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Pubcon Paradise 2012 Begins In Hawaii In Less Than A Week

posted on, Feb 8, 2012

Pubcon, the premier social media and optimization conference, will hold Pubcon Paradise 2012 —

Pubcon Paradise 2012

its first Hawaii event — in just over a week, featuring a spectacular group of top panel sessions, exceptional keynotes and world-renowned Internet industry speakers.

In case you've missed the details, here is some basic information about Pubcon Paradise 2012 as you prepare for the conference. If you haven't yet registered, sign up today at pre-show rates and join us in tropical Honolulu on February 13 - 15 for one of the world's top technology conferences.

WHERE:

The Pubcon Paradise 2012 official conference hotel and event venue is the Hilton Hawaiian Village Waikiki Beach Resort located at 2005 Kalia Road in Honolulu, Hawaii.

Directions From Honolulu International Airport:

From Honolulu International Airport, take H-1 Freeway East, to Honolulu. Once on the freeway, look

PubCon Paradise 2012

for Waikiki directional signs and stay in the right lane. You will exit onto Nimitz Highway. Stay on Nimitz Highway, which will change into Ala Moana Blvd., for about 15 minutes. You will pass Ala Moana Shopping Center on your left, Ala Moana Beach Park on your right, go over a short bridge, then watch for the Hilton Hawaiian Village sign on your right in about 2 blocks. Stay in the right lane. Turn right on Kalia Road (right after the sign - you'll see 3 bronze statues to your right as you round the corner). Go 200 feet, then turn right into our driveway.

SCHEDULE OVERVIEW:

Monday, February 13

7:30 a.m. Pre-Conference Pubcon Masters Group Training Registration
8:15 a.m. - 5:30 p.m. Pre-Conference Pubcon Masters Group Training
5:30 p.m. - 7:30 p.m. Kickoff Reception Sponsored By Tasty Placement
(Second floor of the Tapa Towers next to the Honolulu Suites — take any elevator to the second floor and you'll get out right at the reception location.)

Pubcon Hawaii 2012

Tuesday, February 14

8:00 a.m. - 4:00 p.m. Registration open
8:45 a.m. - 5:30 p.m. Pubcon Paradise 2012 conference

Wednesday, February 15

8:00 a.m. - 4:00 p.m. Registration open
8:45 a.m. - 5:30 p.m. Pubcon Paradise 2012 conference
6:30 p.m. - 8:30 p.m. Pubcon Paradise 2012 Wrap Party
(At Jimmy Buffett's Restaurant and Bar at the Beachcomber, 2300 Kalakaua Avenue in Honolulu.)

MORE INFORMATION:

Keep up with the latest news about Pubcon Paradise 2012 by following us here on the official Pubcon blog , the @Pubcon Twitter account, and on our Pubcon Facebook page.

We look forward to seeing you in sunny Honolulu on February 13 - 15 for search and social media excitement at Pubcon Paradise 2012.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

The Importance of Creating a Holistic Internet Marketing Strategy

posted on, Feb 7, 2012

Video Blog

Pubcon video content producer Vanessa Zamora sat down with Kerstin Baker-Ash, head of Performics Canada to talk about creating a holistic marketing strategy in this Pubcon Las Vegas 2011 video interview. Instead of just creating an effective Internet marketing strategy, Baker-Ash suggested creating an effective holistic marketing strategy for maximum effectiveness. No longer can we sit in silos where all forms of digital marketing are separate, Baker-Ash said. There needs to be continuity in what a consumer sees in print advertising and online, noted Baker-Ash. The most important thing is to have all players at the table in the planning process, so that it's not a digital planner and a traditional planner working separately, but someone who is a hybrid of both and who really gets the space and where its going, Baker-Ash suggested. The disconnect, and why this is not currently happening across all organizations comes from shifting priorities, Baker-Ash noted, adding that we all get the commercial reality of getting the most bang for our buck, but at the same time we need strategy that will make sense from the clients' point of view. A lot of agencies sit alone - digital or traditional - Baker-Ash said, but even if you have multiple agencies working on different components of your marketing plan, those players need to be sitting at the same table working toward a common goal in order to be effective.

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The explosion in the social media space is something no one would have ever believed if claimed five years ago, according to Baker-Ash. We are so integrated with everything social, starting from the moment we first wake up in the morning to check our Twitter feed, Baker-Ash said, yet we are nearly to the point of understanding what social can do for business. We are just at the cusp of balance between getting your brand out there and having something to talk about in terms of a conversationalist point of view, Baker-Ash noted.

Baker Ash, who spoke on the "Effective Search and Display Advertising Campaigns" panel, said her speech also covered the topic of having an integrated holistic marketing campaign. You have to work in tandem, Baker-Ash emphasized. If you are doing a pre-roll on YouTube, you should be able to underscore that with overlay ads containing text from search that match the search because YouTube is the second largest search engine, Baker-Ash suggested. Forming an effective search strategy and matching it with your display advertising is also important, Baker-Ash noted. At the same time, it's really important to take content from a page on your website or wherever that content is being pushed on the Web and effectively match display advertising with that so it's a continuous journey for the user from awareness to purchase or consideration or whatever the case may be, Baker-Ash concluded.

Pubcon Paradise 2012 To Hold Wednesday Night Wrap Party At Jimmy Buffett’s

posted on, Feb 7, 2012

Featured, Hawaii, Pubcon

Pubcon, the premier social media and optimization conference, will hold a networking event

Pubcon Paradise Jimmy Buffett's Party

the evening of Wednesday, February 15 for attendees of Pubcon Paradise 2012 in Honolulu, Hawaii, at the dramatic Jimmy Buffett's Restaurant and Bar at the Beachcomber.

Celebrate a successful conference filled with new media and search ideas from around the world at the Pubcon Paradise Jimmy Buffett's Wrap Party, featuring the Honolulu Surfing Museum, open-air Lanais and other amenities that will make a perfect setting for Pubcon attendees to relax and unwind with fellow attendees and Pubcon's famous world-class speakers.

PUBCON PARADISE JIMMY BUFFET'S WRAP PARTY DETAILS

What: Pubcon Paradise 2012 Wrap Party

Pubcon Paradise Jimmy Buffett's Party

Date: Wednesday, February 15, 2012

Time: 6:30 p.m. until 8:30 p.m.

Where: Jimmy Buffett's Restaurant and Bar at the Beachcomber (directions)

Dress code: None

Please bring your Pubcon registration badge with you to the Pubcon Paradise Jimmy Buffett's Wrap Party.

Share your favorite beverage with fellow attendees and enjoy our Pubcon Paradise Jimmy Buffett's

Pubcon Paradise 2012

wrap party, which will be a great opportunity for fun informal networking and a final chance to meet many of the all-star list of social media and optimization speakers who will be presenting dozens of innovative sessions at Pubcon Paradise 2012.

Register now to join hundreds of new media-savvy attendees at the Hilton Hawaiian Village Waikiki Beach Resort for Pubcon Paradise 2012 on February 13 - 15, and see for yourself why so many people love coming to Pubcon. We look forward to seeing you in Hawaii next week for a great conference.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

Don’t Miss Pubcon Paradise 2012 On February 13-15 In Hawaii

posted on, Feb 3, 2012

Featured, Hawaii, Pubcon

Pubcon, the premier social media and optimization conference, will hold its first Hawaii event in just

Pubcon Paradise 2012

over a week, featuring a technological goldmine of the best panel sessions, top keynotes and world-renowned Internet industry speakers.

Don't miss Pubcon Paradise 2012's multi-day exploration of the latest social media, search engine, Internet marketing, affiliate, and online reputation management trends and the proven methods some of the leading business innovators are successfully using to grow online brands and increase profits.

Come to Pubcon Hawaii 2012 and spend Valentine's Day taking in social media, sun, search and sand alongside hundreds of tech-savvy early adopters right next to one of the world's best tropical beaches at the official conference hotel, the Hilton Hawaiian Village Waikiki Beach Resort.

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Pubcon Video Content Producer Vanessa Zamora's Video Interview With Pubcon Hawaii Speaker Tara Coomans Of Akamai Marketing

There's still time to register for this very special Pubcon Paradise 2012 at some of the fairest

Pubcon Hawaii 2012

pre-conference rates in the industry, making it easier than ever to come to one of the truly must-attend optimization and social media events of 2012, in one of the world's most stunningly beautiful settings. Click here to register now.

The opportunity to meet with so many of the most successful social media and search marketing stars in Hawaii is not one to miss, so make your plans to join us in Honolulu on February 13 - 15 for Pubcon Paradise 2012.

Popular social media marketing personality Scott Stratten, president of UnMarketing, will deliver a

Pubcon Hawaii Keynoter Scott Stratten

keynote address at Pubcon Hawaii 2012 that taps into his unique take on branding and viral Internet promotion. Featured in leading publications including The Wall Street Journal, Huffington Post, CNN.com, Entrepreneur Magazine and USA Today, Stratten is a noted influencer on Twitter, and his clients' viral marketing videos have been viewed more than 60 million times, including one the National Football League's Chicago Bears cited as the team's biggest motivator as it made a bid for the Super Bowl.

Pubcon Paradise 2012 will also feature a keynote address by Travelocity founder Terry Jones, who is presently the chairman of Kayak.com. Jones, who took Travelocity from a small core team of only ten in 1996 to becoming a multi-billion dollar public firm, will share his proven approach to social media marketing with PubCon conference-goers in a Hawaii keynote certain to benefit all in attendance.

We look forward to seeing you in sunny Honolulu on February 13 - 15 for search and social media excitement at Pubcon Paradise 2012.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

Akamai Marketing’s Tara Coomans on Social Media Strategy and Trends

posted on, Feb 2, 2012

Video Blog

Pubcon video content producer caught up with Tara Coomans, head brainstormer at Akamai Marketing for this Skype video interview about social media and Honolulu, Hawaii. Coomans first discussed the social media campaign that she is most proud of because of her ability to overcome time restraints and create a successful campaign. Her client was part of a high-end retail location in Hawaii, and Coomans was brought in on the tail-end not leaving time to do the prep work typically necessary for the greatest social media campaign success. The objectives of the campaign were to drive traffic to a VIP event that was a precursor to a three-day sales event, so Coomans took existing content, developed several Twitter hashtags and created a small campaign with that they had. They shared videos relevant to the organization and product as a way to engage potential customers, Coomans said, but no custom content was used because of time restraints. The end result suggested the use of social media equates to more conversions as the clients' Facebook audience grew by about 80 percent and 70 percent on Twitter through best practices, engagement, and a little bit of strategy. 80 percent of RSVPs for the VIP event were a product of social media channels and they were all new customers, Coomans noted. What was learned, according to Coomans, was that if you take a strategic approach and do some planning, social media can have a direct impact on business. Coomans was also able to attribute direct sales to social media, often a challenge when trying to determine last touch attribution with regards to digital marketing.

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Coomans is responsible for creating headway in determining a return on investment (ROI) for social media, and she revealed that one of the hot topics surrounding that includes the influence of word-of-mouth and determining how to track and value some of those pieces. We know that customers, clients, and potential partners don't always act immediately when they see an offer, a promo or even your brand, so we want to create a time-line for how those touch points affect the process and also the value of word-of-mouth, Coomans noted. It's a little like building on the influencer concept, just as they have more ability to reach a wider audience, but which doesn't in and of itself always have a lot of value, Coomans added. Trying to identify ways for companies to value their social media efforts with an eye toward ROI with that word-of-mouth piece is what Coomans said she hopes to accomplish. Research shows word-of-mouth is truly valuable to ROI and it's an important element if you are taking a long-term approach to social media, so while you might only look at it in the context of a campaign, it should be something that you continue to track post-campaign so that you really get a view of the ins and outs of the campaign's effectiveness, Coomans said. Coomans was contacted to be a tester for a new product that will help with determining the ROI of social media and is hopeful that in the next year or year and a half digital customer relationship management (CRM) will start to become the secondary leg behind the analytics of social media. “I think we are headed in that direction and that is going to make the ROI results more clear for businesses,” Coomans said.

In addition to the social CRM piece, trends in 2012 according to Coomans include the rise of gaming by way of Facebook apps and engaging people in a fun and stickier way then we've seen in the past. Video is also going to be a huge piece of content, Coomans said, and I also think we can't discount the fact that mobile has a place permanently in our pockets. A study noted by Coomans releaved that smartphone and tablet digital consumption will take over our desktop in he next 10 years. The key takeaway, said Coomans, who also thinks that when you get on a smart phone or tablet you engage more with social media because it's more immediate and accessible. That will directly impact the use of social media and the number of people who are using it regularly, including sites like Twitter and Foursquare, Coomans said.

In conclusion, Coomans suggested attendees of Pubcon Paradise taking place February 13-15 in Honolulu, Hawaii try Morimoto restaurant on Waikiki. Head chef Morimoto, known for his presence on the Iron Chef television show, loves Hawaii, and Coomans was told it's not unusual to find him in the kitchen at the restaurant. The other thing, according to Coomans, is that Hawaii is a mixed blend of cultures and they have a lot of different foods. If given the chance, Coomans encouraged attendees to try a spam musubi, which she described as warm, salty tasty goodness that serves well as a post-beach snack. Lastly, Coomans suggested attendees try plate lunch, a Hawaii staple consisting of macaroni salad and kalua pork, high in carbohydrates and meant to push you through the day.

Pubcon Paradise 2012 Monday Night Tasty Placement Kickoff Reception

posted on, Jan 31, 2012

Featured, Hawaii, Pubcon

Pubcon Paradise 2012, the premier social media and optimization conference, will welcome our

PubCon Paradise Kickoff Reception

attendees to Hawaii with a lively tropical networking reception sponsored by Tasty Placement on Monday, February 13.

The Austin, Texas-based search engine optimization firm-sponsored event begins at 5:30 p.m. and takes place at the Hilton Hawaiian Village Waikiki Beach Resort, the official Pubcon hotel, in the Tapa Towers.

Join us as we kick off Pubcon Paradise 2012 at the Tasty Placement networking event.

PUBCON PARADISE TASTY PLACEMENT RECEPTION DETAILS

What: Pubcon Paradise 2012 Kickoff Reception Sponsored By Tasty Placement

Date: Monday, February 13, 2012

Time: 5:30 p.m. until 7:30 p.m.

Where: Hilton Hawaiian Village Waikiki Beach Resort on the second floor of the Tapa Towers next to the Honolulu Suites — take any elevator to the second floor and you'll get out right at the reception location.

Dress code: None

Please bring your Pubcon registration badge with you to the Pubcon Classic Tasty Placement Kickoff Reception.

This private Pubcon Classic event is a fun informal networking reception giving attendees a chance to

Pubcon Paradise 2012

rub elbows with friends both old and new in a relaxed and casual environment with drinks and light snacks available. We're holding Pubcon Classic on the first night of Pubcon Paradise 2012 to get the conference off to a great start.

Pubcon's Tasty Placement reception offers an exciting evening of talking shop with many of the top minds in optimization and social media, and provides a great chance to find out which of Pubcon's many outstanding sessions others are planning to attend.

Register now to join the social media-savvy crowds at the Hilton Hawaiian Village Waikiki Beach Resort for Pubcon Paradise 2012 on February 13 - 15, and see for yourself why so many people love Pubcon. We look forward to seeing you in Hawaii.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

Fun Adventures Await At Pubcon Paradise 2012 In Honolulu

posted on, Jan 30, 2012

Featured, Hawaii, Pubcon

Pubcon Paradise 2012, the premier social media and optimization conference, is just around the

Pubcon Paradise 2012

corner and promises to be a strong educational event with many great opportunities for fun tropical adventures in Honolulu, Hawaii on February 13 - 15.

Take in some of the world's best new media and search marketing discussions during Pubcon Hawaii 2012's amazing lineup of top speakers, keynote presenters and session panels, and still have plenty of time left to enjoy Honolulu's stunning variety of entertainment options within walking distance of Pubcon.

Scuba diving and snorkeling, zip-line excitement, parasailing adventures, surfing lessons,

Pubcon Paradise 2012

submarine and U.S.S. Arizona memorial tours, catamaran, outrigger canoe and other boat trips, sunset cruises, helicopter tours, whale and dolphin watching excursions, children's Camp Penguin activities and day spa treatments right at the Hilton Hawaiian Village Waikiki Beach Resort official Pubcon conference hotel, and Hawaiian luaus are just some of the activities to add to your Pubcon Paradise 2012 trip.

If you're at Pubcon with your partner as part of a romantic Valentine's Day trip, Outrigger Resorts will be offering free wedding vow renewals at its Outrigger Reef on the Beach in Oahu location.

Hawaii Diamond Head State Park excursions, royal Iolani Palace tours, volcano tours, lei making, hula and ukulele lessons are

Pubcon Hawaii 2012

additional activities to consider adding to your Pubcon Hawaii 2012 adventure, or take the Waikiki beach walk, relax in one of the Hilton's many beautiful pools or on one of the world's best beaches, all right next to Pubcon.

Pubcon speaker Todd Malicoat is organizing a fishing, scuba diving and diving with sharks excursion during Pubcon Paradise 2012.

Get ready for true excitement during Pubcon Paradise 2012 both in the conference halls with some of the world's brightest social media and search speakers and on the beaches and gardens surrounding the Pubcon official conference hotel. Please note that thanks to your overwhelming support, we have sold out our discount room block at the Hilton, although some rooms may still be available are regular rates.

Keynote presentations at Pubcon Hawaii 2012 will include UnMarketing president and popular

Pubcon Hawaii 2012

Internet marketing personality Scott Stratten and Travelocity founder, e-commerce innovator and Kayak.com chairman Terry Jones, and with more than 50 of the most successful search and new media speakers from around the world presenting dozens of in-depth panel discussions, this is an opportunity not to be missed.

Join the social media and optimization fun at Pubcon Hawaii 2012 on February 13 - 15, and register today for an unforgettable tropical island Pubcon conference experience.

We're looking forward to seeing you in sunny Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

Alex Pyatetsky of The HOTH Shares Link Building Strategies

posted on, Jan 27, 2012

Video Blog

Pubcon video content producer Vanessa Zamora caught up with The HOTH co-founder, Alex Pyatetsky. The HOTH, an outsourced search engine optimization (SEO) link building company for agencies and publishers, has been in business for just over a year and has already completed work on several thousand campaigns providing links based on URLs or targeted keywords provided by the client. Additionally, Pyatetsky shared that the company is working on the first ever American copywriter-powered end-to-end link building product that will be out in the next few months.

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Pyatetsky shared a link building pyramid based on the food pyramid model, broken up into three parts and intended to provide a balanced approach to any link building campaign. The first and most broad level is the "friends, family, and fools" category, wherein Pyatetsky suggested the first step to link building is to contact those within your network to request a mention in their blog roll for the sake of getting some kind of foundational authority. This category includes investors, stake holders, industry trade groups, vendors and family member websites, Pyatetsky added. The second category are links acquired by "online activity". This category includes targeting relevant blogs by following them with an RSS reader and commenting once a relevant article is published, Pyatetsky said. For greater impact, instead of commenting using a targeted keyword in place of your name, Pyatetsky suggested listing your name and company so that in addition to gaining a link back to the corresponding website you are also more likely to make the blogger familiar with who you are which can potentially lead to more marketing opportunities. By creating intelligent and well-thought-out comments that reflect well on the blogger, not only is a person able to gain respect from that blogger, Pyatetsky shared, but this can also lead to guest post opportunities that often lead to recognition, PR, and more exposure for your brand. The only problem with the second category of link building is that it's labor-intensive. The top category of the link building pyramid is where the extremely precise, aggressive, scalable link building tactics take place, Pyatetsky said. The HOTH and social bookmarks provide users the ability to target what website pages to target, target specific keywords, and build links more quickly and efficiently, Pyatetsky said, who added that the HOTH provides a solution that provides access to content created by actual writers so the links have relevant affiliated content. It takes all three parts to form an effective link building strategy, Pyatetsky concluded.

Get Ready For Pubcon Hawaii 2012 February 13 – 15

posted on, Jan 25, 2012

Featured, Hawaii, Pubcon

Pubcon Hawaii 2012 is shaping up to be an amazing gathering of optimization and new media

Pubcon Hawaii 2012

marketing innovators alongside one of the world's most beautiful beaches. Enjoy the luxury and convenience of the official conference hotel, the Hilton Hawaiian Village Waikiki Beach Resort, which is also where Pubcon Paradise 2012 will be held, in the Hilton's state-of-the-art Mid-Pacific Conference Center, and take advantage by booking your room today while special Pubcon rates are still available.

If you haven't yet made plans to attend Hawaii's largest search and social media event, pre-show discount registration rates are still available for Pubcon Paradise 2012.

To see some of what

PubCon Paradise In Hawaii

Pubcon Hawaii has to offer watch our Pubcon Paradise 2012 video and read "41 Reasons To Come To Pubcon Paradise 2012" or any of the wonderful feedback we've received from past attendees.

Top speakers from around the world will present cutting-edge sessions, including special panel discussions on travel and tourism featuring Hawaii social media leaders including Bare Feet Studios co-owner Roxanne Darling, Go Visit Hawaii editor Sheila Beal and Akamai Marketing head brainstormer Tara Coomans.

Pubcon Hawaii 2012 will be our most convenience conference yet for those in the Asia-Pacific region, and we plan to welcome more attendees from Japan, Korea, Australia, New Zealand, China and other countries than ever before.

We're looking forward to seeing you in tropical Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

Pubcon Raises Money For American Cancer Society

posted on, Jan 25, 2012

Featured, Pubcon

During Pubcon Las Vegas 2011, the premier search and social media conference, we offered a bag

Pubcon Las Vegas 2011 by Dustin Woodard

check facility at the registration area during the final day of the event, and thanks to your kind generosity the pay-what-you-can donations we received resulted in hundreds of dollars going to the American Cancer Society.

Even some attendees who didn't need to take advantage of Pubcon Las Vegas 2011's bag check facilities made helpful donations to our charity fund, and we thank each of you who generously donated to help support the American Cancer Society, a group dedicated to saving lives from cancer.

We hope to continue the donation program for the American Cancer Society during future events including Pubcon Paradise 2012 in Honolulu, Hawaii on February 13 - 15, and Pubcon Las Vegas 2012 the week of October 15 - 19 at the Las Vegas Convention Center.

Thanks again for your generous donations for the American Cancer Society, and we look forward to seeing you in sunny Honolulu for Pubcon Paradise 2012 on February 14 - 15 at the Hilton Hawaiian Village Waikiki Beach Resort, with a full day of Pubcon Masters Group professional search and social media training on November 13.

Thanks,
Lane R. Ellis
Lead Editor
Team PubCon

Large Scale In-house SEO Tips by Microsoft Search Marketing Director

posted on, Jan 24, 2012

Video Blog

During Pubcon Las Vegas 2011 the conference's video content producer Vanessa Zamora sat down with Alex Volk, search marketing director at Microsoft. Volk said there is no one typical day leading a large-scale department at a company like Microsoft, but ever since he started this practice it's been about staying on top of what's going on in the business, figuring out where the biggest opportunities are to have an impact and focusing on successful strategies with the things his team does go after to have the best results. There are 100 times as many things that his team wants to do that they can't, so they just have to stay focused on what it is they can, Volk said.

One of the challenges, according to Volk, is keeping up with all of Microsoft's content. Microsoft.com basically has an infinite amount of content, and figuring out how to retire content and have a life cycle policy is is important because the company just keeps cranking more stuff out without thinking about the things that are already there, Volk said. Another challenge, according to Volk, is enterprise or site-wide initiatives - anything from standard redirect policies to how Microsoft handles localization, and really trying to build things once so that they can be deployed across a number of different initiatives to be able to see the impact every single time that process or solution comes together and runs, Volk said.

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Volk, who spoke on the topic of in-house seo, said the take-aways from the session included recommending businesses start their SEO efforts by building a framework. Then it's important to understand all the areas that can be touched and the areas of SEO that can be controlled within your business, Volk continued. Determining the areas where opportunity analysis can be done and making a prioritized list of them is a good way to find the low-hanging fruit to go after aggressively in order to show success, Volk said. By documenting these results and turning them into case studies, you've got evidence to then move forward with larger projects, Volk added. This is how to build momentum and increase the scale of a project, Volk noted.

Volk suggested that marketing should build two dashboards. The first is an executive-level one comprised of three to five SEO metrics for everyone in the organization to see, especially C-level and senior managers, Volk said. The second is a line-level dashboard for employees who work daily with SEO, featuring a richer set of metrics and more customized data, Volk noted. Then Volk suggested looking at incremental tools and things that augment your processes. Volk said that Microsoft uses services from several third-party providers, including BrightEdge, which brings in significant amounts of rich data from search engines, and other tools from firms including Omniture and Webtrends for certain side-side analytics, to help provide a more robust view of what is going on. Executing this method will allow one to chase smaller opportunities as you really nail the big things on your list and your backlogs tends to shrink, said Volk.

Exciting things on the horizon for search include social signals, according to Volk. If you look at the way in which social content is starting to permeate search engines, whether it's Bing or Google, it's fundamentally changing how content gets represented in search, he added. As SEO's, we only think about our own site when in fact we need to be thinking about how people are speaking about us because that more and more often is becoming part of the results and people tend to trust results from people we know, so we really have to take a step back and think about how social is really changing the landscape of SEO and how it's going to change the content that we touch, Volk concluded.

Top Search And Social Media Speakers At Pubcon Hawaii February 13-15

posted on, Jan 24, 2012

Featured, Hawaii, Pubcon

Pubcon, the premier optimization and social media conference, offers top speakers presenting on a

PubCon Paradise 2012

wide variety of sessions designed to help your business succeed, at the Hilton Hawaiian Village Waikiki Beach Resort in Honolulu, Hawaii on February 13 - 15.

Led by keynote addresses from UnMarketing president and noted Internet marketing personality Scott Stratten and Travelocity founder, e-commerce pioneer and Kayak.com chairman Terry Jones, Pubcon Paradise 2012 will feature dozens of the most successful search and new media speakers from around the world.

Come to Pubcon Hawaii 2012 and learn a variety of successful approaches for utilizing the latest search engine algorithm changes from the brightest minds in the industry, and sound strategies to take advantage of the latest features for promoting and marketing your business on Google Plus, Facebook, Twitter and other social media properties.

Prashant Puri, co-founder of AdLift.com, Roger Montii, founder and owner of Martinibuster.com,

Pubcon

and Scott Polk, co-founder and vice president of search services at ObsidianEdge will join moderator Rob Garner, vice president of strategy at iCrossing, for a session that will explore the state of link building in 2012.

Pubcon Paradise 2012, which features more than 50 top technology speakers, will also host a session by Distilled Consulting SEO consultant Kate Morris as she examines a variety of search engine optimization communication issues.

During Pubcon Las Vegas 2011 in-house SEO was a hot topic, garnering an entire track of sessions

Pubcon

and a popular all-star keynote panel, and at Pubcon Hawaii 2012 the in-house SEO action is set to continue with a variety of sessions including one featuring Tribube Interactive SEO director Brent Payne, HowsYourPony.com marketing consultant Laura Lippay, and Conductor, Inc. director of customer search strategies Brian McDowell, moderated by Vertical Measures president Arnie Kuenn.

How social media signals are used in search for ranking, clout and trust will be explored by David Wallace, SearchRank chief executive, Jill Whalen, High Rankings chief executive, and Eric Enge, Stone Temple Consulting Corporation presdent, in a "Social Signals And Search" session moderated by Polk.

"Cool Tool For Search Marketers" will examine SEO, linking, competitive intelligence and

Pubcon

pay-per-click (PPC) tools in a session led by KeyRelevance president Christine Churchill, while "Tools For Researching The Competitive Landscape," featuring Lippay, will look success through researching competitors.

These unique and timely sessions are only a handful of the dozens of cutting-edge panel discussions on tap next month at PubCon Paradise 2012 in sunny Honolulu.

Register today at some of the fairest early-bird rates in the industry, and come to Honolulu for one of the world's best technology conferences as Pubcon makes its first visit to Hawaii, just in time for Valentine's Day.

We look forward to seeing you at Pubcon Paradise 2012 as we make Hawaii the center of the optimization and new media world the week of February 13 - 15.

Thanks,
Lane R. Ellis
Lead Editor
Team Pubcon

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