Keynoting PubCon Las Vegas Wednesday Nov 12 will be George Wright. George is director and producer of the smash hit Will It Blend viral video series by BlendTec. If you haven't seen it - check out a bit below. It ranked as high as #3 for some time on YouTube's all time top viewed list with a staggering 5 million views in 3 days. The video series has increased BlendTec sales by over 500%. All this on a shoe string budget.

George says, "I was walking by Tom Dicksons lab one day and couldn't figure out why there was sawdust under the table. Turns out he was jamming two by fours in blenders to test them out. I immediately went and got my camera and told him to 'show me'!"

I heard George talk about WillItBlend at a couple of conferences and he just knocked them dead. The story is compelling and it stands in stark contrast to multimillion dollar ad budgets and corporate media buys, making it important for our audience to hear.

George Wright:

• Official Will It Blend Site: http://www.willitblend.com
• WikiPedia Entry: http://en.wikipedia.org/wiki/Will_It_Blend
• BlendTec: http://www.blendtec.com/
• PubCon Press Release
• PubCon Press Room

- Team Vegas