Bios

Tim Mayer
Chief Marketing Officer
Trueffect
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Trueffect

In 2013, Tim joined TruEffect as the Chief Marketing Officer leading product management and marketing for the leading First-Party Ad measurement and targeting company. Trueffect leverages the persistency advantages of First-Party cookies to provide real time 1-1 targeting using CRM data and an audience view of Media measurement to better optimize media campaign performance.

In 2012, Tim was the Vice President of Marketing of ShopAtHome, one of the largest websites offering free online coupons, grocery coupons and cash back rewards. Tim was responsible for web site user experience, SEO, Social, Community and email marketing as well as merchandising. Tim led the redesign of the entire site as well as revamping content and initiating a community element to the site.


In 2011, Tim worked for Trada, a crowdsourced PPC marketplace, as its Chief Strategy Officer leading product management, engineering, marketing and sales. Tim grew revenue over 700%, increased customer retention, significantly grew the engineering and sales teams and solidified the company infrastructure throughout the course of 2011.


Prior to Trada, Tim held a variety of senior leadership roles at Yahoo during his seven year tenure. Tim's most recent role at Yahoo (2010) was leading a cross company initiative at Yahoo in which he grew search query volume by 210 basis points following thirteen consecutive months of query share decline by Yahoo Search.


Tim was previously Vice President, North American Audience at Yahoo in 2009 responsible for the programming of the Yahoo.com home page as well as leadership of the listings properties (Yahoo! Shopping, Travel, Personals, Local, Real Estate, Autos, Health and Tech).


Prior to the Audience role, Tim was responsible for leading the Yahoo Search Business in 2008 including monetizing the search page as well as leading initiatives to drive additional search traffic from on network and off network sources leading to >$50M in incremental revenue and 2 billion additional search queries for Yahoo in 2008.


Tim has over 15 years of search experience with previous roles at Overture, FAST Search &
Transfer/Alltheweb.com, Inktomi and Thomson Corp.


Tim has been a successful speaker and keynoter at search and marketing conferences for many years including Search Engine Strategies, Blueglass, SMX, OMMA, Pubcon and SXSW.