Pubcon, the premier social media and optimization conference, will hold its first Hawaii event in just
over a week, featuring a technological goldmine of the best panel sessions, top keynotes and world-renowned Internet industry speakers.
Don't miss Pubcon Paradise 2012's multi-day exploration of the latest social media, search engine, Internet marketing, affiliate, and online reputation management trends and the proven methods some of the leading business innovators are successfully using to grow online brands and increase profits.
Come to Pubcon Hawaii 2012 and spend Valentine's Day taking in social media, sun, search and sand alongside hundreds of tech-savvy early adopters right next to one of the world's best tropical beaches at the official conference hotel, the Hilton Hawaiian Village Waikiki Beach Resort.
Pubcon Video Content Producer Vanessa Zamora's Video Interview With Pubcon Hawaii Speaker Tara Coomans Of Akamai Marketing
There's still time to register for this very special Pubcon Paradise 2012 at some of the fairest
pre-conference rates in the industry, making it easier than ever to come to one of the truly must-attend optimization and social media events of 2012, in one of the world's most stunningly beautiful settings. Click here to register now.
The opportunity to meet with so many of the most successful social media and search marketing stars in Hawaii is not one to miss, so make your plans to join us in Honolulu on February 13 - 15 for Pubcon Paradise 2012.
Popular social media marketing personality Scott Stratten, president of UnMarketing, will deliver a
keynote address at Pubcon Hawaii 2012 that taps into his unique take on branding and viral Internet promotion. Featured in leading publications including The Wall Street Journal, Huffington Post, CNN.com, Entrepreneur Magazine and USA Today, Stratten is a noted influencer on Twitter, and his clients' viral marketing videos have been viewed more than 60 million times, including one the National Football League's Chicago Bears cited as the team's biggest motivator as it made a bid for the Super Bowl.
Pubcon Paradise 2012 will also feature a keynote address by Travelocity founder Terry Jones, who
is presently the chairman of Kayak.com. Jones, who took Travelocity from a small core team of only ten in 1996 to becoming a multi-billion dollar public firm, will share his proven approach to
social media marketing with PubCon conference-goers in a Hawaii keynote certain to benefit all in attendance.
We look forward to seeing you in sunny Honolulu on February 13 - 15 for search and social media excitement at Pubcon Paradise 2012.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Pubcon Paradise 2012 Monday Night Tasty Placement Kickoff Party
posted on, Jan 31, 2012Pubcon Paradise 2012, the premier social media and optimization conference, will welcome our
attendees to Hawaii with a lively tropical networking party sponsored by Tasty Placement on Monday, February 13.
The Austin, Texas-based search engine optimization firm-sponsored event begins at 5:30 p.m. and takes place at the Hilton Hawaiian Village Waikiki Beach Resort, the official Pubcon hotel, in the Tapa Towers.
Join us as we kick off Pubcon Paradise 2012 at the Tasty Placement networking event.
PUBCON PARADISE TASTY PLACEMENT PARTY DETAILS
What: Pubcon Paradise 2012 Kickoff Party Sponsored By Tasty Placement
Date: Monday,
February 13, 2012
Time: 5:30 p.m. until 7:30 p.m.
Where: Hilton Hawaiian Village Waikiki Beach Resort on the second floor of the Tapa
Towers next to
the Honolulu Suites — take any elevator to the second floor and
you'll get out right at the party location.
Dress code: None
Please bring your Pubcon registration badge with you to the Pubcon Classic
Tasty Placement Kickoff Party.
This private Pubcon Classic event is a fun informal networking party giving attendees a chance to
rub elbows with friends both old and new in a relaxed and casual environment with drinks and light snacks available. We're holding Pubcon Classic on the first night of Pubcon Paradise 2012 to get the conference off to a great start.
Pubcon's Tasty Placement party offers an exciting evening of talking shop with many of the top minds in optimization and social media, and provides a great chance to find out which of Pubcon's many outstanding sessions others are planning to attend.
Register now to join the social media-savvy crowds at the Hilton Hawaiian Village Waikiki Beach Resort for Pubcon Paradise 2012 on February 13 - 15, and see for yourself why so many people love Pubcon. We look forward to seeing you in Hawaii.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Fun Adventures Await At Pubcon Paradise 2012 In Honolulu
posted on, Jan 30, 2012Pubcon Paradise 2012, the premier social media and optimization conference, is just around the
corner and promises to be a strong educational event with many great opportunities for fun tropical adventures in Honolulu, Hawaii on February 13 - 15.
Take in some of the world's best new media and search marketing discussions during Pubcon Hawaii 2012's amazing lineup of top speakers, keynote presenters and session panels, and still have plenty of time left to enjoy Honolulu's stunning variety of entertainment options within walking distance of Pubcon.
Scuba diving and snorkeling, zip-line excitement, parasailing adventures, surfing lessons,
submarine and U.S.S. Arizona memorial tours, catamaran, outrigger canoe and other boat trips, sunset cruises, helicopter tours, whale and dolphin watching excursions, children's Camp Penguin activities and day spa treatments right at the Hilton Hawaiian Village Waikiki Beach Resort official Pubcon conference hotel, and Hawaiian luaus are just some of the activities to add to your Pubcon Paradise 2012 trip.
If you're at Pubcon with your partner as part of a romantic Valentine's Day trip, Outrigger Resorts will be offering free wedding vow renewals at its Outrigger Reef on the Beach in Oahu location.
Hawaii Diamond Head State Park excursions, royal Iolani Palace tours, volcano tours, lei making, hula and ukulele lessons are
additional activities to consider adding to your Pubcon Hawaii 2012 adventure, or take the Waikiki beach walk, relax in one of the Hilton's many beautiful pools or on one of the world's best beaches, all right next to Pubcon.
Pubcon speaker Todd Malicoat is organizing a fishing, scuba diving and diving with sharks excursion during Pubcon Paradise 2012.
Get ready for true excitement during Pubcon Paradise 2012 both in the conference halls with some of the world's brightest social media and search speakers and on the beaches and gardens surrounding the Pubcon official conference hotel. Please note that thanks to your overwhelming support, we have sold out our discount room block at the Hilton, although some rooms may still be available are regular rates.
Keynote presentations at Pubcon Hawaii 2012 will include UnMarketing president and popular
Internet marketing personality Scott Stratten and Travelocity founder, e-commerce innovator and Kayak.com chairman Terry Jones, and with more than 50 of the most successful search and new media speakers from around the world presenting dozens of in-depth panel discussions, this is an opportunity not to be missed.
Join the social media and optimization fun at Pubcon Hawaii 2012 on February 13 - 15, and register today for an unforgettable tropical island Pubcon conference experience.
We're looking forward to seeing you in sunny Honolulu for Pubcon Paradise
2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort,
with a full day of
Pubcon Masters
Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Related Links:
- Hilton Hawaiian Village Resort (also Facebook and Twitter)
- Sheila Beal's "Minding Your Manners in Hawaii"
- Sheila Beal's "Checklist of What to Pack for Your Hawaii Vacation"
- Roxanne Darling's "Beach Walks with Rox"
- Tara Coomans' "Pubcon brings national-level social media, SEO and digital marketing to Honolulu"
- Sheila Beal's "Oahu Vacation Guide"
- Hawaii's official "GoHawaii" tourism website
- Register for Pubcon Hawaii 2012
Alex Pyatetsky of The HOTH Shares Link Building Strategies
posted on, Jan 27, 2012
Pyatetsky shared a link building pyramid based on the food pyramid model, broken up into three parts and intended to provide a balanced approach to any link building campaign. The first and most broad level is the "friends, family, and fools" category, wherein Pyatetsky suggested the first step to link building is to contact those within your network to request a mention in their blog roll for the sake of getting some kind of foundational authority. This category includes investors, stake holders, industry trade groups, vendors and family member websites, Pyatetsky added. The second category are links acquired by "online activity". This category includes targeting relevant blogs by following them with an RSS reader and commenting once a relevant article is published, Pyatetsky said. For greater impact, instead of commenting using a targeted keyword in place of your name, Pyatetsky suggested listing your name and company so that in addition to gaining a link back to the corresponding website you are also more likely to make the blogger familiar with who you are which can potentially lead to more marketing opportunities. By creating intelligent and well-thought-out comments that reflect well on the blogger, not only is a person able to gain respect from that blogger, Pyatetsky shared, but this can also lead to guest post opportunities that often lead to recognition, PR, and more exposure for your brand. The only problem with the second category of link building is that it's labor-intensive. The top category of the link building pyramid is where the extremely precise, aggressive, scalable link building tactics take place, Pyatetsky said. The HOTH and social bookmarks provide users the ability to target what website pages to target, target specific keywords, and build links more quickly and efficiently, Pyatetsky said, who added that the HOTH provides a solution that provides access to content created by actual writers so the links have relevant affiliated content. It takes all three parts to form an effective link building strategy, Pyatetsky concluded.
Get Ready For Pubcon Hawaii 2012 February 13 – 15
posted on, Jan 25, 2012Pubcon Hawaii 2012 is shaping up to be an amazing gathering of optimization and new media
marketing innovators alongside one of the world's most beautiful beaches. Enjoy the luxury and convenience of the official conference hotel, the Hilton Hawaiian Village Waikiki Beach Resort, which is also where Pubcon Paradise 2012 will be held, in the Hilton's state-of-the-art Mid-Pacific Conference Center, and take advantage by booking your room today while special Pubcon rates are still available.
If you haven't yet made plans to attend Hawaii's largest search and social media event, pre-show discount registration rates are still available for Pubcon Paradise 2012.
To see some of what Pubcon Hawaii has to offer watch our Pubcon Paradise 2012 video and read "41 Reasons To Come To Pubcon Paradise 2012" or any of the wonderful feedback we've received from past attendees.
Top speakers from around the world will present cutting-edge sessions, including special panel discussions on travel and tourism featuring Hawaii social media leaders including Bare Feet Studios co-owner Roxanne Darling, Go Visit Hawaii editor Sheila Beal and Akamai Marketing head brainstormer Tara Coomans.
Pubcon Hawaii 2012 will be our most convenience conference yet for those in
the
Asia-Pacific region,
and we plan to welcome more attendees from Japan,
Korea, Australia, New Zealand, China and other countries than ever before.
We're looking forward to seeing you in tropical Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Pubcon Raises Money For American Cancer Society
posted on, Jan 25, 2012During Pubcon Las Vegas 2011, the premier search and social media conference, we offered a bag
check facility at the registration area during the final day of the event, and thanks to your kind generosity the pay-what-you-can donations we received resulted in hundreds of dollars going to the American Cancer Society.
Even some attendees who didn't need to take advantage of Pubcon Las Vegas 2011's bag check facilities made helpful donations to our charity fund, and we thank each of you who generously donated to help support the American Cancer Society, a group dedicated to saving lives from cancer.
We hope to continue the donation program for the American Cancer Society
during future events
including Pubcon Paradise 2012 in Honolulu, Hawaii on
February 13 - 15, and Pubcon Las Vegas 2012 the week of October 15 - 19 at the
Las Vegas Convention Center.
Thanks again for your generous donations for the American Cancer Society, and we look forward to seeing you in sunny Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.
Thanks,
Lane R. Ellis
Lead Editor
Team PubCon
Top Search And Social Media Speakers At Pubcon Hawaii February 13-15
posted on, Jan 24, 2012Pubcon, the premier optimization and social media conference, offers top speakers presenting on a
wide variety of sessions designed to help your business succeed, at the Hilton Hawaiian Village Waikiki Beach Resort in Honolulu, Hawaii on February 13 - 15.
Led by keynote addresses from UnMarketing president and noted Internet marketing personality Scott Stratten and Travelocity founder, e-commerce pioneer and Kayak.com chairman Terry Jones, Pubcon Paradise 2012 will feature dozens of the most successful search and new media speakers from around the world.
Come to Pubcon Hawaii 2012 and learn a variety of successful approaches for utilizing the latest search engine algorithm changes from the brightest minds in the industry, and sound strategies to take advantage of the latest features for promoting and marketing your business on Google Plus, Facebook, Twitter and other social media properties.
Prashant Puri, co-founder of AdLift.com, Roger Montii, founder and owner of Martinibuster.com,
and Scott Polk, co-founder and vice president of search services at ObsidianEdge will join moderator Rob Garner, vice president of strategy at iCrossing, for a session that will explore the state of link building in 2012.
Pubcon Paradise 2012, which features more than 50 top technology speakers, will also host a session by Distilled Consulting SEO consultant Kate Morris as she examines a variety of search engine optimization communication issues.
During Pubcon Las Vegas 2011 in-house SEO was a hot topic, garnering an entire track of sessions
and a popular all-star keynote panel, and at Pubcon Hawaii 2012 the in-house SEO action is set to continue with a variety of sessions including one featuring Tribube Interactive SEO director Brent Payne, HowsYourPony.com marketing consultant Laura Lippay, and Conductor, Inc. director of customer search strategies Brian McDowell, moderated by Vertical Measures president Arnie Kuenn.
How social media signals are used in search for ranking, clout and trust will be explored by David Wallace, SearchRank chief executive, Jill Whalen, High Rankings chief executive, and Eric Enge, Stone Temple Consulting Corporation presdent, in a "Social Signals And Search" session moderated by Polk.
"Cool Tool For Search Marketers" will examine SEO, linking, competitive intelligence and
pay-per-click (PPC) tools in a session led by KeyRelevance president Christine Churchill, while "Tools For Researching The Competitive Landscape," featuring Lippay, will look success through researching competitors.
These unique and timely sessions are only a handful of the dozens of cutting-edge panel discussions on tap next month at PubCon Paradise 2012 in sunny Honolulu.
Register today at some of
the fairest early-bird rates in the
industry, and come to Honolulu for one of
the world's best technology
conferences as Pubcon makes its first visit to Hawaii, just in time for
Valentine's Day.
We look forward to seeing you at Pubcon Paradise 2012 as we make Hawaii the center of the optimization and new media world the week of February 13 - 15.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Speaker Proposals Open For Pubcon Las Vegas 2012 – Oct 15-19
posted on, Jan 19, 2012We are now accepting speaking proposals for Pubcon Las Vegas 2012, the premier new media and
optimization conference, which will take place on October 15 - 19, 2012 at the Las Vegas Convention Center.
If you are an excellent search or social media speaker and would like to take part in a session at Pubcon Las Vegas 2012, use our handy session proposal utility and submit your speaking proposal for one of the world's largest technology conferences:
http://www.pubcon.com/session-proposal.cgi
If you know top-quality speakers who would be a good fit for Pubcon Las Vegas 2012's more than
100 search and social media sessions, please let them know that we are now accepting session proposals.
Do you have a speaker suggestion for Pubcon Las Vegas 2012? Please let us know who you'd like to see this October in sunny Las Vegas at Pubcon, the center of the new media and optimization universe.
For over a decade Pubcon has had the honor of featuring an astounding number of the best technology speakers, a strong history that continued in full force at last year's hugely successful Pubcon Las Vegas event, for which we received over 500 excellent speaking proposals from which more than 200 were chosen for the more than 100 sessions in nine tracks that we had simultaneous on tap.
Pubcon Las Vegas 2012 will once again feature at least nine full sub-conference tracks filled with
cutting-edge sessions highlighting hundreds of the world's best technology speakers. Even with more sub-conference tracks than other conferences typically offer, with the huge number of speaking proposals we regularly receive, we unfortunately have to turn away speakers who don't get their proposals in early on.
Submit your speaking proposal soon for Pubcon Las Vegas 2012 and ensure yourself the best chance of being selected for a session at the world's top new media and optimization conference this October in Las Vegas.
Because of the overwhelming number of session proposals we have had over the past several years,
Pubcon sessions have become hot ticket items, as the Pubcon agenda continues to lead the way for search and social media innovators, having grown on a steadily-built reputation as a great conference that both attendees and speakers enjoy.
If you are new to Pubcon and wondering if your speaking talents will fit in with our attendees, take a look at the list of our previous speakers, keynote speakers, and read our testimonials and media coverage pages.
Pubcon Las Vegas 2012 on October 15 - 19 will be the largest and most energetic gathering of professional search social media business innovators we've ever assembled, and we look forward to hearing from experienced Pubcon speakers and first-timers alike.
Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon
Related Information:
- Submit a speaker proposal for Pubcon Las Vegas 2012
- Pubcon Paradise 2012 in Honolulu, Hawaii
- Pubcon Las Vegas 2012





















Raven Internet Marketing Tools Arienne Holland at Pubcon Las Vegas 2011
posted on, Jan 18, 2012
Holland said that the social monitor tool works in a way that enables the user to program any keyword into it and get down to the level of determining which Twitter influencers are discussing that specific keyword. The user can also monitor specific authors to track when particular people mention a given keyword, added Holland. Social stream is unique in that Facebook and Twitter generally are combined into some sort of tool, but Raven instead took the social media management and the monitoring from the social media monitor tool and put them in one view, so the user can keep up with certain words in real time, keep tabs on what they are discussing, and assign tasks or even post directly from the tool, Holland said.
Holland, who spoke on leveraging blog comments and reviews during Pubcon, said a lot of people — especially experienced Internet marketers — know how to work comments for their own websites, but what she doesn't see a lot of information on is how to be a good commenter on external websites and how one can use that to grow their business. Holland, who calls this theme the Little Dog's Guide to Blog Commenting, said that instead of commenting with articles that are interesting on a personal level, remember that it's important to go and comment where the customers are or where our clients' customers are, because if you can educate them you are more likely to be seen as an expert, and those people are the ones who are actually going to buy the product. It takes additional time, but in the long run it's going to pay off, Holland concluded.