Russ Jones is the Chief Technology Officer of Virante, Inc. As the head of SEO at Virante, Russ has spearheaded the development several ethical SEO technologies such as LinkSleeve, the second largest link spam prevention tool, OpenCaptcha and the growing Meta Adblock standard. He has pioneered advanced search strategies such as Second Page Poaching and leads an SEO team that relies heavily on research, experimentation, and analytics.