A southern California native, Seth grew up surrounded by pop culture, art and design. From the age of four, he began drawing and painting, utilizing art as an outlet of expression. Seth quickly realized how his creativity could impact, influence and inspire people. It was this realization that drove him to attend FIDM in Los Angeles, where he graduated with a degree in graphic design.

After developing a reputation for his integrated solutions, Seth served as Associate Creative Director at Emmy-Award winning broadcast design agency Novocom. As the right hand man to the agency's founder and CEO, Seth gained priceless knowledge of international markets, business strategies and creative management tactics. During his time at the agency, he also acted as liaison between production facilities in the U.S. and Asia.

This experience provided a vital foundation for Seth when he joined digital agency Heavenspot. Initially brought on to expand the agency's broadcast division, he assumed the role of Executive Producer, spearheading productions across all platforms. While working at the company, Seth developed a framework that increased performance and aided in a 2007 acquisition by private investors.

Following his entrepreneurial spirit, Seth moved on to found interactive services company Evolve Itv, partnering with some of the largest advertising agencies worldwide. Most recently, Seth has launched Social Control, an evolution of his long-term vision of creating a "new kind" of digital creative agency.

Seth's success has come from his ability to seamlessly bridge the gap between broadcast and interactive platforms. He has produced and directed over 1,000 media projects over the past decade, and his work appears daily across five continents.

Seth continues to search for new opportunities that allow him to push the boundaries of digital media. He currently resides in Los Angeles with his wife and two dogs where he is immersed in the daily operations of Social Control as President and CEO.