Rob Kerry(evilgreenmonkey.com)is a UK-based SEO Consultant and the Editor of SEM news and community site Sphinn.com. He previously worked as in-house SEO for PartyGaming, optimizing and ranking for the most competitive terms in search. More recently, Rob has co-founded the boutique SEO consultancy Ayima Search Marketing, working on-site with clients and helping them with all areas of their marketing strategy.