Todd Friesen is an SEO strategist and consultant. He is currently the SVP of Search at Search Fanatics and was recently the Director of SEO at Performics, part of the Publicis Groupe of companies. He holds a Bachelor of Commerce degree from the University of Calgary and is considered to be an SEO pioneer.

He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. He has managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. He is an expert in search engine marketing, a former administrator at Webmasterworld.com, and a former moderator for Search Engine Watch Forums.