Tara is a creative marketing strategist who specializes in using social media, she is the founder and Head Brainstormer of Akamai Marketing an interactive marketing company in Honolulu, HI.
Akamai means "smart" and by always being on the cutting edge of creative solutions for today's marketing challenges, Tara has earned her title as Head Brainstormer of Akamai Marketing. By using her engagement marketing background combined with her entrepreneurial experience, she specializes in integrating social media with existing business needs in marketing, PR and customer service.
Through her volunteer work at Social Media Club Hawaii and as current President of the Hawaii Chapter (SMCHI) Tara has also developed a reputation also a leader in the use and development of social media analytics in Hawaii. She's developed a number of proprietary analytical tools to help evaluate social media ROI and identify social media KPI's for her clients and colleagues.
As a business owner and marketing strategist, Tara thrives on the opportunity to combine the creativity available to businesses of all sizes with the necessity of measuring success for her clients.
Many of Tara's ideas and solutions can be discussed on her blog, Akamai Marketing (www.akamai-marketing.com) where she shares her experiences and insights with business owners and social media consultants from around the world. You can also follow her on Twitter www.twitter.com/taracoomans and follow hashtag #akamaimktg for social media news and insight from around the world.
Tara lives in Honolulu, Hawaii her with husband Jeff and their Jack Russell Terrier, Rudy.