Microsoft Reem Abeidoh
Senior Emerging Media Manager
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As the senior media manager in Microsoft's Global Media Group, Reem Abeidoh delivers innovative and measurable emerging media campaigns across the company's major consumer brands. On the Emerging Media team, she is tasked with the strategic integration of social, mobile and search across Microsoft's media initiatives.

Previously, Reem served as the director of social media at GroupM Search. She developed and managed measurable programs that integrate paid, owned and earned channels for Fortune 500 clients. Prior to joining GroupM Search, Reem worked at Cushman Amberg Communications as a public relations consultant where she performed daily account activities and services for clients including writing communications materials, conducting media and blogger relations, developing strategic marketing proposals, and leveraging online opportunities.

Having lived in Israel, United Arab Emirates, Cyprus, Egypt and Morocco, Reem brings a global perspective to her work. A graduate of Webster University, Reem has a Master's degree in Media Communications with an emphasis in advertising and marketing.