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PubCon Vegas Media Partner
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| Getting Around PubCon South Dallas - Venue, Hotel, Area |
Posted by: Lane_R_Ellis, on January 25, 2010, 04:34 am in "Unfiled"
Getting Around PubCon South At Dallas | PubCon South at Dallas Venue PubCon South at Dallas will begin less than three months from now on April 13 - 15, 2010, and whether this is your first or your tenth PubCon, we have the speakers, tracks, sessions, networking events and parties that are bound to make this one of the top search and social media events of 2010. PubCon South at Dallas will be held at the Richardson Conference and Civic Center, and for those of you who haven't yet enjoyed a conference at this venue, we have a few tips to make it easy to find your way to and around PubCon. Maps, directions and full information about the Richardson Conference and Civic Center venue are available to help plan your PubCon South at Dallas experience. Both the PubCon venue and hotel are accessible from either downtown Dallas or the Dallas Fort Worth Airport using the Dallas Area Rapid Transit (DART) light rail system, taxi cabs, shuttles, limousines or rental cars. Other helpful related transportation links are included at the end of this page. PubCon South at Dallas Hotel The spectacular Renaissance Dallas Richardson Hotel offers PubCon South at Dallas attendees the area's only four diamond luxury hotel experience, and we have arranged a very special low rate of only $94 per night for the show. See our PubCon South at Dallas hotel information for details on our conference hotel and making reservations at this low rate. The Renaissance Dallas Richardson Hotel's Take 5 Lounge and spacious lobbies are the perfect spots for after-hours networking with new PubCon friends and business contacts. PubCon Tips And Guides Each year a number of PubCon conference-goers write handy blog posts with their own tips and tricks for getting the most out of the conference, and some offerings from our highly successful PubCon Las Vegas 2009 are listed here and may help you prepare for PubCon South at Dallas: Dr. Peter J. Meyers, or "Dr. Pete," president of User Effect has offered his "Seven Tips For Surviving PubCon" on the SEOmoz blog. Frequent PubCon speaker Heather Lloyd-Martin has written "15 Tips For A Successful PubCon Conference." As we did in Las Vegas we are again giving PubCon attendees what we feel are some of the best conference badge holders available, and PubCon South at Dallas speaker Michael Dorausch has written about his "Five PubCon Badge Essentials." The Hosting News has written about PubCon in its "Are You Heading To PubCon? You Should Be" blog post. Jeff Tirey has written a "PubCon Survival Guide" for the beginner, including a second installment. We look forward to seeing you for PubCon South at Dallas. Related Links: External Related Links: |
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| PubCon South Advanced SEO/SEM Training Dates Announced |
Posted by: Brett_Tabke, on January 21, 2010, 04:49 am in "Unfiled"
 PubCon Training Program and Workshops PubCon is excited to announce the addition of a one day two-track slate of intensive educational training programs during our PubCon South at Dallas event. Due to the intimate nature of this training, the size of the class will be limited. The PubCon Training Program will take place on Tuesday, April 13, the day before the full conference officially begins, at the conference location, with two simultaneous tracks of in-depth sessions led by some of the industry's most respected search professionals. Two Tracks:  SEM/PPC/Paid Search Marketing
SEO/Organic Search Optimization and Marketing
 SEM/PPC/Paid Search Marketing A track dedicated to the paid search landscape will be headed up by training veteran Brian Massey, from Conversion Sciences. Brian teaches businesses the science of turning Web traffic into leads and sales. Also on the SEM/Paid side of the aisle will be noted author Tim Ash, the president and chief executive of SiteTuners.com. Tim is the author of Amazon.com e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions. Part 1 - Define and Understand Your Audience - Brian Massey The path to great search conversion rates starts with knowing what to test . Which offers, ads and landing pages will get your audience to come and convert? Brian Massey of Conversion Sciences will show you a powerful way to organize what you know about your audience so that your offers, ads and content drive searchers to take action. Attendees will learn how to expand their universe of key words, how to identify unexpected offers that generate clicks, and how to choose content that converts visitors into buyers. Part 2 - Landing Page Conversion Best Practices - Tim Ash Fix the obvious problems, now! Many landing pages suffer from a number of common landing page issues that hold back conversion. Landing page optimization expert and author Tim Ash will take you through common landing page mistakes and how to fix them. Following the presentation he will conduct a series of quick "Your Baby Is Ugly" landing page mini-critiques with audience volunteers. Part 3 - Live Audience Case Study & "Ask The Experts" In the fast-paced interactive closing session your three speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers. PPC Topics Include: Advanced PPC Ad Creation and Optimization
Landing Page Optimization
Multivariate Testing and Optimization
Understanding Your Quality Score
Click Fraud Identification
Landing Pages That Convert
Specific Hands-On Time With Students For Q&A
SEO/Organic Search Optimization and Marketing Organic search and SEO will be featured in a second track of sessions headed by Michael Gray, president of Atlas Web Service, Carolyn Shelby, the director of natural search at Cshel.com, and Joe Laratro, the president of Tandem Interactive. Heading up the organic search and SEO PubCon South at Dallas training track is Joe Laratro, an experienced training professional and PubCon's lead moderator, who has written and spoken extensively about SEO content. Part 1 - SEO Basics: Architecture, Content, Linking - Carolyn Shelby Lots of free qualified traffic does not come by default to a Web site, rather it takes a well architecture, designed, and optimized one. The path to success begins with the basics of Search Engine Optimization. Carolyn Shelby brings back the basics so the fundamentals of Search and optimizing for Search Engines are understood. This session will cover the basics of Search, SEO on site: architecture, content, meta tags, linking, and SEO off site: link building and Directory basics. Part 2 - Intermediate Search Engine Optimization - Joe Laratro The building blocks for Search are in place, now it is time to dive deeper into the world of Natural Search Engine Optimization. Joe Laratro begins with live real world examples of keyword tools and Webmaster Tools provided by the major Search Engines. Tools are good, but the knowledge of how to use them and make informed decisions with them takes it to another level. This session wraps up with more narrow focuses on natural / organic search through Local Search and Blogging. Part 3 - Advanced SEO: The Latest and Greatest Tactics - Michael Grey What can make me an SEO Superstar? What is the latest and greatest Search Engine Optimization tactics? Michael Grey has the answer. Michael's experience is invaluable, this session will try to download as much of that knowledge as possible to the class. This session will train you on the latest cutting edge SEO including: advanced link building, Social Media and Search, Tools of the trade, and secrets successful strategies that cannot even be hinted at. Part 4 - Live Audience Case Study & "Ask The Experts" In the fast-paced interactive closing session your three speakers will tag-team a volunteer from the audience and take them through an accelerated version of the whole end-to-end process. After the mini case study is completed, audience members will have their specific questions answered in a rapid-fire Q&A session with the speakers. SEO Topics Include: Keyword Targeting And Long Tail Targeting
Advanced Link Building Campaigns To Increase Link Popularity
Traditional On The Page SEO 2010
Social Media Campaigns - What's New - What's Hot
Bleeding Edge SEO
Leveraging Twitter
What is Included?  A training guidebook with all the presentations from both tracks
Attendees may freely move between paid and organic tracks
Continental breakfast and plated luncheon (beverages will flow through out the day)
Q&A time at the end of each session
Hands-on site clinic at lunch
Limited class size
Tentative Schedule Tuesday April 13, 2010: | Search Training Schedule | | Advanced PPC and Conversion Optimization | SEO Organic Track | | 8:30am | Registration and continental breakfast | | 8:45am | Training introduction by Brett Tabke | | 9:00am | Define & Understand Your Audience | Contemporary Organic SEO | | 10:10am | Q&A Coffee break | | 10:35am | Traffic Driving Power Secrets | Organic SEO 2010 - Back Links | | 12:30pm | Plated Luncheon - Hands On Site Clinic & Reviews | | 1:30pm | Landing Page Conversion Best Practices | Sustainable Organic SEO | | 2:45pm | Q&A Coffee break | | 3:15pm | Live Audience Case Study & "Ask the Experts" | Advanced SEO/Social Media | | 5:00pm | Training program concludes | |
To take advantage of this impressive training program at April's PubCon South at Dallas and add an extra full day of learning sign up online today. This intensive full day of expert-led training is available for a special standalone low price - there are also additional discounts available with a full PubCon conference registration. Please see the registration page for more information on pricing. We hope you will take advantage of this special offer and extend your PubCon experience with our new training program, and look forward to seeing you there. Thanks,
Team PubCon Questions about the PubCon training program should be directed to Jeff Randall, jeff(at)pubcon.com. Class size is limited and registration will close when the class is full. | 
Tim Ash 
Brian Massey 
Joe Laratro
Carolyn Shelby 
Michael Gray |
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| Excellent Deal for PubCon South Dallas Hotel - Renaissance |
Posted by: Brett_Tabke, on January 19, 2010, 06:10 am in "Unfiled"
PubCon South at Dallas Hotel 
We are excited to announce a special hotel rate for registered PubCon attendees. We have selected the Renaissance Dallas Richardson as this year's conference base for PubCon South at Dallas. The Renaissance is the only four diamond hotel in the area and is less than two miles away from the conference venue (Richardson Conference and Civic Center).
"Whether traveling for business or pleasure, Renaissance Dallas-Richardson, a four diamond hotel, offers outstanding service from a staff committed to creating an unparalleled guest experience. Designed with a signature garden atrium style that features a unique decor, the hotel is vibrant and inviting. The hotel is located adjacent to Galatyn Park Plaza, the DART Light Rail, and the Eisemann Performing Arts Center, all in the heart of the Telecom corridor."
The Renaissance is just a three minute cab ride over to the Richardson Conference and Civic Center where PubCon is being held. There will be shuttle service going between the hotel and conference center in the early morning and at the end of the day.
PubCon has secured a limited number of rooms during the conference for the incredibly low rate of $94 a night. Use this direct link to book your room. Note: Rates outside conference nights may be higher. Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, Texas 75082 USA
Phone: 1-972-367-2000
Fax: 1-972-367-3333
Sales: 1-972-367-6435 Related Links: Stay Tuned: Lots more info coming in the next week, including Keynote announcements and the full conference schedule of sessions! - Team PubCon Dallas Follow the action on Twitter! PubCon |
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| PubCon South At Dallas Registration Open |
Posted by: Brett_Tabke, on January 18, 2010, 06:57 am in "Unfiled"
On April 13 - 15, 2010, an extraordinarily talented group of people will come together in Dallas, Texas, to converge on the premier search and social media marketing event that is the PubCon conference. Registration for PubCon South in Dallas is now open and available at special early bird rates that allow you to lock in our lowest prices by signing up today. PubCon South in Dallas will feature the key players who are shaping the future of the Web and social media speaking on diverse multiple topic tracks in a slate of dozens of conference panel discussions. We've lined up inspired world-renowned keynote speakers to make PubCon South in Dallas a unique must-attend event for all corporate professionals and independent webmasters who are serious about staying ahead of the curve in the search and social media marketing industries. As with our successful PubCon Las Vegas 2009 conference, we've added many new events and lined up new promotions for PubCon South in Dallas, including our PubCon Training Program and Workshops, a one day two-topic slate of intensive educational training programs that will take place on Tuesday, April 13, the day before the full conference officially begins. The PubCon Training Program and Workshops in Dallas will feature two simultaneous tracks of in-depth sessions led by some of the industry's most respected search and social media professionals. Expanding the conference beyond the cutting edge keynotes, training programs and sessions will be PubCon's  annual classic party, a tradition dating back to the very first PubCon. This classic event gives PubCon attendees a great opportunity for global networking with new friends and business contacts in a relaxed, informal environment set in a pub. Over more than a decade PubCon has gained a reputation as a conference of industry leaders with game-changing ideas that both attendees and speakers enjoy. If you're new to PubCon and wondering what it's all about, take a look at the list of our previous speakers, read about what you can expect from a PubCon, or watch the following video and see what some of our speakers and attendees from PubCon Las Vegas 2009 had to say about that successful event: We've recently posted new photos from PubCon Las Vegas 2009 on our PubCon Flickr photo stream, so that those of you who attended can relive some of the good times that were had. Register now for PubCon South in Dallas and mark your calendar for April 13 - 15, 2010. We look forward to seeing you at PubCon South in Dallas on April 13 - 15, 2010 for a fantastic search and social media marketing and technology conference. Thanks, Lane R. Ellis Team PubCon | ... Continue
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| Now Accepting PubCon South Speaking Proposals |
Posted by: Lane_R_Ellis, on December 1, 2009, 04:01 am in "Unfiled"
Over the years PubCon has been honored to play host to many of the best technology speakers, a tradition that continued in full force at our recently concluded Las Vegas 2009 event on November 9 - 13. Even with seven session tracks and nearly 100 sessions, we regularly have to turn away speakers who don't let us know that they would like to present at PubCon until it's too late and our lineup is set. Whether you're a seasoned PubCon speaker or would like to present at our event for the first time, don't let the opportunity pass you by. We're now accepting speaker submissions for our big PubCon South event in Dallas on April 13 - 15, 2010, and we encourage all prospective speakers to sign up now to have the best chance at being able to present at PubCon South in Dallas. Space is limited however, so submit your PubCon speaking proposal now. We're happy that PubCon has gained a reputation as a conference that both attendees and speakers enjoy, however with so many top speakers interested in presenting we inevitably have all available PubCon speaker slots fill up quickly. If you're a speaker hoping to present at the next PubCon, don't let that happen to you. Make a point of submitting a speaker proposal. It's as easy as filling out our online PubCon speaker session proposal form. If you're new to PubCon and wondering if your speaking talents will fit in with our attendees, take a look at the list of our previous speakers, and read about what you can expect from a PubCon, including speaking tips. We look forward to hearing from experienced PubCon speakers and first-timers alike. Together you'll help make PubCon South in Dallas a fantastic search and social media marketing and technology conference this upcoming April 13 - 15, 2010. Thanks,
Lane R. Ellis
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| PubCon Vegas 2009 Wrap Up - Vegas Baby! |
Posted by: Lane_R_Ellis, on November 30, 2009, 04:22 am in "Unfiled"
While Friday, November 13 marked the end to a tremendous week in Las Vegas exploring the future of search and social media with some of the most successful Internet marketers and developers in the world at PubCon, it also started the countdown to our next big event, PubCon South in Dallas on April 13 - 15, 2010. We've received an outpouring of positive feedback from many of you who were at our recently concluded PubCon, and we'd like to thank all of you who came out and helped to make this PubCon one of our best events ever. Thank you to all of our speakers, keynote presenters, exhibitors, sponsors, conference staff, PubCon founder Brett Tabke, and especially all of you who made this a great event by attending. This PubCon was so successful that our biggest problem turned out to be finding conference rooms at the Las Vegas Convention Center large enough to handle what were at times overflowing crowds eager to hear some of the top technology speakers share their search and social media marketing and technical expertise. We tried to make this PubCon bigger and better than ever before with a full seven tracks of specialized sessions, a Monday intensive educational search training program, more top-notch keynote speakers and an unrivaled slate of after-hours parties, TweetUps and networking events, and for those of you lucky enough to join us last week we think you'll agree that these efforts led to an overwhelming success. A special thank you to our PubCon Evangelist Joseph Morin for putting together the PubCon Ironman Triathlon of after-hours networking events. Online shoe retailer Zappos chief executive Tony Hsieh wowed PubCon attendees with his fresh and consumer-driven approach to online marketing in an exciting and informative keynote speech delivered to a standing room only crowd overflowing the huge keynote area. Bob Brisco, chief executive for Internet Brands, the parent company of Jelsoft Enterprises Limited, maker of the market-leading message forum software vBulletin, also came through with a powerful keynote presentation for PubCon attendees. One of the surprises at this year's Las Vegas PubCon was the success of our unique keynote panel of five social media experts from the largest hotel and casinos in the world, who got together and shared their impressive social media insights with those lucky enough to be in attendance. Luxor vice president of marketing Brad Goldberg, Planet Hollywood director of interactive marketing Brandie Feuer, MGM Grand assistant vice president of marketing Michael Perhaes, Las Vegas Hilton executive director of casino marketing Peter Arceo and Vegas.com vice president of marketing Bryan Allison had the PubCon halls and session rooms buzzing throughout the remainder of the week after their one-of-a-kind and informative keynote session. First time attendees had an especially productive time at PubCon, and many told us that they plan to make PubCon a regular event for their businesses because of all they learned. A number of these first-timers were drawn to PubCon by the various promotional partnerships we made leading up to the event, such as our buy-one-get-one-free deal with SEOmoz. "I had the best time ever at PubCon," first-time PubCon attendee Julie Parrish recently tweeted. "As a first timer, it was very helpful and the people I met were amazing. I will be back next year," Parrish added. "Updating my tools after a great PubCon," Twitter user @dtwgreg said about his first PubCon. "I had a great time for my  first visit. Thanks SEOmoz for the great deal," he added. Many of you who come to PubCon all the time told us that this was one of our best events ever, with a level of deep real-world search and social media coverage that can be hard to find at other technology conferences. PubCon has grown during over a decade of events and is now reaching more people than ever, helping businesses and individuals succeed in a fun yet professional conference environment unlike any other you'll attend. Many of the hundreds of top speakers who spoke in Las Vegas told us that PubCon is their favorite event, and their enthusiasm for PubCon was apparent as our attendees were treated to insights and research that won't be shared at any other conference but PubCon. Thank you speakers for bringing some of the best material that has ever been presented at PubCon, and be sure to make plans to be at our next conference, PubCon South in Dallas on April April 13 - 15, 2010. Speaking proposals are being accepted now, and spots are certain to fill quickly. Thank you for making PubCon Las Vegas 2009 a conference for the ages, as some of your Tweets shown below attest, and we look forward to seeing you again in Dallas. Thanks, Lane R. Ellis Team PubCon PubCon Las Vegas 2009 TweetRoll: "PubCon 2009 was a great learning experience and has helped revive my business in these rough times. Thanks to all the speakers for sharing." - @DogsofDesign "Back from a great PubCon conference last week, now working on implementing all the amazing tips and tricks we learned." - @vizionweb "PubCon was awesome. Thanks so much for putting on the best Internet marketing conference ever." - @ConradJohnson "Honored with the great feedback about our work at PubCon." - @BobBrisco "I think this year's PubCon was one of my favorites. Less 'speaking' and more 'conversating' :-)" - @andybeal "Thank you PubCon for putting together the best SEO conference of the year!" - @seoadvice "PubCon rocked! Impressive people were: Tim Ash, Joe Laratro, Michael Streko, Bruce Clay, Carolyn Shelby, Michael Wolf, David Ogletree and more." - @LBMarketing "I had a valuable PubCon week. Eye opening. Will go again, for certain." - @LaurieMacomber  "Hats off to every PubCon attendee -- you all made it the best conference ever." - @tedulle "Great PubCon this year. I got a lot out of it! Thanks." - @websuccessteam "Left PubCon inspired and excited to try out some of the new social media and SEO tactics. Many thanks to the organizers and presenters!" - @MichellePate "My mind is spinning since PubCon. So many great ideas, not sure where to start." - @OutrageousSteve "If you are in the Web site/SEO/SEM space check out PubCon.com for one of the best conferences on the circuit." - @schachin "I had a blast at PubCon 09. Was surrounded with great info by creative people like @wesleywinston @ericbramlett @webtuning." - @Bluebonic "Finally home from PubCon. Inspired, refreshed, stoked, and $1000 richer. Man what a trip! I think I only slept six hours all week." - @surfer9joe "Had a great time at PubCon. Met a lot of great people! More social than conference. :-)" - @seoadvice "Another great PubCon down on the books... Like I said yesterday, PubCon is the conference for people who speak at conferences!" - @opie "Great conference @btabke. Next time I'll bring out whole team!" - @patricksingson "My eighth PubCon. Had the best audience level yet." - @adamlongfellow "Looking forward to PubCon in Dallas next year." - @TallChickVic "Great week for PeekYou.com at PubCon! Nothing like a big week of work, learning, networking and a little partying as well!" - @PeekYou "Thanks to PubCon team for another great conference." - @leeodden "Thanks all who had a hand in organizing such an awesome conference. See you in Dallas!" - @P i m pthisbum "Great PubCon classic earlier today. Perfect venue, huge selection of craft beers, lots of conversation with old friends and new." - @rogerdooley "Our PubCon experience may have been the highlight of the year." - @socialnetninjas  "Best. PubCon. Ever." - @IncrediBILL "I just went to PubCon and got some great info." - @cliquekaila "PubCon was fantastic. Fave sessions were @zappos opening speech, @joannalord's landing page optimization and more." - @jennifergosse "This has been a great conference. Awesome sessions and @josephmorin hosts the best parties ever." - @KristaNeher "I must have gained two dozen new twitter followers since PubCon." - @StoneyD "Awesome PubCon in Vegas. Met loads of folks and am getting ready to push the Internet Marketing business into high gear!" - @dtwgreg Team Vegas...Continue
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| PubCon Las Vegas 2009 Media Coverage Wrap-Up |
Posted by: Lane_R_Ellis, on November 18, 2009, 10:29 am in "Unfiled"
With so many people coming to our PubCon search and social media conferences, it's no surprise that much is written about the event, and last week's Las Vegas PubCon was no exception. We've gathered a selection of some of the November coverage from before, during and after PubCon Las Vegas 2009 into a collection that we present here, including international foreign language coverage. PubCon is fortunate to have a group of prolific live-bloggers from several industries documenting many of the nearly 100 sessions presenting during the week, including members of NVI, Search Engine Roundtable, SEOmoz and Outspoken Media. PubCon's own video content producer Vanessa Zamora completed her own Ironman schedule of video interviews, getting the latest insights from dozens of the top speakers from the show. Look for these very special video interviews over the coming days and weeks on the PubCon Video Blog. If you were among the thousands of attendees read about the sessions you weren't able to see, or if you didn't make it to PubCon Las Vegas last week read about all that you missed out on, and make plans to join us for our next event, PubCon South in Dallas on April 13 - 15, 2010. November 18 November 17 - State of the Index, November 2009, by Google's Matt Cutts
- ComScore Puts Page-Load Time Under Microscope, by Marketing Vox
- The Four Corners Of Local Search, by Lisa Barone
- PubCon 2009: Lee Odden on Search, Social, and PR, by C.T. Moore
- PubCon presentation: Real-world winning tactics for content creation, by Heather Lloyd-Martin
- Got That? 6 Compelling PubCon Takeaways, by Marty Weintraub
- 2009 PubCon Las Vegas Photos, by Michael Dorausch
- Charles Calabrese Chats Affiliate Marketing @ PubCon 2009, by C.T. Moore
- Google Q and A from PubCon from Jerry West, by Gregg Thorpe
- SEO Must Consider Page Speed For Google Rankings in 2010, by Scott Tickner
November 16 - Search Gurus Share Insights, by Media Post and Rand Fishkin
- PubCon Las Vegas 2009 Recap, by Shawn Collins
- Factores Seo en el PubCon de las Vegas, by David Martin Morales (In Spanish)
- Google announce that site speed may become a ranking factor, by Emily Mace
- Matt Cutts Gets a Haircut @ PubCon 2009, by C.T. Moore
- PubCon Vegas: 7 Takeaway Nuggets, by Steph Powell
- Competitive Intelligence – PubCon Style, by Andy Beal
- PubCon 2009 in Photos, by Andy Beal
- Why Use Social Media For Public Relations, by Adam Singer
- PubCon, Obama Never Used Twitter, and Anti-Journalism at TechCrunch, by Shawn Collins
- The week that was PubCon, by Lyndon Reid
- Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links"), by Rand Fishkin
- PubCon Recap: The Best Tactics in Landing Page Optimization, by Dylan Spencer
- Google Image Sitemaps cometh from PubCon, by M. Thomson
- PubCon Was A Tremendous Show, by Mike Grehan
November 15 November 14 November 13 - Competitive Monitoring at PubCon 2009, by Rebecca Kelley
- Slowpokes to get penalized in Google search rankings?, by Kim-Mai Cutler
- Raven SEO Tools Gets It Right! (PubCon 2009 Tee Shirts), by You Design It
- Fearing Black Hat SEO at PubCon (Day 3), by Matthew Bredel
- Site Speed, Google’s Next Ranking Factor, by Barry Schwartz
- List of PubCon 2009 Speakers twitter ids, by Reuben Yau
- PubCon Vegas Day 3: User Generated Content, by Steph Powell
- Video Search Engine Marketing Expert Gregory Markel Talks Video SEO at PubCon 2009, by PR Newswire
- Palm's Social Media Train Wreck - My Presentation from PubCon 2009, by Giovanni Gallucci
- Zappos CEO Tony Hsieh PubCon 2009 Keynote, by Jay Dunn
- PubCon Las Vegas Day 3: Session Wrapup, by Vertical Measures
- ShareASale Opens Up Pay-Per-Call to Entire Afffiliate Network, by Shawn Collins
- Google: Page Speed May Become a Ranking Factor in 2010, by Chris Crum
- PubCon 2009 Speech - Paid Search Optimization with Machine Learning, by Rank Focus
November 12 - New & Interesting Insights Into Google Rankings & Spam from PubCon, by Rand Fishkin
- PubCon 2009 Top 50 SEO Tips So Far, by Chris von Nieda
- Photos from PubCon 2009, by Web Host Industry Review
- Day Three: PubCon Vegas 2009, by Barry Schwartz
- PubCon & Las Vegas, Faces, Places & Lobster Tails, by Marty Weintraub
- Rand Fishkin On Buying Links For SEO – PubCon Review, by Greg Shuey
- Live from PubCon Vegas: Post Click Marketing: Landing Page Optimization, by Janet Driscoll Miller
- PubCon Vegas Day 2: International and Mega Site SEO, and Tools for SEO, by Steph Powell
- PubCon Live: Interactive Site Review : Organic Focus, by Barry Schwartz and Brian Ussery
November 11 November 10 November 9 November 8 November 7 November 6 November 5 November 4 November 3 November 2 Thanks, Lane R. Ellis Team PubCon ...Continue
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| The Ironman PubCon Party Schedule |
Posted by: Brett_Tabke, on November 3, 2009, 05:22 am in "Unfiled"
"If your average SEO conference is an endurance event, then PubCon is the Ironman," - Dr. Peter J. Meyers. Are you ready to begin an Ironman-length triathlon of social media, search marketing and Las Vegas excitement on November 9 - 13, 2009 at the Las Vegas Convention Center? Remember - it is a marathon - not a sprint! All times are tentative. All events will require a PubCon badge for access. In addition to our huge lineup of daytime conference events, the PubCon party scene is also set to make this years event an ultra-marathon of Las Vegas nightlife, starting off with nearly a dozen major parties we've listed here -- a party lineup that is sure to grow as PubCon draws near. Put on your running shoes, or at least your party shoes, and plan your PubCon nighttime events using our handy events guide below. The times and locations of these events are tentative and subject to change, so stay tuned for updates and information on additional PubCon celebrations as they become available. PubCon's Ironman schedule of after-hours parties awaits. On Your mark, Get Set, Go... Thanks
Team PubCon
Twitter Wynn TweetUp  Saturday, November 7, 2009 4:00 p.m. - 6:00 p.m. Wynn Las Vegas Encore Eastside Lounge Twitter hosts one of its first-ever United States TweetUps. Come and hang out with Twitter employees including company founder Biz Stone, PubCon founder Brett Tabke, and many others. RSVP information.
5Ps Pre-PubCon Planet Hollywood Prive Party TweetUp  Monday, November 9, 2009 9:00 p.m. - 11:00 p.m. Planet Hollywood Prive Nightclub, on the mezzanine level. PubCon and Planet Hollywood rock the house with a TweetUp at one of the most exciting venues in Las Vegas. RSVP information.
PubCon Kickoff Blast  Monday, November 9, 2009 5:30 p.m. - 7:30 p.m. Las Vegas Convention Center, North Hall N2 PubCon hosts a pre-show blast offering a great opportunity to get to know speakers, sponsors, exhibitors and other PubCon attendees. Information available here.
SEOmoz Wynn WereWolf Party Tuesday, November 10 7:00 p.m. - Whenever Wynn Las Vegas SEOmoz hosts its third PubCon Las Vegas "werewolf" gaming tournament played with custom decks of cards featuring the likenesses of many top search industry professionals, including some who will be in attendance at PubCon. Information coming soon. 
$20,000 Hilton PubCon Poker Tournament  Tuesday, November 10 7:00 p.m. - Whenever Las Vegas Hilton Hotel and Casino 40 lucky PubCon attendees have been selected to compete for $20,000 in fast-paced poker action. Come and cheer on your PubCon friends battling it out at the Las Vegas Hilton. Information available here.
PubCon Palazzo Lavo Nightclub Party  Tuesday, November 10 10:00 p.m. - Whenever The Palazzo Las Vegas Lavo Nightclub The Palazzo and PubCon host a lavish after-hours party at the luxurious Lavo Nightclub at The Palazzo Resort Hotel Casino. RVSP Info
Trackur Envy Lounge PubCon Party  Wednesday, November 11 5:30 p.m. - 7:30 p.m. Renaissance Las Vegas Hotel Envy Lounge Trackur hosts a PubCon Social for all conference attendees right next door to the Las Vegas Convention Center at the lively Envy Lounge at the Renaissance Las Vegas Hotel. Information available here.
PubCon Rok Vegas  Wednesday, November 11 8:00 p.m. - Whenever New York New York Las Vegas Hotel and Casino Rok Vegas Nightclub The Rok Vegas Nightclub and PubCon host a party for conference attendees at the hot Rok Vegas Nightclub at the New York New York Las Vegas Hotel and Casino. RSVP Info.
PubCon MGM Grand TweetUp - Official Wrap Up Party!   Thursday, November 12 8:00 p.m. - PubCon's Grand TweetUp will take place amidst live piano performances in the the new MGM Grand West Wing Bar's relaxing and intimate atmosphere, offering the perfect setting to mix and mingle with the people you've met and heard speak during the week at PubCon's many sessions. RSVP info.
Purpose Inc. PubCon Poker Tournament  Thursday, November 12 8:00 p.m. - 2:00 a.m. The Mirage Las Vegas Poker Room Purpose Inc. hosts a Texas Hold 'Em poker tournament, now a PubCon tradition. Players must write a blog post about a charity of their choice and register as outlined here. Information available here.
PubCon Annual Classic Party  Friday, November 13 1:30 p.m. - 3:30 p.m. Location to be announced during PubCon A party tradition dating back to the very first PubCon, this massive classic event gives PubCon attendees a chance to network with new friends and business contacts in a relaxed, informal environment set in a pub. Information available here. ...Continue
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| PubCon Vegas Kick Off Keynote - Tony Hsieh of Zappos |
Posted by: Lane_R_Ellis, on October 6, 2009, 06:39 am in "Unfiled"
We're thrilled to announced that leading online shoe retailer Zappos visionary chief executive officer Tony Hsieh will present a keynote address at PubCon, the Internet search engine and social media marketing conference and expo in Las Vegas on November 10 - 13, 2009.
Tony Hsieh's booming Nevada-based Zappos, known for its fanatical dedication to customer service, have received a letter-of-intent to be acquired by Amazon for more than $900 million and recently topped $1 billion in yearly sales. Having Tony Hsieh (pronounced "shay") present a keynote speech at PubCon is a natural fit for our conference, with his more than 1.3 million followers on Twitter and a fresh and inspiring approach to social media marketing and customer service sure to both educate and inspire PubCon attendees. Under Tony's leadership Zappos has grown to become one of the world's 50 most innovative companies according to Fast Company magazine. 
Tony, a 35 year old Harvard graduate, has successfully used his social media savvy and cutting edge marketing techniques to propel the red-hot privately held Zappos into a household name. Tony originally got involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising of all the companies that he was involved with. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6 million in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service. 
Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks and Zappos.com. Tony met Zappos COO/CFO Alfred Lin in college, when Tony was running a pizza business and Alfred was his #1 customer. Tony is leading Zappos as it expands its shoe sales that have grown some 20 percent a year into other items such as handbags, beauty products and housewares. 
Zappos has raised the bar in providing top customer service by offering free shipping on both the purchase and return of shoes along with other exciting new ideas, and we're happy to have Tony at PubCon to share his thought-provoking and innovative approache to online marketing. Tony worked his way up from a job in a pizzeria to early Web successes that included building online advertising company LinkExchange, which he went on to sell to Microsoft for $265 million in 1998, to his position today as an internationally-respected social media guru. PubCon attendees are in for a treat as Tony Hsieh brings his inspiring and groundbreaking social media vision to our Las Vegas conference on November 10 - 13, 2009, which is shaping up to be our biggest and most successful event in more than a decade of conferences, and we hope to see you there. 
Over the years PubCon has had Zappos as a sponsor and exhibitor, and we're excited to take our association with Zappos to the next level by bringing Tony to our audiences. Register now to hear Tony and other leading technology innovators such as vBulletin parent company Internet Brands chief executive Bob Brisco deliver exciting and informative keynote speeches at PubCon in Las Vegas, and take advantage of special Early Bird conference pass pricing available for a limited time. Las Vegas PubCon 2009 will be held at the Las Vegas Convention Center, November 10 - 13, 2009. One of the best ways to keep up with the latest news about PubCon's Dallas, Las Vegas and other events is to visit the PubCon LinkedIn social networking site group, the PubCon Facebook group, and the PubCon Twitter feed. Thanks,
Team PubCon Related Links:
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| Twitter Kicks off PubCon Week With First Major US TweetUp at The Wynn |
Posted by: Lane_R_Ellis, on October 30, 2009, 08:35 am in "Unfiled"
Social media and search marketing industry professionals coming to PubCon Las Vegas on November 9 - 13 will have an extra attraction in store as Twitter, the hottest social media firm will hold one of its first-ever United States TweetUp gatherings to start off a week of PubCon excitement. 
If you haven't already registered for PubCon, the addition of Twitter and one of its first U.S. TweetUps make our conference more attractive than ever. San Francisco-based Twitter will hold its special TweetUp, a gathering of some of its hundreds of millions of users, one of its first on U.S. soil, on Saturday, November 7 at the Wynn Las Vegas Encore Eastside Lounge between 4 and 6 p.m., giving PubCon attendees a golden opportunity to extend their stay in Las Vegas and gather for a full week of cutting edge social media and search marketing events. Twitter Japan recently held a large TweetUp in Tokyo's Ebisu district, and for its Las Vegas TweetUp Twitter will have company co-founder Biz Stone on hand, along with other Twitter employees including Jason Goldman, Krissy Bush and Crystal Taylor. 
The Wynn Las Vegas Hotel has agreed to give a limited number of PubCon attendees a very special Saturday, November 7 rate of only $199 a night, but act soon as this bargain rate won't last long. Use our special Wynn link to reserve your room today: http://izurl.com/lDSxd Take advantage of this special PubCon room block at the Wynn Las Vegas Hotel, the only casino resort in the world to receive the Mobil 5 Star, the AAA 5 Diamond, and the Michelin 5 Red ratings, and the location of Twitter's TweetUp. RSVP for Twitter's Tweetup here. Start off your PubCon week with Twitter's TweetUp at the Wynn and keep it going throughout the run of what we expect to be our biggest and most successful PubCon yet. One of the best ways to keep up with the latest news about Twitter's TweepUp and PubCon is to follow hash tag #PubCon on Twitter, or visit our PubCon Twitter feed, our PubCon LinkedIn social networking site group, the PubCon Facebook group, and our PubCon Flickr photo stream group. We're looking forward to seeing you soon at PubCon and the Twitter TweetUp in sunny Las Vegas. Thanks,
Team PubCon
VEGAS BABY!
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| Getting Around PubCon At The Las Vegas Convention Center Guide |
Posted by: Lane_R_Ellis, on October 28, 2009, 11:20 am in "Unfiled"
PubCon is just around the corner on November 10 - 13, 2009, and whether this is your first or your tenth PubCon,  we have a huge slate of tracks, sessions, networking events, parties and even poker tournaments in store for you. We want to make it easy to find your way to and around PubCon and offer the following tips for getting around our event at the Las Vegas Convention Center. PubCon will take place in the North Hall N2 of the Las Vegas Convention Center, with sessions on the upper level and keynotes, registration, expo hall, breakfast and lunch on the lower level in the North Hall N2. The LVCC north halls are the closest to the Las Vegas Monorail convention center stop, making it more convenient than the south and central halls. The north halls are also nearest to the Las Vegas Hilton, where our $20,000 poker tournament will be held. This year PubCon offers seven sessions rooms on the upper level, labeled A through G, for our biggest selection of session choices ever. PubCon Tips And Guides Each year a number of PubCon conference-goers write handy blog posts with their own tips and tricks for getting the most out of the conference, and some recent offerings are listed here: Dr. Peter J. Meyers, or "Dr. Pete," president of User Effect has offered his "Seven Tips For Surviving PubCon" on the SEOmoz blog. PubCon speaker Heather Lloyd-Martin has written "15 Tips For A Successful PubCon Conference." Chris Hooley, a PubCon speaker, has written a "PubCon Is Coming!" preview. Dave Rohrer has written about the sessions he plans to attend in his "PubCon Vegas 2009" blog post. This year in Las Vegas we are giving PubCon attendees what we feel are some of the best conference badge  holders available, and PubCon speaker Michael Dorausch has written about his "Five PubCon Badge Essentials." The Hosting News has written about PubCon in his "Are You Heading To PubCon Las Vegas 2009? You Should Be" blog post. Jeff Tirey has written a "PubCon Survival Guide" for the beginner, including a second part. The latest addition to the PubCon party scene is the Trackur PubCon Social event. Growth Partner has started a "PubCon Vegas 2009 Personal Assistant Giveaway," and we have begun accepting entries for PubCon's PowerFan Twitter contest. Here are the details for our Twitter contest: Are you the biggest PubCon fanatic? Prove it in our PubCon PowerFan Twitter contest and win a new Acer netbook computer worth $450. What is the PubCon PowerFan Twitter Contest? It's simple. In one Twitter tweet tell why you are PubCon's biggest fan. Tell us why you are the most dedicated and enthusiastic PubCon supporter who gets the most out of PubCon. Or, if this will be your first PubCon, tell us what you are most looking forward to getting out of our conference. How do I play? Entering is easy. Simply use Twitter to tell us why you are PubCon's biggest fan and mention hash tag #PubCon in a tweet before the contest ends on Friday, November 6, 2009. You'll be entered to win a new netbook computer that will be awarded to PubCon's biggest fan during the conference on November 10 - 13, 2009. Who can play? Anyone is eligible to play. The winner of the PubCon PowerFan Twitter contest will be announced live during PubCon. Enter as many times as you like with tweets proving that you are PubCon's number one fan. Whether it's "I love #PubCon because...," "I'm the biggest #PubCon fan because...," or "#PubCon rocks because...,"  send us your tweets mentioning #PubCon and you could win a new netbook at PubCon in Las Vegas on November 10 - 13, 2009. The winner will be determined by an examination of all entered tweets from which a panel of PubCon employees will select what is considered to be the best one showing who PubCon's biggest fan is. An example of some of the first entries that have come up show how enthusiastic PubCon attendees are: I support PubCon because it provides me with great information I can use in my job every day. I'm bumming because I can't be there! #pubcon - @rehor Elmer Boutin
I'm a #pubcon fan because it has the perfect mix of content, networking and fun. The Trifecta!
- @RickGalan Rick Galan
#pubcon is a great way to connect with industry experts and have a good time doing it. Lots of useful info shared at the conference. - @juliadalton Julia Dalton
I support #pubcon bc it's the best blended conference & the craziest ;) w 5 sessions this year, I know I'll build the best relationships. - @katemorris Kate Morris
I haven't missed a #pubcon Las Vegas in four years, despite job losses, sick leave, family deaths, or appendicitis. Can't keep me away! - @lyndseo.com Lyndsay Walker
I would equate #pubcon more w Woodstock than Burning Man but w soap, showers, & maybe less baby making
- @googleandblog Michael Martin
I mean come on, it's the F2F and #pubcon #shenanigans that make it rock, no? - @Ribeezie Ricardo Bueno
Got my Pubcon Speaker's badge today. That's why I am Pubcon's #1 fan. I dont' have to wait in line in Vegas! #pubcon. - @tonynwright Tony Wright
#pubcon conf - state-of-the-art sessions rock - networking nightlife rocks more - last day networking ubermug bash: priceless (pubcon.com) - @cshav10
#pubcon is my Fave! I've seen all your movies like To Kill a Raven, Saving Private Moz, Inglorious Microsoft, Singing in the Twain... - @nuzunet Travis Finseth
The #pubcon badge just arived. The people in the office don't get "WHY" I am so "EXCITED" - You must experience #pubcon 2 understand. - @WilliamRock William Rock
#pubcon is my Fave! I've seen all your movies like The SEO Redemption, Internet History X, Google Wars, Guys List, Linkback Mountain... - @nuzunet Travis Finseth
#pubcon is my Fave! I've seen all your movies like Casa Tabke, The Godfather MattCutts, 12 Angry SEO's, Lord of the SERP, Citizen Blackhat.. - @nuzunet Travis Finseth
#pubcon The Event has always been my favorite to attend, I feel it provides more experienced & educated speakers as well reasonable on the $ - @WilliamRock William Rock
#pubcon is my favorite search marketing/social media conference as the content is most focused on getting things done in the real world. - @ionadas? Brian Combs?
It is final: #pubcon is a girl. I'm flying over the ocean to see her and she still wants me to prove my love for her by
tweeting - @neyne Branko Rihtman
I'm the top fan because I've been learning from WebmasterWorld since late 90's. #PubCon was the original (& my 1st) Search
Conference+started in a pub! - @MattPellerin Matt Pellerin
I am a top fan of #pubcon as its the Woodstock 4 us Internet Marketing geeks as well getting to party w @btabke
@josephmorin & @jeffrandall - @googleandblog Michael Martin
I highly recommend attending #pubcon this year -- it will help you take your website to the next level.
- @steveboymel Steve Boymel
Awesome content, technical excellence, great peeps, poker, Werewolf, laid back, cool, Vegas & just plain rocks. Why I am a #PubCon #powerfan - @schachin
I love #pubcon so much, that I'm driving 6 hours to get there! - @TweetFind Ruben Orozco?
If you miss #PubCon in Las Vegas you will be missing out on simply the best internet marketing conference in the industry - @scottpolk Scott Polk
I love #pubcon so much I moved to #Vegas (ok so not really, but I do love pubcon! :)) - @schachin
Searching #pubcon to get to know folks before I meet them there! Pubcon: Internet marketing without the jackasses of IM - @unmarketing Scott Stratten
#pubCon "Our rockstars are not your rockstars" #Pubcon is da bomb! Where else can you play Werewolf w MattCutts as Danny Sullivan! - @schachin
@ #PubCon, you hear from the "Indians" who make stuff happen, instead of the sales people or the "chiefs" who "manage" it. - @adamjewell Adam Jewell
The "chiefs" at #PubCon earned their stripes the hard way and can often hop back in and fit right in with the "tribe"
building and creating. - @adamjewell Adam Jewell
I look forward to my 6th #pubcon where search industry networking is optimal. WebmasterWorld, which precedes #pubcon, helps me keep my SEO razors edge. - @robertwright Robert Wright
#pubcon is where I make new social media geek connections & get tips to do what I already do even better!
- @k_pierce
Damn impressive session grid. Well done @pubcon - @leeodden Lee Odden
I look forward to #pubcon more than any other conference every year and would honestly pay for it myself if my company didn't - @nandron We look forward to hearing from PubCon's many supporters, and to awarding one special fan a netbook at PubCon. Thanks,
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| PubCon Power Fan Twitter Perfect Tweet Contest |
Posted by: Brett_Tabke, on October 26, 2009, 08:22 am in "Unfiled"
In one tweet tell why you are the most dedicated and enthusiastic PubCon supporter who gets the most out of PubCon. Just use hash tag #pubcon in your tweet to be entered to win an ACER netbook worth $450.
Contest runs now through Friday Nov 6th. Winner to be decided by PubCon staff. Team Vegas
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| PubCon Preview - Vegas Just Around the Corner |
Posted by: Brett_Tabke, on October 22, 2009, 08:02 am in "Unfiled"
As the dates of PubCon draw closer anticipation is building for a week of PubCon networking with and learning from some of the industry's biggest names in sunny Las Vegas. Some of the key players shaping the future of the Web and in particular social media have come to  PubCon over the past few years to tell their stories and share their visions with our attendees, including digital entrepreneur and author Guy Kawasaki, named as one of the Web's top celebrities by Forbes magazine, author and The New Yorker staff writer Malcolm Gladwell, former MySpace CEO Richard Rosenblatt of DemandMedia -- who has sold over $1.3 billion of Internet media companies -- and Google lead quality control engineer Matt Cutts, who is a frequent PubCon attendee and three-time keynote speaker at our conference, to name just a few. "PubCon was the first conference where Twitter played a huge roll." - Amanda Stewart PubCon Keynotes We're bringing seven social media leaders to present fresh keynote addresses at the Las Vegas Convention Center in November, including leading online shoe retailer Zappos visionary chief executive officer Tony Hsieh, Bob Brisco, chief executive for Internet Brands, the parent company of Jelsoft Enterprises Limited, maker of the market-leading message forum software vBulletin, and a unique panel of five social media experts from the largest hotel and casinos in the world. Having Tony Hsieh (pronounced "shay") present a keynote speech at PubCon is a natural fit for our conference, with his more than 1.4 million followers on Twitter and a fresh and inspiring approach to social media marketing and customer service sure to both educate and inspire. As the new social Web brings ever more user content to the forefront through communities such as message forums, Brisco and his vision as the leader of vBulletin will be a great keynote addition to this year's Las Vegas PubCon. "I'm so impressed with the quality of the content by PubCon speakers. This is a great value conference." - Lisa Riolo MGM Grand, Luxor, Hilton and Planet Hollywood Marketers Keynote PubCon In our groundbreaking keynote panel, business marketing leaders from the Luxor resort hotel and casino, the MGM Grand hotel and casino, the Las Vegas Hilton, and Planet Hollywood resort and casino will come together to examine how their marketing departments successfully use social media. This unique keynote speaker session will offer a rare glimpse into how some of the largest hotels and casinos in the world use social media. All of our keynote speakers will bring their inspiring and groundbreaking social media insight to our Las Vegas PubCon. "PubCon is the Mecca of all search engine marketing events world wide. After being in the SEM field for a while you begin to expect a little repetitive information when attending SEM conferences. But I have to say that PubCon was the best conference I've ever been to." - Darwin Hall PubCon Twitter Track "PubCon is going to be so well-documented on Twitter," Google's Cutts said at our PubCon South event in Austin, Texas earlier this year. His prediction came true as discussion about PubCon using the #PubCon hash tag became Twitter's most popular term for a period during the conference, and conference-goers enjoyed Tweeting questions to speakers and fellow audience members during many sessions. Our Austin event was so successful that we sold out the conference center. In Las Vegas at PubCon on November 10 - 13 Twitter and other social media services will play a larger role than ever. All aspects of successfully using Twitter will be covered by marketing, social media, search and programming experts, with an entire PubCon Twitter Track of sessions including "Capitalizing on Twitter and the Microblogging Revolution," "Experts on PR and Twitter," and a unique offering called "Let's Tweet" that promises to take Twitter as an educational conference tool to new heights. Watch the following video and see what some of our PubCon South attendees had to say about the event. PubCon Product Launches And Vision PubCon often serves as a launching ground for major new products and services from some of the largest Internet firms, such as Google's PubCon launch of its Friend Connect API initiative in March. "Planning on Vegas - haven't missed a U.S.-based PubCon since Boston 2003." - Adam Jewell We have an extraordinarily diverse pool of talent helping to guide our conferences, led by the members of our PubCon Advisory Board that includes: | Guy Kawasaki | Managing Director, Garage Technology Ventures | | Tim Mayer | Vice President of Product Management, Yahoo! Search | | Justin Osmer | Senior Product Manager, Bing, Microsoft Corporation | | Melanie Mitchell | SVP of Search Strategy, Digitas | | Adam Lasnik | Search Evangelist, Google | | Gordon Hotchkiss | President, Enquiro Search Solutions | | Rick Schwartz | Rick Schwartz, CEO Traffic Conference | | Greg Boser | President, WebGuerrilla LLC | | Heather Lloyd Martin | President and CEO, SuccessWorks | | George Roberts | President and CEO, Interjuncture.com | | Jim Stobb | CEO, Position Tech | | Joe Laratro | President, Tandem Interactive | | Ted Ulle | Partner, The MEWS Group | | Jake Baillie | Managing Director, STN Labs | | Todd Friesen | Vice President of Search, Position Technologies | | Jim Boykin | CEO, We Build Pages | | Thomas Ball | Venture Partner, Austin Ventures | | Chris Tolles | CEO, Topix | Enrich Your PubCon Adventure If you'd like to come to PubCon but are looking for ways to make it happen at your company, we have several tips available that show both the educational and monetary value of PubCon. In his "Top Tips to Get Your Boss to Send You to a Conference" PubCon founder Brett Tabke took a light-hearted look at why it is worthwhile to make an effort to attend our conference. PubCon has always been a premium social media and search conference at an affordable price, and Tabke explained how we manage to do it in his "Keeping Conferences Affordable and Fun" piece. If you're already registered for PubCon and planning how to best organize your time during the busy November week next month, have a look at "Conference Survivor - Sports and Games: (PubCon fun)," a look at some of the creative ways you can get more from the PubCon experience. If you'd like to know what PubCon holds in store, look no further than our PubCon History Archives, and check out our PubCon photo-retrospective piece called "You Never Know Who You'll Run Into At PubCon." "I'll be at PubCon this November. These PubCon photos bring back a lot of good memories." - Google's Matt Cutts PubCon Banners And Affiliate Program We share your enthusiasm for the upcoming PubCon in Las Vegas, and have provided a variety of PubCon Web banner images available to include on your Web site, social media pages or blogs. In August we launched our new PubCon Rewards Affiliate Program designed to thank our partners who help promote PubCon. Whether you are a first time attendee wondering what to expect at your first PubCon or a seasoned veteran of a decade of PubCon events, for a glimpse inside what makes a good presentation -- the kind we work hard to bring you -- have a look at Tabke's "PubCon Street Tips: Giving a Kick Ass Presentation," a valuable guide for speakers, potential speakers and attendees alike. "I send one or two people to every major conference. I send my entire team to PubCon" - Gillian Muessig, SEOmoz Build Your Own Itinerary And Take PubCon's $20,000 Poker Challenge To help you pick from so many tracks comprising nearly 100 session choices we encourage you to take advantage of our online "Build Your Show Itinerary" feature, which Tabke explains in detail in his "PubCon Conference Itinerary Builder" piece. Casinos play a big part in most peoples' visits to Las Vegas, and PubCon has offered charity casino events at previous shows raising thousands of dollars for charities such as the Lance Armstrong Foundation. This year we're offering a $20,000 PubCon Poker Challenge that will be held at the Las Vegas Hilton, conveniently located directly adjacent to the Las Vegas Convention Center. The Las Vegas Hilton will offer complimentary tournament entries to the Poker Challenge for 40 lucky poker players. Prize money in the Poker Challenge will be $20,000 in Las Vegas Hilton hotel and casino promotional poker chips, spendable at the Hilton Casino. We feel that it's important for PubCon attendees to gain valuable "take-aways," and that's why we provide every full conference pass holder with a CD containing the conference presentation files, mailed out shortly after the conclusion of PubCon, as a way to say "thank you" and to help you keep implementing the plans and insight presented in our sessions throughout the year and long into the future. PubCon Event Scene Heating Up The party scene for PubCon Las Vegas is beginning to heat up, and you can expect several exciting announcements for after-hours industry-sponsored and private networking parties and events as PubCon draws nearer. We've already announced our "PreCon PubCon Kickoff Networking Blast," a pre-show networking event to be held on Monday, November 9, 2009 at the Las Vegas Convention Center featuring many of our speakers, sponsors, and lead exhibitors gathered together for this kickoff event, the first one we've had after several years absence. Taking place the day before PubCon, our kickoff networking event offers a unique way to gather with friends and colleagues before the conference begins. We've been building momentum throughout a successful 2009 that kicked off with our first-ever Texas event in March, and four months later, when many search and social media industry professionals in the United States were celebrating Independence Day, London was abuzz as the city hosted a PubCon networking event in England. "PubCon Austin was great. Incredible content, speakers and networking. If you were not there, you missed out." - Scott Polk New Features And Events In Store At PubCon It's been a whirlwind of activity as we've had overwhelming response from nearly 500 top speakers hoping to present at one of our sessions and some of the largest sign up weeks in conference history. With our largest set of  session proposals ever we are excited about what is on tap for the thousands of people we expect to see at PubCon in November. We'll also be bringing PubCon back to the southern U.S., with our spring 2010 PubCon South multi-track conference that will take place in Dallas Texas on April 13 - 15, 2010. We've added many new events and lined up new promotions for our upcoming PubCon, including our PubCon Training Program and Workshops, a one day two-topic slate of intensive educational training programs that will take place on Monday, November 9, the day before the full conference officially begins, at the Las Vegas Convention Center, with two simultaneous tracks of in-depth sessions led by some of the industry's most respected search professionals. Monday will be the biggest pre-show day ever at PubCon, with our new professional search training program followed by our evening Kickoff Networking Blast pre-show event. "Meeting folks in person is the best part of PubCon!" - Roger Dooley PubCon Networking Lunch Another entirely new event at this year's Las Vegas conference will be a PubCon Networking Lunch Program hosted by a variety of top speakers leading conversations about more than 20 social media and Internet marketing subjects, giving you the opportunity to get close to some of PubCon's top speakers and spend time discussing the industry topics they know the best, all in a relaxed shared environment around a lunch table. In September we teamed up with Seattle-based Internet marketing and search engine optimization company SEOmoz on a special cross-promotional PubCon registration and SEOmoz PRO membership rate, a deal that quickly sold out thanks to all of you who recognized and took advantage of a fantastic opportunity. Wynn, Other Travel Promotions Still Available Our special PubCon room block at the Wynn Las Vegas Hotel also sold out, however we have been able to secure a second block of luxury accommodations at the Wynn, the only casino resort in the world to receive the Mobil 5 Star, the AAA 5 Diamond, and the Michelin 5 Red ratings. The Wynn Las Vegas Hotel still has very special PubCon pricing of only $129 a night on a limited number of opulent suites, conveniently located across the street from the Las Vegas Convention Center where PubCon 2009 will take place, and offer that comes in addition to our existing choice of Treasure Island as a PubCon hotel, and offers attendees another exciting luxury hotel option. "Thank you PubCon for terrific times! See ya'll in Vegas November 2009." - @chiropractic We've arranged PubCon travel discounts with airlines, hotels, Las Vegas monorail and car rental companies in order  to make your PubCon experience more economical and convenient. Our "Fly JetBlue to PubCon and Save" promotion gives conference attendees a five percent discount from JetBlue's lowest available fare when you book your PubCon Las Vegas 2009 flight online. Our "Dollar Rent a Car promotion" gives PubCon attendees discount rates for those who prefer driving in Las Vegas, available up until the conference begins. Whether this will be your first visit to Las Vegas or your one-hundredth, our "Planes, Trains and Limos" tips for getting around Las Vegas during PubCon will help you spend as little time and money as possible on transportation so that you can spend more time at the show. PubCon Sponsors And Exhibitors As a Gold Sponsor at PubCon, Microsoft Bing continues a long and successful relationship with our conferences, and will have representatives speaking on several session panels. Microsoft Bing will also be an exhibitor at PubCon. Among others joining Microsoft Bing in sponsoring PubCon are Raven SEO Tools and Market Health. "Just counted 29 pages of notes from PubCon. what an amazing event. Thank you!" - Ricci Neer New PubCon Video Blog Another new feature we've added is the PubCon Video Blog, showcasing past, present and potential future PubCon speakers in interviews by WebmasterWorld video content producer Vanessa Zamora and PubCon founder Brett Tabke. Watch PubCon-produced video interviews with many of the "Who's Who" of top search and social media marketers, webmasters and technology innovators, and learn as they speak on a wide range of the Internet-related subjects that are the trademark of PubCon conferences, including many from our previous conferences. We've continued to have tremendous response to our upcoming PubCon conference in Las Vegas, which is shaping up to be the biggest and best conference in our ten year history. Keep up with the latest news about PubCon by visiting the PubCon LinkedIn social networking site group, the PubCon Facebook group, the PubCon Flickr photo stream group, and our PubCon Twitter feed. We look forward to seeing you at PubCon in sunny Las Vegas next month. Thanks,
Team PubCon ...Continue
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| MGM Grand, Luxor, Hilton and Planet Hollywood Marketers Keynote PubCon |
Posted by: Lane_R_Ellis, on October 13, 2009, 06:27 am in "Unfiled"
Business marketing leaders from the Luxor resort hotel and casino, the MGM Grand hotel and casino, the Las Vegas Hilton, and Planet Hollywood resort and casino will come together to examine how their marketing departments successfully use social media in a unique keynote speaker session at PubCon on November 10 - 13, 2009 at the Las Vegas Convention Center. "Marketing Rock Stars of the Vegas Strip" will bring together Luxor vice president of marketing Brad Goldberg, Planet Hollywood director of interactive marketing Brandie Feuer, MGM Grand assistant vice president of marketing Michael Perhaes, Las Vegas Hilton executive director of casino marketing Peter Arceo and Vegas.com vice president of marketing Bryan Allison in a keynote session that will be moderated by Lou Ragg, the executive director of Internet operations and marketing for MGM Mirage. Offering a rare glimpse into how some of the largest hotels and casinos in the world use social media services such as Twitter, Facebook and LinkedIn, PubCon's 2009 Las Vegas keynote panel will break new ground. "This is the first time that Vegas hotel marketers will be speaking on a panel together and I'm honored to be a part of it," Planet Hollywood's Feuer said Monday. "It truly shows Las Vegas marketers' support of not only PubCon, but also social media and the way the Interactive landscape is changing. I am looking forward to speaking at PubCon," Feuer noted. Arceo, too, expressed excitement at the groundbreaking PubCon Las Vegas hotel and casino social media marketing keynote panel. "I am looking forward to speaking at PubCon because this is where Social Media becomes 'Social'," Arceo said. The social media keynote panel will be a free-flowing Las Vegas insider's look at how social media is expanding the scope of hotel and casino marketing departments, with PubCon founder and WebmasterWorld Inc. chief executive Brett Tabke joining Las Vegas favorite Ragg for question and answer moderation. "Interacting with people face to face is how relationships are built and ideas are born," Arceo told PubCon Monday. Luxor's Goldberg is responsible for the 4,400-room hotel's database marketing, direct mail, Internet and e-mail marketing, Web site development, strategic partnerships and sponsorships, advertising and branding and casino player development, strategic relationships with Luxor's corporate database and Internet marketing teams as well as using technology to promote the Luxor, the second-largest hotel in the U.S. Las Vegas Hilton's Arceo is responsible for developing marketing related events and programs for the casino, including database marketing, e-commerce, and social media which contribute over $60 million annually. MGM Grand's Perhaes will bring more than 20 years of marketing experience to the PubCon keynote panel. Perhaes leads all marketing and advertising initiatives for MGM Grand’s hotel and its departments and venues, including Cirque du Soleil’s KÀ, Studio 54, Tabu Ultra Lounge, Wet Republic (MGM Grand’s new "ultra pool",) restaurants, lounges, and various events. Perhaes manages advertising agency relationships for MGM Grand’s brand campaign and efforts that include national consumer print, out-of-home media, on-property and in-room messaging, online and e-mail marketing, social media and mobile marketing. Vegas.com's Allison manages the company's public relations efforts and oversees its multimillion-dollar offline and online marketing campaigns, including television, print, out-of-home, mobile, search and social media. Join this exciting lineup of PubCon keynote panelists as they explore an industry that went from initial hesitation at using social media services to becoming one of their biggest proponents. We're pleased to feature this unique and star-studded keynote panel at PubCon Las Vegas on November 10 -13, 2009. Thanks,
Team PubCon
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| PubCon Twitter Track Run Through - Vegas Baby! |
Posted by: Lane_R_Ellis, on October 19, 2009, 11:48 am in "Unfiled"
With as many seven sessions taking place simultaneously throughout next month's huge PubCon event, choosing where to spend your time and creating the right conference itinerary can be a daunting, yet rewarding task. To help make these choices easier we've organized PubCon's grid of sessions into seven specialized daily session tracks, each featuring sessions presented by leading professionals focusing on a different area of the social media and Internet search and marketing themes that have made PubCon famous, including an entire track dedicated to Twitter. Throughout the week of PubCon in Las Vegas next month you can choose sessions from tracks that include "Search Engine Optimization (SEO) and Organic Search," "Search Engine Marketing (SEM)," "Twitter and Social Media," a track dedicated to affiliates and another featuring interactive Web site reviews. Additional tracks will feature sessions covering emerging media, social media marketing, what it takes to be a successful webmaster, Web analytics and measurement, advertising, branding and public relations, "Social, Brand and Reputation Management," and a track dedicated to building, managing and optimizing online forums and communities. To help you pick from so many tracks comprising nearly 100 session choices, we are highlighting a sampling of some of the most eagerly anticipated sessions and some of the exciting areas they will explore, and also encourage you to take advantage of our online "Build Your Show Itinerary" feature. In a session called "Twitter Landscape - Hot Topics and Trends" a panel of four successful social media experts will explore where Twitter is headed and how your business can take advantage of the micro-blogging service's emerging trends. BestSellerAuthors.com social media strategist and co-author of "Twitter Revolution," Warren Whitlock, Internet marketing firm HubSpot.com viral marketing scientist Dan Zarrella, search marketing agency Marketing Demons founder Kate Morris and Chris Winfield, president of social media and search marketing firm 10e20, LLC join together to show you how to capitalize on where Twitter is going and not simply where it was earlier today. 
This session will be moderated by marketing consultancy BootCampDigital chief executive Krista Neher and will feature a question and answer session moderated by Joe Fernandez, founder and chief executive of Klout, a service that measures social Web influence. A session we call "Social Media and Press Relations" will bring together four top public relations and social media innovators to explore how agencies and businesses can best use social media and avoid the pitfalls that can cost time and money. This session will also examine issues such as how firms and agencies have gone about creating successful policies on how and when to tweet and who is cleared to do that tweeting. 
Interactive strategy and Web design firm NVI chief executive Guillaume Bouchard and digital marketing firm Matterhorn Marketing founder and managing partner Pat Strader will join self-acknowledged "social media ninja" Giovanni Gallucci and comparative job search engine firm YourJobStop.com chief marketing officer Joanna Lord in what promises to be a valuable session focusing on a red hot topic. A duo from 10e20 will also be present at the session, with Chris Winfield presiding as moderator and Rebecca Kelley, who is the firm's director of social media overseeing an audience question and answer period. Many people have told us that they are looking forward to these and many more of our large slate of professional sessions dedicated to Twitter, which includes an offering called "Killer Twitter Apps, Services, and API Trends." A panel of social media experts including Twitter marketing tool EasyTweet founder Alexander Barbara, social media solution provider Infinimedia, Inc. chief executive Brian Breslin along with HubSpot.com's Zarella and Klout's Fernandez will help you make the best decisions about which Twitter applications and add-on utilities to use for your business, as this group of Twitter application gurus share and explain their favorite tools for today's hottest social media service. 
Tandem Interactive president Joe Laratro will moderate this hot-ticket session. There has never been a bigger professional conference line-up dedicated to Twitter than what PubCon will be offering in Las Vegas on November 10 - 13, 2009 at the Las Vegas Convention Center. All aspects of utilizing Twitter will be covered by marketing, social media, search and programming experts, with additional sessions in PubCon's Twitter track including "Capitalizing on Twitter and the Microblogging Revolution," "Experts on PR and Twitter," and a unique offering called "Let's Tweet" that promises to take Twitter as an educational conference tool to new heights. We look forward to seeing you at PubCon in sunny Las Vegas next month. Thanks,
Team PubCon
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