Search Engine Marketing has always been an element of Bob's work and in recent years, it's moved to the forefront. Currently, Bob is the Search Engine Marketing Director at SHOP.COM, an online shopping destination site. For the past six years, he has been working both client-side and as a consultant for companies including GoEcuador.com, TEMA Contemporary Furniture, USA Real Estate License and Kelley Blue Book.

Bob spent his early career at agency-structured companies working on projects for such clients as AT&T, John Hancock, IBM, Lipton, Travelocity and Pfizer, to name a few. He was one of the producers on AT&T's 1996 Olympic Games Interactive Initiative, which was the top commercial Olympic Internet site and advertising campaign for the 1996 Atlanta Games. The initiative was the recipient of numerous industry awards and press recognition, including two 1996 CASIE awards, a 1996 Mar.com award, and a 1997 ADDY Award. Bob received his B.S. degree in Television, Film and New Media Production from San Diego State University.