Quigo Tony Wills
Managing Director, Partner Development


Tony Wills works with Quigo's newspaper publishers group on maximizing revenue from content-targeted advertising. In 2007, Tony developed and launched Quigo's newest ad form, AdLinks Plus™, which fulfills Quigo's “you sell, we sell” mission to publishers. The AdLinks Plus platform has already been launched with four publishers around the country, resulting in over 160 local businesses signing on and committing in excess of $500K to pay-for-performance models.

Prior to Quigo, Tony was general manager of Newsday Interactive, where he was responsible for editorial, audience and revenue growth. During Tony's tenure at Newsday, web properties increased traffic from 300K uniques to over four million, and revenue increased over 900%.

A native of Clifton, New Jersey, Tony has over 20 years of experience in media and advertising, and is a frequent speaker at seminars, colleges and conventions. He worked as an area sales manager for RH Donnelley, a director of sales and training for NorthAM Inc., and as a vice president of merchant acquisition and affiliate relations for Tradeline.

Tony has an Associate of Applied Science degree in business from Suffolk County College, and attended the State University of New York at Binghamton. He successfully completed the Kellogg School of Management, Media Management Center Advanced Executive Program at Northwestern University.

Tony lives in Long Island with his wife Karen, and their three daughters, Jackie, Jamie and Jennifer.