of getting some kind of foundational authority. This category includes investors, stake holders, industry trade groups, vendors and family member websites, Pyatetsky added. The second category are links acquired by "online activity". This category includes targeting relevant blogs by following them with an RSS reader and commenting once a relevant article is published, Pyatetsky said. For greater impact, instead of commenting using a targeted keyword in place of your name, Pyatetsky suggested listing your name and company so that in addition to gaining a link back to the corresponding website you are also more likely to make the blogger familiar with who you are which can potentially lead to more marketing opportunities. By creating intelligent and well-thought-out comments that reflect well on the blogger, not only is a person able to gain respect from that blogger, Pyatetsky shared, but this can also lead to guest post opportunities that often lead to recognition, PR, and more exposure for your brand. The only problem with the second category of link building is that it's labor-intensive. The top category of the link building pyramid is where the extremely precise, aggressive, scalable link building tactics take place, Pyatetsky said. The HOTH and social bookmarks provide users the ability to target what website pages to target, target specific keywords, and build links more quickly and efficiently, Pyatetsky said, who added that the HOTH provides a solution that provides access to content created by actual writers so the links have relevant affiliated content. It takes all three parts to form an effective link building strategy, Pyatetsky concluded.
Get Ready For Pubcon Hawaii 2012 February 13 – 15
posted on, Jan 25, 2012
Pubcon Hawaii 2012 is shaping up to be an amazing gathering of optimization and new media
Pubcon Hawaii 2012
If you haven't yet made plans to attend Hawaii's largest search and social media event, pre-show discount registration rates are still available for Pubcon Paradise 2012.
To see some of what
PubCon Paradise In Hawaii
Top speakers from around the world will present cutting-edge sessions, including special panel discussions on travel and tourism featuring Hawaii social media leaders including Bare Feet Studios co-owner Roxanne Darling, Go Visit Hawaii editor Sheila Beal and Akamai Marketing head brainstormer Tara Coomans.
Pubcon Hawaii 2012 will be our most convenience conference yet for those in
the
Asia-Pacific region, and we plan to welcome more attendees from Japan,
Korea, Australia, New Zealand, China and other countries than ever before.
We're looking forward to seeing you in tropical Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Pubcon Raises Money For American Cancer Society
posted on, Jan 25, 2012
During Pubcon Las Vegas 2011, the premier search and social media conference, we offered a bag
Pubcon Las Vegas 2011 by Dustin Woodard
Even some attendees who didn't need to take advantage of Pubcon Las Vegas 2011's bag check facilities made helpful donations to our charity fund, and we thank each of you who generously donated to help support the American Cancer Society, a group dedicated to saving lives from cancer.
We hope to continue the donation program for the American Cancer Society
during future events
including Pubcon Paradise 2012 in Honolulu, Hawaii on
February 13 - 15, and Pubcon Las Vegas 2012 the week of October 15 - 19 at the
Las Vegas Convention Center.
Thanks again for your generous donations for the American Cancer Society, and we look forward to seeing you in sunny Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Large Scale In-house SEO Tips by Microsoft Search Marketing Director
posted on, Jan 24, 2012
One of the challenges, according to Volk, is keeping up with all of Microsoft's content. Microsoft.com basically has an infinite amount of content, and figuring out how to retire content and have a life cycle policy is is important because the company just keeps cranking more stuff out without thinking about the things that are already there, Volk said. Another challenge, according to Volk, is enterprise or site-wide initiatives - anything from standard redirect policies to how Microsoft handles localization, and really trying to build things once so that they can be deployed across a number of different initiatives to be able to see the impact every single time that process or solution comes together and runs, Volk said.
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Volk, who spoke on the topic of in-house seo, said the take-aways from the session included recommending businesses start their SEO efforts by building a framework. Then it's important to understand all the areas that can be touched and the areas of SEO that can be controlled within your business, Volk continued. Determining the areas where opportunity analysis can be done and making a prioritized list of them is a good way to find the low-hanging fruit to go after aggressively in order to show success, Volk said. By documenting these results and turning them into case studies, you've got evidence to then move forward with larger projects, Volk added. This is how to build momentum and increase the scale of a project, Volk noted.
Volk suggested that marketing should build two dashboards. The first is an executive-level one comprised of three to five SEO metrics for everyone in the organization to see, especially C-level and senior managers, Volk said. The second is a line-level dashboard for employees who work daily with SEO, featuring a richer set of metrics and more customized data, Volk noted. Then Volk suggested looking at incremental tools and things that augment your processes. Volk said that Microsoft uses services from several third-party providers, including BrightEdge, which brings in significant amounts of rich data from search engines, and other tools from firms including Omniture and Webtrends for certain side-side analytics, to help provide a more robust view of what is going on. Executing this method will allow one to chase smaller opportunities as you really nail the big things on your list and your backlogs tends to shrink, said Volk.
Exciting things on the horizon for search include social signals, according to Volk. If you look at the way in which social content is starting to permeate search engines, whether it's Bing or Google, it's fundamentally changing how content gets represented in search, he added. As SEO's, we only think about our own site when in fact we need to be thinking about how people are speaking about us because that more and more often is becoming part of the results and people tend to trust results from people we know, so we really have to take a step back and think about how social is really changing the landscape of SEO and how it's going to change the content that we touch, Volk concluded.
Top Search And Social Media Speakers At Pubcon Hawaii February 13-15
posted on, Jan 24, 2012
Pubcon, the premier optimization and social media conference, offers top speakers presenting on a
PubCon Paradise 2012
Led by keynote addresses from UnMarketing president and noted Internet marketing personality Scott Stratten and Travelocity founder, e-commerce pioneer and Kayak.com chairman Terry Jones, Pubcon Paradise 2012 will feature dozens of the most successful search and new media speakers from around the world.
Come to Pubcon Hawaii 2012 and learn a variety of successful approaches for utilizing the latest search engine algorithm changes from the brightest minds in the industry, and sound strategies to take advantage of the latest features for promoting and marketing your business on Google Plus, Facebook, Twitter and other social media properties.
Prashant Puri, co-founder of AdLift.com, Roger Montii, founder and owner of Martinibuster.com,
Pubcon
Pubcon Paradise 2012, which features more than 50 top technology speakers, will also host a session by Distilled Consulting SEO consultant Kate Morris as she examines a variety of search engine optimization communication issues.
During Pubcon Las Vegas 2011 in-house SEO was a hot topic, garnering an entire track of sessions
Pubcon
How social media signals are used in search for ranking, clout and trust will be explored by David Wallace, SearchRank chief executive, Jill Whalen, High Rankings chief executive, and Eric Enge, Stone Temple Consulting Corporation presdent, in a "Social Signals And Search" session moderated by Polk.
"Cool Tool For Search Marketers" will examine SEO, linking, competitive intelligence and
Pubcon
These unique and timely sessions are only a handful of the dozens of cutting-edge panel discussions on tap next month at PubCon Paradise 2012 in sunny Honolulu.
Register today at some of
the fairest early-bird rates in the industry, and come to Honolulu for one of
the world's best technology
conferences as Pubcon makes its first visit to Hawaii, just in time for
Valentine's Day.
We look forward to seeing you at Pubcon Paradise 2012 as we make Hawaii the center of the optimization and new media world the week of February 13 - 15.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Roxanne Darling of Bare Feet Studios Talks Upcoming Pubcon Paradise Conference
posted on, Jan 19, 2012
Sheila Beal and Darling will speak during Pubcon Paradise on the topic of travel and tourism, specifically discussing the recently concluded New Media Artist-in-Residence Program, a travel blogger project consisting of seven bloggers that was highly successful for Lanai, the island on which it was based. Lessons learned from that program can transfer to all businesses that work in the consumer marketplace, in that a mutual two-way collaboration can work well for all parties involved if it's a well thought out, creative plan that utilizes social media in an innovative way, Darling said.
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Darling, who started with "Beach Walks With Rox," now wears multiple hats in her every day work life, and discussed time management as a busy Internet professional. Over the holidays time was spent mapping out all work-related responsibilities that included 17 or 18 blocks of things to be accomplished in a week, Darling shared. Clifford Nass, a researcher at Stanford University, has said that our ability to respond to constant interruptions is making us less efficient and more stressed, according to Darling, who said she used to just want to go with the flow and trust that the important things would show up front and center, but now is learning to manage the flow and schedule blocks of time to which she adheres. The brain is able to orient around 15 minute blocks of time without interruption much better, Darling said.
Darling encouraged all of the Pubcon Paradise attendees to connect with her on Twitter, where she is @roxannedarling.
Speaker Proposals Open For Pubcon Las Vegas 2012 – Oct 15-19
posted on, Jan 19, 2012
We are now accepting speaking proposals for Pubcon Las Vegas 2012, the premier new media and
Pubcon Las Vegas
If you are an excellent search or social media speaker and would like to take part in a session at Pubcon Las Vegas 2012, use our handy session proposal utility and submit your speaking proposal for one of the world's largest technology conferences:
http://www.pubcon.com/session-proposal.cgi
If you know top-quality speakers who would be a good fit for Pubcon Las Vegas 2012's more than
Pubcon Las Vegas
Do you have a speaker suggestion for Pubcon Las Vegas 2012? Please let us know who you'd like to see this October in sunny Las Vegas at Pubcon, the center of the new media and optimization universe.
For over a decade Pubcon has had the honor of featuring an astounding number of the best technology speakers, a strong history that continued in full force at last year's hugely successful Pubcon Las Vegas event, for which we received over 500 excellent speaking proposals from which more than 200 were chosen for the more than 100 sessions in nine tracks that we had simultaneous on tap.
Pubcon Las Vegas 2012 will once again feature at least nine full sub-conference tracks filled with
Pubcon Las Vegas
Submit your speaking proposal soon for Pubcon Las Vegas 2012 and ensure yourself the best chance of being selected for a session at the world's top new media and optimization conference this October in Las Vegas.
Because of the overwhelming number of session proposals we have had over the past several years,
Google's Matt Cutts at Pubcon Las Vegas
If you are new to Pubcon and wondering if your speaking talents will fit in with our attendees, take a look at the list of our previous speakers, keynote speakers, and read our testimonials and media coverage pages.
Pubcon Las Vegas 2012 on October 15 - 19 will be the largest and most energetic gathering of professional search social media business innovators we've ever assembled, and we look forward to hearing from experienced Pubcon speakers and first-timers alike.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Information:
- Submit a speaker proposal for Pubcon Las Vegas 2012
- Pubcon Paradise 2012 in Honolulu, Hawaii
- Pubcon Las Vegas 2012
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Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011
posted on, Jan 18, 2012
Holland said that the social monitor tool works in a way that enables the user to program any keyword into it and get down to the level of determining which Twitter influencers are discussing that specific keyword. The user can also monitor specific authors to track when particular people mention a given keyword, added Holland. Social stream is unique in that Facebook and Twitter generally are combined into some sort of tool, but Raven instead took the social media management and the monitoring from the social media monitor tool and put them in one view, so the user can keep up with certain words in real time, keep tabs on what they are discussing, and assign tasks or even post directly from the tool, Holland said.
Holland, who spoke on leveraging blog comments and reviews during Pubcon, said a lot of people — especially experienced Internet marketers — know how to work comments for their own websites, but what she doesn't see a lot of information on is how to be a good commenter on external websites and how one can use that to grow their business. Holland, who calls this theme the Little Dog's Guide to Blog Commenting, said that instead of commenting with articles that are interesting on a personal level, remember that it's important to go and comment where the customers are or where our clients' customers are, because if you can educate them you are more likely to be seen as an expert, and those people are the ones who are actually going to buy the product. It takes additional time, but in the long run it's going to pay off, Holland concluded.