PubCon Training Program and Workshops PubCon is excited to announce the addition of a one day two-track slate of intensive educational training programs during our PubCon South at Dallas event. Due to the intimate nature of this training, the size of the class will be limited. The PubCon Training Program will take place on Tuesday, April 13, the day before the full conference officially begins, at the conference location, with two simultaneous tracks of in-depth sessions led by some of the industry's most respected search professionals. Two Tracks: SEM/PPC/Paid Search Marketing SEO/Organic Search Optimization and Marketing SEM/PPC/Paid Search Marketing A track dedicated to the paid search landscape will be headed up by training veteran Brian Massey, from Conversion Sciences. Brian teaches businesses the science of turning Web traffic into leads and sales.  Also on the SEM/Paid side of the aisle will be noted author Tim Ash, the president and chief executive of SiteTuners.com. Tim is the author of Amazon.com e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions. Part 1 - Define and Understand Your Audience - Brian Massey The path to great search conversion rates starts with knowing what to test . Which offers, ads and landing pages will get your audience to come and convert? Brian Massey of Conversion Sciences will show you a powerful way to organize what you know about your audience so that your offers, ads and content drive searchers to take action. Attendees will learn how to expand their universe of key words, how to identify unexpected offers that generate clicks, and how to choose content that converts visitors into buyers. Part 2 - Landing Page Conversion Best Practices - Tim Ash Fix the obvious problems, now! Many landing pages suffer from a number of common landing page issues that hold back conversion. Landing page optimization expert and author Tim Ash will take you through common landing page mistakes and how to fix them. Following the presentation he will conduct a series of quick "Your Baby Is Ugly" landing page mini-critiques with audience volunteers. Part 3 - Live Audience Case Study & "Ask The Experts" In the fast-paced interactive closing session your three speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers. PPC Topics Include: Advanced PPC Ad Creation and Optimization Landing Page Optimization Multivariate Testing and Optimization Understanding Your Quality Score Click Fraud Identification Landing Pages That Convert Specific Hands-On Time With Students For Q&A SEO/Organic Search Optimization and Marketing Organic search and SEO will be featured in a second track of sessions headed by Michael Gray, president of Atlas Web Service, Carolyn Shelby, the director of natural search at Cshel.com, and Joe Laratro, the president of Tandem Interactive. Heading up the organic search and SEO PubCon South at Dallas training track is Joe Laratro, an experienced training professional and PubCon's lead moderator, who has written and spoken extensively about SEO content. Part 1 - SEO Basics: Architecture, Content, Linking - Carolyn Shelby Lots of free qualified traffic does not come by default to a Web site, rather it takes a well architecture, designed, and optimized one. The path to success begins with the basics of Search Engine Optimization. Carolyn Shelby brings back the basics so the fundamentals of Search and optimizing for Search Engines are understood. This session will cover the basics of Search, SEO on site: architecture, content, meta tags, linking, and SEO off site: link building and Directory basics. Part 2 - Intermediate Search Engine Optimization - Joe Laratro The building blocks for Search are in place, now it is time to dive deeper into the world of Natural Search Engine Optimization. Joe Laratro begins with live real world examples of keyword tools and Webmaster Tools provided by the major Search Engines. Tools are good, but the knowledge of how to use them and make informed decisions with them takes it to another level. This session wraps up with more narrow focuses on natural / organic search through Local Search and Blogging. Part 3 - Advanced SEO: The Latest and Greatest Tactics - Michael Grey What can make me an SEO Superstar? What is the latest and greatest Search Engine Optimization tactics? Michael Grey has the answer. Michael's experience is invaluable, this session will try to download as much of that knowledge as possible to the class. This session will train you on the latest cutting edge SEO including: advanced link building, Social Media and Search, Tools of the trade, and secrets successful strategies that cannot even be hinted at. Part 4 - Live Audience Case Study & "Ask The Experts" In the fast-paced interactive closing session your three speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers. SEO Topics Include: Keyword Targeting And Long Tail Targeting Advanced Link Building Campaigns To Increase Link Popularity Traditional On The Page SEO 2010 Social Media Campaigns - What's New - What's Hot Bleeding Edge SEO Leveraging Twitter What is Included? A training guidebook with all the presentations from both tracks Attendees may freely move between paid and organic tracks Continental breakfast and plated luncheon (beverages will flow through out the day) Q&A time at the end of each session Hands-on site clinic at lunch Limited class size Tentative Schedule Tuesday April 13, 2010: Search Training Schedule Advanced PPC and Conversion Optimization SEO Organic Track 8:30am Registration and continental breakfast 8:45am Training introduction by Brett Tabke 9:00am Define & Understand Your Audience Contemporary Organic SEO 10:10am Q&A Coffee break 10:35am Traffic Driving Power Secrets Organic SEO 2010 - Back Links 12:30pm Plated Luncheon - Hands On Site Clinic & Reviews 1:30pm Landing Page Conversion Best Practices Sustainable Organic SEO 2:45pm Q&A Coffee break 3:15pm Live Audience Case Study & "Ask the Experts" Advanced SEO/Social Media 5:00pm Training program concludes To take advantage of this impressive training program at April's PubCon South at Dallas and add an extra full day of learning sign up online today. This intensive full day of expert-led training is available for a special standalone low price - there are also additional discounts available with a full PubCon conference registration. Please see the registration page for more information on pricing. We hope you will take advantage of this special offer and extend your PubCon experience with our new training program, and look forward to seeing you there. Thanks, Team PubCon Questions about the PubCon training program should be directed to Jeff Randall, jeff(at)pubcon.com. Class size is limited and registration will close when the class is full.

Tim Ash Brian Massey Joe Laratro Carolyn Shelby Michael Gray