Dooley Direct LLC Roger Dooley
Dooley Direct LLC
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Dooley Direct LLC

Roger Dooley is the author of "Brainfluence" (John Wiley & Sons), the blog "Neuromarketing," as well as "Brainy Marketing" at He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The site was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.

Dooley spent years in direct marketing as the cofounder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.