Director of Online Marketing & E-Commerce
Viktoria Kanevsky is the Director of Internet Marketing & E-Commerce for the multichannel fashion/lifestyle retailer known as Ed Hardy. Viktoria currently oversees all online acquisition and retention programs for five brands: Ed Hardy, Christian Audigier, Crystal Rock, Paco Chicano, and Smet. Viktoria has more than 10 years of strategic marketing and online advertising experience in fashion, beauty, and lifestyle. Prior to joining Ed Hardy, Viktoria held E-Commerce executive positions for Bidz.com, Hale Bob, and Live! On Sunset (E-Commerce arm of Sunrise Brands, formerly known as the public manufacturing company, Tarrent Apparel, for branded goods such as Kitson LA, American Rag, Rerock Jeans, and Seven 7 Jeans and well as private label manufacturing). Viktoria's specialties are strategic planning and online business development via multiple online marketing channels. Viktoria, who moved to the United States 11 years ago without speaking a single word of English, learned the language quickly and graduated soon with an MBA in Global Technology Management (she also holds a degree in Arts/Architecture that helps oversee all creative parts of online marketing).