With more than ten years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career building search engine marketing teams. These teams have been designed to help fortune 500 and mid-level clients successfully create or enhance their interactive advertising and search engine marketing.
Wright also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.
Wright serves as the driving force behind WrightIMC while also managing online media strategies, public relations and other interactive marketing projects for our clients. He provides valuable input into creative, technical and strategic projects as well, ensuring that the strategic vision of all interactive marketing programs mesh with campaign goals.
In addition, Mr. Wright created and directs the implementation of WrightIMC’s proprietary “Marketing Orienteering” process. The Marketing Orienteering process helps guide agencies and in-house teams through the process of creating a successful and profitable search engine marketing practice. The process also provides valuable insight into all other aspects an organization’s marketing practices.
As Vice-President and former President of the Dallas/Ft. Worth Search Marketing Association, Wright is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited. Wright’s work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards.
Client experience includes: American Airlines, Hewlett Packard, Hanes, Q-tips, Kraft Interactive, Unilever Interactive, Disney Interactive, Coca-Cola, Tombstone Pizza, Merck Pharmaceuticals, Whymilk.com, NokiaUSA, Nokia n-gage, Gateway Computers, Samsung Electronics, Hilton Hotels, Southern Methodist University, Baylor University, Barewalls.com, FASTSIGNS, La Quinta, Precept Financial, Bank of America, Compass Bank, AIG Insurance, and Spirituality.com.
