Rupali Shah works with large websites in a variety of sectors such as media, communication, IT and travel. Rupali has a post graduate degree in Computer Science and a degree in Commerce.

A regular speaker at Search Engine Bootcamp and SMX Sydney in the "Optimized Content" sessions, Rupali now lives in New York . She presented Link Bait Content Strategies at Search Marketing Now in January 2008 with Vanessa Fox.

In her international career she has also worked in software development and publishing.