Tony founded Citires, an affiliate marketing firm specializing in hotel marketing, in 1999 and is currently serving as President and CEO. As President, Tony is primarily responsible for supervising the development of new travel websites, SEO, as well as creating new marketing strategies. Acting as Citires's head liaison between web development, marketing solutions and sub-affiliate marketing departments, Tony oversees projects between the various departments. Currently, Citires staffs 10 employees in the US and over 40 employees in Eastern Europe. Tony holds a bachelor's and master's degree in Social Science from San Diego State University. Tony can be found on LinkedIn and Facebook.