Performance Marketing Association
Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in April 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the 'ad tax', legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, and at Lurn, Inc., and Anik Singal, with whom she founded the PMA in April 2008.